商务英语函电二.doc

商务英语函电ContentsWays of searching customersWays of establishing relationsA TaskWriting SkillsPractice寻找境外客户的方法1.建立网站外贸企业应该在网络上建立一个自己企业的主页，包括中英文两种版本。1) 企业介绍:经营范围、经营方式、经济实力、公司名称、地址、 电话、传真、网址和电子邮箱等2）产品介绍：包括产品名称、规格、编号、报价、产品标准等内 容。最好附有产品照片2.参展1）国内参展2）国外参展3.利用企业名录4.利用互联网1）大量的商业信息网站2）工具网站及搜索引擎5广告宣传1）国际广告的重要性2）广告媒体的选择：报纸、杂志、电视、直接邮寄、广播、户外广告牌、互联网等3）广告代理商的选择6. 其他方法1）向有关银行或咨询机构获取进口商资料2）国内外的贸易促进机构或友好协会介绍客户，如我国的贸 促会也办理介绍客户的业务3）我驻外使馆商务处或外国驻华使馆介绍合作对象4）与国际经济组织、国外商务情报机构、研究机构、咨询公司、数据库建立经常联系，获得专项产品的市场报告。例如根据产品分组，市场信息服务杂志（Market News Service, MNS）可以提供诸如某些产品的确切交易价格、产品的供需情况和其他影响市场走势的经济信息等最新资料。Ways of establishing business relations Traditional ways:1.Writing letters/fax/telex2. Advertising through radio, TV and newspaper3. Through old clients4. Embassy 5. Business counselor6. Trade fairModern ways1. Online advertising2. Search engine3. B2B websites posting4. Modern communication toolsE-mailTrade ManagerSkypeMSN/QQTo establish business relations, a letter often consists of the following parts:1.Where you get the information about the person or company to whom you are writing the letter2.Your intention for export/import3.A brief introduction to your business scope, experience and products4.The information about your firms credit5.Expectation for cooperation and an early reply.“由某处得知某人姓名和地址”的表达方式To learn/know/obtain/note ones name and address fromTo owe ones name and address toThrough the courtesy ofOn the recommendation ofTo be recommended/introduced/given to sb. byTask工作任务以旭日进出口有限公司Lily的名义写一封建交函。要求：1.介绍得知对方情况的途径，说明来信意图2. 介绍自己公司和产品的情况，并寄一套最新的产品目录3. 表达与对方合作的愿望，并希望早日得到答复Dear Sir or Madam， We have learned from the Internet that you are in need of 100% cotton childrens jackets, which just fall into our business scope. We are writing to enter into business relations with you on basis of mutual benefits. Our corporation, as a private foreign trade organization, specializing in manufacturing childrens garments, and we have got a lot of experience. Our own brand “Tommy & Winne” has won a high reputation both at home and abroad, selling well in Russia, the Occident, Middle East and the area of South and East Asia. Our products are made of environmental friendly material, 100% cotton, and good in airiness, moisture absorption, fashion in design, and comfortable in wear. Enclosed is our latest catalogue on childrens jackets, which may meet with your demands. It will be a great pleasure to receive your inquiries against which we will send you our best quotations. We are looking forward to your early reply. Yours faithfully, Zhejiang Sunrise Imp. & Exp.Corp. LilyNote:为了防范信用风险，外贸业务员尤其对于新客户来说必须要通过有效途径对客