皮克斯JohnLasseter的七大创意原则(双语版).docx

John Lasseters 7 Creative Principles Of Animation1. Never come up with just One Idea.2. Remember the First Laugh.3. Quality is great Business Plan.4. Its all about The Team.5. Fun invokes Creativity not Competition!6. Creative output always reflects The Person at The Top.7. Surround Yourself with Creative People You Trust!1.Never come up with just One Idea.i) Regardless of whether you want to write a book, design a piece of furniture or make can Animated Movie :At the beginning dont start with one Idea , It should be THREE.ii) The reason is simple , if producer comes to me with proposal for a new project , then usually he has thought over this particular idea for a long time , THAT LIMITS HIM.iii) My answer is always , “ Come again when youve three ideas and dont mean one good and two bad. I want three really good ideas, out of which you can not decide the best one You Must able to Defend All The Three.Then we will decide which one youll realize.iv) Creative people, often focus their whole attention on one idea. So right at the beginning of a project , they unnecessarily limit their options.v) Every creative person should try that out. You will be surprised how this reauirement suddenly forces you to think you hadnt even considered before.vi) Through this detachment you suddenly gain the new perspectives. And believe me there are always , three Good Ideas at least.2.Remember the First laugh:i) A big problem in the creative process is related to enhancement of your ideas.Revising, Retouching, Refining is very important, but it carries a danger.ii) If you have a story,a joke, a thought, which you write down , it losses its effect over the time, it wears itself out.iii) When you here a joke for second time you will still laugh heartily, on the third or forth occasion already less so and when you hear it the 100thtime, you hate it.iv) I say to my writers Take the notice of the first laugh write it down if necessary. At time it may be bothersome but its important.v) Many times, good things got lost because people could not remember anymore how it felt when they heard the idea to the first time.3.Quality is good Business Plan, Periodi) There is Crucial Rule :No compromises , No compromises on Quality- Regardless of the production constraints , cost constraints or deadline.ii) If you get better idea and this means that you have to start from scratch again ,then THATS WHAT YOU”VE TO DO!iii) In any creative Industry, Quality is the sole business plan that prevails in the long run. Many managers fail to understand that but the Audience understands it.iv) The process is only finished once the creative professional in charge says its finished. That doesnt mean that there isnt any pressure there is pressure all the time anyway but the individual creator always needs to have the last word.4.Its all about The Team:i) One of the most popular question is always whether groups are creative than individual , My answer is : In most cases, its Team provided you follow certain rules.ii) As a manager, it is my task to abolish the hierarchies. It doesnt matter at all who has the idea; thats very important rule for us.iii) The group must be honest, direct and endeavor to sincerely help the creative individual. But the in the end nothing that group says is binding.5. Fun invokes Creativity not Competition;i) There is this idea that you put two people, who cannot stand each other, into room , hoping that all this negative energy leads to a creative result.I disagree , Co-operation , Confidence and fun that is the way creative people must believe that all others support them in making a great movie.ii) They need to believe that all people involved understand what they are talking about .iii) Creative people are easily get bored, moody, a bit difficult to handle, You have to make it fun for them ,care for them.iv) Creative people only produce really good work if you creatively challenged them. They have to like what they are working on. They have to be damn proud of the fact that theyre part of the particular project. That is again managers task . Each time you to give them creative challenges , thats difficult , but nobody said ti was easy to lead creative people.6. Creative output always reflects The Person Top:i) Poor managers harm creative process. Laughter , being Crazy , freaking out , being silly are Hard Work.ii) A manages who spreads his bad mood and who forbids his employees to have fun impairs the creativity and thus harms the enterprise. I would fire him. I can not risk so much money just because the manager is indulging in his bad mood harm my business.7.Surround yourself with Creative People You Trust:i) Bring only those new members into your creative team whom you consider to be at least as talented as you . If they are also pleasant and good natured even better.ii) Most managers dont follow this approach, as they are insecure . Insecurity and do not get along with each other well. Most managers surround themselves with Yes Men, as result audience get bad movies.皮克斯John Lasseter的七大创意原则最近皮克斯大佬，动画界传奇John Lasseter在接受一家德国媒体南方德国报采访时畅谈了他所谓坚持的“七大创意原则”，他表示这七大原则是他实现其动画电影创作目标的根源所在。 2月号的业界知名杂志动画（Animation Magzine）刊登了这“七大创意原则”的英文版本。 关于John Lasseter：皮克斯创始人之一。玩具总动员虫虫危机玩具总动员2汽车总动员和多部皮克斯动画短片的导演，皮克斯所有作品的监制。 2006年迪士尼收购皮克斯后被任命为迪士尼动画部首席创意官，迪士尼乐园首席幻想工程师，同时保留皮克斯动画工作室里的职务，2009年威尼斯电影节决 定授予John Lasseter终身成就奖已表彰他对动画界做出的贡献。多家媒体甚至称John Lasseter是动画界今日的华特迪士尼。原则之一：永远不要只抱着一个点子“不管你是去写一本书，还是去设计一件家具，又或是像我一样去制作一部动画电影，一开始，你不能只抱着一个点子，你至少应该有三个点子在脑袋中。这么 做的原因非常简单，如果一个制片人只向我提议一个新的制作企划项目，那么他肯定为这个项目绞尽脑汁，钻研了太久了，这无疑限制了他的想象力。我给他的回答 是非常简单的，等你同时想出了三个企划项目的时候再来找我，而且我不是意味着这三个是一个出色的，两个糟糕的。我的要求是这三个都非常好的点子好到你 自己都难以评判哪个是最好的一个。然后，我们再坐下来决定你会实现你的哪一个想法。”“有创意的人经常会全神贯注的研究自己的一个想法，而这么做带来的后果就是他们从一开始就限制了自己的选择的空间。我认为每个有创意的人都应该 去考虑同时去企划三个点子的做法。你会惊讶的发现这样做会使你去思考你之前从没有思考的东西，你必然会发现新大陆。并且，请相信我，这个世界上永远同时会 有三个好点子供你去思考。”原则之二：记住创作过程中的第一次欢笑“创作过程中所面临的一个巨大问题就是你怎么去完善自己的想法。使得你的主意尽善尽美无疑是非常重要的，但是这么做也会带来一些危险。当你有一个故 事，一个点子或是一个笑话，你把它们记录下来，它们对你的影响力是会随着时光的推移而不断减弱的。很简单，当你第二次听到同一个笑话时，你或许还会真诚的 欢笑，但是到了第三，第四次，你或许只能偶尔笑笑了，当你听这个笑话听到第一百次的时候，不管这个笑话本身有多好，你会讨厌它。”“所以我对我的创作者们说，一定要记住你们创作过程中的第一次欢笑，有必要的话要写下来。也许有时这是一件麻烦的事情，但它无疑是重要的。很多情况下，好的点子流失就是因为人们忘了他们第一次听到这个好点子时的反应。”原则之三：质量是最大的商业计划“有一个我永远都不会妥协的重要原则，那就是无论制作周期或是经费上的限制，一旦你有了一个更棒的想法，你就要重头来过，重做一遍。你必须这么做。在 任何一个创意产业，从长期考虑，质量是唯一的商业计划。许多管理者不能够理解这点，但是观众们深深明白。创作过程只有等真正有创意的人说完成的时候它才算 完成，这不代表创作人没有压力。压力是永远都有的，但是每一个创作者都应该拥有最后的决定权！”原则之四：团队就是一切“一个关键的问题到底是团队还是个人更具有创意。我的回答是，在大多是情况下，是团队。作为一个管理者，废除一个团队里的任何等级制度是我的责任，对 我们来说很重要的一条规则就是到底是哪一个个体想