《知识产权培训》PPT课件.ppt

Intellectual Property in China 知识产权在中国,Outline 提纲,Part 1 Why is IP relevant to you? 为什么知识产权与你息息相关？,Part 3 When is IP created and who owns it? 知识产权何时被创造及被谁拥有？,Part 4 Why are contracts so important? 为什么合同如此重要？,Part 2 What is IP? 知识产权是什么？,Part 1 Why is IP relevant to you？ 为什么知识产权与你息息相关？,Why is IP relevant to you?,Sourcing 采购 Quality Control 质量控制 Buying 购买,What are you buying? 你要买什么？ Is there any IP? 货物上有知识产权么？ Do you own the IP? 你拥有知识产权么？ Do they own the IP? 对方拥有知识产权么？ Does someone else own the IP? 其他人拥有知识产权么？,Patents 专利,Copyright 版权,Trade secrets 商业秘密,Trade marks 商标,What is IP？ 什么是知识产权？,Copyright,Trade marks,Patents,Trade secrets,China is a “help yourself jurisdiction” 中国是“自助式的法律体系”,Fair Competition Rights 公平竞争权,trade marks 商标,the strongest protection register it in China 最有力的保护在中国注册 “first to file” jurisdiction “先申请”制度 have a filing strategy cover all elements 有一个申请策略-包含所有的元素 brand names e.g. MacDonalds 品牌名称，例如：麦当劳 slogans Im loving it . . . 口号-我就喜欢 logos, mascots, 标志，吉祥物 color combinations 颜色组合,or it could be packaging 或者可以是商品装潢,Chinese branding 中文品牌,localised Chinese brand? 本土中文品牌？ have one or be given one, use the name given by the market, if any 拥有一个或被给予一个，或者使用市场给予的名字，如果有的话,protect it from being infringed or diluted! 保护其防止被侵权或被淡化！,Copyright 著作权,logos, broadcasts, songs, publications, software, moving images, websites, photographs . . . 标志，广播，歌曲，出版物，软件，电影画面，网页，照片 not ideas 并非思想 rights arise on creation 权利由创造而生 voluntary registration in China 在中国为自愿注册,Patents 专利,no substantive Examination increasingly challenged by infringers 10 years protection term fast registration (8-10 mths) less expensive,substantive Examination strong Presumption of validity 20 years protection term slow (3-4 years) more expensive covers processes,Invention Patents,Utility Model/ Design Patents,Design patent 设计专利,Easy to register, no substantive examination 容易注册，非实质审查 Certain element of your trade dress which may not be protected fully by trade mark 你的商业外观的某些元素不能完全被商标所覆盖保护 10 years 10年期限 Used as a defensive measure 作为防卫性措施使用,trade secrets 商业秘密,information that gives someone an advantage over competitors 给予某人超越竞争者的优势的信息 often this is all IP owner has in China 通常在中国为所有的知识产权权利人所具有 unregistered IP, perpetual right 非注册的知识产权，永久性的权利 extra care in dissemination 在传播中须特别保护 e.g. customer lists, supplier information, manufacturing processes, product formulations (which cannot be determined from the product itself) 范例：顾客名单，供应商信息，生产流程，产品配方（非产品本身所能决定）,When is IP created and who owns it? 知识产权何时被创造及被谁拥有？,When somebody provides you: 别人提供你： Samples 样品 Brochures 手册 Pictures, etc. 图片等 Question: Does IP exist in any of these examples? 问题：在这些例子中有任何知识产权么？,Step 1: ask the supplier what rights they own or what rights they are licensed? 第1步：询问供应商他们拥有什么权利 以及他们被许可了什么权利？,Step 2: If they own rights, ask for evidence of certification or contracts. 第2步：如果他们拥有权利，要求证明或合同证据。,Step 3: If there are any claims on the products or evidence of registered rights, then ask for a search to be done. 第3步：如果产品上有任何主张或是有任何权利被注册的证据， 要求做一个查询。,Changes + Developments 改变与发展,What happens when you want to create something new, like a design or brand? 如果你想创造一些新东西，比如设计或品牌时，会发生什么？ Agree who will own the designs or IP 就谁会拥有此设计，或，知识产权，达成一致 You can OWN the changes or developments if you specify in advance and commission the development through contract. 如果你事先列名并且通过合同作出委托，你能够拥有这些改变或发展。,Why are contracts so important?,Use of good contracts 善用合同,Ensure IP issues are spelt out! 确保知识产权事项被清楚说明！ IP belongs to you plus moulds, tooling, drawing, software etc. 知识产权属于你包括模具、工具、图纸、软件等 Can only do what is explicitly permitted under contract, only buy quantities required no “extra production” 仅能做清楚的合同中清楚的允许的，仅购买所需要的数量 不要“多余产品” Total ban on sub contracting / sub licensing unless you have vetted before-hand and agreed in writing why? Lose control of use of IP materials 对分合同/分许可绝对禁止，除非你事先检查过并书面同意。原因？失去对知识产权的使用的控制 No sharing of moulds with any third party 不得同第三方共享模具。,Use contracts effectively 有效的使用合同,supply/distribution chain management 供应/销售链管理 Many have few, or no contracts, all through the chain 很多都只几乎没有或没有合同，都通过链 Many lose control of who is / is not authorised to use IP, and for what 很多受权/非受权失去了使用知识产权的控制，为什么 Not surprising that infringements become rife! 侵权变得普遍并不惊人！ Eventually you may lose control altogether 最终你可能失去全部控制 So use contracts, capture data , raise awareness 所以利用合同，获得数据，提高意识,Buying rights and dealing with contractors 购买权利及同订约人谈判,beware external designers, IT, PR and advertising consultants - particularly if they report to Suppliers 留意外部的设计、信息技术、公关及广告顾问，特别是他们是否向供应商汇报 always assume that you will own nothing unless you have something in writing which has been prepared by KAL 总是假使你不拥有任何权利，除非你通过经KAL准备好的书面材料拥有之,Other Basic Contracts 其他基本合同,Assignments of Copyright 著作权转让 use when working with those creating packaging, booklet, instructions 在同创造性的包装、手册、指南有关时使用 Licences of Copyright/Trade Marks 著作权/商标许可 use when Supplier may be offering limited exclusive 在供应商可能提供有限的独占性权利时使用,Packaging,Assignments of copyright eg for packaging,Be Careful of OEM! 注意贴牌加工！,Unsettled in law so far in China 目前中国法仍未有定论 commissioners of OEM deals in China should confirm any local registrations of their foreign registered trademarks and seek consent of any local owners prior to commencement of such OEM manufacturing. 涉及贴牌加工应当确认任何在外国注册商标的境内注册以及在贴牌加工生产之前寻求境内所有人的确认 Case Study: (NIKE case) 案例研究：耐克案,Suppliers can be tricky - who owns the trade mark? In which countries? 供应商可能是狡猾的 谁拥有这个商标？在哪国？,Sourcing in Asia:KAL 在亚洲采购：KAL,ask questions as to rights 询问与权利相关的问题 if it looks too good to be true, it probably is 如果看上去太好了以致难以相信，可能就是这样 ask KALs supplier how long the goods have been manufactured by them and how the product was developed 询问KAL的供应商这些产品生产用了多久以及这些产品如何被制造,Sourcing outside your jurisdiction 区域外采购,just because it can be legally made in country of source does not mean it can be sold in country of retail 只是因为能在来源国合法制造，并不意味着其能在销售国合法出售 always get warranties and indemnities from supplier 总是向供应商要求保证和赔偿 if in doubt, do patent/design/trade mark search in country of retail 如果有疑问，在销售国做专利/设计/商标查询,Carrefour is obsessed with counterfeits, fake LV bags and fake world cup balls, found in its chain stores 家乐福为假冒产品困扰，假冒LV皮包和假冒世界杯用球在其连锁店被发现,Other preventive measures 其他预防性措施,Dont hand over drawings / prototypes before deal is done 在交易完成前不要移交任何图纸/原型 Be careful of revealing everything (“black box”) 小心的披露任何事（“暗箱”） Control of reference group 相关人的控制 Consider layout factory, process “secure / restri