商务计划课程大作业08-09.doc

国际交流学院大作业考核登记表 20082009 学年 第 1 学期 06 级 国际商务 班级 主讲教师 课程名称： 商务计划编制 模块代码及名称： BSBSBM404A Undertake Business Planning 大作业名称： 商务计划 大作业总分： 100 ；占模块/课程的成绩比例： 70 完成日期： 第19周 大作业形式：书面报告 任务作品 其它(请说明) 大作业内容：The students will be required to write a business plan with no less than 2500 words. The business plan consists of the Business Profile, Marketing Plan, Purchasing Plan, Personnel Plan and Financial Plan. The students should write the business plan based on a small newly-established business and write a business plan for it. The purpose for the writing of the business is to test whether the students have the necessary knowledge of the elements of a professional business plan and the skills to develop a business plan in accordance with the organizational requirements. The business plan consists of the following items:l A Cover Sheet indicating the companys name, the students name and the student number;l List of Contents indicating the item names and their respective pages;l 1.0 Business Profile, which includes 1.1 Business Name 1.2 Business Activity 1.3 Business Location 1.4 Ownership Pattern 1.5 Entry Strategy1.6 Mission Statement1.7 Business Objectivesl 2.0 Marketing Plan, which includes2.1 Environmental trends 2.2 Industry conditions 2.3 Target market 2.4 Competitors2.5 SWOT 2.6 Product/Service 2.7 Pricing2.8 Advertising and promotion 2.9 Distribution 3.0 Purchasing Plan, which includes3.1 Suppliers 3.2 Purchasing policies l 4.0 Personnel Plan, which includes4.1 Management Details4.2 Organization structure 4.3 Compensation and benefits 4.4 Staffing strategies l 5.0 Financial Plan, 5.1 Establishment Cost 5.2 Borrowing Requirement 5.3 Sales Forcast5.4 Forcast Income Statement5.5 Forcast Capital Expenditure Statement5.6 Forcast Cash Flow5.7 Forcast Balance sheets ( Personal financial position)5.8 Key Financial RatiosSupporting Documents大作业要求：The business plan will be no less than 2500 words.The report would be printed in WORD format.The report will be due before the 19th week. Any paper delivered later than the due date will be rejected.The Business Plan should cover following contents:l 1.0 Business Profile 1.1 Business Name企业的中英文名称、企业的标识LOGO（可选）1.2 Business Activity 简要说明企业的经营范围1.3 Business Location 企业的地址，如有分支机构可说明其分布。企业位置地图（可选）1.4 Ownership Pattern 企业的所有权形式1.5 Entry Strategy 企业的创办方式，如自创、收购或特许经营等，简单说明理由，以及企业筹划的开业日期。1.6 Mission Statement 企业的经营使命1.7 Business Objectives 企业未来三年的经营目标（需量化，可以列表说明）l 2.0 Marketing Plan2.1 Environmental trends 简要说明企业经营的环境（如经济、人口、文化、政治法律、技术环境等，不必面面俱到，必须和企业的经营有关，选一两个写即可）2.2 Industry conditions 简要说明企业所处行业的市场供给和需求状况2.3 Target market 选择企业的目标细分市场（简单说明选择的理由），说明该市场客户的需求。2.4 Competitors在该目标市场存在哪些竞争对手，简单说明这些对手的经营特点2.5 SWOT 结合2.1经营环境，2.2行业状况，2.5竞争对手，对企业做SWOT分析2.6 Product/Service 简要描述企业主要产品和/或服务，重点说明其与竞争对手的产品和/或服务相比较的特点。2.7 Pricing说明企业的定价策略，并列表对其产品价位和同类产品价位进行比较2.8 Advertising and promotion 说明企业准备使用的广告媒介和促销方法，广告促销的时间、频率以及宣传的重点2.9 Distribution 说明企业产品的分销渠道的种类和分布l 3.0 Purchasing Plan3.1 Suppliers 分门别类列出主要的供应商，包括供应商名称、地址和供应的商品3.2 Purchasing policies 采购政策，说明公司选择供应商考虑的因素和标准l 4.0 Personnel Plan4.1 Management Details公司主要管理人员的管理经验和任职资格4.2 Organization structure 公司的组织机构图，并列明每个岗位的工作描述和任职条件4.3 Compensation and benefits 列明公司的薪酬和福利政策4.4 Staffing strategies 列明公司的人事政策，包括公司的招聘渠道和流程、合同年限、试用期、激励政策、工作环境和培训计划等。l 5.0 Financial Plan 5.1 Establishment Cost 列出公司的各项开办费用5.2 Borrowing Requirement 列出企业开办费用中除去自筹资金，需要贷款的金额，期限，年利率等5.3 Sales Forcast列出未来2-3年的销售预测5.4 Forcast Income Statement列出未来2-3年的预测损益表5.5 Forcast Capital Expenditure Statement列出未来2-3年的资本性支出计划5.6 Forcast Cash Flow列出未来2-3年的现金流量表5.7 Forcast Balance sheets ( Personal financial position) 列出未来2-3年的企业资产负债表5.8 Key Financial Ratios对企业主要的财务比率进行预测，做好与行业水平进行比较标准（参考）答案及/或评分标准：Each of the items mentioned above for the written business plan will be graded separately. Marks will be awarded to the language fluency and the correctness and completeness of the contents of the plan. The full marks for each section have been listed above. For each section:1. If the content is relevant and good with few spelling or grammatical errors, full marks will be awarded. 2. If the content is relevant and good but with too many spelling or grammatical errors, 1 mark will be deducted. 3. If the content is poor or irrelevant, marks for this section will be no higher than 60% of the full marks.备注：几点说明：1、 大作业属课程或独立模块在期中或期末可采取的考核形式之一，用来综合测评和反映学生掌握知识与技能的情况；2、 书面报告的大作业指调研报告、实习（见习）报告、商务计划书以及对某一、两个理论或问题进行的论述等；3、 仅由书面报告一项构成的期末大作业 （含独立模块课程的结束考试）有字数要求：大一学生要求撰写800-1000字；大二学生要求撰写1300-1500字；大三学生要求撰写1800-2000字；4、 期末大作业由书面报告及其它形式共同构成的，或者占总课程成绩50%或以上的独立模块课程的结束考试，大作业的书面报告字数按比例作相应递减，以能够综合测评和反映学生掌握知识与技能的情况为前提。操作流程：1、占课程成绩比例20%以上（含20%）的单项大作业，需在布置大作业的两周之前填写本表，同时填写试卷流程表；2、如有需要，可按试卷流程，为每位学生印制评分表；根据评分标准，教师应对每位学生给出详细的书面评分记录；3、评分完成后，学生的大作业及教师评分记录应在规定期限内交到学院教务办公室，按试卷性质进行归档。系（室）主任 教学副院长 .日期： 日期： MARKING GUIDE FORM FOR THE BUSINESS PLANClass班级_Name姓名（中文）_ Student Number学号_Full MarksMarks 1.0 Business Profile 21%1.1 Business Name 3%1.2 Business Activity3%1.3 Business Location 3%1.4 Ownership Pattern3%1.5 Entry Strategy3%1.6 Mission Statement3%1.7 Business Objectives3%2.0 Marketing Plan 32%2.1 Environmental trends 4%2.2 Industry conditions 4%2.3 Target market 4%2.4 Competitors3%2.5 SWOT 4%2.6 Product/Service 4%2.7 Pricing3%2.8 Advertising and promotion 3%2.9 Distribution 3%3.0 Purchasing Plan6%3.1 Suppliers 3%3.2 Purchasing policies3%4.0 Personnel Plan12%4.1 Management Details3%4.2 Organization structure3%4.3 Compensation and benefits3%4.4 Staffing strat