Gucci的介绍和兴衰历史-(英文版).ppt

120706519EVA,GucciisanItalianfashionbrand,foundedbyGuccioGucci(古驰奥古驰)inFlorence(佛罗伦萨)in1921,nowGucciisoneofthelargestfashiongroupintheworld.,Briefintroduction,BrandLogo,Bamboohandle（竹节手柄）,Horsechain(马术链).,GG（双G标识）,Products,GucciHistory,BeginningRebornSummit,1920s,1930s,1940s,1950s,In1921,heopenedthefirststore,inthegoodsmarkedwithGuccimark.,Gucciin1947,designedbamboohandletoreplaceleatherhandle.,In1953,Guccisbrandreputationhadbeensunathighnoon.,In1938,GuccioGucciopenedthefirstsubbranch(分店)inRome.,Designedthered,greenandredstripesasthebrandidentity.,1960s,1970s,1980s,Intheearly80s,becauseofGuccifamilysinternalstrife(内乱),Guccisbrandimagebegantodecline.,In1960，Gucciestablishedafootholdinthemainmarketoftheworld.,Intheendof1960s,GGofficiallybecameGuccisbrandidentity.,1990s,In1990,TomFordjoinedGucci,hisarrivalheraldarevolutionarychangeinthebeginningofGucci.,TomFordbecamecreativedirectorofGucciin1994,heintroducedsilkshirt,velvetmohaircoat马海毛外套andpants,since1994,Guccihasbeentheworldsmostsuper-heavyweightfashionbrand.,Atthesametime,itbegantotheglobalfashionindustryrecruitinghigh-qualitybrandsubglottic,France,YvesSaintLaurentandanumberofclassicbrandshavebecometheGucciGroup.,伊夫圣洛朗,In1997,Gucciboughtthecooperationaslongas23yearsoffamousSwisswatchfactorySeverinMontres.,GucciisnamedEuropeanCompanyoftheyear1998bytheEuropeanBussinessPressFederation,In1999,GuccienteredintoastrategicalliancewithPinault-Printemps-Redoute巴黎春天,2010s,2000s,In2006,FridaGianniniwasappointedasthecreativedirectorfortheentireGuccilabel,In2007,Gucciachievedastoundingglobalsuccessandisnamedthemostdesirableluxurybrandintheworld,In2009,PatriziodiMarcosucceededMarkLeeasCEOofGucci.,In2011,Guccicontinuestofocusonstrengtheningthereputation,GucciTimepieces&JewelryatBasel2012,ThisyearNewproducts,BamboohandlegbagFashionGentleGorgeous,Newest,Future,So,FridaGiannini,Heritageisgoodtogoingbacktothearchivesandlookingforwardtothefuture.,Neveroutofstyle,Heritageandlong-lastingvaluesareemphasizedinconjunctionwi