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OneWorld,OneDream oneworld,onedream: sloganforbeijingolympic oneworld,heingyears,evenfordecadestoe,thefoursimpleenglishwordswillbeclosely,unmistakablylinkedtothesummerolympicgamesandtheparalympicgamesthatbeijingwillbehostinginXX. oneworld,onedreamisthesloganforthebeijingXXgames.itwasannouncedatagrandceremonyheldinthechinesecapitalthiseveningandwasbroadcastliveoncctvandbeijingtv,thecountrystwoheavyweightbroadcasters. immediatelyaftertheannouncementmadebylichangchun,memberofthestandingmitteeofthepoliticalbureauofthecpccentralmittee,abigroundofapplausesechoedinthebeijingworkersindoorarena,wheretheceremonywasheld. apromotionalvideoforthebeijingolympicgamessloganwasshownatgiantscreenserectedintheindoorarena.ajubilantmoodfilledtheair,andfestiveartperformancesbychineseandforeignartistsfollowed.chinamobile,oneoftheofficialpartnersforbeijingXX,senttheslogan,intheformofashortmessage,toallitssubscribersacrosschinaonlyminutesafterthesloganwasannounced. morethan6,000guestswerepresentatthesloganannouncementceremony,amongwhomwereliuqi,presidentofthebeijingorganizingmitteeforthegamesofthexxixolympiad(bocog),andbocogfirstvicepresidentchenzhili,andrepresentativesfromdifferentwalksoflife,includingbeijingbasedforeigndignitaries. oneworld,onedreamisanembodimentofthewisdomofhundredsofthousandsofpeople,bocogpresidentliuqisaidinhisaddress,itisasloganthatconveystheloftyidealofpeopleinbeijingaswellasinchinatosharetheglobalmunityandcivilizationandtocreateabrightfuturehandinhandwithpeoplefromtherestoftheworld.itexpressesthefirmbeliefofagreatnation,withalonghistoryof5,000yearsandonitswaytowardsmodernization,thatismittedtopeacefuldevelopment,harmonioussocietyandpeopleshappiness.itvoicestheaspirationsof1.3billionchinesepeopletocontributetotheestablishmentofapeacefulandbrightworld. theolympicgamesareuniqueintheirabilitytoattracttheworldsattention,usingsporttopromotepeaceandunderstanding.theiocisdelightedthatbocogssloganfortheXXolympicgameshascapturedthatolympicspirit,iocpresidentjacquesroggesaidinaletterofcongratulationstobocog. bocogissuedacallforthesloganonjanuary1,XX,andtheresponsewasunexpectedlygood.bythedeadlineat17:30onjanuary31,XX,theofficeforthesolicitationofslogansforthebeijingXXolympicgamesreceivedatleast210,000entriesofslogansthatpeoplesentinby10,123emailsand10,038letters. thelettersandemailscamefromallovertheworld,includingalltheprovincesandautonomousregionsonthechinesemainland,hongkongandmacauspecialadministrativeregionsandtaiwanaswellastheunitedstates,greatbritain,france,japan,therepublicofkorea,cuba,norway,brazilandmanyothercountriesandregions.mostofthesloganssubmittedareinchinese,someareinenglish,frenchandspanish. afterthedeadline,bocoginvitedexpertsintheolympicstudies,sociology,sports,cultureandlinguisticstoevaluate,preselect,previewallthesubmissionsbasedonthepresetstandardsandinlinewiththeprinciplesofequalityandfairness.thefinalizedsloganistheouteofcollectivewisdom. thesloganbeijingusedduringitsbidcampaignwasnewbeijing,greatolympics.ithassuccessfullyhelpedtheworldtorecognizethatbeijing,acitywithahistoryofmorethan3,000yearsandattheheartofchinassplendidculture,isalsooneofthefastestmodernizingcitiesintheworld.thenewsloganshiftedthefocusfromthecityitselftothethreeconceptsofXXgames(namely,greenolympics,hitecholympicsandpeoplesolympics)andtheuniversalvaluesoftheolympicmovement. gamesorganizershaveincreasinglyusedolympicslogansasanimportantplatformtolaunchtheirmunicationscampaigns.slogansfrompastgames,suchassharethespiritoftheXXsydneygames,andlightthefirewithinoftheX
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