建立业务关系建交函.ppt

第一章建立业务关系建交函随着现代科学技术的不断发展，互联网为企业寻找和发展潜在客户提供了大量的机会。企业可以通过网络寻找和查询符合自己要求的客户，然后通过电子邮件向其发出建交函来开发新客户，寻找潜在商机。,英文版,返回总目录,向潜在客户发出建交函的主要内容,本公司名称地址、联系方式及简介,公司产品介绍,随寄产品目录,期待尽快与对方达成交易的热切愿望,商品货号,商品品名,英文版,上一页,建交函样本企业中英文全称企业中英文地址联系方式客户公司全称客户公司地址DearSirorMadam:Date:1、从哪里获得客户公司的名称及相关信息。2、简单介绍自身情况，包括公司的性质和从事的业务范围等。3、公司重点推荐产品或主要产品介绍，并随函附上产品目录。4、期待尽快与对方达成具体交易的热切愿望。Bestregards!Yourtruly,公司名称署名,上一页,DearSirorMadam,YourcompanyhaskindlybeenintroducedtousbyMessersFreenan&co.,Ltd.,Lagos,Nigeria,asprospectivebuyersofChineseCottonPieceGoods.Asthisitemfallswithinthescopesofourbusinessactivities,weshallbepleasedtoenterintodirectbusinessrelationswithyouatanearlyday.Togiveyouageneralideaofthevariouskindsofcottonpiecegoodsnowavailableforexport,weenclosebrochureandpricelist.Quotationsandsamplebookswillbeairmailedtoyouuponreceiptofyourspecificinquiry.Welookforwardtoyourfavorablereply.Yoursfaithfully,Encl.Asstated.,上一页,当你决定向某潜在客户发建交函时，由于该客户对你企业的初步了解完全来自这封建交函，因此信中一定要包含有企业的全称、详细地址、联络方式及简介，以便于日后的联系，最好使用印有企业中英文名址及联络方式的行头纸来写信。,英文版,上一页,建交函中要适当地介绍企业主要产品，特别是现阶段正大力推广的产品，以便潜在客户能够从中找到自己所需的产品。由于这只是一封建交函，对于产品的介绍不用十分详细，通常只要包含产品的货号和品名即可。,英文版,上一页,企业在生产中通常自行编制产品货号以便将产品进行明确的归类和确定，产品的货号不仅有利于企业对生产的管理，也有助于客户与企业见产品信息的传达。,英文版,上一页,商品的品名（nameofcommodity)或称品名是指某一种商品区别于其他商品的一种称呼。当代世界可作为商品买卖的货物数以万记。同一种货物又会因产地或品质的不同形成种种差别。更令交易者头痛的是，有些相同的商品却因地的不同有不同的称呼。最欲引起麻烦的是同名异物。因此一定要把品名写清楚，要尽量明确、具体，并尽可能写国际上通用的名称，对容易引起歧义的名称则应特别加以说明，以免带来麻烦。,英文版,上一页,为了让对方能更全面地了解自己企业的产品，在信的后头一般随附产品目录，给对方以更大的选择空间，也给自己更多的机会。,英文版,上一页,最后，为了能促成这比交易的发展，通常要在信的末尾写上一些表示期待与对方达成具体交易的热切愿望的话语，希望能尽快收到对方的询盘。,英文版,上一页,Ch1EstablishBusinessRelationsTheLetterForEstablishingBusinessRelations,Withtheconstantdevelopmentofmodernscienceandtechnology,Internetprovideenterpriseswithalargeamountofchancesinlookingforanddevelopingpotentialcustomers.Enterprisescanlookforandinquireaboutcustomerswhoaccordstotheirrequestthroughthenetwork,andthensendoutemailstoestablishbusinessrelationsanddevelopnewcustomers,lookingforthepotentialopportunityforbusiness.,Chinese,List,Themaincontentoftheletterofestablishingbusinessrelationstothepotentialcustomers,Thename.addresswayofcontractandbriefintroductionofourcompany,Introductionofproducts,Commoditynumber,Nameofcommodity,Sendcatalogueatthesametime,Earnesthopetoreachtheconcretetradeassoonaspossible,Chinese,PageUp,ThemodeloftheletterforestablishingbusinessrelationsThefullnameofthecompanyinEnglishandChineseThewayofcontactingThefullnameofthecustomercompanyTheaddressofthecustomercompanyDearSirorMadam:Date:1、Thewaycatchthenameofthecustomercompanyandtherelatedinformation.2、Introducetheinformationofourcompany,includingthepropertyandthebusinessscope.3、Introducethemainproductsandenclosethecatalogue.4、Hopetoreachthecontactassoonaspossible.Bestregards!Yourtruly,ThenameofthecompanySignature,PageUp,DearSirorMadam,YourcompanyhaskindlybeenintroducedtousbyMessersFreenan&co.,Ltd.,Lagos,Nigeria,asprospectivebuyersofChineseCottonPieceGoods.Asthisitemfallswithinthescopesofourbusinessactivities,weshallbepleasedtoenterintodirectbusinessrelationswithyouatanearlyday.Togiveyouageneralideaofthevariouskindsofcottonpiecegoodsnowavailableforexport,weenclosebrochureandpricelist.Quotationsandsamplebookswillbeairmailedtoyouuponreceiptofyourspecificinquiry.Welookforwardtoyourfavorablereply.Yoursfaithfully,Encl.Asstated.,PageUp,Whenyoudecidetosendthelettertosomepotentialcustomer,youmustwritedownthefullnameofyourenterprise,thedetailaddress、wayofcontract,andbriefintroductionaswell,becauseyourcustomercanonlygettheinformationaboutyourenterprisethroughit.Andyouhadbetterusewritingpaperwiththename、address、wayofcontractofyourenterprisebothinChineseandEnglish,whichwillfacilitatethefuturecontact.,Chinese,PageUp,Thelettershouldproperlyintroducethemainproductsofyourenterprise,especiallythosearepopularizedenergeticallyatpresentstage,sothatthepotentialcustomercanfindtheproductstheyneed.Asitisjustaletterforestablishingbusinessrelations,theintroductiontotheproductsneedntbeverydetailed,usuallyonlyincludesgoodsnumberandnameoftheproducts.,Chinese,PageUp,Enterprisesusuallyworkoutthegoodsnumberoftheproductsbythemselvesinordertoclearlysortoutandfixtheproductsinproduction,goodsnumberisbeneficialtoenterprisemanagementinproduction,moreover,itishelpfulforthecustomerandenterpriseininformationexchanging.,Chinese,PageUp,Thenameofcommodityreferstoakindofcallthatcanmakethecertaingoodsdifferentfromothers.Thecurrentworldmaybebearedinmindwithtenthousandasthegoodsbusinessescommodityfigures.Identicalkindofcommodityoncemorebeabletobeasaresultoftheplaceoforigineitherqualitydifferenceakesshapevarietydisparity.Stillmorecausesdealpersonhaveaheadacheis,somethesamegoodsyetpossessthedifferenceformofaddressasaresultoftheearthdifference.Themostonthepointofarousesthetroubleistheforeignbodyofthesamename.,Chinese,PageUp,Inordertolettheothersidegetfullinformationabouttheproductsofourenterprise,wegenerallyenclosecataloguesinthebackoftheletter,whichcanprovidemorechancestothe