旅行社联合体论文中小旅行社联合体协同发展研究.doc

旅行社联合体论文：中小旅行社联合体协同发展研究【中文摘要】随着我国旅游业的迅猛发展,越来越多的国外旅行“大鳄”进入我国,长期被冠以“小、散、弱、差”的我国本土旅行社将面临巨大的压力和挑战,其竞争实力都无法与国外旅行社相比较。在竞争日益激烈的今天,企业采取合作而非竞争的方式,来赢取更大的生存空间。中小旅行社企业之间进行联合和重组是必由之路,旅行社联合体是其中一种联盟方式。中小旅行社之间通过联合来提高自己的竞争力,进行业务流程再造,集中采购、降低成本,提高服务质量。旅行社联合创新体是一种实现了资产一体化、经营一体化的紧密联合和深度联盟,从而共享了联合体内各个旅行社的核心资源,以达到“1+12”的效应。本文的主要内容包括;首先,介绍了本文的选题背景、选题意义、研究方法和技术路线,阐述了国内外有关旅游企业合作和旅行社联合体的主要研究成果,并分析了中小旅行社协同发展的相关理论原理。其次,在前人研究的基础上,论述了中小旅行社联合体的内涵、表现形式和合作动因,分析其形成与发展的一般规律;通过阐述中小旅行社联合体协同发展的内涵与特征,分析了其协同发展的影响因素,包括成员的匹配性、联合的紧密度、监管机制、相互信任的程度、信息共享程度等因素,从而比较全面的分析了中小旅行社联合体的构建机理。最后,结合实际说明了中小旅行社联合体协同发展的风险识别及其风险管理;通过专家咨询与文献调查法,选取了旅行社联合体协同发展的可靠性评价指标,并运用层次分析法确定指标权重,确立了旅行社联合体协同发展的可靠性评价模型;以泉州宝中旅行社为例,将评价模型运用到实证研究中,提出了中小旅行社联合体协同发展的对策。【英文摘要】Along with the fast development of tourism in China, more and more international travel magnates have swarmed into the Chinese market, which imposes great pressure on the domestic travel agencies who were known for their small scales, deconcentration and feebleness, thus not in a position to compete with their strong counterparts. On these occasions, more enterprises tend to cooperate, but not compete with each other to strive for living space. As an means of alliance, to set up Travel Agency Union is a must for those medium and small travel agencies to enhance their competitiveness through the ways of business process reengineering, centralized purchasing, cost reduction and service promotion. The realization of Travel Agency Union is a deep alliance for integration of assets and operation so as to share the core resources of those affiliated travel agencies. The contents of the whole thesis are as follows:In the first place, this thesis introduces its background, significance, research methods and studying processes, and expounds the research results on the cooperation among travel agencies at home and abroad, as well as analyzing the concerned theories of common development for medium and small travel agencies.Secondly, this thesis, based on the precedent achievements related, analyzes the universal law on the development of Travel Agency Union by way of explaining its connotation, manifestation and the reasons for their cooperation. This thesis also sets forth the characteristics of the development of Travel Agency Union and analyzes the affecting factors, concerning its cooperation and development, such as the matching attribute of the union members, the compactness of their affiliation, the monitoring mechanism, the level of mutual trust,the level of Information Sharing, and thus, analyzes wholly the incorparated mechanism of Travel Agency Union.At last, this thesis, in combination with the practice, illustrates the risk identification and its corresponding risk management on the development of Travel Agency Union. The thesis chooses the assessment indexes for the reliability on the development of Travel Agency Union through the expert-counselling and literature research, and then establishes an assessment model by means of the analytic hierarchy process to ascertain the index weight. Taking the Bao Zhong Travel Agency of Quanzhou as an example, this thesis applies the assessment model into the empirical research study and then puts forward the countermeasures on the development of Travel Agency Union.【关键词】旅行社联合体 协同发展 构建机理 风险管理 可靠性评价【英文关键词】Travel Agency Union Cooperation Incorparated Mechanism Risk Management Reliability Assessment【目录】中小旅行社联合体协同发展研究论文摘要3-4ABSTRACT4-5第1章 引言10-161.1 研究背景10-121.2 选题意义121.3 研究方法与思路12-151.3.1 研究方法12-131.3.2 技术路线13-151.4 研究创新15-16第2章 国内外研究发展综述及相关理论16-242.1 国外旅游企业合作研究16-172.1.1 旅游企业合作的动机研究162.1.2 旅游企业合作类型的研究16-172.1.3 旅游企业合作实践研究172.1.4 其他关于旅游企业合作的研究172.2 国外旅行社联合经营发展进程17-182.3 国内发展研究综述18-212.3.1 关于旅游企业联盟的研究18-192.3.2 关于旅行社联合体的相关研究19-212.4 中小旅行社联合体协同发展的相关理论21-242.4.1 协同理论21-222.4.2 规模经济理论22-232.4.3 资源整合理论232.4.4 核心竞争力理论23-24第3章 中小旅行社联合体形成与发展的一般规律24-303.1 中小旅行社联合体的内涵与表现形式24-283.1.1 中小旅行社联合体的内涵24-253.1.2 中小旅行社联合体的表现形式25-273.1.3 旅行社联合体与其他联合形式的区别与联系27-283.2 中小旅行社联合体形成与发展的一般规律28-303.2.1 中小旅行社组建联合体的动因28-293.2.2 中小旅行社联合体发展演变的一般规律29-30第4章 中小旅行社联合体协同发展的机理分析30-384.1 中小旅行社联合体协同发展的内涵与特征30-314.1.1 旅行社联合体协同发展的内涵304.1.2 旅行社联合体协同发展的特征30-314.2 中小旅行社联合体协同发展的影响因素分析31-324.2.1 成员的匹配性314.2.2 联合的紧密度314.2.3 监管机制31-324.2.4 相互信任的程度324.2.5 信息共享程度324.3 中小旅行社联合体协同发展的机理分析32-384.3.1 资源整合，提升产品的特色与竞争力32-334.3.2 统一采购，降低成本，产生规模效应33-344.3.3 资源共享，实现多元化经营344.3.4 竞争优势互补，优化分工合作，提高效率34-354.3.5 共享电子商务平台、信息集成，快速响应市场35-364.3.6 加强沟通交流，促进协同进化364.3.7 集聚资源要素，为“做大、做强”打下基础36-374.3.8 协同创新，共同打造产品品牌37-38第5章 中小旅行社联合体的创新风险管理38-505.1 中小旅行社联合体的创新风险识别与控制38-415.1.1 中小旅行社联合创新体的风险识别38-395.1.2 中小旅行社联合创新体的风险控制39-415.1.3 中小旅行社联合创新体协同发展的可靠性与风险管理的关系415.2 中小旅行社联合创新体协同发展的可靠性评价41-505.2.1 指标选取的原则41-425.2.2 中小旅行社联合创新体协同发展的可靠性指标分析42-455.2.3 权重的确定45-475.2.4 中小旅行社联合创新体协调发展可靠性评分标准47-50第6章 中小旅行社联合体协同发展的对策50-636.1 个案研究：宝中旅行社的成功之路50-556.1.1 宝中旅行社发展概况506.1.2 宝中旅行社的经营模式与制度创新50-556.2 泉州宝中旅行社联合创新体协同发展的可靠性评价55-596.2.1 泉州宝中旅行社联合创新体协同发展的可靠性评价结果55-566.2.2 泉州宝中旅行社联合创新体协同发展的可靠性评析56-596.3 中小旅行社联合体协同发展的对策59-636.3.1 走资金联合型旅行社联合创新体的模式596.3.2 要有一套科学合理的监管机制和先进的