大众汽车新辉腾三亚全球试驾终期报告(NXPowerLite).doc

此项目共收集剪报209篇，广告总价值18,022,566元。 其中平面媒体60篇，网络媒体144篇，TV 5篇。 其中邀请媒体中共收集剪报74篇，广告总价值13,647,975元。 其中平面媒体54篇，广告价值12,124,465元；网络媒体15篇，广告价值634,200元；TV 5篇，广告价值889,310元。No.Media NameReport HeadlineDate of PublicationWordsAd Value (RMB)Magazine1.Car And Driver名车志Hand-built Volkswagen New Phaeton非典型回归 大众新辉腾2010-9-131,185641,0252.Motor Trend汽车族New Born Volkswagen New Phaeton择日再生2010-9-127,324564,6963.Auto Car动感驾驭China Is Satisfactory - Volkswagen Phaeton中国很高兴2010-9-129,369486,2154.China Auto Pictorial中国汽车画报German Dignity - New Phaeton德国式尊贵2010-9-119,175428,2505.Auto Magazine汽车杂志Put Aside the Volkswagen Logo, 2011 Volkswagen Phaeton如果，不是大众 201 VW Phaeton2010-9-118,565414,6226.Auto Motor Und Sport汽车博览车评Understated Luxury - New Phaeton低调的奢华2010-9-119,557410,6977.Top Gear汽车测试报告Volkswagen Phaeton with Specialized Features大众辉腾 确定身份2010-9-120,953386,4678.Auto News汽车导报Sincerity & Strength - New Volkswagen Phaeton诚意+实力的修炼 大众新辉腾2010-11-120,066372,3369.Car座驾Understated Luxury, Volkswagen New Phaeton大众的奢华是闷骚 大众新辉腾VOLKSWAGEN NEW PHAETON2010-9-116,303364,10310.Auto World汽车与你New Thinking of a Good Car, Volkswagen New Phaeton 3.6FSI好车的新思维 大众新辉腾3.6FSI2010-7-115,876266,36411.Auto Fan汽车之友We Must Earn a Place in the Most High-end Segment Exclusive Interview with Prof. Dr. Martin Winterkorn, Chairman of the Board of Management of Volkswagen AG“我们必须在最高端细分市场上占有一席之地”专访大众汽车集团董事会主席文德恩教授2010-7-18,454205,70212.Auto Fan汽车之友Volkswagens Niche Car, Volkswagen New Phaeton小众人的大众车 大众新辉腾2010-7-110,357252,02513.Autotime车时代Martin Winterkorn Keeps Sober-minded to Lead Volkswagen to Be the Worlds Largest Automaker文德恩清醒如何当第一2010-8-15,30490,17514.Luxury Watcher世界奢侈品情报International Test, Volkswagen Phaeton - New Benchmark for Luxury SedanInternational Test VOLKSWAGEN Phaeton豪华轿车的新标杆2010-7-126,489582,75315.Trading Up优品Citizen of the Sun, Test Drive of All-new Volkswagen Phaeton太阳之子 试驾全新大众辉腾2010-8-117,648476,49316.Golf World高尔夫大视野Forge Model for Luxury Car, New Phaeton Is Proof of Unparalleled Quality - Test Drive of Volkswagen New Phaeton in Sanya, Hainan打造豪华车典范艺术 新辉腾见证贵族品质大众汽车新辉腾海南三亚试驾2010-8-120,637137,58017.Mr.modern摩登绅士Drive New Phaeton in a Rainy Morning辉腾微雨忆清晨2010-8-110,072214,86318.A New Modern Magazine新现代画报Challenge the Three Authorities, Worldwide Test Drive of Volkswagen New PhaetonChallenge the Authorities大众新辉腾国际试驾挑战三巨头2010-8-110,584201,09619.LOfficiel Hommes时装(男士)Understated Luxury Car - First Worldwide Test Drive of New Phaeton大隐于众新辉腾全球首次试驾2010-8-12,04272,61420.Zheshang agazine浙商Strive for Perfect, Bran-new Phaeton to Hit the Market精益求精 全新辉腾即将上市2010-8-11,3859,234Newspaper21.Auto Fashion News汽车时尚报Who Am I? First Worldwide Test Drive of Volkswagen New Phaeton 3.6FSI我是谁全球首试大众新辉腾3.6FSI2010-8-3029,952319,48822.Automotive Business Report车世界汽车产经报道Introduce Latest Modular Technology to China - Exclusive Interview with Prof. Dr. Martin Winterkorn, Chairman of the Board of Management of Volkswagen AG把最新的模块化技术引入中国专访大众汽车集团董事会主席文德恩2010-7-111,815157,53623.New Express Daily新快报Why Build Phaeton after Audi A8 - First Global Test Drive of Volkswagen New Phaeton既生奥迪A8，何生辉腾？全球首试大众新辉腾2010-6-2316,650519,85024.Southern Metropolis Daily南方都市报Inner Cultivation, Volkswagen Launches New Phaeton 3.6 V6 Global Test Drive Campaign for the First Time内在修为 大众新辉腾3.6 V6全球首试2010-6-716,2001,056,60025.Nanfang Daily南方日报Test Drive of All New Volkswagen Phaeton 3.6L工匠之心 试驾全新大众辉腾3.6L2010-6-117,200559,20026.Shanghai Evening Post新闻晚报Competition between Four New Models - New Phaeton四国大战2010-8-1814,985476,19027.Life Style精品购物指南The New Aristocracy - Test-drive New Phaeton新布衣贵族 试驾大众新辉腾2010-6-218,290291,97628.Information Times信息时报Low-profile Exterior but Luxurious Interior - Test Drive of Volkswagen Phaeton内敛奢华试驾大众辉腾2010-7-13,888174,96029.Guangzhou Daily广州日报Understated Luxury - Test-drive New Phaeton低调豪华试新一代辉腾2010-6-145,661172,97530.Style Weekly精品生活New Leader of Volkswagen Brand - Test-drive Imported Volkswagen New Phaeton大众家族新领袖试驾进口大众新辉腾2010-6-189,477160,05631.Beijing Evening News北京晚报Seeking Increasing Perfection, Test Drive of Volkswagen New Phaeton 3.6L精益求精 试驾大众新一代辉腾3.6L2010-6-222,223135,62432.Fashion Weekly风尚志Strive for Perfect and Luxury Car - Test Drive of New Phaeton精益求精 缔造奢华 试驾新辉腾2010-6-173,213243,44633.The Beijing News新京报Entangled Upgrades, Test Drive of New Phaeton 3.6FSI纠结的升级 试驾大众新辉腾2010-6-72,332110,66134.Shenzhen Economic Daily深圳商报Volkswagens New Flagship - Test Drive of New Phaeton大众新旗舰试驾新辉腾2010-6-93,18898,47835.Yangcheng Evening News羊城晚报Low-key Pride, Test Drive of Volkswagen Phaeton低调的骄傲 试驾大众辉腾2010-6-304,48087,61236.The Bund外滩画报Tempting Journey of New Phaeton 新辉腾心动之旅2010-6-173,13687,12037.Modern Express现代快报Self Effacing - Test Drive of New Phaeton in Sanya不露锋芒三亚试驾新辉腾2010-6-91,58878,32138.Shenzhen Evening News深圳晚报Who Is It? Test Drive of Imported Volkswagen New Phaeton in Sanya, Hainan谁？海南三亚试驾进口大众新辉腾2010-6-243,48572,40239.Yangzi Evening News扬子晚报New Phaeton Shows Off Its Luxury新辉腾炫耀豪华之最2010-6-111,35666,89340.Beijing Youth Daily北京青年报Experience Volkswagen New Phaeton布衣新贵 体验大众新辉腾2010-7-72,67865,45041.International Business Daily国际商报Martin Winterkorn Answers Five Questions about Volkswagen AGs Strategies文德恩直面大众汽车集团5大战略问题2010-6-114,86561,08742.Huaxi City Daily华西都市报Outstanding Achiever - First Test drive of New Phaeton, the Flagship Model of Volkswagen集大成者 本报全球首试大众旗舰新辉腾2010-6-33,57858,04643.Shanghai Morning Post新闻晨报New Phaeton Keeps Improving新辉腾精益求精2010-6-91,65756,14444.Chengdu Business Daily成都商报More Than 30 Car Owners Called: I Want to Go to Germany; First Stop of Global Auto Culture Journey - Germany Is Favorable by Car Fans30多个车主打电话：我想去德国 世界汽车文化之旅首站前往德国，作为车迷心中的“珠穆朗玛”备受追捧2010-8-94,50255,51945.China Daily中国日报Volkswagens Big Plans in China Include Handcrafted PhaetonVolkswagens big plans in China include handcrafted Phaeton2010-6-143,59651,93746.BQ北京青年周刊Electronic Machine - New Phaeton电子机器2010-6-174,94950,59047.Beijing Times京华时报Dialogue with Martin Winterkorn in Terms of Construction of New Plant in Foshan and New Phaeton佛山建厂、新辉腾，对话文登恩2010-6-171,02550,56248.Xinmin Evening News新民晚报New Phaeton: a More Perfect Flagship Model of Volkswagen新辉腾：更完美的大众旗舰2010-7-71,28548,24649. 1Modern Weekly周末画报New Volkswagen Phaeton大众汽车新辉腾2010-11-62,21540,37050.Shanghai Business Daily上海商报New Phaeton Comes from Transparent Factory新辉腾源自透明工厂2010-6-113,08134,57051.Urban Express都市快报Global Test Drive Campaign Launched in China for the First Time, Reporter Jin Zhouxun Experiences New Phaeton全球试驾会第一次放在了中国 金周讯记者率先体验新辉腾2010-6-1173732,32652.Chongqing Economic Times重庆商报Test-drive 2010 New Phaeton in Sanya微服私访 三亚试驾2010款新辉腾2010-6-82,38029,62153.Beijing Morning Post北京晨报Phaeton in the Palace Museum故宫辉腾2010-9-2173929,55954.China Youth Daily中国青年报Global Test Drive Campaign for New Phaeton Held in Sanya, Hainan新辉腾在海南三亚举行全球试驾会2010-6-101,30213,740W新浪网Low-key Luxury, Test Drive of Volkswagen New Phaeton by .低调的奢华 新浪汽车体验试驾大众新辉腾2010-6-123,67976,80056.搜狐网First Test Drive of Phaeton in the World, Volkswagen Builds Super Valued Luxury Purposely全球先试辉腾 大众在锻造含蓄超值奢侈品2010-6-43,29364,00057.汽车之家Change Customer Cognition, Talk about Volkswagen New Phaeton with Chief Engineer改变用户认知 和总工程师聊大众新辉腾2010-6-53,48160,00058.网易Enjoying the Luxury; Test Drive of Volkswagen New Phaeton 3.6L by NetEase享受奢华 网易试驾大众新辉腾3.6升2010-6-53,50145,00059.网上车市A Luxury Car Worth Having! Test Drive of Volkswagen New Phaeton值得拥有的豪华！试驾大众-全新辉腾2010-6-73,12445,00060.新车评网Volkswagen Phaeton (2010 Model） - Test Drive & Evaluation大众辉腾（2010款）试驾评测2010-6-175,87945,00061.新浪博客Brief Introduction of Volkswagens New Phaeton before Test Drive in Sanya by 新浪汽车三亚试驾大众全新辉腾前传2010-6-31,32540,00062.爱卡汽车网Test Drive of Volkswagen New Phaeton by 踏着王者的足迹 爱卡试驾大众新辉腾2010-6-44,02240,00063.凤凰网Experiencing Low-key Refinement and Luxury, Has a Test Drive of Volkswagen New Phaeton体验低调的精致与奢华 凤凰网全球首试大众新辉腾2010-6-56,45040,00064.腾讯网New Leader of Family, Test Drive of Volkswagen New Phaeton by 家族新领袖 腾讯汽车试驾大众新辉腾2010-6-52,13540,00065.新浪网Volkswagen Prof. Dr. Martin Winterkorn Knows How to Do as Number One Carmaker大众文德恩清醒如何当第一2010-6-301,66438,40066.网上车市Volkswagens Flagship Product - New Phaeton to Hit Chinese Market in Q3大众旗舰-新辉腾 第三3季度国内上市2010-6-41,30630,00067.太平洋汽车网New Benchmark of German Auto Manufacturing Technique, Test-drive Volkswagen New Phaeton德国工艺的新标杆 试驾全新大众辉腾2010-9-143,71630,00068.易车网Understated Luxury Car, Test-drive New Phaeton, Flagship Model of Volkswagen大隐于市 试驾大众旗舰车型新辉腾2010-6-23,41020,00069.太平洋汽车博客A Flagship Model Stressing Comfort, Test Drive of Volkswagen New Phaeton真正强调舒适的旗舰 试驾大众新辉腾2010-6-52,34620,000TV70.广州电视台综合频道 汽车杂志追梦者的升华 大众新辉腾2010-7-11269s301,28071.东方卫视(车世界)辉腾国际试驾活动2010-7-4202s242,40072.北京电视台7套(生活频道)我爱我车新辉腾2010-6-1264s57,60073.上海电视台第一财经频道 天下汽车大众新辉腾三亚全球试驾活动 2010-6-11102s163,20074.广东电视台体育频道车之道 过一把奢华瘾 试驾大众新辉腾3.6升2010-6-13219s124,830- 360 -PublicationCar And DriverDate09/01/2010AuthorXi LeAd Value641,025HeadlineHand-built Volkswagen New PhaetonSummary:The first global media test drive campaign of the New Phaeton was held in Sanya. According to the article, the dominant feature of the New Phaeton is its handicraft. The hand-built Phaeton is a work of art with soul. The New Phaetons changes in exterior design are made to its front face and rear part. Its interior design is classic and simple, and workers in the Transparent Factory in Dresden can decorate the interior according to customers preferences. The entry-level New Phaeton for the test drive features excellent ride comfort, wonderful driveability and reliable security system. In addition, the New Phaeton also features its electronic auxiliary systems.PublicationMotor TrendDate09/01/2010AuthorWang KenAd Value564,696HeadlineNew Born Volkswagen New PhaetonSummary:The first worldwide test drive campaign of New Phaeton was held in Sanya, Hainan province. The author first introduces the history of Phaeton and significance of it. Main changes have been made to its exterior design, featuring its new grill and LED headlamps. Its interior decoration is more elegant than before due to the employment of chrome trimmings. Moreover, more interesting configurations have been added to New Phaeton. The author thinks highly of New Phaeton.PublicationAuto CarDate09/01/2010AuthorChen JieAd Value486,215HeadlineChina Is Satisfactory - Volkswagen PhaetonSummary:The first worldwide test drive campaign of New Phaeton was held in Sanya. China is the largest market for Phaeton and 40 percent of Phaeton were sold in China. New Phaeton continues its understated philosophy in exterior design. New Phaeton has luxurious and classic interior decoration, featuring its electronic system. The car for the test drive is powered by a readjusted 3.6L V6 engine, which ensures robust power performance as well as low fuel consumption. Matched with a 6-speed Tiptronic transmission, the car obtains smooth driveability. In addition, the New Phaeton features its ample and quiet interior space and excellent ride comfort.PublicationChina Auto PictorialDate09/01/2010AuthorQi YuAd Value428,250HeadlineGerman Dignity - New PhaetonSummary:The first worldwide test drive campaign of the New Phaeton was held in Sanya. The new exterior design makes the New Phaeton more dignified. Moreover, the radar sensors and LED lamps reveal Volkswagens devotion to the car. Its interior decoration has not been greatly changed, but the handicraft will ensure the dignity of the New Phaeton. The New Phaeton has introduced four engines of different displacement, however, the majority of Chinese customers choose the V6 FSI engine. The car also features its ride comfort and ample & hi-tech configurations.PublicationAuto MagazineDate09/01/2010AuthorLin ZhongniaoAd Value414,622HeadlinePut Aside the Volkswagen Logo, 2011 Volkswagen PhaetonSummary:A test drive campaign of 2011 Volkswagen Phaeton was held in Sanya. New Phaetons exterior design and interior decoration have not been greatly changed, however, its slight changes make the car further conform to the criteria of a luxury car. New Phaeton is easy to handle, featuring its smooth driveability. The highlight of the car is its backseats which are ample, comfortable and quiet. The author concludes that Phaeton is a qualified German premium sedan.PublicationAuto Motor Und SportDate09/01/2010AuthorWang WeiAd Value410,697HeadlineUnderstated Luxury - New PhaetonSummary:The first worldwide test drive campaign of the New Phaeton was held in Sanya. The Dynamic Light Assist and the radar sensors which is part of the ACC system are highlights of the New Phaeton. Besides its ample and hi-tech configurations, the New Phaeton also features its powertrain system, air suspension system and ample interior space. Though there is no breakthrough in its exterior design and interior decoration, the New Phaeton has delivered effective message to the market and competitors. People will pay attention to its future changes of the Phaeton.PublicationTop GearDate09/01/2010AuthorShang HongxinAd Value386,467HeadlineVolkswagen Phaeton with Specialized FeaturesSummary:The New Phaeton will never be regarded as enlarged Passat for the car has its exclusive features. The main changes are made to its exterior design. Its front face has been greatly changed, featuring the grill and foglights. Changes in its rear part happens to the LED rear lights and rear bumper. The electronic auxiliary system adopted by the New Phaeton is another highlight. Moreover, the New Phaeton reduces its fuel consumption while remains its robust power. According to the author, the New Phaeton is not understated anymore. That the first global media test drive campaign was held in China reveals that Volkswagen stresses the Chinese market.PublicationAuto NewsDate11/01/2010AuthorXu QianAd Value372,336HeadlineSincerity & Strength - New Volkswagen PhaetonSummary:The author holds that the new Phaeton is a combination of sincerity and strength. Delicate workmanship, high-end material, upgraded active safety equipment, innovative technologies, etc all make the model praiseworthy. Whats more, the new Phaeton initiated the unique tailor-made service to meet the individual demands of different customers in a better way.PublicationCarDate09/01/2010AuthorWang HonghaoAd Value364,103HeadlineUnderstated Luxury, Volkswagen New PhaetonSummary:The New Phaeton is an understated luxury car. It has an elegant appearance, featuring new grill and new headlamps. The New Phaetons interior decoration has not been greatly changed, however, Volkswagen pays more attention on details. The highlight of its powertrain system is its TDI diesel engine. Moreover, the New Phaeton also features its stability, ample configurations, roomy interior space and customizing service.PublicationAuto WorldDate07/01/2010AuthorXiao EnAd Value266,364HeadlineNew Thinking of a Good Car, Volkswagen New Phaeton 3.6FSISummary:Phaeton doesnt sell well in Europe, but it performs well in China. Therefore, Volkswagen launched the global test drive campaign for new Phaeton in the worlds largest car market. The author said Phaeton is absolutely a good car that can match Mercedes-Benz and BMW, after the test drive.PublicationAuto FanDate07/01/2010AuthorHu YanAd Value205,702HeadlineWe Must Earn a Place in the Most High-end Segment Exclusive Interview with Prof. Dr. Martin Winterkorn, Chairman of the Board of Management of Volkswagen AGSummary:Prof. Dr. Martin Winterkorn, Chairman of the Board of Management of Volkswagen AG, accepted an interview. He said that Volkswagen must earn a place in the most high-end segment of auto market and he was confident that New Phaeton would be successful. He confirmed that in the first phase, only models under Volkswagen brand would be produced in the new plant in Foshan. Volkswagen aims to expand its market share to 18% to 20% in China. He also talked about the solution to problems the company may meet on the road to become the worlds largest automaker. Furthermore, he also mentioned Volkswagens plan on electric