《lesson商务英语》PPT课件.ppt

Lesson one Marketing abroad,Lesson 1 Marketing abroad,Part one Glossary,GLOSSARY,1.firm 2. range 3.multinational 4. market 5. go in for 6. hence 7. capital investment 8. considerable 9. modify 10. outset 11. disastrous 12.frustration 13.yield,14. substantial 15. dividend 16. statistics(pl.) 17. available 18. desk research 19. modest 20. expenditure 21. plunge 22. overseas 23. blunder 24. as to 25. advantage 26. intermediary,GLOSSARY,27. agent 28. export house 29. communication 30. subsidiary 31. assess 32. approach 33. amount (to) 34. acquire 35. supervise 36. distribution 37. display 38. warehouse 39. at hand,40. deal 41. assembly 42. barrier 43. negotiation 44. national 45. aware 46. contend 47. premises (pl.) 48. profit 49. the pros and cons 50. investment 51. worthwhile 52. distributor,GLOSSARY,53. endeavor 54. commission 55. pass on 56. del credere 57. lay down 58. facilities 59. privilege 60. sole 61. image 62. recognizable 63. layout 64. showroom,65. forecourt 66. retain 67. franchise 68. joint venture 69. license 70. patent 71. expertise 72. partnership 73. put up 74. know-how 75. reward 76. conflict,1. firm, n., a business company,Synonyms: company, corporation, enterprise, house Example: an accounting firm a long firm a manufacturing firm,Adj.,会计事务所 滑头公司，皮包公司 制造企业,Firm offer Firm contract Firm order,实盘 经确认的合同 不可撤销 的订单,3.multinational,plurilateral,unilateral,bilateral,multinational enterprise,7. Capital investment,Long-term investment,长期投资,Short-term investment,短期投资,Kind investment,实物投资,Equity investment,产权投资,Gross investment,总投资,FDI-foreign direct investment,外国直接投资,38. warehouse,Warehouse certificate,仓库凭单,Warehouse to warehouse clause,仓至仓条款,We have arranged to warehouse the supplies.,Warehousing charges,仓储费用,54. commission,A sales commission,销售佣金,A commission agent,佣金代理商,We have appointed the firm as our agent on a commission basis for five years.,n. 佣金，回扣,明佣 暗佣,She gets a secret commission of 10% on all the sales he makes.,Lesson one Marketing abroad,. Introduction,1. Exporting firms,size,methods of marketing,Multinational enterprises,. Introduction,2. The method of testing the market,What is to test the market?,The dangers,The right method,Sell in a small way, no changes, no extra investment,Results of efforts not be true reflection,A difficult market,time,expenses,. Introduction,3. Sources of information,Chamber of commerce,Chinese commercial counselors office,Banks,Ads,Website,. introduction,Useful words & phrases,1. Go in for,He went in for real estate last year.,他自去年开始涉足房地产业.,. Introduction,Useful words & phrases,2. market,Capital market,资本市场,商品市场,Commodity market,国内市场,Domestic market,股票市场,Stock market,market economy,market research,soft market,declining market,difficult market,ready market,The polluted goods are not marketable.,可销售的，适合市场需要的。,. Introduction,Useful words & phrases,3. practical research,observational method,experimental method,survey,4. expenditure,他只用适度花费就获得了可观的利润。,He got considerable profit with modest amount of expenditure.,Question time,. Method of marketing,1. Direct selling,1.1 concept,1.2 advantage,1.3 disadvantage,1.4 realizing method,seller,buyer,communication,establish a relationship,be aware of the goods,assess the buyers requirements,expenses,a salesman,sales office,branch or subsidiary,. Method of marketing,supplenmentary knowledge /useful words & phrases,1. Branch & subsidiary,The branch is one indispensable part of the mother enterprise, as to organization and assets.,It involves easy procedures to set up a branch. But it doesnt enjoy the qualification of local enterprise.,Although controlled by mother enterprise, the subsidiary is an independent legal entity.,It practices independent accounting, and assumes fully civil liability.,. Method of marketing,supplenmentary knowledge /useful words & phrases,2. bear,承担,在将货物交给代理人前，你应承担一切风险。,You should bear all the risks of the goods before passing them to the agent.,按照合同，你方应承担保险费。,According to the contract, you should bear the premium.,标有,The cheque bears his signature.,The order doesnt bear the clause you mentioned.,1.5. Sales office,advantages,continuous presence in buyers country,develop sales and get market information,skilled engineers be at hand,to overcome language problem,local staff,disadvantages,contending with local laws,difficulties in getting profits home,. Method of marketing,Case study,coca cola,small enterprise,world war ,anti-fascist war,war department,American soldiers,everywhere,local people,end of war,localization,factories,only recipe,. Method of marketing,2. Indirect selling,2.1 concept,2.2 when to apply,2.3 pros & cons,2.4 realizing methods,employment of agent or distributor,indirect communication,new exporter,sales increase,knowledge develops,Direct selling,agent distributor,2.5 choosing an agent,Look to his interests and work for his commission,Danger of divided loyalties,Size of agents business, extent of his knowledge,How to choose an age