电子商务英语答案.doc

Answers of Unit OneText A.Review the questions略. Put in the missing information based on the text1. frequently 2. perspectives 3. emerging; exchanging; information 4. globalization; productivity; competitive 5. employment; commercial 6. replace7. people; policy; technical; protocols. Translate the following passage into Chinese1. 电子商务是一个刚出现的概念，即通过计算机网络，包括了互联网，来描述买卖过程或产品、服务和信息的交易。2. EC的应用有许多，例如：家庭银行、在网上商店购物、购买股票、寻找工作、网上拍卖以及利用电子手段在研究和项目开发方面进行合作。.Translate the following sentences into English1. Some people think that EC is just another overused and discarded buzzword.2. The term electronic commerce is restricting, however, and does not fully encompass the true nature of the many types of information exchanges occurring via telecommunication devices.3. There are more non-enterprise organizations, such as academic institutions, non-profit organizations, religious organizations, social organizations and the governments, employing variety of E-Commerce to reduce the costs and improve the operation.4. The definition of E-Business is broader than that of E-Commerce, which electronically involves the interaction of all information.Text B.True or FalseF F T F F T F F T F. Put in the missing information based on the text1. complicated 2. communication; information 3. wiring 4. Wireless 5. separate 6. digital; analog 7. social; teleconferencing; telecommunications 8. ubiquity; convenience9. retail; auctions 10. hierarchical; relational; network; objectSkills of Understanding1 Despite the fact that cars from Germany and Japan are flooding the American market. Ford, General Motors and Chrysler are hiring more workers than ever before.2 It is difficult for adult learners to come to classes to study at a fixed time.3 Traffic congestion results in adverse effects.Skills of Translation1. 每个人的生活都有甜蜜和苦涩。（注：这题没有标准答案，看各位学员的文学功底）2. 他凭借坚强的意志力克服了自己的坏习惯。3. 我们应该吸取教训：不要被虚伪的外表所误导。Skills of writingFrom: To: Cc:Subject: Thanks for the job offer!Date: Thu, March 29,2007Dear Nancy, As we discussed on the phone, I am very pleased to accept the position of Marketing Manager with General Computers. Thank you for the opportunity. I am eager to make a positive contribution to the company and to work with everyone on the team. As we discussed, my starting salary will be $1,000 and health and life insurance benefits will be provided after 90 days of employment. I look forward to starting my work on April 1, 2007. If there is any additional information or paperwork you need, please let me know. Again, thank you.Sincerely yours,Jacky ZhaoSkills of oral language in working condition2Mrs. Hanson, Id like you to meet Linda Morris. Shes a new export clerk. Linda, this Mrs. Hanson. She is our Customer Service Manager.3. How do you do, Mr. Robinson? My name is Chen Lin. Welcome to China.4. How do you do, Ms. White? I am Chen Lin. Nice to meet you.5. I am terribly sorry that I cant remember your name. Could you please repeat it?Self-Study1. Internet 2. e-commerce; phenomenon 3. non-auto manufacturing; financial services; health care 4. networking; intranets 5. Internet-based; cost-savingsAnswers of Unit TwoText A.Review the questions略. Put in the missing information based on the text1. transactions 2. business; consumer; Internet 3. companies; individuals 4. prices; delivery; specifications 5. capitalization 6. multichannel; promotions7. boutiques 8. personalization; preferences 9. fulfillment; supply; chain 10. lawsuits; press. Translate the following passage into ChineseB2B(企业对消费者)是一种向终端用户出售产品或提供服务的商务。而企业对消费者的商业活动既存在于网上也存在于网下。B2C这个缩写词主要是用来描述在线的各种商业行为。在20世纪末，B2C中的各个公司在商业互联网的快速发展中起着巨大的作用。有很大一笔风险资本以免费的在线服务和折扣形式的购物方式流向了消费者，激励着消费者们接受这种新的媒介。然而当资本市场出现问题时，B2C的公司是其中首先倒闭的也是倒闭最快的。许多公司试图跟随大批的投资者完成从B2C到B2B的转型。B2C这个名词曾经十分流行，现在已经不太使用了。然而，有些分析家预测消费者型的公司仍将在网上兴盛，但是不会像起初的那样规模庞大，发展飞速。当然，对于适应市场的许多公司而言享受网上生意所带来的成功，已不是什么新闻了。.Translate the following sentences into English1. Every customer would like to go shopping more conveniently and have more choices, better quality and lower expenses, with which B2C can satisfy.2. Another new advantage of B2C is that businesses can reach more customers and gain a new channel to interact with them via Internet and they can also collect ideas and opinions of customers more easily, fast and fully, by which they can improve the services and readjust the product structure.3. It is publicly convinced that WWW is a very important new sales-media with great potential, on which the activities of buying and selling are called electronic commerce.Text B.True or FalseF F F T F T F T T F. Put in the missing information based on the text1. volume; rising 2. significant; purchasing 3. complicated; proprietary; communications4. marketplace; financial transactions 5. middleman 6. reducing 7. inventory 8. industry-specific 9. infrastructure 10. auctionSkills of Understanding1. C 2. A 3. DSkills of Translation1. 他对总统所提到的为了工作而拼搏表示钦佩。（动转名）2. 机器人可应用于宇宙探索。（名转动）3. 在喷气式飞机上看到的和听到的满足了我特殊的渴望。（名转形）4. 事实上她能送出的消息只是个暗示。（形转动）5. 成功取决于自己的努力。（形转动）Skills of writing1.To: Cc:Bcc:Subject: Please help me with a speech.Date: Thu, Sept 30, 2007Dear Mr. Wang, I was wondering if you would mind doing me a favor. I am supposed to give a speech on Oct 2. However, I have caught a heavy cold when I am on a business trip in Beijing. So I wont be able to return to Shanghai to deliver the speech. Could you take my place to give the speech please? The outline, time and place of the speech have been listed in the attachment. I really appreciate your help and will be happy to return the favor when the opportunity arises.Sincerely yours,Chen Lin2.To: Cc:Bcc:Subject: Thank you for your help.Date: Thu, Oct 5, 2007Dear Mr. Wang, Please accept my sincere gratitude for your help with the speech. I heard it was a great success. It would be screwed up without your performance. I really appreciate our kindness to help. I hope that I can return the favor if you ever need assistance.Sincerely yours,Chen LinSkills of oral language in working condition2Thank you very much! I really need your help right now. Could you print these documents for me?3. Id love to help, but I really dont have the time.4. Its very kind of you, but I think I can manage the bag myself.5. You just write an e-mail to the customer and simply ask what you can do.Self-Study略Answers of Unit ThreeText A.Review the questions略. Put in the missing information based on the text1. Digital certificate 2. signature 3. records; account 4. replaced; anonymous5. Secure Socket Layer 6. authority; secure 7. clearinghouses; identification8. validation; encryption/decryption. Translate the following passage into Chinese1. 和实物产品不同，不久将来消费者都会使用数字产品。2. 相比之下，绝大多数的银行是不会提供在线折扣的，有些银行甚至会另外收取每月固定的（通常是极小的）在线服务费用。然而，有些银行的策略是提供折扣，但是不提供网上服务。有些产品网上有折扣，而另一些则没有。网上促销和网下促销的时间往往是不同的。3. 分析家们都相信在将来银行和票据转换中心都不得不购买安装了SET协议的交易服务器。而且票据转换中心将建立并派送用户和商家的身份证明。该种身份证明又被称为数字证书。.Translate the following sentences into English1. Smart card is a credit card embedded with a chip containing a digital wallet and information about the cardholder.2. Like cash, if electronic cash is lost or stolen, it cant be replaced. It lets you make anonymous transactions.3. To adopt the SET protocol can cut the risk of fraud and ensure the secure payments of electronic transactions.4. With the development of commercial Internet and the increasing cost of fraud, customers have to adopt more secure measure (SET) to protect their credit card numbers from being stolen.Text B.True or FalseF T F F F T F T F F. Put in the missing information based on the text1. encryptions; signatures; certificates 2. cryptography; formulas; algorithms3.Symmetrical; private 4. Public; asymmetrical 5. combination 6. conjunction7. certificates; authorities 8. infrastructureSkills of Understanding1. 一般来讲，当基本条款被忽视时，那么这个合同就是无效的。2. 他上上下下地打量我好像在帮我量衣服的尺寸。3. 那些人以养宠物、建造模型船、编篮子和雕刻肥皂外形为爱好。4. 母亲是个又高又胖的中年妇女。校长则是个年老的女人，几乎和母亲一样胖，但是她要更矮些。5. 保护性关税不鼓励国外贸易通过运输的方式将某些产品运到国内。6. 债务人可以发起自愿性的破产，而非自愿性的破产则由债权人发起。7. 他喜欢阅读期刊，如：时代杂志、新闻周刊和读者文摘等等。8. 史密斯和汤姆是亲密的伙伴，他们总是形影不离。Skills of Translation1 任何人违反了法律都要受到惩罚。（减词法）2 尽管有困难，我们的任务仍然完成地很出色。（增词法）3 要了解出生率，看一下手表的秒针。（减词法）4 不同的金属传导性是不同的。（减词法）Skills of writingFrom: To: Subject: An invitation to our reception party.Date: Mon, Apr.18, 2009Dear Stan, We cordially invite you to attend a reception party in honor of your arrival. The party will begin at our meeting room at 8:30 p.m. on Apr.19. We look forward to having a good time with you.Sincerely yours,EricSkills of oral language in working condition2Hi, Mary, I was wondering if you would like to watch a Chinese acrobatics show tomorrow.3. Mrs. Li, would you like to come to my dinner party tonight? A lot of our co-workers will be there.4. That would be nice. Im looking forward to having dinner with you.5. Id really love to watch the game with you this time, but Ill be on a business trip then.Self-StudyF F F F TAnswers of Unit FourText A.Review the questions略. Put in the missing information based on the text1. boundary 2. firewall 3. imperfect 4. protection; intranet 5. risks; value6. traffic; filter; proxy 7. copyrighted; confidential 8. recording; auditing9. chokes; gates 10. permit; administrators; deny. Translate the following passage into Chinese真如先前所提到的，SSL是一个使用公钥技术的行业标准协议。公共互联网和企业内网中大量的服务器都使用了SSL技术进行安全的信息传输。SSL提供以下三个等级的安全服务：1 信息的私密性将公钥和对称加密结合在一起使用可以实现这一特点。在使用SSL期间，SSL服务器与其客户之间完整的数据流量可以通过使用商议定的密钥和加密算法进行加密。加密在将信息变得不可读时是不鼓励窃听的。2 信息的完整性这项服务确保了信息从客户到服务器传输时其内容不会被破坏者篡改。将共享的秘密和特殊的数学函数相结合，又被称作哈希函数，SSL技术能提供基本的信息完整性的服务。3 相互认证在这个过程中，服务器要确定客户的身份，反之亦然。相关的身份信息通常以公钥证书的形式被加密，而这些证书只有在使用了SSL协议时才能被相互交换。.Translate the following sentences into English1. The firewall offering similar controls on Internet isnt a really wall. It is an integrated system consisted of computer hardware and software; it can also be viewed as a protective system to prevent the unauthorized users from entering a specific network.2. That boundary is nothing but a conceptual entity. The boundary is something we have decided to define as being the point at which we will stop things that are inappropriate.3. All the information flows (traffics) of inbound and outbound between Internet and LANs should pass the firewall and be checked by it after the firewall is built up.Text B.True or FalseT F F T F T T F F T. Put in the missing information based on the text1. security; integrity 2. protocols; accomplish 3. prerequisite; identification4. comparison 5. spoofing 6. characteristic; fingerprintSkills of Understanding 1. B 2. B 3. BSkills of Translation1. 我们的产品供不应求。2. 天气一直不下雨。3. 任何人乱扔垃圾将处以5美元的罚款。4. 我感觉很糟糕。Skills of writingJack, Future Business Company called to ask you to go over to their office and help them develop a secure system for their Web site. They wanted you to call back before 15:00 at 7590329.Michael13:30Skills of oral language in working condition2Hello. This is Chen Lin of Future Business. May I speak to Ms. Liu, please?3. A moment, please. Ill put you through.4. Im sorry. Frank is not in right now. Can I take a message for you?5. Im sorry. Miss Tong is on another line right now. Would you mind holding for a minute or can I take a message for you?Self-StudyT F F T TAnswers of Unit FiveText A.Review the questions略. Put in the missing information based on the text1. anonymously 2. equivalent 3. intermediaries 4. duplication; fraud 5. anonymity6. settlement; currencies 7. overcome; clearing 8. authorization 9. browser independent10. maintain; broker. Translate the following passage into Chinese随着互联网的快速扩张，首次创建了安全的基于成本效益原则的支付系统。该系统能够支持网络上不断发展的商务行为。虽然用于大额支付的电子支付系统已经运作了一段时间，但是快速扩张的外汇兑换量和安全交易量所导致的不一致性也在不断地提高。此外针对小额支付同样也提出了基于成本效益原则和有效的电子支付系统的需求。目前在互联网上建立这样一个支付系统所取得的进展仍有待检验。在互联网上创建电子支付系统将为创建一整套全新的全球和全国的贸易关系提供了机遇。.Translate the following sentences into English1. Payment systems primarily permit direct payments to be made anonymously.2. Digital tokens are uniquely coded to prevent duplication and fraud.3. Electronic tokens should be opened up to disclose its entity originally issued when there is fraud.4. Traditional bank mechanisms cannot deal with the issues on network.Text B.True or False F F T F T F T F T T . Put in the missing information based on the text1. transactions; electronically 2. communication; suppliers; financial 3. unambiguous; invoice4. extensive regulations 5. advocate; tariff 6. simple; transparent 7. accomplish; anonymity8. credit; debit 9. timely; appropriate 10. development; activitiesSkills of Understanding1. D 2. D 3. ASkills of Translation1. 这个地区的又一次战争将造成国际关系的紧张，这是很明显的。2. 他没有遵守安全规则，这造成了全厂的大停电。3. 他曾经拒绝了出演电视广告，这个广告可以支付给他一分钟5000美元的报酬。4. 他父亲在意大利北部靠海边的皮萨城里有家小公司。Skills of writing1. From: To: LCc:Subject: Sincere apologies for the behavior of our employee!Date: Mon, May 12, 2009Dear Ms. Lucy,Please accept my apologies for the way you were treated on May 10 at our company. Future Business will never tolerate any rudeness to customers, and the person who was involved in this incident has been put on probation and has been sent to a special class on customer relations.Thank you for bringing this matter to our attention. I sincerely hope this incident does not cause any damage to our business relationship.Sincerely yours,Chen LinManager of Customer Service, Future Business, China2. From: To: LCc:Subject: Thank you for your wonderful suggestion!Date: Mon, May 12, 2009Dear Ms. Lucy, Thank you for your letter of May 10. Your suggestion that we should offer reservation service via our Web site is most welcome, and we are investigating the feasibility of offering such a service. We at Future Business are always seeking new ways to improve our products and services. Please feel free to write to us at any time. Thanks again for your suggestion. Sincerely yours,Chen LinManager of Customer Service, Future Business, ChinaSkills of oral language in working condition2. Im terribly sorry for mailing the wrong documents to our supplier. I got it wrong.3. Sorry for putting a wrong date on the invoice I have sent to you. I will send a new one right now.4. Dont worry about it. It doesnt matter. Just send me a new one.5. It doesnt matter. My name is Lily. Its my honor to introduce myself again.Self-Study略Answers of Unit SixText A.Review the questions略. Put in the missing information based on the text1. standard; insecure 2. specification; compliant applications 3. confidentiality; authentication; integrity 4. cryptographic; encryption; signatures; certificates 5. authority; hierarchy; culminates 6. cardholders; infrastructure 7. requests; responses 8. decryption performance; symmetric; instructions . Translate the following passage into Chinese有些观察者认为通过互联网进行安全支付的唯一办法是在物理上将认证的过程与买家和卖家之间的通讯链接分开。因此许多公司都在检测与个人计算机相连的智能卡读取器的使用。与电话卡存钱方式相同的智能卡将认证与支付过程分开成为了可能。智能卡技术能允许通过ATM机或单独使用个人的银行网络进行智能卡的充值。这样智能卡中的数值可以安全地、匿名地通过互联网进行传送了。英国威斯明斯特银行是从事开发智能卡技术，并用来创建所谓“电子钱包”的几个机构组织之一。智能卡可以存储好几页文本，而信用卡上的磁条只能存储一两行信息。这使得信用卡大小的智能卡可以用来转账大量的现金，但是这些现金只能通过特殊的终端才能进行“花费”。最初的应用包括了取代了给零售商（例如，报纸、糖果）的小额现金支付或者是取代了一些付费服务，如公共电话或公共交通。.Translate the following sentences into English1. SET protocol is a standardized specification of secure transmission of electronic credit card payments.2. SET employs a new encryption which combines two encryptions- private key and public key and which has the ability of efficiency of private key encryption and the authentication of public key encryption.3. The purpose of SET protocol is to unify all different systems and to offer a secure environment for the transmission of credit card information over network.4. SET protocol strictly specifies that all the organizations who participate in electronic transactions should own digital certificates issued legally and efficiently and use digital signature or information digest or both of them. Text B.True or False F T F T F T T T F T. Put in the missing information based on the text1. goods; services 2. middleman; electronically; securely 3. transaction; movements4. detect; prevent; online; offline 5. identified; discover 6. purchases; micropayments7. preliminary; account 8. authentication; verification 9. conventional; forms; tellers10. SET; SSLSkills of Understanding无Skills of Translation1. 要求你表演。2. 在美国社会，孤独尤其让人觉得失败。3. 他总是被送去做这份工作。4. 这个男孩昨天遭到了批评。5. 人类创造了历史。6. 很明显这个计划要被取消。Skills of writingFrom: LTo: Cc:Subject: Reservation for two double rooms.Date: Thu, Mar 20, 2007Dear Sir or Madam,Please reserve two double rooms for me. I am going to spend the weekend in Hangzhou with my friend. We will arrive at about 9:00 on Mar 23 and check out on Mar 25.Please send us a confirmation at your earliest convenience. Thank you.Sincerely yours,Lily2.From: LTo: Cc:Subject: Reservation for a first-class table.Date: Thu, Mar 29, 2007Dear Sir or Madam, Please reserve a table for two for me. I am going to celebrate the birthday of my colleague next Thursday. We will arrive at about 6 p.m. Please send me a confirmation at your earliest