职业英语第二册unit8-ReadingandWriting.ppt

Unit Eight,Unit 8 Business Ethics and Integrity,More Things to Do,4,Section 1 Getting Things Ready,1,understand business ethics and integrity,talk about social responsibilities of a company,make comments on a business case,In this unit, you will learn how to:,2,3,Section 1 Getting Things Ready,Activity 2: Read the passage in Section 2 and complete the following paragraph.,Section 1 Getting Things Ready,Business ethics is to examine 1) _ principles and moral problems that arise in the business environment. All businesses should adopt and 2) _ voluntary codes of conduct for doing business around the world. The basic 3) _ of business ethics cover many areas, from provision of safe and healthy workplaces to the maintenance of a corporate culture. Any corporation who 4) _ the principles or codes of ethics should be subjected to immediate 5)_ action.,ethical,implement,principles,violates,disciplinary,Section 2 Things to Do,Activity 1,disciplinary,integrity,undertake,exemplify,adopt,prohibit,compliance,avoidance,voluntary,Section 2 Things to Do,Activity 1 Listen and Write.,provision,Section 2 Things to Do,Question 3 Do you think money is everything? Why or why not?,Question 2 What do codes of conduct for doing business around the world cover?,Question 1 What is business ethics?,Read,and,Think,Section 2 Read and Think,Principles of Business Ethics Business ethics examines ethical principles and moral problems that can arise in a business environment. In the increasingly conscience-focused marketplaces, the demand for more ethical business processes and actions is increasing. Recognizing the positive role of business principles, the Administration （美国商务部国际贸易管理局 ）encourages all businesses to adopt and implement voluntary codes of conduct for doing business around the world that cover at least the following areas:,1. Provision of both safe and healthy workplaces; 2. Fair employment practices, including avoidance of child and forced labor and avoidance of discrimination based on race, gender, national origin, or religious beliefs; 3. Responsible environmental protection and environmental practices; 4. Compliance with local laws promoting good business practices, including laws prohibiting illegal payments and ensuring fair competition; 5. Maintenance of a corporate culture that respects free expression consistent with legitimate business concerns, that encourages good corporate citizenship and,Section 2 Read and Think,Section 2 Read and Think,makes a positive contribution to the communities in which the company operates; and where ethical conduct is recognized, valued, and exemplified by all employees. Adoption of codes of conduct reflecting these principles is voluntary. Corporations are encouraged to develop their own codes of conduct appropriate to their particular circumstances. Many companies already apply statements or codes that include these principles. Companies should find appropriate means to inform their shareholders and the public of actions undertaken in connection with these principles. A company may not act in violation of host country law according to the principles.,Section 2 Read and Think,The business principles and codes of ethics require that any reports and complaints under these codes should be dealt with according to the principles of fairness, honesty and integrity. Non-compliance with the procedures set out above may be reported to the Administration. The corporations will not revenge or undertake action against any employee for filing a report or complaint under these codes or for assisting. Any corporation who violates the principles or codes of ethics should be subjected to immediate disciplinary action. (323 words),translation,Section 2 Read and Think,Task 1 Test your problem-solving ability. Find out the origin of the word “ethic”. The word “ethic” has been derived from the Greek word “ethos” which means conduct, customs or character. So, “ethic”, according to the Greeks, would mean a code of conduct, the manner of customs and the characterization of a persons morals. It would also mean in a positive way the accepting of responsibilities.,Section 2 Read and Think,Task 2 Tell whether the following statements are true or false. Write T for True and F for False. 1. The demand for more ethical business processes and actions is decreasing in the increasingly conscience-focused marketplaces. 2. Fair employment practices include avoidance of child and forced labour and allowance of discrimination based on race, gender, national origin, or religious beliefs. 3. A good corporate culture makes a positive contribution to the communities in which the company operates.,F,F,T,Section 2 Read and Think,4. Corporations are voluntary to adopt codes of conduct reflecting these principles. 5. According to the principles of fairness, honesty and integrity, the business principles and codes of ethics require that any reports and complaints under these codes should not be coped with. 6. If corporations violate the principles or codes of ethics, they should be subjected to immediate disciplinary actions.,T,F,T,Section 2 Read and Think,1. What is business ethics? Business ethics examines ethical principles and moral problems that can arise in a business environment. 2. What does the Administration encourage all businesses to do? To adopt and implement voluntary codes of conduct for doing business around the world. 3. What does the local law include in order to promote good business practices? It includes laws prohibiting illegal payments and ensuring fair competition.,Task 3 Give brief answers to the following questions.,Section 2 Read and Think,4. What are the corporations encouraged to do according to their particular circumstances? Corporations are encouraged to develop their own codes of conduct appropriate to their particular circumstances. 5. What will corporations not do if any employee files a report or complaint under these codes? The corporations will not revenge or undertake action against him/her. 6. Why are principles of business ethics important? Open.,Section 2 Read and Think,Task 4 Match A with B.,1- c 2-f 3-e 4-a 5-d 6-i 7-j 8-g 9-h 10-b,Section 2 Read and Think,Task 5 Fill in the blanks with the right words or phrases. Change the form where necessary. 1. I _ that I can make him change his mind even though I have to make an effort to persuade him. 2. His behaviour is not_ his words; he always eats his words. 3. We must seize all opportunities and _ actions to accelerate development and reform.,undertake consistent with exemplify make contributions to prohibit be subjected to voluntary in violation of ensure compliance with,ensure,consistent with,undertake,Section 2 Read and Think,4. Many societies _ marriages between blood relatives. 5. All business processes and actions _ the local law. 6. We should be in _ the rules and regulations of the hospital. 7. She does _ social work to help the old with some housework in the community. 8. All businesses should _ the creation of an ethical business environment. 9. The company has acted _ its agreement and caused dissatisfaction of the public. 10. The corporation _ its business ethics and integrities with honest actions.,prohibit,are subjected to,compliance with,voluntary,make contributions to,in violation of,exemplifies,Section 3 Things to Write,Activity 1: Task-based Writing,Section 3 Things to Write,Activity 1: Task-based Writing.,Case Study,Task 1 Study the following tips for writing.,Task 2 Study the following language for writing.,Task 3 Study the following model for writing.,Task 4 Write an essay to comment on the case.,Section 3 Things to Write,A comment on a case, based on analyses from the standpoints of the commonly accepted standards or regulations and law, points out clearly what is right or wrong, who is to blame and what should be done in a concise and logical way.,Task 1 Study the following tips for writing.,Section 3 Things to Write,Task 2 Study the following language for writing.,Words and phrases: assume responsibility 承担责任 based on 基于 consequently 因此 dereliction of duty 玩忽职守,furthermore 更有甚者 in addition 再者 misprision 渎职 on the hand 一方面 on the other hand 另一方面,Section 3 Things to Write,Sentence patterns: should be responsible for should also assume responsibility for should be charged with is to blame for the failure take measures to ensure such incidents will never occur again.,Section 3 Things to Write,Task 3 Study the following model for writing.,The Question of Corporate Responsibility Last year, an oil tanker (油轮) of the Big Dirty Oil Company ran around in the area, spilling (泄露) millions of gallons of crude (原油) into the waters and onto the beaches of British Columbia. The damage to the beaches and wildlife and consequently to the tourist industry, the ecology (生态) and the quality of life of the local residents is incalculable (无法计算), but in any case will require many millions of dollars for the clean-up. The ship struck a small atoll (珊瑚道), well-marked on the navigational (航海的) maps, but it was a dark night and the boat was well off course (航线). On further investigation, it was,Section 3 Things to Write,discovered that the Captain (船长) had been drinking heavily. Leaving the navigation of the ship to his first mate (大副), he left his cabin (船舱) to sleep. His first mate had never taken charge of the ship before, and it is now clear that he misread the maps, misjudged the waters, maintained a speed that was inappropriate and the accident occurred. Subsequent (后来的) inquiries (调查) showed that the Captain had been arrested on two drunk driving convictions (罪行) within months of the accident. The tanker itself with a double-hull (船壳) was long due for repair and, it was suggested, would not have cracked (破裂) up if the hull had been trebly (三重地) reinforced, as some current tankers were. The Chief Executive Officer of Big Dirty Oil declared the accident a “tragedy” and offered two million dollars to aid in,Section 3 Things to Write,the clean up. Environmental groups began a consumer campaign against Big Dirty Oil, urging customers to cut up and send in their Big Dirty Oil credit cards in protest (抗议). In a meeting to the shareholders, the CEO proudly announced the largest quarterly (季度的) profit in the history of the Big Dirty Oil Company. He dismissed the protests and assured the shareholders that his responsibility was, and would always be, to assure the highest profits possible in the depression (大萧条) of todays market. Comments on the case: Firstly, the Big Dirty Oil Company should be responsible for the crude spilling. Of course, the company assumed responsibility by offering two million dollars to aid in the clean,Section 3 Things to Write,up, but thats far from enough. They should be responsible for the damage to the beaches and wildlife and consequently to the tourist industry, the ecology and the quality of life of the local residents. On the other hand, the CEO just assured the shareholders that his obligation was, and would always be, to assure the highest profits. Actually, a corporations purpose is not only to maximize returns to its shareholders but also the community and society at large. The Captain should also be charged with dereliction of duty (玩忽职守) and suspended or discharged for his misprision (渎职) in the end.,Section 3 Things to Write,Section 3 Things to Write,Translate the following passage into English.,Seven Principles of Admirable Business Ethics There are 7 principles of admirable business ethics, 1) _ (即): be trustful; 2) _(保持思想开明); meet obligations; have clear documents; become community involved; maintain accounting control; be respectful. 3) _ (意识到商业道德的意义) as a tool for achieving your desired,namely,keep an open mind,Recognizing the significance of business ethics,Section 3 Things to Write,outcome is only the beginning. A small business that instills a deep-seated theme of business ethics 4) _ (在策略和政策中) will be evident among customers. Its overall influence will lead to a profitable, successful company. By recognizing the value of practising admirable business ethics, and 5) _, your success will not be far off.,within its strategies and policies,following each of the 7 principles,Section 4 More Things to Do,Activity 1,IEEE Code of Ethics We, the members of the IEEE (电气电子工程师协会), in 1) _ of the importance of our technologies in affecting the quality of life throughout the world, and in accepting a personal 2) _ to our profession, its members and the communities we serve, do hereby (因此，据此) 3) _ ourselves to the highest ethical and professional conduct and agree:,Section 4 More Things to Do,undertake realistic recognition errors obligation whenever consistent code commit regardless of,Task 1 Read the passage and fill in the blanks with appropriate words from the box below.,recognition,obligation,commit,Section 4 More Things to Do,1. to accept responsibility in making decisions 4) _ with the safety, health and welfare of the public, and to disclose (揭露) promptly (迅速地) factors that might endanger the public or the environment; 2. to avoid real or perceived（察觉到的）conflicts of interest 5) _ possible, and to disclose them to affected parties when they do exist; 3. to be honest and 6) _ in stating claims（要求）or estimates based on available data; 4. to reject bribery（贿赂）in all its forms;,consistent,whenever,realistic,Section 4 More Things to Do,5. to improve the understanding of technology, its appropriate application, and potential consequences (结果); 6. to maintain and improve our technical competence and to 7) _ technological tasks for others only if qualified by training or experience, or after full disclosure of relevant limitations; 7. to seek, accept, and offer honest criticism of technical work, to acknowledge and correct 8) _ , and to credit（把归给）properly the contributions of others; 8. to treat fairly all persons 9) _ such factors as race, religion, gender, disability, age, or national origin;,undertake,errors,regardless of,Section 4 More Things to Do,9. to avoid injuring others, their property, reputation, or employment by false or malicious（恶意的）action; 10. to assist colleagues and co-workers in their professional development and to support them in following this 10) _ of ethics. Approved by the IEEE Board of Directors February 2009,code,Section 4 More Things to Do,Task 2 Choose the answer that best completes each sentence. 1. The corporation should avoid real or perceived conflicts of interest whenever possible, and to disclose them to affected parties when _. A) they are present B) they dont exist C) they disappear D) they never come,Section 4 More Things to Do,2. In IEEE code of ethics, No. 6 generally means _. A) the corporation should seek, accept, and offer honest criticism of technical work, and to credit properly the contributions of others B) the corporation should acknowledge and correct errors, and to credit properly the contributions of others C) the corporation seek, accept, and offer honest criticism of technical work, to acknowledge and correct errors D) the corporation should accept honest criticism of technical work, acknowledge mistakes, and to properly attribute the contributions to others,Section 4 More Things to Do,3. In Code No.10, the organization should assist colleagues and co-workers in their professional development and to support them in_. A) understanding this code of ethics B) advancing this code of ethics C) accepting this code of ethics D) practising this code of ethics,Section 4 More Things to Do,4. The phrase “in recognition of” in Paragraph 1 most probably means _. A) realizing B) in favour of C) in response to D) undertaking,Section 4 More Things to Do,5. We may conclude that the code of ethics in business is _. A) less important than its profit B) the core of corporate culture C) the least influential D) just a set of moral rules,Section 2 Read and Think,Principles of Business Ethics Business ethics examines ethical principles and moral problems that can arise in a business environment. In the increasingly conscience-focused marketplaces, the demand for more ethical business processes and actions is increasing. Recognizing the positive role of business principles, the Administration encourages all businesses to adopt and implement voluntary codes of conduct for doing business around the world that cover at least the following areas:,Section 2 Read and Think,Principles of Business Ethics Business ethics examines ethical principles and moral problems that can arise in a business environment. In the increasingly conscience-focused marketplaces, the demand for more ethical business processes and actions is increasing. Recognizing the positive role of business principles, the Administration encourages all businesses to adopt and implement voluntary codes of conduct for doing business around the world that cover at least the following areas:,Section 2 Read and Think,1. Provision of both safe and healthy workplaces; 2. Fair employment practices, including avoidance of child and forced labor and avoidance of discrimination based on race, gender, national origin, or religious beliefs; 3. Responsible environmental protection and environmental practices; 4. Compliance with local laws promoting good business practices, including laws prohibiting illegal payments and ensuring fair competition; 5. Maintenance of a corporate culture that respects free expression consistent with legitimate business concerns, that encourages good corporate citizenship