汉文化传播学院培养方案.doc

汉文化传播学院培养方案The Cultivating Program of School of Chinese Culture & Communications策划：天津外国语大学教务处Planner: Academic Affairs Department of Tianjin Foreign Study University编辑：天津外国语大学汉文化传播学院Creditor: School of Chinese Culture & Communications of Tianjin Foreign Study University主编：余 江Chief Editor: Yu Jiang编委：马兰州 周和军 王 芳 徐 燕Editorial Board: Ma Lanzhou; Zhou Hejun; Wang Fang; Xu Yan校对：于 秒 赵 锦Proofreaders: Yu Miao; Zhao Jin一、汉语言文学专业教学计划（专业课部分）Teaching Plan of Chinese Literature(Major courses)课程性质Nature of the course课 程编 码Course code 课 程 名 称Names of courses主干课程Main course 学分数Credits学时数Lessons学时分配Class-hourallocation各 学 期 周 学 时 分 布Lessons of each week in every semester授课Lecture实验PracticeIIIIIIIVVVIVIIVIII专业基础课Basic specialized courses 831101古代汉语1Ancient Chinese language 1472724831102古代汉语2Ancient Chinese language 2472724831103现代汉语1Modern Chinese Language 1472724831104现代汉语2Modern Chinese Language 2472724831105古代文学1Ancient Chinese Literature 1472724831106古代文学2Ancient Chinese Literature 2472724831107古代文学3Ancient Chinese Literature 3472724合计Total2850450412124课程性质Nature of the course课 程编 码Course code课 程 名 称Names of courses主干课程Main course学分数Credits学时数Lessons学时分配Class-hourallocation 各 学 期 周 学 时 分 布Lessons of each week in every semester授课Lecture实验PracticeIIIIIIIVVVIVIIVIII专业必修课Required specialized courses831201世界文学1World Literature 472724831202世界文学2World Literature 2472724831203 比较文学Comparative Literature236362831204中国古典文献学Classical Chinese Philology236362831205写作 Chinese Writing236362831108现代文学Modern Chinese Literature472724831109当代文学Contemporary Chinese Literature 472724831110民间文学Folk Literature236362831111文学概论Introduction to Literary theory 472724831112美学Aesthetics236362831206语言学概论Introduction to Linguistics472724831207汉语史History of Chinese Language472724831108英语交际能力强化1Further English Proficiency I236362831109英语交际能力强化2Further English Proficiency II236362831110高级英语写作Advanced English Writing236362831111高级英语翻译Advanced English Translation236362合计Total4682882881214822专业选修课Selective specialized courses文化创意方向Culture and Creative课程编码Course code课 程 名 称Names of courses学分数Credits学时数Lessons学时分配Class-hourallocation各 学 期 周 学 时 分 布Lessons of each week in every semester授课Lecture实验PracticeIIIIIIIVVVIVIIVIII801407中国古代礼制Norms of Etiquette of Ancient China236362831408国学原典选讲Selection of Sinology Classics236362831409国外经典名著导读Reading Guidance of Classical Foreign Masterpiece236362831403新闻学Introduction to Journalism236362831404传播学Introduction to Communication 236362801410跨文化交流Cross-cultural Communication236362831406广告学Introduction to Advertising236362831407文化创意概论Introduction to Culture and Creative236362831426影视与图书策划Media and Booking Industry planning2831414市场营销Marketing 2362涉外文秘方向Foreign-oriented Secretary801407中国古代礼制Norms of Etiquette of Ancient China236362831408国学原典选讲Selection of Sinology Classics236362831409国外经典名著导读Reading Guidance of Classical Foreign Masterpiece236362831413 经济学原理Principles of Economics2362831414市场营销Marketing 2362831415秘书学基础Basics of Secretarial Science2362831416秘书写作Secretarial Writing2362831417涉外文秘英语Secretarial English2362831418速 记Stenography2362831419办公自动化Office Automation2362专业任选课Optional specialized courses831402心理学Psychology236362801413社会学Sociology236362831420西方文论Western Literary Theory236362831421音韵学Phonology236362831422现代汉语语法学Modern Chinese Grammar236362831423中外电影史History of Chinese and Foreign Film236362831424东方文学Oriental Literature236362831425学术论文写作Guidance of Academic Writing236362注：1.带的课程为适宜双语教学课程。2.学生必须选修专业选修课程群两个方向中的一个，至少修满18学分；第四学期最多选修1门专业选修课，第五、六、七学期最少选修2门、最多选修3门专业选修课。Notice:1.Courses with a label are suitable for bilingual teaching. 2. Students are required to choose one from the two selective specialized courses, and get at least 18 credits; you can only choose 1 selective specialized course in the 4th semester , and must choose 2 to 3 in fifth, sixth and seventh semester.二、新闻学专业教学计划（专业课部分）Teaching plan of Journalism (Major courses)课程性质Nature of the course课 程编 码Course code 课 程 名 称Names of courses主干课程Main Courses学分数Credits学时数Lessons学时分配Class-hourallocation各 学 期 周 学 时 分 布Lessons of each week in every semester授课Lecture实验Practice IIIIIIIVVVIVIIVIII专业基础课Basic specialized courses821101新闻学概论Introduction to Journalism472724821102传播学原理Principles of Communication 472724821105新闻摄影News Photography37236364821106中国新闻传播史History of Chinese Journalism472724821107外国新闻传播史History of Foreign Journalism472724821108新闻采访学News Interview3.57254184821109新闻写作学News Writing3.572541848211010新闻编辑学News Editing37236364合计Total2957646810848128课程性质Nature of the course课 程编 码Course code 课 程 名 称Names of courses主干课程Main courses学分数Credits学时数Lessons学时分配Class-hourallocation各 学 期 周 学 时 分 布Lessons of each week in every semester授课Lecture实验Practice 一二三四五六七八专业必修课Required specialized courses821103新闻伦理与法规Ethics and Laws of Journalism23636210周毕业实习10weeks of graduation practice821104媒介经营与管理Media Marketing and Management472724821111中国文学Chinese Literature236362821112外国文学Foreign Literature236362821113古代汉语Ancient Chinese Language 236362821114现代汉语Modern Chinese Language 236362821201广告学概论Introduction to Advertising3.57254184821202 公共关系学Public Relations236362821203广播电视概论Introduction to Broadcasting and TV3.57254184821204电视新闻节目制作TV News Program Design37236364821205 中西新闻比较Comparative Study of Chinese and Western Journalism472724821207新闻评论Journalism Commentary3.57254184821206新闻英语视听说 1Visual-Audio English for Journalism I236362821208新闻英语视听说 2Visual-Audio English for Journalism II236362821210英语新闻采访与写作1English News Interview and Writing I236362821211英语新闻采访与写作2English News Interview and Writing II236362821212大众传媒与国际政治Mass Media and International Politics236362801409传播学研究方法Methodology for Communication1.536181824586475610842210161022课程性质Nature of the course专业方向Major课程编码Course code 课 程 名 称Name of courses学分数Credits学时数Lessons学时分配Class-hourallocation各 学 期 周 学 时 分 布Lessons of each week in every semester授课Lecture 实验Practice一二三四五六七八专业选修课Selective specialized courses国际新闻方向International Journalism 801407中国古代礼制Norms of Ancient China Etiquette236362821401中外优秀新闻作品选讲Analysis of Chinese and Foreign New Works236362821408 国际传播International Communication236362821410经济新闻报道Economic News Reporting 236362821411大众传媒与社会Mass Media and Society236362821413 跨文化传播Cross-cultural Communication236362821414受众研究Audience Research236362821416社会学概论Introduction to Sociology 236362821419 中西影视文化比较Comparative Study of Chinese and Western Film and Television236362821420 新闻电讯稿翻译News Report Translation236362821421 西方新闻传播学原著选读Selected Readings of Western Journalism236362网络新闻方向Internet Journalism801407中国古代礼制Norms of Ancient China Etiquette236362821403纪录片欣赏Documentary Appreciation236362821422新媒体传播与发展Communication and Development of New Media 236362821423网络基础技术与应用Network Technology and Application136362821424网络媒体内容制作Network Media Design 136362821425网络传播概论Introduction to Internet Communication236362821426影视作品编辑Film and Television Program Editing236362821427市场营销学Marketing 236362821428经济学原理Principles of Economics236362821429整合营销传播Integrated Marketing Communication236362821430视觉传播Visual Communication236362注：1.带的课程为适宜双语教学课程。2. 学生必须选修专业选修课程群两个方向中的一个，至少修满14学分；第四学期最多选修一门、第五、六学期各最少选修3门、最多选修4门专业选修课。Notice:1.Courses with a label are suitable for bilingual teaching. 2. Students are required to choose one from the two selective specialized courses,and get at least 14credits; you can only choose 1 selective specialized course in 4th semester , and must choose 3 to 4 in fifth and sixth semester.三、广告学（会展策划）专业教学计划（专业课部分）Teaching Plan of Advertising (Exhibition Strategy) (Major courses)课程性质Nature ofthe course课 程编 码Course code课 程 名 称Names of courses主干课程Main course学分数Credits学时数Lessons学时分配Class-hourallocation各 学 期 周 学 时 分 布Lessons of each week in every semester授课Lecture实践PracticeIIIIIIIVVVIVIIVIII专业基础课Basic specialize d courses841101广告学概论Introduction to Advertising472724毕业实习Graduation Practice841102新闻学概论Introduction to Journalism236362841103传播学概论Introduction to Communication 236362841104中国文学Chinese Literature236362841105外国文学Foreign Literature236362841106古代汉语Ancient Chinese Language 236362841107现代汉语Modern Chinese Language 236362841108实用美术与广告设计 1Pragmatic art and advertisement design I3.57254184841109实用美术与广告设计 2Pragmatic art and advertisement design II3.57254184841110经济学原理Principles of Economics 236362841111广告法规与职业道德Laws and Ethics of Advertising236362841112中外广告史History of Chinese and Foreign Advertising236362合计Total2954050436121062课程性质Nature of the course课 程编 码Course code课 程 名 称Name of courses主干课程Main course学分数Credits学时数Lessons学时分配Class-hourallocation各 学 期 周 学 时 分 布Lessons of each week in every semester授课Lecture实践PracticeIIIIIIIVVVIVIIVIII专业必修课Required specialized courses841201中外艺术史 Chinese and Foreign Art History236362毕业实习Graduation Practice841202广告文案写作Ad copy Writing 472724841203广告媒体研究Research in Advertisement Media236362841204广告策划与创意Advertisement planning and creation37236364841205广告实务 1Pragmatic Advertisement I136362841206广告实务 2Pragmatic Advertisement II136362841207会展经济学Conference and Exhibition Economics236362841208市场营销学Marketing gng教学实践基地进行；igeng及市场调查分析工作的广告学ue广告经营ing1.53618182841209市场调查分析Analysis and Research on Market1.53618182841210广告经营与管理Advertisement Management 236362841211消费者行为学Consumer Behavior236362841212整合营销传播Integrated Marketing Communication236362841213广告心理学Advertisement Psychology236362841214广告效果研究方法Methodology for Advertising Effect236362841115广告摄影与摄像Advertisement photography 37236364841216电脑图文设计Planning in Internet picture 37236364841217会展广告策划学Planning in Conference and Exhibition Advertisement236362841218公共关系学Public Relations236362841219现代国际广告Modern International Advertisement236362831108英语交际能力强化1Further English Proficiency I236362831109英语交际能力强化2Further English Proficiency II236362831110高级英语写作Advanced English Writing236362831111高级英语翻译Advanced English Translation236362合计Total48972756216281216122课程性质Nature of the course课程编码Course code 课 程 名 称Names of courses学分数Credits学时数Lessons学时分配Class-hourallocation各 学 期 周 学 时 分 布Lessons of each week in every semester授课Lecture实验PracticeIIIIIIIVVVIVIIVIII专业选修课Selective specialized courses841301中国古代礼制Ancient Chinese Norm