Module5-Reading(讲解版).ppt

心态决定高度 状态决定速度,Module 5 The Great Sports Personality,A Life in Sport,Read and Comprehend,A Life in Sport,Li Ning, a well-known gymnast, was born on March 10, 1963. He graduated from Peking University. 他创造了世界体操史上的神话，先后摘取十四项世界冠军，赢得一百多枚金牌。,1982年12月22日，李宁在南斯拉夫萨格勒布举行的第6届世界杯体操比赛中，李宁一人夺得男子全部7枚金牌中的6枚，获单杠、自由体操、跳马、鞍马、吊环和全能6项冠军，创造了世界体操史上的神话，被誉为“体操王子”。 1984年获第23届洛杉矶奥运会男子体操单项比赛中夺得男子自由体操、鞍马和吊环3项冠军，一举夺得三金两银一铜，接近中国代表团奖牌总数的1/5，成为该届奥运会中获奖牌最多的运动员。,1988年退役后，李宁以其姓名命名创立了“李宁”运动品牌。,Prince n. 王子 Gymnast 体操运动员 Retire 退休 Medal 奖牌 Major 主要的 Competition 比赛 Championship 锦标赛 Silver 银 Bronze 铜 Journalist 记者 Boxer 拳击手 Perform 表演,Career 事业 Launch 建立 Brand 品牌 Sportswear 运动服装 Giant 巨头；大公司 Rival 对手 Guarantee 保证 Purchase 支付，购买 Athletics track 跑道 Pitch 足球场 Logo 标志 Employ 雇佣，招聘,He is known as the prince of gymnasts.,Think,When did Li Ning retired? How did Li Ning felt when he retired? Why was he felt disappointed?,1996年7月19号，第26届奥运会在美国亚特兰大的百年纪念体育场开幕。晚上10点，全场数万名观众的目光都聚集在了火炬台前。身患帕金森综合症的前拳王阿里手执火炬，颤颤巍巍地将圣火点燃。,贝利（1940年10月23日-），出生在巴西的一个贫寒家庭，是二十世纪最伟大的体育明星，被国际足联授予“球王(The King of football)”称号。,major Include As well as/together with Make a list of Even though= even if ,1. But even though he had won everything it was possible to win in his sport, Li Ning retired with the feeling that he had failed.,1. What made Li Ning begin his new life in business? 2. What does his brand mark consist of? 3. Why was success for Li Ning guaranteed? 4. How are Li Ning products popular?,88年韩国汉城奥运会失利，李宁受到全国舆论的打击和侮辱！报纸上引用一些人的言论，说体操王子该上吊等等。引用当时人们的话，就是李宁当时是过街老鼠人人喊打。 之后不久，当时只有26岁的李宁选择了退役！,刘翔表示：宁叔，咱两同病相怜啊！,Am I a failure?,刘翔表示：宁叔，咱两同病相怜啊！, it was this sense of failure that made him determined to succeed in his new life.,NIKE是全球著名的体育运动品牌，英文原意指希腊胜利女神，中文译为耐克。公司总部位于美国俄勒冈州Beaverton。公司生产的体育用品包罗万象，例如服装，鞋类，运动器材等。总部位于美国俄勒冈州Beaverton。公司生产的体育用品包罗万象，例如服装，鞋类，运动器材等。,阿迪达斯（Adidas）是德国运动用品制造商，阿迪达斯AG的成员公司。2011年3月，斥资1.6亿欧元启用全新口号Adidas is all in（全倾全力）。,He competes with global gaints.,For a Chinese person, he made the unusual choice of choosing his own name as the brand mark.,Advantages of Li Ning products 李宁的优势,More and more young people have money to spend.,Sport becomes popular.,We love the style.,Compared with Nike, it is much cheaper.,2. it was this sense of failure that made him determined to succeed in his new life. 3. He decided to launch a new brand of sportswear, competing with global giants like Nike and Adidas. 4. The number of young people with money to spend was on the increase.,launch vt. 建立 on the increase （介词短语）正在增加 Have an advantage of 胜过，优于,Keep developing 发展壮大,Anything is possible!,In just a few years, Li Ning made up half of the national market.,Athletics wear Li Ning, so do we.,They wear Li Night tracksuits.,5. Today a Li Ning product is purchased every ten seconds. 6. the chances are that you will see students in Li Ning tracksuits with the familiar logo.,Purchase vt. 购买,Li Nings dream,文中重点梳理,major include purchase vt. 购买 as well as/together with make a list of even though= even if launch vt. 建立 on the increase （介词短语）正在增加 have an advantage of 胜过，优于,文中重点梳理,1. But even though he had won everything it was possible to win in his sport, Li Ning retired with the feeling that he had failed. 2. it was this sense of failure that made him determined to succeed in his new life. 3. He decided to launch a new brand of sportswear, competing with global giants like Nike and Adidas. 4. The number of young people with money to spend was on the in