商务交际英语1写作参考.ppt

Unit 11,Company Logo,,No. 1 -把一篇MEMO改写成Letter 写作要点1,A.信的必要要素部分包括：日期，信内地址（如有提供就要写），称呼语，正文，结束敬语，发出者签名。在原来的备忘录中是否都能找到相应信息和内容，把它们相应地标识出来。 B. 备忘录中FROM是发出者；TO是接收者；DATE是发出信息的日期；SUBJECT是发出信息的主题，即中心内容。 注意：备忘录中不需要写称呼语，结束敬语和签名，但书信是必须写的，必须加上相应的内容。 C. 信的格式有多少种，每种格式是什么样子的？应该选用哪一种？信包括哪几个部分？ 3种，分别是齐头式，混合式和简单式。选用齐头式（题目要求的）。,Company Logo,,No. 1 -把一篇MEMO改写成Letter 写作要点2,D. 组织结构 ORDER：Direct or Indirect? 内容是日常工作的中性内容的来往信函，应该用Direct order。Direct order在信中包括几部分？ 3部分： Main idea Supporting information Goodwill closing 本身正文的写作顺序符合Direct order，不需要改动。 E. 语言措辞：只需要对原文的语言作一点改动，注意语言要简洁明了；注意任何情况下都要使用You-attitude去写，即多考虑接收方的感受，以接收方为中心。 注意：根据内容适当增减书信的要素；标点符号用open punctuation(即省略没功能的标点符号)。 备忘录中提供了主题和打字人的姓名首字母；并且信中提及enclose standard quote form，信的最后要加enclosure.,May 21 _ Mr. Daniel Scott Sales Manager Soon Company 49 Palm Place Jacksonville, FL 3401-6741 Dear Mr. Scott LASER PRINTER PAPER Our company has purchase 6 Printfast laser printers. We now need printer paper for use with these laser printers. Please send me price quotes for buying one case, two cases, and higher quantities. For your convenience, I am enclosing our companys standard quote form. In addition, seeing samples of the paper you recommend would be helpful. If possible, I would like to receive these samples and quotes by Monday. Thank you for your help. Yours sincerely Angela Gray Purchasing Manager vc Enclosure,No. 1 写作参考,注意：英文地址从小地点写到大地点，并且每换一个地点必须换行,全部大写表示此为主题SUBJECT的内容,Company Logo,,No. 2 Memo 写作要点格式,A. MEMO的格式有多少种，每种格式是什么样子的？应该选用哪一种？ 2种，分别是传统式和简单式，应该选用传统式好一些。传统式的MEMO包括两部分HEADING(包括TO, FROM, DATE, SUBJECT)和BODY(不需要写称呼语，结束敬语和签名)。 B. 组织结构：ORDER：Direct or Indirect? 这是一篇关于对公司将购买文字处理软件的挑选汇报，是日常工作的报告（中性的），应该用Direct order。Direct order是什么样子的？ 先写Main idea，再写Supporting information，最后是Goodwill closing。,Company Logo,,No. 2 Memo 写作要点内容,A. Main idea: The Quick-Click Processing Software is selected. B. Supporting information: 1. Function (powerful less than other word-processing software packages b. with site license, everyone in the company can use the software, no need to buy more copies of software. C. Goodwill closing,写作参考,MEMO TO: Mr. Bob Jill, Managing Director FROM: Wendy Zeng(自编一个名字), Word-processing Department DATE: Dec. 20th, 2009 (自编一个日期) SUBJECT: Selection of Quick-Click Processing Software As we previously discussed, a new word-processing software is needed for the department. The software I have selected is Quick-Click Processing Software, a well-known package. I made this choice for three reasons: 1. It is very powerful. It concludes many functions we need. 2. It is the most user-friendly software for the type of work we do. It is easy to use. 3. It costs $15000, less than the amount allocated in the budget and $3000 less than other word-processing packages. Whats more, with the site license that we will buy for our company, everyone in the company can legally use this package. Consequently, we dont have to buy a copy of the software for each other. Thank you, Mr. Jill, for your help in getting us the funds for this improvement. This new software package will improve our productivity greatly.,Company Logo,,No. 3Letter 写作要点,信的格式有多少种，每种格式是什么样子的？应该选用哪一种？信包括哪几个部分？-3种，分别是齐头式，混合式和简单式，选用齐头式或混合式显得正式一些。 信的部分包括：日期，信内地址（如有提供就要写），称呼语，正文，结束敬语，签名。 组织结构：这是一篇拒绝别人请求的负面信息信函，应该用Indirect order。Indirect order包括4部分：Neutral beginning-Supporting information (Provide convincing reasons)-Main idea (State the negative news)Goodwill closing (Provide alternatives)。 内容要点： 1. Andrew Ban asked for names and addresses of 100 of your stockholders. 2. Andrew Bans request will be denied because of the current privacy laws and the lawsuits that followed. 3. Provide other helps to Andrew Ban.,Company Logo,,No. 3Letter 写作要点,E. 语言要点： 1. 开头要提到这封回信是关于何事的？但要保持中性，不能表现出答应还是拒绝。 2. 语气要保持积极，不能出现任何消极的词语，也就是否定词。因此写MAIN IDEA时，即使是拒绝的也不要出现否定词，可以用“IF引导的虚拟语气从句”；用被动语态；或强调能做到的，不要强调不能做到的。 写作参考： Dec. 20th, _ (如没特指日期，可写考试当天的日期或任一个日期) Mr. Andrew Ban 567 North Road Brandway street, GD510000 Dear Mr. Ban Your request for the names and addresses of our stockholders to do the research is brought to my attention.,中性开头，不好不坏，但提及相关的事情是什么,Company Logo,,No. 3Letter 写作参考,As you know that, the current privacy laws and the possibility of lawsuits are implemented to protect everyones private information. The private information includes a persons name and address. If we could legally provide the names and addresses of our stockholders, we would. Unfortunately, the privacy laws have severely restricted even our research. Otherwise, we would break the law and get punishment. However, Mr. Ban, we will try to help you. If you want to do a survey among the stockholders, please send the cover letters and questionnaires to us. We will randomly select 100 stockholders and transfer the letters and questionnaires to them for you. Yours sincerely Wendy Zeng (如没提供姓名，可以自己编一个) Vice President of Communication,No.4 Sentence variety,Electronically prepared letters are a common part of todays society. In fac