PrincipleofManagement课程作业.ppt

,Camford International College Singapore,I, _YANG PENGCHNEG_ hereby confirm that this assignment is my own work and not copied or plagiarised from any source. I have referenced the sources from which information is obtained by me for this assignment. YANG PENGCHNEG 09/07/2011 Signature Date,Report on principle of management Case study: “The name of your company” panasonic,Prepared by: YANG PENGCHENG To: Mrs Diana Date: 11/06/2011,Panasonic Corporation,Panasonic Corporation (株式会社 Panasonikku Kabushiki-kaisha?) (TYO: 6752, NYSE: PC), formerly known as Matsushita Electric Industrial Co., Ltd. (松下電器産業株式会社 Matsushita Denki Sangy Kabushiki-gaisha?), is a Japanese multinational consumer electronics corporation headquartered in Kadoma, Osaka, Japan.3 Its main business is in electronics manufacturing and it produces products under a variety of names including Panasonic and Technics. Since its founding in 1918, it has grown to become one of the largest Japanese electronics producer along with Sony and Toshiba. In addition to electronics, Panasonic offers non-electronic products and services such as home renovation services. Panasonic was ranked the 89th-largest company in the world in 2009 by the Forbes Global 2000 and is among the Worldwide Top 20 Semiconductor Sales Leaders.,Name,For 90 years since establishment, the name of the company was always topped with “松下“ (“Matsushita“). The companys name before 1 October 2008 had been “Matsushita Electric Industrial Co., Ltd.“, used since 1935.56 In 1927, the company founder adopted a brand name “National“ ( Nashonaru?) for a new lamp product, knowing “national“ meant “of or relating to a people, a nation.“7 In 1955, the company labeled its export audio speakers and lamps “PanaSonic“, which was the first time it used its “Panasonic“ brand name.8 The company began to use a brand name “Technics“ in 1965.8 The use of multiple brands lasted for some decades.8 In May 2003, the company made “Panasonic“ its global brand, and set its global brand slogan, “Panasonic ideas for life.“9 The company began to unify its brands to “Panasonic“ and, by March 2004 replaced “National“ for products and outdoor signboards, except for those in Japan.9 On January 10, 2008, the company announced that. (effective on October 1, 2008) and phase out the brand “National“ in Japan, replacing it with the global brand “Panasonic“ (by March 2010).10 The name change was approved at a shareholders meeting on June 26, 200811 after consultation with the Matsushita family.,History,Panasonic was founded in 1918 by Konosuke Matsushita first selling duplex lamp sockets. In 1927, it produced a bicycle lamp, the first product it marketed under the brand name National. It operated factories in Japan and other parts of Asia through the end of World War II, producing electrical components and appliances such as light fixtures, motors, and electric irons. After World War II, Panasonic regrouped and began to supply the post war boom in Japan with radios and appliances, as well as bicycles. Matsushitas brother-in-law, Toshio Iue founded Sanyo as a subcontractor for components after WWII. Sanyo grew to become a competitor to Panasonic.,Mission Statement,Brand Slogan:panasonic ideals for life Brand Promise:panasonic generates ideals for lifetoday and tomorrow. Through inovative thinking,we are committed to enriching peoples lives around the world.,Thought Leadership -,Leveraging bold, innovative thinking and groundbreaking designs, Panasonic is transforming how professionals conduct business with its full line of Toughbook mobile computers. Bylined Articles Panasonic professionals are frequently asked to write articles for a variety of top publications. Learn more about their insights into vertical applications of Toughbook mobile computers. White Papers Panasonics experts are pioneers in mobile computing research and development. Get more information by viewing the latest white papers. Case Studies From utilities and transportation, to healthcare and public safety, Toughbook mobile computers provide a complete solution, enabling fast, reliable communications in the most extreme conditions. Learn how Toughbook rugged computers help these industries meet their day-to-day challenges. Webinars Panasonic provides proven tough, reliable, mobile computing solutions for a variety of business applications. View informational webinars and learn more about Toughbook products and their vital role in a variety of mobile situations.,Management Philosophy,Our corporate activities are based on an unchanging management objective, established by the founder Konosuke Matsushita, stipulating that the company must contribute to society through its business as a public entity. The Code of Conduct is a set of guidelines simply explaining Panasonics business philosophy and objectives. It is applied globally to Group-wide operations.,Basic Management Objective,Recognizing our responsibilities as industrialists, we will devote ourselves to the progress and development of society and the well-being of people through our business activities, thereby enhancing the quality of life throughout the world.“ Panasonic Corporations Basic Management Objective, formulated in 1929 by the companys founder, Konosuke Matsushita. The Basic Management Objective is Panasonics business philosophy that embodies our mission and devotion to the progress of society and the well being of the people worldwide through our business activities.,Panasonic Code of Conduct,The “Code of Conduct“ embodies our Basic Business Philosophy in the form of clear, practical guidelines. The Companys Code of Conduct was first established in 1992, and revised twice since then. On October 1, 2008, the revised Code was introduced as the “Panasonic Code of Conduct,“ in conjunction with the renaming of the Company and unification of its brands. The purpose of this latest revision is to globally share among all employees the “Panasonic brand image to pursue“ and the Companys basic approach to responding to social demands regarding corporate social responsibilities (CSR).,Conclusion,Panasonic Corporation is one of the largest electronic product manufacturers in the world, comprised of