商业计划书英文范文.doc

商业计划书英文范文 商业书英文范文篇一：商业计划书模板-英文版 精编资料 商业计划书模板-英文版BUSINESS PLAN TEMPLATEBUSINESS PLANMy Company123 Main StreetAnytown, USA 10000123-4567Your NameDATETABLE OF CONTENTS. 商业计划书 商业计划书模板-英文版 BUSINESS PLAN TEMPLATE BUSINESS PLAN My Company 123 Main Street Anytown, USA 10000 123-4567 1 Your Name DATE 2TABLE OF CONTENTS Executive Summary . 1 Management . 2 Company History . 5 Product/Service Description . 7 Objectives. 9 Competitors . 10 Competitive Advantages . 11 Innovation . 13 Pricing . 14 Specific Markets . 15 Growth Strategy . 16 Market Size and Share . 17 Targeting New Markets . 18 Location . 19 Manufacturing Plan . 20 Research Development . 21 Historical Financial Data . 22 Proforma Financial Data . 23 Proforma Balance Sheet . 26 Cost Control . 27 Effects of Loan or Investment . 28 Attachments . 29 3Executive Summary My Company was formed as a proprietorship, partnership, corporation in Month, Year in City, State, by John Doe in response to the following market conditions: Startup, growth opportunities exist in Product/Service. The need for use of efficient distribution and financial methods in these overlooked markets. I/We have several customers who are willing to place large orders,contracts within the next three months. Several other prospective customers/clients have expressed serious interest in doing business within six months. I/We previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study. The basic components of this plan are: Product 1. Competitive pricing 2. Expand the markets 3. Increased advertising 4. Lower our unit costs, 5. Thereby achieving higher profits. Service 1. Sign contracts 2. Increased advertising 3. Increase office staff To this end, I/we need investment from private individuals and/or companies. A total of $XXX is being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a proprietorship, partnership, corporation.Financial Goals Sales Net Income Earnings per share Year 1 $25,000 .01 Year 2 $250,000 .12 Year 3 $375,000 .14 1Management Name Title?Experience?Sales growth from zero to $1,000,000 in five years.?Led market in market share - 30%. Formulated advertising budgets campaigns. Pioneered new distribution channels. Established national sales force. Established national repair service centers. Brought new and innovative products to the market. Designed point-of-purchase materials. Education University of Boston Boston, MA B.A. - Computer Sciences President John Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has had experience in the widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr.2商业计划书英文范文篇二：英文商业计划书模板 英语商业计划书（Business Plan） 第一讲：概述 第二讲：现状分析 第三讲：目标确定 第四讲：组织结构 第五讲：产品分析 第六讲：市场分析 第七讲：市场策略 第八讲：生产分析 第九讲：财务分析 第十讲：附件 第一讲：概述(executive summary) 概述是整个商业计划的第一部分，相当于整个商业计划的浓缩，使整个商业计划的精华所在。一般将概述放在最后书写，页数应控制在2页以内。 概述应包括的基本内容有： 企业的宗旨，例如： In 2007, ABC Corporation was created to. Now, ABC Corporation is at a point where 背景介绍，例如： For many years people have The condition of the industry today is such that 产品或服务及市场竞争情况，例如： We have just completed the development of S30 a novel and proprietary construction tool Compared to competitive products, our s30 can 企业目标，例如： Our objective, at this time, is to propel the company into a prominent market position. We feel that within 5 years ABC Corporation will be in a suitable condition for further expansion, an initial public offering or profitable acquisition. To accomplish this goal we 管理团队和管理组织，例如 Our management team consists of 5 men and women Whose backgrounds consist of 10 years of marketing with 市场策略，例如：The fundamental thrust of our marketing strategy consists of 财务状况和计划，例如： In 5 years we will have and our investors will be able to 结论，例如： ABC Corporation enjoys an established track-record of excellent support for our customers. Their expressions of satisfaction and encouragement are numerous, and we intend to continue our advances in the 第二讲：现状分析(present situation) 这部分尽可能简明扼要而又全面地介绍公司的情况，以及公司所在行业的信息。 市场环境，例如： The marketplace has been stagnant for 2 years. We are poised now to 产品或服务，例如： The present stage of S30 is in the design stage. 产品生命周期，例如： Our current product line is 价格和利润，例如： Current prices are and profits are 客户，例如： Current customers are using our for 销售渠道，例如： We have service centers, retailers, manufacturers representatives 管理团队情况，例如： Most of our management is in place, however, we require a production manager to complete our team. 财务状况，例如： Current cash available is.第三讲：目标确定(objectives) 企业目标是企业使命和指导方针的具体化和数量化，它反应企业在一定时期内经营活动的方向和所要达到的水平。企业目标的实现时间较长，一般为三到五年或者更长时间。好的企业目标具有总体性、与外部环境联系密切、有很大的激励作用、切实可行等特点。 企业的基本目标，例如： The primary objectives of our organization are to: A B C 投资收益率(ROI)，例如： Based on a XXX% market share for our XXX product by 20XX, we estimate our return on investment to be XXX%. 财务目标，例如： Last Year This Year Next Year Sales $ Volume Unit Volume % Increase/Decrease Share of Market Gross Profit Manufacturing Fully Burdened Marketing Expenses Advertising Sales Promotion Trade Allowances Other 欲计将来增长、改进的目标，例如： Other objectives we have set for ourselves include XXX. We expect to replace (competitive/existing products or services) by XXX% by 20XX. We plan to add XXX (retailers, distributors, service centers) per month/year and we will have a total of XXX (retailers, distributors) by 20XX. 第四讲：组织结构(management)投资者考察企业时，管理是最为重要的因素。没有一支优秀的管理团队和有效的组织模式，科技成果不可能和资本很好结合创造现实的生产力。一般需要介绍的管理人员有：总裁、常务副总裁、部总监、营销副总裁、财务副总裁、生产部总监。对每一位关键人员用文章一个段落的篇幅进行描述就可以。介绍组织结构时要注意以下问题： 1主要管理人员和专业人员的发展路径是怎样的？他们具有哪些技能？ 2公司未来的组织机构是怎样的？ 3谁将成为部门领导者？ 4在哪些领域的管理应该加强？ 5报酬机制如何？ 团队结构介绍，例如： Of the XXX people who make up the development staff, there are XXX founders who hold the following positions: XXX, President XXX, Vice President of Finance XXX, Vice President of Marketing XXX, Vice President of Sales XXX, Vice President of Engineering XXX, Vice President of Research XXX, Vice President of Operations XXX, Director of Marketing XXX, Manager XXX Development XXX, Corporate Attorney 管理人员描述，例如： XXX, President XXX Degree, University of XXX XXXs professional experience includes many different areas in the XXX industry. 人力资源需求，例如： (Company) development team recognizes that additional staff is required to properly support marketing, sales, research, and support functions. 第五讲：产品分析(the product/service) 产品介绍应包括以下内容： 1产品名称 2性能及特性 3产品所处的生命周期 4产品的市场竞争力5产品的研究和开发过程 6发展新产品的计划和成本分析 7产品的市场前景预测 8产品的品牌和专利 此外，还要从顾客和投资者角度出发回答下面的问题： 1顾客希望企业的产品能解决什么问题，顾客能从企业的产品中获得什么好处？ 2企业的产品与竞争对手的产品相比有哪些优缺点，顾客为什么会选择本企业的产品？ 3为什么用户会大批量地购买企业的产品？ 4本公司能提供哪些购买便利？ 5企业为自己的产品采取了何种保护措施，企业拥有哪些专利、许可证，或与已申请专利的厂 家达成了哪些协议？ 6为什么企业的产品定价使企业产生足够的利润？ 介绍产品，例如： This capability for XXX is a unique feature enjoyed by (Company) and our customers. 专利保护，例如： Our product(s) is protected under the following: 产品价格优势，例如： Regarding cost savings (product/service) will save our customers money in terms of XXX. 产品测试，例如： Completed tests have shown that XXX (results). 产品特性描述，例如： XXX is another powerful feature. This includes XXX. XXX saves a tremendous amount of time when XXX. 第六讲：市场分析(market analysis) 这部分内容包括行业分析、市场分析和竞争分析。行业分析包括企业所在行业概述、对行业发展方向的预测、对驱动因素的分析。市场分析的核心内容是在市场细分的基础上确定目标市场。要让投资者了解市场的规模有足够大的赢利空间和发展空间；知道市场有良好的发展前景，即所确定的目标市场在未来将会长生不衰。竞争分析中要对全部竞争产品及竞争厂家作出描述与分析。尤其要分析这些竞争对手所占有的市场份额、年销量与销售收入，以及他们的财务实力。此外还要对自己产品所具有的优势作分析，对未来市场变化趋势作预测。 介绍目标顾客购买的原因，例如： It is easy to understand why the principal buying motives are XXX because XXX.商业计划书英文篇三：商业计划书提纲写作(中英文) Business Plan Outline - 23 Point Checklist For Success Dave Lavinsky, Contributor If youre looking for funding for a new or existing business, you need a business plan. Your business plan gives lenders and investors the information they need to determine whether or not they should consider your company. Your business plan outline is the first step in organizing your thoughts. And, when you follow the outline below, you ensure your business plan is in the format that prompts investors and lenders to take action. In the business plan outline below, you will see the ten (10) sections common to business plans, and the twenty-three (23) sub-sections you must complete. Section I Executive Summary 1 Executive Summary The Executive Summary is the most important part of your business plan. Because if it doesnt interest readers, theyll never even get to the rest of your plan. Start your Executive Summary with a brief and concise explanation of what your company does. Next, explain why your company is uniquely qualified to succeed. For example, does your management team have unique competencies? Do you have any patents? Are you the first mover in your market? Does a huge, unmet market opportunity exist? Etc. Finally, include a synopsis of your financial projections in your Executive Summary. Specifically, include your expected revenues, expenses and profits for each of the next five years, how much funding you are seeking, and the key uses of these funds. Section II Company Overview 2 Company OverviewThe Company Overview section provides a brief history of your company. Here you will answer questions such as when and how your organization was formed, what type of legal entity you are, and accomplishments to date. Importantly, your past accomplishments are perhaps the best indicator of potential future success, so be sure to identify and include all key milestones your company has achieved to date. Section III Industry Analysis Your Industry Analysis section has two sub-sections as follows: 3 Market Overview The Market Overview section discusses the size and characteristics of your market. For example, if you are a restaurant, you would include the size of the restaurant market, a brief discussion of sectors (e.g., fast food versus fine dining) and market trends. 4 Relevant Market Size The relevant market size is a much more specific calculation of your market size. It is the annual revenue your company could attain if it attained 100% market share. Your relevant market size is calculated by multiplying 1) the number of customers who might be interested in purchasing your products and/or services each year and 2) the amount these customers might be willing to spend, on an annual basis, on your products and/or services. Section IV Customer Analysis Your Customer Analysis section has two sub-sections as follows: 5 Target Customers Your Target Customers section precisely identifies your current and/or intended customers. Include as much demographic data on your target customers as possible, such as their gender, age, salary, geography, marital status and education. 6 Customer NeedsIn this section of your business plan, specify why customers want or need your products and/or services. For example, do customers care most about speed, quality, location, reliability, comfort, price, value, etc.? Section V Competitive Analysis Your Competitive Analysis section has three sub-sections as follows: 7 Direct Competitors Direct competitors are companies that fill the same customer need you fill with the same solution. For example, if you operate an Italian restaurant, other Italian restaurants would be direct competitors. In this section of your business plan, outline who your direct competitors are, and their strengths and weaknesses. 8 Indirect Competitors Indirect competitors are companies that fill the same customer need you fill with a different solution. For example, if you operate an Italian restaurant, a French restaurant would be an indirect competitor. In this section of your business plan, outline who your indirect competitors are, and their strengths and weaknesses. 9 Competitive Advantages Importantly, identify your Competitive Advantages in this section. Specifically, state what is it about your company that will allow you to effectively compete (and win) against both direct and indirect competitors. Section VI Marketing Plan Your Marketing Plan section has four sub-sections as follows: 10 Products Services Here is where you give the details of the products and/or services your company offers.11 Pricing Detail your pricing here. In particular, discuss how your pricing relates to competition. For example, are you the premium brand? The low cost brand? Discuss your expected branding based on your chosen pricing model. 12 Promotions Plan Your promotions plan details the tactics you will use to attract new customers. For example, you might choose radio advertising, or online pay-per-click ads, or press releases, and so on. In this section, detail each form of pr(转 载于:wWw.xmsJOB.cOm 厦门培 训 考 试 网:商业计划书英文范文)omotions you will use. 13 Distribution Plan Your Distribution Plan outlines the ways in which customers can buy from you. In many cases, they can only buy directly from you, perhaps at your physical location or web address. In other cases, you might have distributors or partners who sell your products or services. In such a case, detail this structure. Section VII Operations Plan Your Operations Plan section has two sub-sections as follows: 14 Key Operational Processes Your Key Operational Processes are the daily functions your business must conduct. In this section, you will detail these functions. For example, will you maintain a Customer Service department? If so, what specific role will it fill? By completing this section, youll get great clarity on the organization you hope to build. 15 Milestones In this section of your business plan, list the key milestones you hope to achieve in the future and the target dates for achieving them.Here is