ELLEStyleAwardsClosingReport报告(压缩).ppt

2013 ELLE Style Awards Boundless,2,Overview Promotion Calendar Warm Up On-site Post-promotion,3,Overview Promotion Calendar Warm Up On-site Post-promotion,ELLE is bringing a dash of glamour and elegance to the 2013 ELLE Style Awards with the Salute for Design exhibition. This 25th anniversary exhibition aims to immerse the visitor into the world of the magical spirit as developed by 32 top brand designers worldwide. And the 35 fantastic fashion pieces, designed as gifts for all 25-year-old girls in China, are innovatively presented alongside art installations displayed onsite. In this way, the 2013 ELLE Style Awards brings you the best in arts and crafts, combined with a global sense of style and fashion. To inspire talented people within the fashion industry and to encourage their development; ELLE rewards innovative and iconic people who make great achievements in their respective fields. Meanwhile, at the ESA, ELLE will deliver the message that people should be encouraged to innovate, to achieve their full potential, and to push through conventional boundaries. As a major annual event in China, ESA offers the perfect platform for discovering and exploring new talent, and for exchanging fresh ideas.,Theme in 2013 “Boundless”,ELLE Style Awards 2013,4,Date: 2nd Nov 2013 Venue: Wuzhen Awards: 8 awards go to 10 winners which enjoys global awareness. Guests: Nearly 1,500 celebrities, fashion talents and VIPs invited to attend the event. Rundown: 16:30-17:20 Red Carpet/Cocktail 17:30-19:00 Award Ceremony 20:30-22:30 Gala Dinner,ELLE Style Awards 2011,5,6,Key Visual,7,Overview Promotion Calendar Warm Up On-site Post-promotion,8,Post-promotion,OOH,New Media,15s Event Warm up video Display on LED via touch media, focus media and tulip in CBD,Magazine,On-site,Partner,ELLE ESA Mini-site Brand Exposure Brand exclusive webpage,Hearst Magazine Event Warm up,Mini-site 5 mins video report on Mini site, ELLE, ELLE iTV, YouKu, etc. IPR & APP(ELLE Star/ELLE TV/Elle Site),Warm-up,On-site,Internet/Elle TV/APP,logo exposure on site Brand TVC loop on site Brand representative exposure on red carpet Brand representative go on stage and announce the winner Brand exclusive display area,Hearst Magazine Event Report,Calendar for Promotion,100+ 3rd party media report,9,Overview Promotion Calendar Warm Up On-site Post-promotion,Warm up Hearst Media ELLE,10,banner on ellechina, media value= RMB 0.8 million,eDM, meida value=RMB 0.4M,Add value: Logo exposure on mini site, media value=RMB 0.8m,11,Warm up Hearst Media ESA mini site,12,Warm up Hearst Media ESA mini site,ESA 15s Warm up Video,13,Warm up Hearst Media KV in magazines,total media value=RMB 367,200,OOH Promotion,15” Warm-up video broadcasting on tulip, focus and touch media.,14,*Add value: KV on 北京京信,Total media value= RMB 915,520,视频,平面,15,北京西单,上海徐家汇港汇广场,上海南京西路梅陇镇,OOH Promotion,16,上海陆家嘴正大广场,OOH Promotion,深圳赤尾,广州新达城,17,沈阳太原街潮汇广场,沈阳中华路欧亚,沈阳青年大街喜来登,杭州武林银泰,重庆解放碑,OOH Promotion,18,南京大洋百货,天津南京路号外,武汉光谷广场,武汉中山大道工艺大楼,西安开元商城,成都世界,OOH Promotion,19,Warm up Online promotion tweet,20,Warm up Online promotion tweet,21,新浪微博顶级推荐位,新浪微博直播,Warm up Online promotion,22,优酷海量推荐位,Warm up Online promotion,23,Warm up Online promotion,搜狐新闻客户端,搜狐女人APP,手机搜狐,24,Warm up,Invitation card,Shuttle bus ticket,25,Overview Promotion Calendar Warm Up On-site Post-promotion,Onsite overview,26,27,Onsite overview,28,Red carpet,29,Award Ceremony,30,Gala Dinner,31,Onsite exhibition,32,Onsite exhibition,33,Onsite Award ceremony,34,Onsite Press conference,35,Overview Promotion Calendar Warm Up On-site Post-promotion,36,Post Promotion Promotion on ,Until 11th Nov., total 18 reports released.,37,Post Promotion Video Report on ELLETV,/v_show/id_XNjM2MzA0NzI4.html,38,Post Promotion In magazine,39,Post Promotion In Hearst magazine,40,Post Promotion In Hearst magazine,41,Post Promotion eDM to readers,42,Media Attendance More than 100 external media attended, including: Key business titles/Trade/Mass/TV/Portal/Video sharing website.,Post Promotion - PR,京华时报,品周报,新民晚报,Total media value reach to RMB 7,890,144,SMG 新娱乐在线,TVB 娱乐新闻台,CCTV 电影报道,BTV 每日文娱播报,香港娱乐新闻台,SMG 星尚,Media Value: RMB 7,890,144,Post Promotion - PR,44,Total reach above 167,646,624 followers on Weibo Total generated 475,022 weibo posts about ESA on event day #2013ELLE风尚大典# tweeted by celebrities such as 李阳、Masha Ma、何炅、陈漫、高圆圆、倪妮、杨幂、张雨绮、李宇春、周笔畅、陈燃、熊乃瑾、张译、袁弘、杨子珊、江疏影、张嘉倪、刘雯、雎晓雯、Jessica Stam、裴蓓, etc. 2013 ESA live broadcasted by ELLE official SINA weibo, ELLE official Tencent weibo, YOUKU and onsite weibo wall.,Post Promotion - iPR,45,何炅,孙艺洲,刘雯,雎晓雯,杜鹃,张雨绮,倪妮,付辛博,江疏影,高圆圆,杨幂,Post Promotion - iPR,周笔畅,李宇春,46,Post Promotion - iPR,47,Post Promotion - iPR,48,土豆首页视频推荐,奇艺首页视频推荐,Online Promotion Promotion