好丽家：母婴之家与丁丁网合作方案(英文版).ppt

TheCooperationProgrambetweenDingDingNetworkandHaoLijia,contents,广告监测数据,03,04,05,BudgetandTheAnalysisofpriceversusperformanceratio,Advertisingplans,02,01,01,TheIntroductionOfDingDingNet,01,ThePromotionStrategiesofHaoLijia,TheResourceDisplayandTheSWOTAnalysisofDingDingNetwork,DingDingNetwork(DingDingmap)isahigh-techinternetinformationservicescompany,whichcombinelocationtechnologyandsearchtechnology,toprovideaccuratelifefortheurbanpopulation.Thecompanyhasindependentlydevelopedthepositionofengineandsearchtechnology,andhasdeepunderstandedtheinformationofcitylifetype,.whichiscommittedtoprovidingaccuratelocalinformationservicestoInternetusersandwirelesslocationtechnology.Now,itisaroleofbusinessinformationplatformlocal,whichconveystheinformationofbasicnecessities.DingDingNetwork,in32citieswithsub-site,dailypvexceeded15million,isChinasleaderinthefieldofinformationsearchoflife.,Highutilization,essentiallifeinformationwebsite,PV1000万perdayinShangHaiPV270万homepageperdayPV300万perdayinthebusWebpagePV80万perdayintheDrivingRouteWebpagePV180万perdayinthelivingWebpage,BasedinShanghai,spreadSouthEast,covering32cities,independentIPoveramillionperday,dailyaveragePVbreak10million,1、TheIntroductionOfDingDingNet,TheSuperiorityinusers,age,$,Theusers:young,dynamicfashion,spendingpower,likenewthings,attachmentpreferenceforDingDingNet,formedhabitualwaysCharacteristics:,income,Highlyeducated,High-income,Mainlywhite-collar,MainlyNative,1、TheIntroductionOfDingDingNetwork,1、丁丁网简介,thedatavfromThird-party,stest,TrendofGoogle,1、TheIntroductionOfDingDingNetwork,contents,广告监测数据,03,04,05,BudgetandTheAnalysisofpriceversusperformanceratio,Advertisingplans,02,01,01,TheIntroductionOfDingDingNet,01,ThePromotionStrategiesofHaoLijia,TheResourceDisplayandTheSWOTAnalysisofDingDingNetwork,2、ThePromotionStrategiesofHaoLijia,HaoLijiaThefamilyofmotherandbaby,isaInternetcompany,providingprofessionalserviceforthebabyandyoungmother.Itmeetsconsumers,sdiverseneedsthroughtheInternet、telephonecallcenters(callcenter),physicalexperience,shopandotherchannelsmode.Targetpopulation：0-6yearsoldbaby(flowTransformation)2.deliveryThefamilyofmotherandbabysownintuitiveservicetothetargetpopulation,sothatalltargetgroupsconcernedaboutthemothershome.(Brandmarketing)3.ShowThefamilyofmotherandbabyscardproductstothetargetpopulationVisually,Letmstofthetargetpulationmotherfamilyinthefirsttime.(productmarketing),thefirstmerchantinPOILISTpageranking,e-commerceproductsHotZoneinBustransferpage,Advantagesofhard-widebustransferresourcespage,MajorfocusofthewholestationincentralmapHome,MajorfocusofthewholestationincentralmapHome,MajorfocusinthematernalandchildchannelmapHome,EventRegistration,Promotions,Brandvideo,HotProducts,母婴之家官网,母婴之家官网,母婴之家官网,母婴之家官网,母婴之家官网,母婴之家官网,2、ThePromotionStrategiesofHaoLijia,TheGoldMemberOfThefamilyofmotherandbaby,contents,广告监测数据,03,04,05,BudgetandTheAnalysisofpriceversusperformanceratio,Advertisingplans,02,01,01,TheIntroductionOfDingDingNet,01,ThePromotionStrategiesofHaoLijia,TheResourceDisplayandTheSWOTAnalysisofDingDingNetwork,Resourcedisplay,MothershomenetworkGoldMemberUltimatepage(template),母婴之家,商品,每日1元限时抢购,服务,丁丁赠品,优惠,活动,套系,在线订购,母婴,GoldMemberUltimatepageFunction:Letusersthroughthediscount,activities,video,showingall-roundproductUnderstandingoftheexcellentserviceofmaternalandchildhomePotential,oneyuanperdaylimitbuytoaccelerateintotraffic.Synchronizedtogeneratetrafficandconversionorders.DingDingNetworkgiftstotheconsumerexperiencemorecare,3、TheResourceDisplayandTheSWOTAnalysisofDingDingNetwork,ShoppingbabyproductsonlineshoppingPOIpage:Goldmembersintotheconventionalchannel,客户服务电话,服务品质保证,每日1元限时抢购,丁丁赠品,每日1元限时抢购,母婴之家网网址：促销活动：费雪玩具总动员热卖商品：美素佳儿、美赞臣、多美滋,KeywordSearchPOILISTpage(all)pv180million/dayMothertochildthroughthehairindustry:10,000/dayMotherKeywordspoipageSearch2000timesdailyNo.1shopshitsin1000establishaimageofauthority.,3、TheResourceDisplayandTheSWOTAnalysisofDingDingNetwork,Resourcedisplay,InthehighexposureandhightrafficDingDingNetworkimplantedfocusmapMaternalandchildhomeonlineactivitiesEffectivepointofcausingthetargetopulationClickthelinktothethersattentionOfficialwebsiteoractivitiesathomePageorGoldmembership(businessShop)page.,thewholebigfocusinCentralStationHome，firstscreen,3、TheResourceDisplayandTheSWOTAnalysisofDingDingNetwork,Resourcedisplay,DailyPV2million;TextlinksdailyPV5000(Attractedbythedegreeofimpactofactivities)ReceiveafreecouponorbyParticipateinactivitiessuchasfreegiftstosendNewthemeintheshorttermabsorptionCitedalargenumberoftargetgroups,reportedRegistered.Accurateinformationonanti-Post-feedingmotherandchildhomeCultivation.,maternalandchild,sPopularactivitiesinHome,3、TheResourceDisplayandTheSWOTAnalysisofDingDingNetwork,Resourcedisplay,electronicbusinessareaofBustransferpage,BustransferpageDailypv300WanElectronicbusinessareadailyclick30000ResourcestocreatethemostadvantageofelectronicbusinessArea,sothatbusinessesnotonlytoobtaingoodsBrandexposure,butalsotopromotebusinessinLineordersincrease.TonameAndbenefitdualincome.,3、TheResourceDisplayandTheSWOTAnalysisofDingDingNetwork,Resourcedisplay,Dailypv300WanDangDangcorenetworkthroughthestationMaptechnologypage:BusTransferthepagetobrowsehighHighexposure,uniqueAdvertising,themotherandchildhomeBrandpopular.,thebrandingpromotiominBustransferpage,3、TheResourceDisplayandTheSWOTAnalysisofDingDingNetwork,Resourcedisplay,AdvantageresourcesofmaternalandchildChannel,MaternalandChildChannelDailyPV10WanDangDangnetworkformaternalandchildsector,CreatealevelofprofessionalmothersandbabiesTaiwan,themotherofthefamilyfocusonthemotherchannelfigure,firmlygraspthetargetconsumers.,3、TheResourceDisplayandTheSWOTAnalysisofDingDingNetwork,Resourcedisplay,contents