《外贸英语函电》PPT课件.ppt

Business Correspondences,外贸英文函电,Contents,Chapter One Chapter Two Chapter Three Chapter Four Chapter Five,Chapter Six Chapter Seven Chapter Eight Chapter Nine Chapter Ten,外 贸 函 电,Introduction to the course,Course description Course objectives Course contents Learning guide Assessment and Requirements,外 贸 函 电,Introduction,English business correspondence or business letter is a written communication between two parties. It is a means through which views are expressed and ideas or information is communicated in writing in the process of business activities. It is to learn both the language and the professional knowledge (in other words, to learn the language you are going to use when you work).,外 贸 函 电,Course description,Business Correspondence is one of the most important courses (a compulsory course) for International Business Trade Majors. It is designed to help students to accomplish the transition from general English learning to specialized English learning, aiming at preparation for a future business career.,外 贸 函 电,Course objectives,After the completion of the whole course, students are supposed to: comprehend and master the basic writing skills for various types of business correspondence. be familiar with the general conventions as well as main procedures in international trade practice. conduct business, make quick and correct reactions to the business information and make business concluded in real life situations.,外 贸 函 电,Course contents,The contents of Business correspondence involve many aspects of international business trade, mainly include : Establishing business relations; Inquiry; Offer; Counter offer; Order; Acceptance; Contract; Packing; Shipment; Payment; Insurance and Claim.,外 贸 函 电,Achieve balance between language-learning and business-learning. Achieve balance between input and output of what have been learned. Achieve balance between course-book learning and simulated practice. Focus on various writing patterns and writing skills of business correspondences. Master the commonly-used business vocabularies and make good use of them.,外 贸 函 电,Learning guide,The course will be assessed as follows: Routine performance: 20%, including: routine attendance ,in-class practice, tests and outside-class assignments Three monthly tests: 40% Final exam: 40%,外 贸 函 电,Assessment and Evaluation Criteria,Requirements,You are appreciated for not being late for class or absent from class. chewing gums or wearing a cap during classes. picking up the cell phone or letting the phone ring during classes.,外 贸 函 电,Chapter One Layout of a Business Letter,Contents,Objectives Leading In Sample letter Language Points Summary Assignments Case study,外 贸 函 电,Objectives,Upon completion of this chapter, you should: be familiar with the layout of business letters. know the formats of business letters. know how to address the envelope.,外 贸 函 电,Leading In,Name the ways of communication you know What is the layout of an English letter?,外 贸 函 电,Telephone Fax E-mail Letter Telegram Telex,外 贸 函 电,Ways of communication,Warming up,外 贸 函 电,日期 封内地址 称呼 正文 结尾敬语 签名,外 贸 函 电,Layout of Business Letter,1.信头 letter Head 2.日期 Date 3.封内地址 Inside Address 4.称呼 Salutation 5. 正文 Body 6.结尾敬语 Complimentary Close 7.签名 Signature 8.事由 Subject 9.附件 Enclosure a 参考号 Ref.No. b 经办人 Attention Line c 抄送 Carbon Copy,go,Letterhead,Generally, a letterhead will include the company logo, companys name, address, telephone number, fax number and email address, and the web address if available.,外 贸 函 电,Inside Address Always include the recipients name, address and postal code. Add job title if appropriate.,Date,外 贸 函 电,02/01/03 2002年1月3日 2003年2月1日 2003年1月2日,Chinese way American way British way,To avoid confusion, it is a common practice to write months in words.,Return,salutation,1. If unsure to whom you should address a letter, you should use the following salutations: Dear Sir or Madam, 2. If you know the name but are not familiar with the other person, you should use the following salutation: Dear Mr./Mrs. XXX,外 贸 函 电,3. If you are quite familiar with the other person, you may use the following salutation: Hi XXX, Hello XXX, XXX,外 贸 函 电,Informal,Body of a letter,The body of a business letter typically contains three paragraphs: 1.introductory paragraph 2.one or more body paragraphs 3.concluding paragraph,外 贸 函 电,Formal Truly/sincerely/Faithfully yours, Informal Best regards,外 贸 函 电,Complimentary Close,Capitalize only the first word in the complimentary close, and follow all phrases with a comma.,Signature,Companys name Your signature typed signature (job title),ELECTRONICS LTD. Harold Jones Harold Jones Manager,Return,外 贸 函 电,Block Format,外 贸 函 电,The block format is the simplest format; all of the writing is flush against the left margin.,Format,外 贸 函 电,The semi-block format your address, date, the closing, signature, are all indented to the right half of the page,The indented format Also the first line of each paragraph is indented.,外 贸 函 电,Addressing the envelop,Summary,In this chapter, we have learnt the layout (seven principle parts and six optional parts) in a business letter. We should at least remember the seven principle parts and some useful and common optional parts. We should also recite the format of business letters. These rules and principles are crucial in the business letters, because it shows your attitude and ability to do business carefully and successfully.,外 贸 函 电,Assignments,Arrange the following in proper form as they should be set out in a letter. Use the Block Style, and then address the envelope accordingly. Seller: Royal Grosvenor Porcelain Company Ltd. Address: Grosvenor House, Renfrew Road, Oakley Staffordshire OA7 9AH Tel: (743069)60591/2/3 Buyer: Colourfloor Co.Ltd. Address: 238 Wilton Road, Axminster AXz AS Date : March 5, 2007 Subject : porcelain The message : - The letter is written by the seller,外 贸 函 电,Case study,Task: Look at the following page. This is the top part of a business letter from a French company. Decide when you would use these salutations, instead of “Dear Mr. Brown”. Dear James, Dear Sirs, Dear Madams, Dear Sir or Madams.,外 贸 函 电,Case study,Sunshine Flavours LTD. Sunrise Technology Park, East Harbor Drive Lyon AS12 6KM, France Telephone 03793 832223 Fax 33 3703 835550 Nov 14, 2007 Mr. James Brown Marketing Director Brown Industries Inc. 546 Park Avenue IL 43301 Washington, USA Dear Mr. Brown, Thank you for your letter of 11 November, suggesting a meeting in December. The most convenient dates from our point of view are December 6th or December 7th.,外 贸 函 电,Chapter Two,Establishing Business Relations,Contents,Revision Objectives Leading In Sample letter Language Points Summary Assignments Case study,外 贸 函 电,Revision,1.信头 letter Head 2.日期 Date 3.封内地址 Inside Address 4.称呼 Salutation 5. 正文 Body 6.结尾敬语 Complimentary Close 7.签名 Signature 8.事由 Subject 9.附件 Enclosure a 参考号 Ref.No. b 经办人 Attention Line c 抄送 Carton Copy,外 贸 函 电,Teaching objectives,Upon completion of the chapter, you should: know the ways that an exporter can use to seek new customers. know how to write this kind of letter. grasp the important words and phrases learned.,外 贸 函 电,Leading In,外 贸 函 电,生产 v/n 生产商 产品 买方 卖方 顾客 客户,produce production producer product buyer seller customer client,用户 消费者制造商购买 销售 中间商零售商批发商经销商,user,consumer,manufacturer,buy/purchase,sell/sale,middleman,retailer,wholesaler,dealer,外 贸 函 电,贸易 进口 出口 进口商 出口商 海关 关税 配额,限额,commerce, trade import export importer exporter Customs Customs duty quota,Warming Up,Suppose you are the salesperson of ABC company. You want to sell the following products to a childrens store. Now you are calling the store and the manager answers the phone. Then what would you say in order to sell the products.,外 贸 函 电,Sample letter,Dear Sirs or Madams, We have obtained your name and address from the website: . We were informed that you are one of the biggest importers of tea in UK and you are now in the market for tea. We take this opportunity to approach you in the hope of establishing business relations with you.,外 贸 函 电,To give you a general idea of our products, we enclose herewith a copy of our brochure covering the main items available at present. If you are interested in any of our products or have other products you would like to import, please contact us with your requirements. We look forward to providing you with high quality products, superior customer service.,外 贸 函 电,Language points,be in the market for want to buy,外 贸 函 电,1.我们生产各式各样的皮鞋，因此我们想要购买牛皮。 We produce all kinds of leather shoes, so we are in the market for cow hide. 2.我们的一个顾客想购买你方的新产品。 One of our customers is in the market for your new products.,Language points,take this opportunity 我想借此机会对你为我公司所做的一切表示感谢。 I would like to take the opportunity to thank you for all that you have done for our company. 我们借此机会介绍我们的新产品。 We take this opportunity to introduce our new products.,外 贸 函 电,Language points,approach We approached the Ministry of Commerce and they told us that you are able to supply 1000 metric tons of apples at a time. 我们与商务部联系，他们告述我们你们能一次性提供1000公吨苹果。 我们定期与客户联系，看他们是否有新的要求 . We approach our clients regularly to see if they have any new request.,外 贸 函 电,Language points,be in the hope of 为了能找到客户，我给这页上所有的公司都打了电话。 I called all the companies on this page in the hope of finding a customer. 我给您发电子邮件是希望能与您建立业务关系。 I am e-mailing you in the hope of establishing business relations with you.,外 贸 函 电,Language points,give sb. a general idea of 这个样品是为了让你大概了解我们产品的质量。 This sample is meant to give you a general idea of the quality of our products. 这个产品说明书将使你大概了解我们最新的产品。 This product description will give you a general idea about our latest product.,外 贸 函 电,Language points,enclose put sth. in an envelope 随函附寄 We are enclosing a sample for your reference. herewith adv. enclosed in this 随函附上,外 贸 函 电,我们现随函附寄一个样品供你方参考。,Language points,enclose They can be used in the following ways: enclose sth. Enclosed is/are sth. Enclosed please find 随函附寄产品说明书。(description),外 贸 函 电,1.We are enclosing a product description. 2. Enclosed is our product description. 3. Enclosed please find a product description.,Language points,covering about 关于 Translate the following sentence: 请寄给我们关于你方新产品的小册子。,外 贸 函 电,Please send us a brochure covering your new products.,Language points,Item refer to a particular product 单个商品，标号商品 We have seen your goods and are quite interested in your item No. TK-103. 我们看了贵方的商品，对标号为TK-103的商品特别感兴趣。,外 贸 函 电,Language points,Item refers to an individual unit in a group of products. Goods refer to a group of products.,外 贸 函 电,Item No. TK-101 Item No. TK-102 Item No. TK-103 Item No. TK-104,Contents of company introduction Paragraph 1 - The introduction Paragraph 2 - What we do Paragraph 3 - QA/QC Paragraph 4 - The closing,外 贸 函 电,The introduction,The year your company was established Your companys location If you are a member of a group company What products/services you offer Any Foreign investment that you may have,外 贸 函 电,What we do,Product range/services offered Machinery and technology used Production experience Number of staff How orders are handled Share significant achievements that would be meaningful to buyers,外 贸 函 电,QA/QC,Quality certifications (such as ISO) allow for an increased level of trust and mentioning them in your company introduction can only benefit you. Additionally, adding your monthly output volume, countries/regions serviced and any major clients that you have will also build credibility with buyers.,外 贸 函 电,The closing,Many companies use the final paragraph of their company introductions to state their corporate values and invite buyers to contact them. Detailed please see the sample introduction in the textbook.,外 贸 函 电,Summary,Contents of a letter of establishing relations Important parts in a letter of establishing business relations source of information and the intention of writing the letter Introduction of the company and products Closing part,Language points: be in the market for take the opportunity approach enclose item covering In the hope of,外 贸 函 电,Assignments,1. Write a letter of establishing business relations with the following information: 从中国日报的广告上了解到对方是一家从事中国手工艺品的进口商。(handcrafts) 我们是手工艺品的出口商，想与对方建立业务关系。 随函寄上关于公司产品的目录。 希望对方和我们取得联系。 2. Do the exercises of this Chapter in the textbook.,外 贸 函 电,Case study,Background 辽宁玩具电子有限公司创建于1990年，是一家集产品开发设计、制造、销售于一体，拥有自营进出口权的玩具民营企业。公司拥有厂区3个，厂房25000平方米、工人1000余名。 自建厂以来，公司致力于产品技术创新和质量控制，严格按照ISO9001：2000质量体系执行质量管理和推行6S管理体系，玩具产品通过中国玩具产品认证委员会认证(CCTP认证)及欧盟EN71取得CE认证。现公司拥有技术开发人员50余人，先后有31件产品获国家专利，其中3件获国家实用新型专利。 多年来，公司致力于研发具有创造力的高品质产品，培养不同发展阶段的孩子个人想象能力，为孩子提供许多有趣的学习方式，在学习玩乐的过程中开启孩子的心去接受新的思维、新的想法、拓展新的视野。展望未来，公司诚挚邀请海内外嘉宾携手合作，共创辉煌。,外 贸 函 电,Case study,Now plug your MP3 player into I-DOG and hear your tunes through I-DOGs speaker! Toggle I-DOGs tail to turn off the speaker and listen to music via headphones. I-DOG “feeds” on YOUR music. Your music helps form its personality by the type of music it hears, and its mood changes depending on how much music you share with I-DOG. I-DOG is compatible with most portable music devices like CD players and MP3 players. To use. . .,外 贸 函 电,Case study,1. Plug I-DOG into the headphone jack of any hand-held or non-portable music system (i.e. MP3 player, CD player, stereo, etc.). I-DOGs ears will perk up to show you that its listening and its head will move and groove to the music 2. I-DOG can listen to music through its built-in microphone. Sit I-DOG near a speaker and watch it react! Requires 2 “AA” batteries (not included). Includes dual-plug cable. Note: Does not download, record or store music.,外 贸 函 电,Chapter Three Inquiry,Contents,Revision Objectives Leading In Sample letter Language Points Summary Assignments Case study,外 贸 函 电,Teaching objectives,Upon completion of this chapter, you should: be aware of the information to be covered in general inquiry and specific inquiry. be able to make inquiries on the detailed information about different products. be able to use related words and phrases to make inquiries.,外 贸 函 电,Leading In,Inquiry Inquiry is the first step in business negotiations and is the beginning of negotiating the import trade. The inquiry letter is written by the importer to the exporter for grasping the information on commodities. It may fall into two categories: general inquiries specific inquiries,外 贸 函 电,General inquiry,If the importer wants to have a general idea of the commodity, he may make a request for a pricelist, a catalogue, samples and other terms. This is a general inquiry. (Generally, it is also a first inquiry. That is an inquiry writing without first writing a letter to establish business relations).,外 贸 函 电,General inquiry,Structure The source of information and a brief self-introduction The intention of writing the letter. (Ask for a catalogue, samples or a pricelist) Stating the possibility of placing an order,外 贸 函 电,Specific inquiry,If the importer intends to purchase goods of a certain specification, he may ask the exporter to make an offer or a quotation for the goods. That is a specific inquiry.,外 贸 函 电,Specific inquiry,Structure Mentioning the previous letter youve received from the exporter. Enquiring about the details of the goods such as names, descriptions, specifications, quantity, etc. Asking whether there is a possibility of giving a special discount and what terms of payment and time of delivery you would expect. Stating the possibility of placing an order.,外 贸 函 电,Words and phrases,外 贸 函 电,价格 合理的价格 具有竞争力的价格 优惠的价格 单价 总值 金额 佣金 净价,price reasonable price competitive price favorable price unit price total value amount commission net price,外 贸 函 电,折扣 批发价 零售价 现行价格（时价） 国际市场价格,discount wholesale price retail price,current / prevailing price,world (International) market price,离岸价（船上交货价） Free on Board 成本加运费价（离岸加运费价） Cost and Freight 到岸价（成本加运费、保险费价）,FOB CFR CIF,cost, insurance and freight,Warming-Up,If you are interested in the following products and want to know something about them, what would you write in your letter of inquiry?,外 贸 函 电,Sample letter,Dear Sirs, We thank you for your letter of May 3 and shall be glad to enter into business relations with you. We have seen your brochure and are interested in Green Tea Extract and Porcelain Tea Set No.TSM001. We shall be pleased if you will kindly send us samples and all the necessary information regarding these two products.,外 贸 函 电,Meanwhile, please quote us the lowest price, CIF Liverpool, stating the earliest date of shipment and the minimum quantity. Should your price be competitive and date of shipment acceptable, we intend to place a large order with you. Your early reply will be highly appreciated. Truly yours,外 贸 函 电,Language points,外 贸 函 电,enclose 随函附寄 现随函附寄商品目录供你方参考。 sendunder separate cover 另寄 现另寄商品目录供你方参考。,We are enclosing herewith a catalogue for your reference.,We are now sending you under separate cover a catalogue for your reference.,Language points,外 贸 函 电,sendunder separate cover We have the pleasure of sending you under separate cover our latest catalogue. 我们很荣幸给你方另寄我方最新的商品目录。 请另寄一个样品。,Please send a sample under separate cover.,Language points,regarding covering 关于 1.请寄给我们一个关于你方新产品的商品目录. 2.我们将寄关于这些产品的价格单供你方参考。,外 贸 函 电,Please send us a catalogue regarding your new products.,We shall send the pricelist regarding these products for your reference.,Language points,Please quote us the lowest price, C.I.F. Lagos, inclusive of our 5% commission, stating the earliest date of shipment. (1) 请报最低价。 (2) 请报上海船上交货最低价。,外 贸 函 电,Please quote the lowest price.,Please quote the lowest price, F.O.B Shanghai.,Please quote us the lowest price, C.I.F. Lagos, inclusive of our 5% commission, stating the earliest date of shipment. (3)请报最低价，包括3%的佣金。 (4)请报