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东方壹品营销策划推广方案 2011年9月15日大连恒瑞正合房地产营销策划有限公司前 言根据东方壹品项目本身特点和晨峰地产公司战略发展目标为基础，以客观的市场调研和有针对性市场定位为准则，以独特的概念设计为核心，综合运用各种地域性策划推广手段，按项目施工进度和销售推广梯度来实施，目的围绕三大执行期来综合策划推广，第一期项目告知为主，同时预测市场承载力并有规律的适当调整；第二期为开盘前期大量蓄水为后期强销期做暖场铺垫，充分发挥策划推广市场冲击力和延展性，使我们东方壹品开发、建设、销售取得圆满的成功，并针对晨峰地产公司从成长型向专业化、品牌化过度，并为产品品牌化向企业品牌的定量、定性转变做功课。一、 东方壹品策划推广周期 （一）、辽沈战役-初级推广（1）2011年8-10月形象推广期 （2）2011年11-12月延展筹备期 （二）、淮海战役-中度挖掘 （1）2012年1-4月引导期 （2）2012年5月-认