英语应用文写作课程学.ppt

电大开放教育本科英语专业（商务方向） 商务英语应用文写作课程 学习辅导（第2讲）,云南广播电视大学 郭若瑞,商务英语写作技巧,1. Use Appropriate Tone Tone is related to the feeling of a message conveying to its readers. You should match your tone to your purpose in business writing. Try to create a friendly and sincere tone so that your readers will understand that you sincerely wish to be of service.,1. Use Appropriate Tone,Compare: Angry tone: We received our order No. CL 518 yesterday. But when we turned on the machine, it did not work. Because of its bad condition we doubt your companys ability to make high quality products. Better tone: I am writing with reference to order No. CL 518 received yesterday. When we turn on the machine , it did not work. It seems it was not tested before dispatch. Please let us know what you intend to do in this matter.,商务英语写作技巧,2. Create “you” Attitude The business message written from the point of the reader is known as the “you” attitude. Applying “you” attitude rather than “I” attitude can create an appropriate and friendly tone and make your message more effective.,2. Create “you” Attitude,For creating “you” attitude, you should do: 1. Focus the attention of your message on the target reader. 2. Try to use words such as “you”, “Your” to make him/her feel important. 3. Try to visualise things from his /her points of view.,2. Create “you” Attitude,Compare: Poor: We would like to cite two reasons for the price rise as follows. Better1: You are invited to note two reasons for the price rise. Better2: You are invited to note two reasons that best explain the price rise.,2. Create “you” Attitude,Compare: Poor: We are in need of funds and thats why your overdue bill must be paid right away. Better1: To maintain your excellent credit reputation, please remit your overdue bill. Better2: To maintain your excellent credit reputation, please remit us your bill overdue.,2. Create “you” Attitude,Compare: “I” attitude: I need a lot of information on the way business people react to the current crises in our colleges, and I selected you and some others to send this questionnaire to because your name were mentioned in the newspaper. “You” Attitude: You and several other prominent business people were recently quoted in the newspapers concerning the current crises in our colleges and your comments so interested me that I decided to send this questionnaire to you.,商务英语写作技巧,3. Consider the level of diction Generally, there are four levels of diction: learned, popular, colloquial, and slang. Usually, you choose the popular level of diction for your business writing, which is the language used by the mass media: TV, radio and newspaper. The words of popular level diction are most often used in business world.,商务英语写作技巧,4. Select Appropriate Writing Style Generally there are two writing styles for you to choose: 1.personal writing style It places emphasis on the person receiving message so it is characterized by the use of first and second person pronouns “I, we” you, your” and so on. This style is usually used in letters and memos.,4. Select Appropriate Writing Style,2. impersonal writing style This style is characterised by using: A. the impersonal pronoun “one”. B. the third person pronouns: “he, she, they” etc. C. the job titles such as “engineer, sales representative and so on.,商务英语写作技巧,5. Organize Your Material and Idea well before writing You have to think over what you want to say before you begin to write. Your message should be so well organized that there is unity and coherence in it.,5. Organize Your Material and Idea well before writing,There are two basic patterns to follow : 1. Inductive organization Facts: a. smoking can harm your lung. b. smoking may lose your appetite. c. smoking will make you insomnic. Conclusion: smoking is harmful for your health.,5. Organize Your Material and Idea well before writing,2. deductive organization Conclusion: smoking is harmful for your health. Facts: a. smoking can harm your lung. b. smoking may lose your appetite. c. smoking will make you insomnic.,5. Organize Your Material and Idea well before writing,The variations of inductive and deductive patterns 1. cause - effect 2. problem - solution 3. comparison 4. contrast 5.chronological pattern Choose a suitable pattern to organize your idea and assure that your reader understand your message well.,6. Construct paragraphs carefully,Clear paragraphing can promote readers