新媒体商务英语阅读Unit11RestructuringandExpansion.pptx

NEW MEDIA Business English Reading 新媒体商务英语阅读,顾 渝 对外经济贸易大学出版社,Unit 11,Unit Selection,2019/9/5,顾渝-新媒体商务英语阅读 Unit 11,2,Text Interpretation,Exercise I,Exercise II,Exercise III,Exercise IV,Exercise V,Words and Expressions,2019/9/5,顾渝-新媒体商务英语阅读 Unit 11,3,Words and Expressions,embark on/upon sth to start something new or important: Were embarking upon a new project later this year. go into administration a company is facing bankruptcy: The company has gone into administration with debts of about 15 million. make-or-break either completely successful or utterly disastrous: a make-or-break marketing policy.,2019/9/5,3,顾渝-新媒体商务英语阅读 Unit 11,2019/9/5,2019/9/5,顾渝-新媒体商务英语阅读 Unit 11,4,Text Interpretation,Tesco: (Para. 1) Dobbies Garden Centres: (Para. 1) Giraffe: (Para. 1) Kipa: (Para. 1) Homeplus: (Para. 1) General Motors: (Para. 2) connected and driverless cars: (Para. 2) Alaska Air Group: (Para. 3),2019/9/5,4,顾渝-新媒体商务英语阅读 Unit 11,2019/9/5,顾渝-新媒体商务英语阅读 Unit 11,5,Text Interpretation,Virgin America: (Para. 3) Brantano: (Para. 4) PwC: (Para. 3) the change in consumers shopping habits: (Para. 4) bricks and mortar retail stores: (Para. 4) Jones Bootmaker: (Para. 4) Alteri Investors: (Para. 4) Macintosh Retail Group: (Para. 4),2019/9/5,5,顾渝-新媒体商务英语阅读 Unit 11,2019/9/5,顾渝-新媒体商务英语阅读 Unit 11,6,Text Interpretation,Headquarters of General Motors Photos: GU Yu,2019/9/5,6,顾渝-新媒体商务英语阅读 Unit 11,2019/9/5,7,顾渝-新媒体商务英语阅读 Unit 1,Exercise I,TEXT Successes and Failures,S1,S4,S2,S2,S1,S4,S3,KEY,2019/9/5,7,顾渝-新媒体商务英语阅读 Unit 11,2019/9/5,8,Exercise II,Tescos purchase price of Dobbies22,Tescos sales price of Dobbies,Tescos sales price of Homeplus,GMs planned investment to buy Canadian plant,Alaskas planned investment in acquiring Virgin America,TEXT Successes and Failures,2019/9/5,8,顾渝-新媒体商务英语阅读 Unit 11,2019/9/5,9,Exercise III,1. C. explores,2. A. altering,3. D. investing,4. A. outstanding,5. B. repurchases,6. A. stockholders,7. D. benefits,8. C. attractive,TEXT Successes and Failures,2019/9/5,9,顾渝-新媒体商务英语阅读 Unit 11,2019/9/5,10,Exercise III,TEXT Successes and Failures,2019/9/5,10,顾渝-新媒体商务英语阅读 Unit 11,2019/9/5,11,Exercise IV,FURTHER READING: Exporting Firms in Region Are Now Dancing to a Latin Beat,KEY,2019/9/5,11,顾渝-新媒体商务英语阅读 Unit 11,2019/9/5,12,Exercise IV,FURTHER READING: Exporting Firms in Region Are Now Dancing to a Latin Beat,What does “the north west” in this text refer to? Greater Manchester, UK (Para. 5) What does “the market” in Paragraph 4 refer to according to Mark Hughes? Latin America and the Caribbean. (Para. 5) Why do you think trade between the north west of Britain and Brazil is expected to increase while there was a fall in total foreign trade between Britain and Brazil from 2015 to 2016? “In the past 12 months, we have supported 172 organisations in Greater Manchester to generate 597,000 of revenue from the Latin American market. (Para. 5),Answer the following questions according to the above article.,2019/9/5,12,顾渝-新媒体商务英语阅读 Unit 11,2019/9/5,13,Exercise IV,FURTHER READING: Exporting Firms in Region Are Now Dancing to a Latin Beat,What is the role of Brazil in the world in terms of economy? the seventh biggest economy in the world. (Para. 12) What are the cities in Latin America like in Clives eyes? similar to many European cities (Para. 15) Why is Chile considered a good market for export? a fully open economy that appears to be embracing opportunities for overseas trade. (Para. 20),Answer the following questions according to the above article.,2019/9/5,13,顾渝-新媒体商务英语阅读 Unit 11,2019/9/5,14,Exercise IV,FURTHER READING: Exporting Firms in Region Are Now Dancing to a Latin Beat,Why did Clive suggest exporters to have the language ability of Spanish or Portuguese if they wanted to open Latin American market? Both languages are two of the official languages of Latin American countries. How can Britain benefit from the agreement with the Mercosur league of South American countries? could be worth 2.5bn a year to the UK economy Faced with the emerging market of South American countries, what can you do to take this opportunity as an exporter? (Open answers to be expected from the students),Answer the following questions according to the above art