苏伟铭专访年度汇总报道2009年度(NXPowerLite).doc

No.Media NameReport HeadlineDate of PublicationWordsAd Value (RMB)大众进口汽车新车发布会1China Auto Market中国汽车市场Turn Crisis into Opportunity An Interview with Mr. Weiming Soh, Chairman of the Board of Volkswagen (China) Import Co., Ltd. 保持信心变“危”为“机”访大众进口汽车销售有限公司董事长苏伟铭2009-1-104,25566,664上海车展2Reference News参考消息Mr. Weiming Soh, Executive Vice President of Volkswagen Group China: China to Become Volkswagens Biggest Market in the World大众中国苏伟铭：中国将成为大众在全球最大市场2009-5-51,403108,3433Business Watch Magazine商务周刊Market Growth May Slow Down in the Third Quarter - Interview with Weiming Soh, Executive Vice President of Volkswagen Group China增长可能在三季度放缓访大众汽车集团（中国）执行副总裁苏伟铭2009-5-53,65860,5534Shanghai Securities News上海证券报Mr. Weiming Soh Cost Control Is Crucial to New Energy Cars 话说新能源车：新政策、新技术、新市场大众汽车（中国）有限公司执行副总裁苏伟铭：新能源车的成本控制最重要2009-4-242,30555,3135Southern Metropolis Daily南方都市报Volkswagen Establishes New-style Stores in Second- and Third-tier Cities 大众：到二三线市场建“执行店”2009-4-271,33936,8946Yangcheng Evening News羊城晚报Volkswagens Sales Outlets to Reach 2,000; An Exclusive Interview with Mr. Weiming Soh, Member of the Board of Management, Volkswagen Group China大众销售网点要达到2000个 专访大众汽车(中国)投资有限公司董事苏伟铭2009-5-61,39235,5817National Business Daily每日经济新闻Mr. Weiming Soh: Control Stock and Revise Production at the Same Time 大众中国执行副总经理苏伟铭：一手控制库存 一手调整生产2009-4-293,33523,713安全出行，大众知道-大众安全路电视宣传片第二辑正式发布8Auto & Safety汽车与安全An Interview on Volkswagen Road Safety Education TV Program“大众知道”大众之道2009-5-115,29316,9922009大众汽车中国赛车Scirocco Cup京城上演9新浪网Mr. Weiming Soh: Scirocco Cup to Help Chinas Car Racing Sport大众中国董事苏伟铭：尚酷杯给中国车手提供舞台2009-8-162,01419,20010新浪网Illustration - Volkswagen Scirocco Cup China 2009 Kicks off Race in Beijing图文-尚酷杯北京站第二回合 大众中国董事苏伟铭2009-8-1722019,200大众汽车集团加强推进在华业务11China Business News第一财经日报Volkswagen AG Eyes on Southern China to Boost Business 大众中国挥师向南2009-9-148,475242,01112Guangzhou Daily广州日报Volkswagen AG Steps up Business Expansion in Southern China to Help Realize Strategy 2018大众：欲“曲线”拯救华南市场2009-9-212,90288,660大众汽车TSI+DSG探秘之旅活动在大连举行13Channel Herald海峡导报TSI and DSG Combo, Mature New Technologies - Interview with Mr. Weiming Soh, Executive Vice President of Volkswagen Group ChinaTSI+DSG，成熟新技术专访大众（中国）执行副总裁苏伟铭2009-11-53,24656,62014New Express Daily新快报Mr. Weiming Soh: Volkswagen AG to Expand Business in Southern China in Zigzag Way苏伟铭：大众将曲线救华南2009-10-281,49846,76615Huaxi City Daily华西都市报Soh Weiming: No Technique Can Be Adopted in Sacrifice of Driving Pleasure苏伟铭：无论做哪种技术 都不能牺牲驾驶乐趣2009-10-261,26220,464大众汽车集团（中国）与上海大众、一汽-大众正式启动“南方战略”16Information Times信息时报Weiming Soh, Executive VP and Member of the Board of Management, Volkswagen Group (China): Volkswagen Aims to Sell 500,000 Cars in South China大众汽车集团（中国）董事、执行副总裁苏伟铭透露：大众南方销量剑指50万辆2009-11-263,093139,16617Nanfang Daily南方日报Weiming Soh: Making a Pledge for Fulfillment of South China Strategy苏传铭：为南京战略签下“军令状”2009-11-271,603124,50518Shanghai Evening Post新闻晚报Number of First-tier Dealers to Double in Four Years Interview with Weiming Soh, Executive Vice President of Volkswagen Group (China)4年内 一级网络将翻一倍访大众汽车集团（中国）执行副总裁苏伟铭2009-12-21,51863,08219Automotive Business Report车世界汽车产经报道Volkswagen Has a Complete South China Strategy, Interview with Mr. Weiming Soh, Executive Vice President of Volkswagen Group China“强攻”南方市场 大众已形成完整战略访大众汽车集团（中国）执行副总裁苏伟铭2009-12-13,80350,70120International Business Daily国际商报The Seventh Guangzhou Auto Show, Weiming Soh: Volkswagen Confident in South China Strategy第七届广州车展 苏伟铭：大众对南方战略有信心2009-12-23,95346,56021Shenzhen Special Zone Daily深圳特区报Weiming Soh：Volkswagens South China Strategy Is Military Pledge 苏伟铭：大众的“南方战略”是军令状2009-12-12,09642,84922新浪网Mr. Weiming Soh: Volkswagen South China Strategy Is No Problem of Products苏伟铭：大众“南方战略”不是产品的问题2009-11-272,63738,40023Huaxi City Daily华西都市报China Is the Biggest Market for Phaeton中国是辉腾最大市场2009-11-262,23736,28324Southeast Express东南快报Volkswagen Has Not Decided to Build New Plant in South China - Interview with Mr. Weiming Soh, Executive Vice President of Volkswagen Group China苏伟铭 大众汽车 华南建厂还没定数访大众汽车集团（中国）执行副总裁苏伟铭2009-12-21,75628,49325Beijing Youth Daily北京青年报To Make the Cake in South China Bigger - Interview with Weiming Soh, Executive Vice President of Volkswagen Group China把南方的蛋糕做大访大众汽车集团（中国）执行副总裁苏伟铭2009-12-295823,40826网易Mr. Weiming Soh, Executive Vice President of Volkswagen Group China: Enhance Dealers Capability on All Sides大众副总裁苏伟铭：全面提升经销商能力2009-12-92,35915,0002009广州车展大众汽车再度发力华南市场27网易Volkswagen Group China Mr. Weiming Soh: Plans to Build Factories in South China Likely to Be Unveiled Next Year大众中国苏伟铭：华南建厂计划或将明年公布2009-11-233,45350,00028新浪网Soh Weiming from Volkswagen: Successful Decisions Root in Culture Blending大众汽车苏伟铭：成功的决策源于文化的融合2009-11-303,32119,20029搜狐网Interview with Mr. Weiming Soh, Executive Vice President of Volkswagen Group China, During Auto Guangzhou 20092009广州车展专访苏伟铭先生2009-11-306,72816,000其它(others)30China Business News第一财经日报Weiming Soh Adjusting Volkswagens Imported Vehicle Business, to Complete Presence in China within 2009苏伟铭“调教”大众进口车 年内全国布阵2009-4-132,55966,24431The Economic Observer经济观察报Weiming Soh to Reform Management of VWs Imported Cars苏伟铭动刀大众进口车2009-4-62,98664,03732Guangzhou Daily广州日报Weiming Soh: Volkswagen Group China to Focus More on South China 大众汽车中国执行副总裁苏伟铭：大众中国未来战略剑指华南2009-4-71,41639,33033Nanfang Daily南方日报By Virtue of Internal-combustion Engine Technology and Market, Volkswagen Group China Intends to Break the Bottleneck in South China技术+市场 大众欲破华南瓶颈2009-10-304,085317,23434The Beijing News新京报Volkswagen Seeks Turnaround in South China大众中国即将发布“南方战略”，华南市场将被提升到前所未有的战略高度 大众华南市场谋翻身2009-10-263,434188,08935Auto Circle中国商人汽车人Volkswagen Marches into South China Market with a New Image 大众：新形象敲开华南大门2009-1-510,458145,25536auto-societyTuning Car Magazine汽车与社会性能车Chief of Volkswagen Group China Offers His Insights in an Interview逆势飞扬 大众2009年的市场谋略 大众汽车集团中国副总裁苏伟铭先生访谈2009-4-19,72860,48037网易Mr. Weiming Soh: Volkswagen Builds Products Tailor-made for China苏伟铭：大众为中国“量身打造”产品2009-11-182,96715,000- 92 -PublicationChina Auto MarketDate01/10/2009AuthorNiu LizhiAd Value66,664HeadlineTurn Crisis into Opportunity An Interview with Mr. Weiming Soh, Chairman of the Board of Volkswagen (China) Import Co., Ltd. Summary:An interview with Mr. Weiming Soh, Chairman of the Board of Volkswagen (China) Import Co., Ltd. is presented. With regard to the current economic crisis, Mr. Weiming Soh showed that the crisis also is an opportunity for Volkswagen and Volkswagen will keep confident and launch flexible adjustments based on market. Challenged by the global economic crisis, Volkswagen still is confident in long-term development of the Chinese automobile market. Our confidence comes from Volkswagens excellent performance on the Chinese market. Therefore, Volkswagen will introduce three new imported cars Passat CC, Scirocco and R36 to China in early 2009, he said. Volkswagen will pay more attention to the South China market in the coming three years and the establishment of the Phaeton customization center is a good example.PublicationReference NewsDate05/05/2009AuthorWu YushiAd Value108,343HeadlineMr. Weiming Soh, Executive Vice President of Volkswagen Group China: China to Become Volkswagens Biggest Market in the WorldSummary:Mr. Weiming Soh, Executive Vice President of Volkswagen Group China, introduced that China will become worlds largest market in the first quarter, with a view to good performance of Chinese auto market. Moreover, he said inventory of Volkswagen Group China has hit new low so far since he joined the group. Meanwhile, he reckons that China will become Volkswagens biggest market in the world finally. PublicationBusiness Watch MagazineDate05/05/2009AuthorN/AAd Value60,553HeadlineMarket Growth May Slow Down in the Third Quarter - Interview with Weiming Soh, Executive Vice President of Volkswagen Group ChinaSummary:This article is an interview with Mr. Soh Weiming, executive vice president of Volkswagen Group China. When talking about the market for 2009, he said there are two possible outcomes: first, the market will grow but with limited growth rate; second, the market could face another tough year especially in the third quarter. But no matter what possibility it is, Volkswagen will be fully prepared. He also talked about Volkswagens strategy 2018, saying the company is in the process of expansion with facilities in Nanjing and Chengdu. He is confident that Volkswagen can compete with Toyota since German cars always boast excellent driveability that will surely attract many customers. PublicationShanghai Securities NewsDate04/24/2009AuthorWu Qiong/Huan LuAd Value55,313HeadlineMr. Weiming Soh Cost Control Is Crucial to New Energy Cars Summary:An exclusive interview with Mr. Weiming Soh, Executive Vice President of Volkswagen Group China, is presented. He introduced Volkswagens hybrid technologies, BlueMotion Technologies and Volkswagens R&D in electric vehicles, etc. He said cost control is crucial to new energy cars. PublicationSouthern Metropolis DailyDate04/27/2009AuthorLin JingwenAd Value36,894HeadlineVolkswagen Establishes New-style Stores in Second- and Third-tier Cities Summary:SVW established new-style automobile sales stores in Jieyang and Zhaoqing, Guangdong province in December 2008. The new-style store is inferior to 4S store in standards. We need to deploy 2,000 sales and service stores in order to achieve the annual sales goal of two million units by 2018 and we will attach great importance to the second- and third-tier cities, said Mr. Weiming Soh, Executive Vice President of Volkswagen Group China. In addition, he introduced that SVW and FAW-Volkswagen will undertake separate 50% of Volkswagens production expansion plan this year, namely 50,000 units. PublicationYangcheng Evening NewsDate05/06/2009AuthorCao JingAd Value35,581HeadlineVolkswagens Sales Outlets to Reach 2,000; An Exclusive Interview with Mr. Weiming Soh, Member of the Board of Management, Volkswagen Group ChinaSummary:At an interview, Mr. Weiming Soh, Member of the Board of Management at Volkswagen Group China, said that Volkswagen Group China along with its two joint venture has sold 284,143 cars in China (including Hong Kong and Macao) in the first quarter, up by 6% year on year. Additionally, he expressed that Volkswagen will increase its sales outlets to 2,000 in order to achieve its sales target of 2 million units. PublicationNational Business DailyDate04/29/2009AuthorGao WeiAd Value23,713HeadlineMr. Weiming Soh: Control Stock and Revise Production at the Same Time Summary:An interview with Mr. Weiming Soh, Executive Vice President of Volkswagen Group China, at the Auto Shanghai 2009, is presented. He introduced in the interview that Volkswagen Group China would control stock and also revise its production at the same time based on the auto market of this year. Our stock hit a new low lately and we will increase production by 50,000 units this year, he said. PublicationAuto & SafetyDate05/01/2009AuthorN/AAd Value16,992HeadlineAn Interview on Volkswagen Road Safety Education TV ProgramSummary:Dr. Suixin Zhang, Executive Vice President of Volkswagen Group China, and Ms. Molly Yang, PR & Communications Dept. Director, Volkswagen Group China, offered their insights about the Volkswagen Road Safety Education TV Program. Dr. Zhang explained that the purpose of this program is geared to spread knowledge about road and traffic safety among general public in an easy and popular way. In the meantime, the program is also designed to teach professional experiences about safe and correct driving to customers, he added. Ms. Yang hopes the program will attract many families. PDate08/16/2009AuthorN/AAd Value19,200HeadlineMr. Weiming Soh: Scirocco Cup to Help Chinas Car Racing SportSummary:Volkswagen Scirocco Cup China 2009 held a competition on August 16 at Beijing Goldenport International Circuit. A driver from Hong Kong grabbed the title after 19 laps of race. Meanwhile, Weiming Soh, Executive Vice President of Volkswagen Group China, offered his insights at an interview during the tournament. He said this tournament provides a good platform for Chinese racers and will contribute to Chinas car racing sport.PDate08/17/2009AuthorN/AAd Value19,200HeadlineIllustration - Volkswagen Scirocco Cup China 2009 Kicks off Race in BeijingSummary:Volkswagen Scirocco Cup China 2009 held a competition on August 16 at Beijing Goldenport International Circuit. Xie Rongjian, a driver from Chinese Hong Kong, grabbed the title after 19 laps of race. Mr. Weiming Soh, Executive Vice President of Volkswagen Group China, was present at the tournament.PublicationChina Business NewsDate09/14/2009AuthorWei Jinqiao/Liu XiaAd Value242,011HeadlineVolkswagen AG Eyes on Southern China to Boost Business Summary:FAW-Volkswagen recently opened three new dealerships simultaneously at Guangzhou. The dealership increase indicates two purposes. First, it shows Volkswagen AGs intention to compete with Japanese rivals. Second, it is part of Volkswagen AGs strategy 2018 to expand sales network to what it says the weak spots in southern and western regions of the country so as to meet its sales target set for 2018.PublicationGuangzhou DailyDate09/21/2009AuthorDeng LiAd Value88,660HeadlineVolkswagen AG Steps up Business Expansion in Southern China to Help Realize Strategy 2018Summary:In order to realize its strategy 2018 to double its sales in China to 2 million units, Volkswagen AG has made two moves to strengthen its business presence in southern China. First, it will spend 4 billion euros to boost production at SVWs Nanjing plant and FAW-Volkswagens Chengdu plant to increase their capacity to 300,000 units and 350,000 units respectively by 2012. Second, it will raise its market shares in Hong Kong and Macau to 16% in 2012 to claim the No.1 car seller there.PublicationChannel HeraldDate11/05/2009AuthorChen WeiAd Value56,620HeadlineTSI and DSG Combo, Mature New Technologies - Interview with Mr. Weiming Soh, Executive Vice President of Volkswagen Group ChinaSummary:Mr. Weiming Soh, Executive Vice President of Volkswagen Group China, made a detailed introduction of the TSI and DSG combo in recent interview. Mr. Weiming Soh said the combination of power is not only the most advanced, but has been very mature.PublicationNew Express DailyDate10/28/2009AuthorFu HuaAd Value46,766HeadlineMr. Weiming Soh: Volkswagen AG to Expand Business in Southern China in Zigzag WaySummary:Volkswagen Group China is trying to make a breakthrough in business expansion in Southern China dominated by Japanese carmakers, Mr. Weiming Soh, Executive Vice President of Volkswagen Group China, recently told reporters. Volkswagen AG regards Chinas southern region as an important part to help realize its strategy 2018 as the German carmaker will team up with its Chinese partners - FAW-Volkswagen and SVW, to announce a South Strategy during Auto Guangzhou 2009. As a start, FAW-Volkswagen recently opened three dealerships in September while Volkswagens shares in Hong Kong market also rose to 17.6% from 10.5%, moving the rank to the second place from the fifth place. The success in Hong Kong will pave the way for Volkswagen to expand business to the entire Southern China.PublicationHuaxi City DailyDate10/26/2009AuthorXiao DanAd Value20,464HeadlineSoh Weiming: No Technique Can Be Adopted in Sacrifice of Driving PleasureSummary:Soh Weiming, Executive Vice President of Volkswagen Group (China), said in an interview that Volkswagen is a typical German enterprise who has an inclination on technologies; but no technique will be adopted in sacrifice of driving pleasure. He also revealed the sales expectations and the four new models would released next year.PublicationInformation TimesDate11/26/2009AuthorTang YanAd Value139,166HeadlineWeiming Soh, Executive VP and Member of the Board of Management, Volkswagen Group (China): Volkswagen Aims to Sell 500,000 Cars in South ChinaSummary:Mr. Weiming Soh, Executive Vice President, Marketing and Sales, and Member of the Board of Management, Volkswagen Group (China), told that Volkswagen plans to sell 500,000 cars in South China. To reach the goal, the automaker will double the number of its first-tier dealers in the region to 500. He predicts the Chinese auto market will grow by at least 15% in 2010 and revealed that they were investigating on the sites for more new plants.PublicationN