手机壳的市场营销方案.ppt

Markingting of I Face,Group 10 陈康馨、陈妮、陈安琪、贺肖、 董念鸽、 胡敏捷、 胡雅婷,With the smartphones best-selling ,the mobile phone shell corporate orders surge. Especially when Iphone listed in the U.S. Mobile Phone shell development up to now, is no longer a purely practical merchandise. With the mobile phone s popularity among young communities, almost every fashion of young people want to have a unique mobile phone. We can see the mobile phone shells prospects for development .,Classification,Silicone Case,Holster,Crystal Case,Net shell,Transparent shell,Leather, silicone, cloth, hard plastic, soft plastic, velvet, silk,Silicone Case,Silicone,Inorganic silicone,Crystal Case,Holster,Net shell,Transparent shell,1:Protect your phone against hard objects or the body of the phone screen scratches. 2: Mobile phone sleeve can be printed on a variety of colors, there is the role of beauty 3:Silicone cover to prevent long nails scratched with key contacts, worn, there is the role of protecting the screen and keys 4:Silicone shell can prevent slipping 5: Apple mobile phone sets, there is the role of enhanced signal 6:Protect the phone accidentally dropped，protected the screen.,Function,I FACE,Price,Price is the key to get success in your business. It decide that the price needs to be competitive. But this does not mean the cheapest, it depends on the cost. IFACE is a company from Korea. According to the social surveys, it shows that the price of the mobile phone shell is about 120 RMB.,Maybe the price of IFACE is too expensive than other mobile phone shells. But the quality of the IFACE is also better than others and our cost is also higher than others.,PLACE,Direct Sale,Direct sales means going straight to your customer and selling her your product. You can phone the customer, see her face to face or even use email.One major benefit to a direct sales strategy is that you have a high level of influence on your customer and know exactly how your customer feels about your product or service because of the direct communication.We will open a store near a store which mobile phone sales higher and a lot of floating population.,Indirect Sale,The benefit to the indirect sales strategy is that the company can expand its geographic reach without having to hire hundreds or even thousands of sales representatives. So we will wholesale to mobile phone shop and the vendor.,E-commerce,With the development of the Internet,shopping online is becoming more and more popular nowadays.So we will sale our porduct on the Internet.,The ways to sell,Consumer Promotion Tools samples, coupons, premiums, advertising specialties, patronage rewards, point-of-purchase Objective: increase short-term sales or help build long-term market share Trade Promotion Tools Discounts, buying allowances, merchandise allowances, specialty ad items, cooperative advertising, dealer sales contests Objective persuade channel members to carry a brand, give it shelf space, promote a brand in their advertising, or to push a brand to consumers Business Promotion Tools Conventions, trade shows, sales contests, bonuses Objective generate business leads, stimulate purchase, reward customers, motivate sales people,Promotion,Brand Advertising Special offers Salesman,Brand,Brand Positioning,High end,Middle and high end,Economy people,The general population,To build a good reputation A clear brand positioning: quality/taste/art/ideas The core of good reputation: quality, service, price,i Face,品 牌定位分析,是否期待与众不同 唯美耐用一直是我们的极致追求 在这里，总有一份艺术为你守候 您的选择，让个性十足,Advertising,i Face，让艺术无处不在,Special offer,Price reduction,critical price,Salesman,Another key to a successful promotion,What characters should salesmen have?,Consumer groups,Iface produced mainly Apple phone shell mobile phone brands. Now joined Samsungs mobile phone brand as a major consumer brands. So consumer groups mainly based on using Apple mobile phones and Samsung mobile phones .,We can see from the picture ou