销售指标汇报模板.ppt

*1 * Business Roundtable1 公司经营例会汇报 Business Roundtable 营销管理部 Sales Dept. 2013.09 *2 * Business Roundtable2 上月经营例会要求执行情况 Follow-up Actions 序号部门会议要求/问题描述 评论（可选） 状态要求日期预计完成日期 No.Dept.RequestComment （Optional) Status (Open） （closed） Requested Date Estimated completion Date 本月无。/None. *3 * Business Roundtable3 绩效指标完成情况 Sales Scorecard 100%90% & Industry 注：季度汇报！Note: report quarterly *5 * Business Roundtable5 5 工业用细分市场销售情况: 2013年7月份 Off-road Market: Jul 行业适配空间 Applicable Market DDE销售 DDE Sales DDE同行业对比 DDE Relative Change to Industry 累计 YTD 同期累计 YTD PY 同比增长 % Change 累计 YTD 同期累计 YTD PY 同比增长 % Change 叉车 Forklift 114,228 104,065 10%4,332 3,057 42% 挖掘机 Excavator 33,316 36,989 -10%1,070 582 84% 压路机 Road Roller 6,876 6,281 9%782 723 8% 摊铺机 Paver 1,393 1,359 3%272 256 6% 装载机 Wheel Loader 98,563 102,413 -4%145 146 -1% 平地机 Grader 2,456 2,629 -7%133 194 -31% 起重机 Truck Crane 8,852 11,737 -25%2 6 -67% 以上合计 Subtotal 265,684 265,473 0%6,736 4,964 36% 混凝土设备(拖泵) Concrete Pump N/A N/A N/A 2,827 2,535 12%N/A 农机 Harvester N/A N/A N/A 1,177 80 1371%N/A 空压机 Compressor N/A N/A N/A 560 411 36%N/A 发电机设备 Generator N/A N/A N/A 453 85 433%N/A 其它 Other N/A N/A N/A 87 251 -65%N/A 合计 Total (with data) 265,684 265,473 11,840 8,326 42% 行业销售情况 Industry Sales Trends % Change DDE Industry 注：季度汇报！Note: report quarterly *6 * Business Roundtable6 柴油机行业销售情况: 2013年7月份 By OEM: Jul Rank 柴油机厂家 Engine company 7月 Jul 累计 YTD 份额% Market Share 同期累计 YTD PY 同期份额% PY Market Share 同比增长 Volume % Change 1 玉柴 Yulin Diesel 39,011310,91814.2%272,03113.2%14.3% 2 潍柴 Weifang Diesel 21,931210,9719.6%160,9747.8%31.1% 3 锡柴 Wuxi Diesel 24,350195,3528.9%192,2599.3%1.6% 4 云内 Yunnei Diesel 12,300128,4665.9%134,5056.5%-4.5% 5 东风康明斯 Dongfeng Cummins 14,644105,3794.8%99,0644.8%6.4% 6 扬柴 Yangzhou Diesel 8,99898,5014.5%94,1844.6%4.6% 7 朝柴 Chaoyang Diesel 7,13084,3183.9%91,6494.5%-8% 8 道依茨一汽大柴 DDE 7,77063,7882.9%47,4402.3%34.5% 9 中国重汽 CNHTC 6,23656,4202.6%55,3062.7%2.0% 10 上柴 Shanghai Diesel 1,47013,0090.6%18,9090.9%-31.2% 前十位合计 Total of Top 10 143,8401,267,12257.9%1,166,32156.7%8.6% 合计 Industry Total 242,3192,188,607100%2,058,213100%6.3% 行业销售情况 Industry Sales Trends DDE: Previous Month Rank = 8, Previous Year Rank = 9 注：季度汇报！Note: report quarterly *7 * Business Roundtable7 营销节点计划完成情况 Completion of Sales Plan (Aug) 100%90% & 1 year (Aug) 一年以上库存变化情况 Inventory 1 year 上月库存 Previous Month 本月增加 Additional 本月销售 Reduced 本月库存 Month End Sep6992610715 Oct7159086719 Nov71945158606 Dec60667123550 Jan55017189378 Feb378605433 Mar4338437480 Apr4805731506 May5061131486 Jun4861048448 Jul4482414487 Aug4872589423 措施Action Plan： *不含质保封存和大线未修 Not include quality preservation and not repaired ones *16 * Business Roundtable16 行动计划 Action plan 潜在市场、新的市场领域 Potential & New Market 配试工作 Application Phase 批量供货 SOP 其他 Others 业务 Business 市场 Market 领域 Segment 项目类别 Type 客户 Customer 上月工作 Last month work 本月计划 This month planning 市场开发 Market Development 解放公司 Jiefang 中重卡 Middle- Heavy truck 解放公司 Jiefang 1、针对军车订单的签订，做好道依茨产品切换及保证订单交付 Well finish DEUTZ product transition and guarantee order delivery because of military vehicle order signing 2、配合青汽做好龙V匹配道依茨发动机的市场推广工作 Coordinate with Qingqi for market promotion of Long V applied with DEUTZ engine 1、满足道依茨产品的供货要求 Meet supply demand of DEUTZ product 2、做好4DD产品交付及用户跟踪工作 Guarantee 4DD product delivery and customer following 轻卡 Light-duty truck 轻卡 Light truck 奇瑞 Cherry 奇瑞轻卡已经开始收集我公司产品资料并着手进行整车布置 Cherry light-duty truck has collected our product information and started to apply with complete vehicle 到奇瑞轻卡基地进行调研，并与相关人员沟通，加快匹配进度 Make investigation at Cherry base and communicate with relevant staff to speed application 客车 Bus 客车 Bus 郑州宇通 Zhengzhou Yutong 督促、跟踪国4校车整改实施进程：进程中 Push and follow National school bus modification schedule: under the process CA4DC2国4产品匹配宇通校车，进行北京环保车载法检测试验的 过程跟踪 Apply CA4DC2 National product with Yutong school bus and follow the testing process of Beijing Environment Protection Vehicle Law 工业用 Off-road 短机项目 short-block 道依茨 DEUTZ 分KLU短机成本核算和商务交流工作 Divide into two parts:KLU short block cost calculation and business communication 短机报价以及项目会议 Short block quotation and project meeting 三阶段产品 Tier3 山东临工 Lingong 产品的配试和试验 Application and test 项目跟进和推动 Follow and push project 发电机组 Generator 机组项目推动 Push gen-set project 已获得批量订单600台（促销400台），其他客户推进中 Has get the order of 600 units (400 units for sale) and push other customers 批量订单的在9、10月份陆续交付，以及装机服务保障 The orders in batch will be delivered successively in September and October and guarantee assembly service 营销管理 Marketing Management “首届解放J6L中卡营销、运赢专家评比活动”全国评比活动实施， 完成具体活动方案和工作计划 First Expert Competition Activity on Jiefang J6L middle-truck Marketing and Operation” is implemented and detailed scheme and working plan have been finished 组织召开“首届解放J6L中卡营销、运赢专家评比活动”全国评比活动 Organize holding First Expert Competition