2014·新课标高考总复习·英语阅读理解专项攻略十一应用广告类.ppt

广告是阅读理解题常考的一种题材。广告英语与普通英语存在许多差异，广告具有鲜明的目的性，即说服顾客进行购买，这种目的性决定了其语言的特色和风格，使其独立于其他文体。广告的题材包括旅游广告、招聘广告、生活指南、通知告示、使用规则、注意事项、商品说明等。广告的语言特点是人名、地名、专有名词多；生词多；缩略词、独词句、祈使句、省略句多；词汇较生僻，语言不规范，结构不完整。广告内容一般包括：主题名称、生产(举办)单位、优点、时间分配，价格及联系方式等。另外广告中会有很多首字母大写的专有名词出现，如公司名，单位名，人名，大学名，地名，活动名等，理解即可，不认识也不必惊慌。解题方法根据广告类阅读材料的特点，运用“题干定位法”解题，用“补全成分法”和“联想推测法”来解读广告内容会得到事半功倍的效果。,TheHotelPortixol，ahotelthatoozes(渗透)styleandhasthoughtfulextrasinPalma，Majorca.LocationInthebayofPortixol，a30minutewalkor10minutecycleeastoftheoldtown，overlookingPortixolport.CharacterThesquarewhitebuilding，withitsblueshutters(百叶窗)anddarkwoodenbalconies，standsoutasyouapproachPortixol.Insideaswellasout，HotelPortixoloozesstylewicker(柳条)sofasinashadedeck.Thoughtfulextrasincludefreebicyclehireandtelescopesineachroom.,RoomsThirteenofthe26roomshavebalconies，overlookingthesea.Allhavelargeshowersandkingsizebeds.Ourcornerroomhaddoubleglassdoorsontwosideswhichcreatedamuchneededbreeze.FoodBreakfastisafeast，withahugeselectionoffreshfruit，yogurts，cereals，meats，cheesesandbreads.ThelunchanddinnermenusmixtraditionalMediterraneanfoodwitheasternandEuropeanclassics.WhyPalma?PartsofMajorcahaveacertainreputation，butcalm，sweetPalmaisafarshoutfromtheislandsbusyandsometimestacky(俗气的)beachresortssopopularwithhenandbuckparties.,TheMajorcancapitalisalsooneoftheeasiestshortbreakdestinationsinEurope.Theoldtownisa10minutetaxiridefromPalmaairport，whilethetangled(乱蓬蓬的)streetsinsidetheoldcitywallcombinethebestrestaurants，shoppingandcultureMajorcahastooffer.Whileveryhotinsummer，temperaturesremainpleasantduringtherestoftheyear.GettingthereEasyJetfliestoPalmafrommostairportsintheUK，from29.99oneway.AtaxifromPalmaairporttothecitycentrecostsabout8;oryoucancatchabuswhichcostsafeweuros.,1Ifyoudliketobuywhatyoulike，youhadbettergoto_.AtheoldcityofMajorcaBPalmabeachresortsCthecitycentreofMajorcaDtheeastoftheoldtown2HowmuchwillbespentifafamilyofthreegoestothecitycentreofPalmaforaroundtrip?AOver114.BLessthan228.CMorethan180.DOnly76.,3Thepassageismainlywrittentothose_.AwanttotraveltoMajorcancapitalBenjoytravelingoutfreelyCwillstayinahotelinPalmaDliketogoshoppinginthecitycentreofMajorca4Whatsthebesttitleofthispassage?AHotelPortixol，Palma，MajorcaBCityPortixol，Palma，MajorcaCThetransportinMajorcaDTheviewinPalma,【语篇解读】这是一篇应用文。文章主要是介绍Portixol，Palma，Majorca酒店以及为其做的广告。1A细节理解题。由文章倒数第二部分可知，Majorca老城区有最好的餐馆，购物和文化场所。故选A。2.B数字计算题。由文章最后一段可知，一个人单程旅行所需交通费为37.99，那么三口之家应支付大约114英镑。由此可知，一个来回需要大约228英镑。故选B。3.C推理判断题。根据文章前后内容推测，这里主要介绍了Majorca的Palma市里的酒店Portixol，因此本文主要针对将要在Palma住酒店的人而写的。故选C。,4A主旨大意题。文中主要讲述的是Portixol，Palma，Majorca酒店。【难句分析】原文Thelunchanddinnermenusmixtraditiona