新编剑桥商务英语初级.ppt

Company biography,Fast food,Who likes fast food? And who doesnt? Who went to a fast restaurant recently? What do you like or not like about fast food restaurants? Can you name some famous fast food restaurants?,McDonalds,Think about these questions,The place of the original McDonalds restaurant What was on the original McDonalds menu The names of the owners of the original McDonalds Who developed the McDonalds franchise How many McDonalds restaurants there are today,The past simple,词尾-ed 发音规则 在清辅音（t除外）之后 t 在浊辅音和元音之后 d 在t d 之后 id lasted minded answered knocked helped believed,一般过去时用法,过去发生的事件，一般有特殊的时间标志，如：昨天、去年、今天上午等等 I had English class this morning. 过去的状态 In the past, she was a beautiful woman. But now she is old and not so beautiful as before.,,the body shop,questions about ,Where did H&M start the company? What did the website sell? Which countries did the company expand into? How many employees did they have after 6 years? When did the company go public? When did M leave the company?,answers,In Brents living room Late flights and late hotel bookings France, Germany and Sweden 1,400 In 2000 In 2003,presenting your company,Freelancer fri:la:ns 自由记者；自由作家 Non-profit organization 非营利组织 public limited company (plc) 股份有限公司 Sole trader 专营商 Limited company 有限公司 Partnership 合伙企业；合作关系 Self-employed 自由职业者；个体户,Lose-Weight. com Ltd,Lose- weight. com is a successful company that sells special shoes that make you lose weight by just wearing them. The idea come to a university student, when he added weight to his running shoes to burn more calories while jogging. He patented the idea in 2005 and started selling the shoes to his friends and relatives in Switzerland. The following year, he started taking orders from all over the world, thanks to the excellent website he set up.,Company performance,vocabulary design sell distribute provide manage publish,export import produce supply organize manufacture market,Fill in the file,vocabulary,announce vegetarian tasty nutritious supply efficient high-quality financial banquets sign manufacturer guarantee a symbol of innovative utility vehicle in conjunction with,Press release,Soap Heaven is pleased to announce that a new CEO is joining the company next year. Her name is Tanya Radcliffe and she has ambitious plans for expansion into new EU markets, especially Northern and Eastern Europe. The company is based in Portugal and produces natural soaps, shampoos and skin-care products that are very popular with teenagers, both male and female.,listening,What is the companys core business?,PARKER ELECTRONIX,PRODUCTION, SALES AND SHARE PRICES Going up; increase; rise Decrease; drop; fall Remain steady Level off,Graph A Production,Production dropped/rose steadily in the second half of the year,Graph B Production,When I was away, the production fell/increased dramatically.,Graph C Sales,Sales dropped/went up sharply after the product was advertised on TV. Everybody wanted it!,Graph D Sales,Sales decreased/rose after Christmas, but fortunately they went up steadily in the following month.,Graph E Share Price,The share price decreased/increased steadily, but then it leveled off/remained steadily during the summer.,Graph F Share Price,Our share price leveled off/remained steady for the whole of last year.,Listening Practice,There are two types of