【精品文档】28中英文双语外文文献翻译成品：基于游客满意度调查的中国古镇旅游宣传政策研究 - 以成都市为例

此文档是毕业设计外文翻译成品（ 含英文原文+中文翻译），无需调整复杂的格式！下载之后直接可用，方便快捷！本文价格不贵,也就几十块钱！一辈子也就一次的事！外文标题：Study Informing Policy on Chinese Ancient Town Tourism Based on a Tourist Satisfaction Survey:A Case study in the city of Chengdu外文作者：Y Liu ， SW Ning ， I Oyama ， L Li文献出处:Sustainability , 2017 , 9 (7) :1087(如觉得年份太老，可改为近2年，毕竟很多毕业生都这样做)英文1674单词， 8936字符(字符就是印刷符)，中文2389汉字。Study Informing Policy on Chinese Ancient Town Tourism Based on a Tourist Satisfaction Survey:A Case Study in the City of ChengduAbstract: This paper discusses the customer satisfaction of tourists in Chengdu and proposes corresponding countermeasures for tourism development of Chinese traditional areas. The Customer Satisfaction (CS) analysis method is applied to draw the following conclusions: visitors are satisfied with the historical landscapessuch as traditional historical streets, historical buildings as well as waterside landscapes, natural landscapes and infrastructureswhich are the key points in the future development of tourism, and are essential to maintain. On the other hand, priority should be given to improving the current shortfalls, namely the protection and improvement of traditional culture, such as the spirit and experience of local life, as well as the experience of traditional culture. In this regard, it is recommended that direct measures are taken, such as preventing the loss of local residents and calling for a return of indigenous people to their hometowns to maintain local traditional cultures. What is fundamentally necessary is to help local residents understand tourists desperate demands for local traditional cultural resources. In parallel, it will be important to inspire local residents to value and celebrate their traditional cultural lives and resources.Keywords: satisfaction evaluation; traditional historical streets; traditional culture; customer satisfaction analysis methodIntroductionDue to developments in economic reform, paired with opening up to foreign trade, Chinas domestic economy is experiencing high-speed growth, and living standards have been improved considerably 1. In addition, the number of tourists visiting China each year is growing, and understanding of the economic impact of tourism has changed substantially 2. Correspondingly, increasing attention is being paid by government and researchers to the development of tourism in order to promote economic growth. Research suggests that tourism is the most dynamic emerging industry in Chinas tertiary sector and has a high potential to boost the economy 3,4. In the city of Chengdu, for example, the number of tourists, and accompanying monetary income, showed an obvious upward trend from 2001 to 2015, especially after 2009. By the end of 2015, the number of visitors to Chengdu had reached 189 million, with tourism revenue as high as 31.88 billion US dollarsAlthough there has been some development in the tourism industry, significant problems remain ,including the deterioration of the natural environment, the disappearance of a sense of glamor in traditional areas, the loss of residents due to overdevelopment, and the resulting , loss of traditional culture 58. Traditional areas in China have rich natural, cultural and historical landscapes, which have been built up over time by generations of local residents in their daily lives 9. These landscapes have both a historicalcultural value and a high economic value 10. However, due to an emphasis on the economic benefits of the tourism development model, there are great challenges to the sustainable development of traditional tourism destinations as they are transformed from traditional resources to tourism resources.Survey Site OutlineChengdus history spans over 2300 years and it is rich in cultural heritage. It is one of the 20 largest cities in China and is also the center of Sichuan province and the center of Southwest China. Chengdu was designated a national historical and cultural city in 1982. In 2000, as a stronghold of western development, Chengdu was active in economic growth. There are many historical buildings in Chengdu that are identified as world cultural heritage sites, including the Temple of Marquis (Kongming Zhuges temple, the holy land of the Three Kingdoms), Du Fus Thatched Cottage (Du Fus former residence), Wenshu Monastery (the ancient temple built in the Northern and Southern Dynasties), Kuan Alley and Zhai Alley (the ancient streets built at the end of the Qing Dynasty) and Huanglong Valley (an ancient town in the southern suburbs of Shuangliu County). In addition, there are many world cultural heritage sites and natural heritage sites in Sichuan province, such as Jiuzhaigou valley, Huanglong scenic area, the Mount Emei, Leshan Giant Buddha and other tourist destinations. Sichuan province is both a precedent and a model to develop tourism resources as an industry 24.Satisfaction of Tourist DestinationsResearch through “Customer Satisfaction” (CS) is conducted in many research fields, based on a diversity of research objects, researchers, different exposition perspectives and depth. The degree of customer satisfaction is a numerical index for evaluating how customers expectations of company products matched their experience. Based on this index, companies are able to develop products and services in order to better meet customer needs and thereby increase their revenue by selling additional products to existing customers as well as those who are attracted by recommendations. This concept can be applied in the field of tourism: if tourists are satisfied, they are likely to return and or recommend the site to others. Satisfactory experiences at tourist sites are thus linked to an awareness of the area as well as potential economic revenue.Analysis Based on CSANOVA was conducted before a CS analysis in order to establish whether these five areas can be analyzed holistically, rather than individually. In other words, to ensure that there are obvious differences between all factors and areas. Inspection level = 0.05, and except for four of the factors, which are (Q7. Historical Buildings), (Q9. Waterside Landscapes), (Q17. Leisure and Rest) and (Q23. Street Comfort), which have obvious differences, there is no difference among the remaining 22 factors and areas. Therefore, it is believed that the five areas can be investigated as a whole.References1. Li, Y.B. Conception on Tourism Resources Protection and Development of East Sichuan Ancient Towns.In Proceedings of the 2012 International Conference on Social Science and Education, Xiamen, China, 2728 December 2012; Volume 10, pp. 143147.2. Yan, Y.Y.; Zhang, L.R. A Comparative Research on Mechanism of “Community Participation” under DifferentOpearating Modes-Examples of ancient-village tourism. Hum. Geogr. 2008, 23, 8994.3. Wang, H.; Chen, Z.W.; Zhang, K. Research on the in uence Process of the Ancient Village Residents Behaviorto Psychological Carrying Capacity of Tourists. J. Cent. South Univ. For. Technol. Soc. Sci. 2014, 8, 15.4. Zhang, B. A Study on the Tourism Destination Image of Hangzhou from the Cognitive Psychological View.Sci. Technol. West China 2012, 4, 7577.5. Chengdu Statistical Bulletin of National Economic and Social Development. 20012015. Available online:http:/ / (accessed on 10 August 2016). (In Chinese)6. Wang, M.F. On conservation and maintenance of ancient buildings. Shanxi Archit. 2016, 42, 13.Song, T.; Zhou, J.M.; Cai, J.M.; Luo, X.X.; Li, B.; Song, Z.W. Domestic tourists preference to Kashi City:China based on correspondence analysis. J. Arid Land Resour. Environ. 2013, 27, 173178.7. 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Rural Plan. 2007, 26, 3293基于游客满意度调查的中国古镇旅游宣传政策研究 - 以成都市为例摘要：在本文中，讨论了成都游客的顾客满意度，为中国传统地区旅游业发展提出了相应对策。通过应用客户满意度（CS）分析方法，得出以下结论：游客对历史景观（如传统历史街道、历史建筑以及水边景观、自然景观以及基础设施）感到满意，这些是旅游业未来发展并且对维护其发展至关重要。另一方面，要优先改善当前的不足，即传统文化的保护和提升，如改善当地生活的精神体验，以及提升对传统文化的感知。在这方面，建议采取直接措施诸如防止当地居民流失、呼吁让当地土著人返回家乡以维持当地的传统文化。根本需要帮助当地居民了解游客对当地传统文化资源的迫切需求。同时，非常重要的是激励当地居民重视和宣传他们的传统文化生活和资源。关键词：满意度评估; 传统的历史街道; 传统文化; 顾客满意度分析方法引言中国国内经济正在经历高速增长，人民生活水平大幅提高，这都要归因于经济改革的发展以及对外贸易的开放，1。 此外，每年访问中国的游客数量正在增加，对旅游经济影响的认识发生了重大变化2。 相应地，政府和研究人员越来越重视旅游业的发展以促进经济增长。 研究表明，旅游业是中国第三产业中最具活力的新兴产业，具有很高的经济增长潜力3,4。 例如，在成都市，2001年至2015年期间，特别是在2009年之后，游客数量和伴随的货币收入呈现出明显的上升趋势。截至2015年底，成都游客人数达到1.89亿， 旅游收入高达318.8亿美元。尽管旅游业有所发展，但仍存在重大问题，这包括自然环境恶化，传统地区“魅力”消失，当地居民的过度开发而使传统文化失去生机5-8。中国的传统地区拥有丰富的自然文化和历史景观，这些景观随着时代的发展而在当地居民的日常生活中逐渐形成9。这些景观既具有历史文化价值，又具有较高的经济价值10。然而，由于过分强调旅游发展模式的经济效益，传统旅游目的地从传统资源向旅游资源转变的可持续发展面临巨大挑战。调查对象概述成都的历史跨越了2300多年，文化遗产丰富。它是中国20个最大城市的其中之一，也是四川省的中心和中国西南部的中心。成都于1982年被定为国家历史文化名城。2000年，成都作为西部大开发的据点，积极开展经济增长。成都有许多历史建筑被认定为世界文化遗产，包括侯爵庙（孔明诸葛的庙宇，三国圣地），杜甫草堂（杜甫故居），文殊院（南北朝时期的古刹）、宽巷、斋巷（清末建成的古街）、黄龙谷（双流县南郊古镇）等。此外，四川省还有九寨沟、黄龙风景区、峨眉山、乐山大佛等多个世界文化遗产和自然遗产。四川省作为一个产业开发旅游资源既是先例，也是一种模式24。旅游目的地的满意度基于不同的研究对象、研究人员，不同的阐述视角和深度，通过“客户满意度”（CS）的研究在许多研究领域都有进行。 顾客满意度是评估顾客对公司产品的期望与其经验相匹配的数值指标。 基于这一指标，公司能够开发产品和服务，以便更好地满足客户需求，从而通过向现有客户以及受建议吸引的客户销售额外产品来增加收入。 这个概念可以应用于旅游领域：如果游客满意，他们可能会返回或向其他人推荐该地方。 因此，旅游景点的令人满意的体验与该地区的意识以及潜在的经济收入有关。基于基于顾客满意度CS的分析方差分析是在CS分析之前进行，以确定这五个方面是否可以整体分析而不是单独分析。 换句话说，要确保所有因素和地区之间存在明显的差异。 检查水平= 0.05，除了Q7。历史建筑物（Q9。水边景观），（Q17。休闲和休息）和（Q23。街道舒适度）这四个因素有显着差异外， 其余22个因素和地区之间没有差异。 因此，相信这五个地区可以作为一个整体进行调查。结论本研究以成都及周边地区的旅游景点为案例，运用CS分析方法建立传统旅游可持续发展的关键要素，从而为旅游政策开发资源。本研究讨论了防止当地居民流失的问题。 如何让当地居民留在家乡与政府、贸易商、居民自身等方面息息相关。 因此，有必要在现实的基础上进行研究。 在未来的研究中，有必要研究地方政府部门，招聘当地居民作为参与者。参考文献27. Li, Y.B. Conception on Tourism Resources Protection and Development of East Sichuan Ancient Towns.In Proceedings of the 2012 International Conference on Social Science and Education, Xiamen, China, 2728 December 2012; Volume 10, pp. 143147.28. Yan, Y.Y.; Zhang, L.R. A Comparative Research on Mechanism of “Community Participation” under DifferentOpearating Modes-Examples of ancient-village tourism. Hum. Geogr. 2008, 23, 8994.29. Wang, H.; Chen, Z.W.; Zhang, K. Research on the in uence Process of the Ancient Village Residents Behaviorto Psychological Carrying Capacity of Tourists. J. Cent. South Univ. For. Technol. Soc. Sci. 2014, 8, 15.30. Zhang, B. A Study on the Tourism Destination Image of Hangzhou from the Cognitive Psychological View.Sci. Technol. West China 2012, 4, 7577.31. Chengdu Statistical Bulletin of National Economic and Social Development. 20012015. Available online:http:/ / (accessed on 10 August 2016). (In Chinese)32. Wang, M.F. On conservation and maintenance of ancient buildings. Shanxi Archit. 2016, 42, 13.Song, T.; Zhou, J.M.; Cai, J.M.; Luo, X.X.; Li, B.; Song, Z.W. Domestic tourists preference to Kashi City:China based on correspondence analysis. J. Arid Land Resour. Environ. 2013, 27, 173178.33. Liu, S.; Cui, X.L. An Empirical Analysis of Travel and Mental Health. J. Beijing Int. Stud. Univ. 2013, 11,7983.34. Zhang, B. A Research on Residents SocialPsychological Carrying Capacity of Tourism Destinations:A Case Study on Asakusa Area Tokyo Japan. Tour. Trib. 2014, 29, 5565.35. Ma, C.; Zhang, G.; Su, Y. Research on the Strategies of Cultural Heritage in Villages and Towns Characterizedby Aboriginal Participation. Urban Dev. Stud. 2013, 20, 3741.36. Han, L.A. The Tourist in China and Sustainable Tourism Prospects. Hum. Socio Environ. Stud. 2008, 3,165188.37. Ling, M.H. World Heritages Pass on from Generation to Generation. J. Hubei Inst. Natl. Philos. Soc. Sci. 2004,22, 1621.38. Qin, R. The tourism development of famous historical and cultural town. J. Leshan Teach. Coll. 2007, 22,7981.39. Yang, G.C. A Study of the Protection and Development of “Nuodeng” Village: A Bai Village of the NanzhaoKingdom with a History of One Thousand Years. J. Yunnan Natl. Univ. Soc. Sci. 2002, 19, 6774.40. Zhang, D.T.; Qiu, F.D. A Summary of Ancient Town Tourism Studies at Home and Abroad. Tour. Trib. 2011,26, 8692.41. Zheng, S.Q.; Wang, D.W. Research on Mode of Wuzhen Tourism Development. Areal Res. Dev. 2012, 31,8594.42. Zhou, X.J.; Wu, X.L. On Ancient Town Tourist Resources Development. Knowl. Econ. 2008, 1, 131132.43. Wang, Y.; Shi, C.Y. Research on Tourism Preference and Behavior of Rural Tourists in Suzhou City. Tour. Forum2014, 7, 2633.44. Wang, Q.A.; Sun, G.N.; Tang, Y.Y. Empirical Analysis on Tourist Satisfaction and After-the-Tour Tendency ofTraditional