大学体验英语第三册 unit 3.ppt

ExperiencingEnglish,BookThree,DepartmentofCollegeEnglish,Unit3FamousBrandNames,DepartmentofCollegeEnglish,DepartmentofCollegeEnglish,Procedure,Lead-inPair-workGroupdiscussionPassageAWarm-upActivitiesCultureNotesStructureAnalysisLanguagePointsDifficultSentencesSummaryFollow-upActivityAssignment,DepartmentofCollegeEnglish,Lead-in,Pair-work:Whoisthebestsalesman?,Workinpairsandmakeupdialoguesaccordingthepicturesfollowed.,DepartmentofCollegeEnglish,Whatareyougoingtodoifyouarerequiredbyyourbossto,sellahouse,toasnail,DepartmentofCollegeEnglish,Whatareyougoingtodoifyouarerequiredbyyourbossto,sellarefrigerator,toaEskimo,DepartmentofCollegeEnglish,Whatareyougoingtodoifyouarerequiredbyyourbossto,sellaswimmingsuit,toafish,DepartmentofCollegeEnglish,GroupDiscussion,Doyouthinkyoucanbeagoodsalesman(saleswoman)?Why?,ThinkaboutImportantQualitiesforasuccessfulsalesperson?,DepartmentofCollegeEnglish,PassageABathtubBattleshipFromIvorydale,DepartmentofCollegeEnglish,Warm-upActivities,Watchthevideoanddescribewhatyousee.,DepartmentofCollegeEnglish,Warm-upActivities,WhataretheIvorysoapsfeaturesattractingsomanyAmericans?CanyouinferthesecrettoIvoryssuccessviaitscommercials?,DepartmentofCollegeEnglish,IvorySoap,IvoryisaproductoftheProcterapersonwhohasbeenseeninthesameplaceand/ordoingthesamethingforalongtimeTheBritishpubisntjustsomewheretodrinkitsaninstitution.那老人常在公园里出现。Theoldmanintheparkisaregularinstitution.,Translate,DepartmentofCollegeEnglish,LanguagePoints,4.rival:1)v.toequal;tobeasgoodasorreachthesamestandardas2)n.onewhoattemptstoequalorsurpassanother;acompetitorNocomputercanrivalahumanbrain.ThecollegesfacilitiesrivalthoseofHarvardandYale.Thenewestmodelhasseveraladvantagesoveritsrivals.,DepartmentofCollegeEnglish,LanguagePoints,5.bymeansof:byusingTheysucceededbymeansofpatienceandsacrifice.思想是通过语言来表达的。Thoughtsareexpressedbymeansoflanguage.,Translate,DepartmentofCollegeEnglish,LanguagePoints,6.takehold:tobecomeattachedorestablishedThenewlyplantedvinesquicklytookhold.Ibrokehimofthisbadhabitbeforeitcouldtakehold.c.f.takeholdof,DepartmentofCollegeEnglish,LanguagePoints,7.keepcountof:record;toknowhowmanythereare(of)我今年买的新书多得难以数清。Ihaveboughtsomanynewbooksthisyearthatitsreallydifficultformetokeepcountofthem.c.f.lostcountof,Translate,DepartmentofCollegeEnglish,LanguagePoints,8.exceed:v.tobegreaterthan(anumberoramount)Thefinalcostshouldnotexceed$5000.Theresultsofthecompetition_超出了我们的预想.Hewasfinedforexceedingthespeedlimit.,exceededourexpectations,DepartmentofCollegeEnglish,LanguagePoints,adj.excessivev.s.exceedingexcessive:meaningtoomuchofsomethingexcessivedrinkingexceeding:extreme;extraordinaryagirlofexceedingbeauty,DepartmentofCollegeEnglish,LanguagePoints,9.modest:a.moderateorlimitedinsize,quantity,valueorrangeetc.;notextremeTherehasbeenamodestimprovementinhousingconditionsforthepoor.Hemadeonlyamodestdonation.,DepartmentofCollegeEnglish,LanguagePoints,10.break:n.anoftensuddenpieceofluck,especiallygoodluck;achance(esp.tomakethingsbetter)Theactresssbigbreakcamewhenshestoodinfortheailingstar.给他一个机会，他会成功的。Givehimabreakandhellsucceed.,Translate,DepartmentofCollegeEnglish,LanguagePoints,11.phenomenon:n.aremarkableorunusualperson,thing,event,etc.Thehugesuccessofherbooksmakesheraremarkablephenomenonofthe20thcentury.TheBeatleswereaphenomenonnobodyhadheardanythinglikethembefore.,DepartmentofCollegeEnglish,LanguagePoints,12.convert:v.to(causeto)changeinform,characteroropinionThatbuildinghasbeenconvertedintoaschool.IwanttoconvertsomeRMBintoAmericandollars.convertIslamtoChristianity,DepartmentofCollegeEnglish,LanguagePoints,13.assure:v.togiveconfidence,toconvinceThedoctorassuredmethatIwouldntfeelanypain.Thedealerhadassuredmeofitsquality.他向我们保证火车将会准时到达。Heassuredusthatthetrainwouldbeontime.c.f.assure/insure/ensure/reassure,Translate,DepartmentofCollegeEnglish,LanguagePoints,14.frownon/upon:todisapproveofPleasemakeasentencebyusing“frownon/upon”?Smokingisfrowneduponinmanypublicplaces.Everyteacherwouldfrownoncheatinginexams.,Reference,DepartmentofCollegeEnglish,DifficultSentences,1.Americanmothershavelongbelievedthatwhenitcomestowashingoutthemouthsofnaughtychildren,nothingbeatsIvorySoap.Formanyyears,AmericanmothershavepreferredtouseIvorySoaptowashoutthemouthsofnaughtychildren,andbelievedthatitisbetterthananyothersoap.,DepartmentofCollegeEnglish,DifficultSentences,2.Andshouldyoudropitintoatubfulofcloudy,child-coloredwater,nottoworryitfloats.Andifyouaccidentallydropitintothebathtubfullofdirtywater,dontworryitfloats.,DepartmentofCollegeEnglish,DifficultSentences,3.Ittookmorethantwentyyearsforsalestotoponemilliondollars,whichtheydidshortlybeforetheCivilWar.ShortlybeforetheCivilWar,thecompanyssalesexceededonemilliondollars,andtheyonlyspentmorethantwentyyearsafteritsfoundationtoachievethisgoal.,DepartmentofCollegeEnglish,DifficultSentences,4.SosuccessfulwasthisnewproductandthemarketingeffortthatplaceditinthehandsofnearlyeveryAmericanthatthecompanysoonbuiltanenormousnewfactoryinaplacecalledIvorydale.,Analyzethesentencestructure,please.,DepartmentofCollegeEnglish,SosuccessfulwasthisnewproductandthemarketingeffortthatplaceditinthehandsofnearlyeveryAmericanthatthecompanysoonbuiltanenormousnewfactoryinaplacecalledIvorydale.,Reference,DepartmentofCollegeEnglish,DifficultSentences,5.Generationsofboysarmedwithtoothpicks,miniatureflags,orleftoverpartsfrommodelshipstherearealwaysafewhaveconvertedbarsofIvorySoapintobathtubbattleships.,Analyzethesentencestructure,please.,DepartmentofCollegeEnglish,Generationsofboysarmedwithtoothpicks,miniatureflags,orleftoverpartsfrommodelshipstherearealwaysafewhaveconvertedbarsofIvorySoapintobathtubbattleships.,Reference,DepartmentofCollegeEnglish,Summary,ThewriterusestheexampleofProctorandGamblesfamousIvorySoaptoillustratethepotentialthatliesinmassmarketingandcleverlyplannedadvertisingandtheimportanceofrecognizablebrandnames.ThepassagetracesthehistoryofIvorySoap,firstproducedin1879,anddiscussesthesloganswhichwereusedtopromoteit.,DepartmentofCollegeEnglish,Summary,Theseslogans,particularlytheideathatthesoapissopurethatitfloats,provedsosuccessfulthattheyarestillusedtoday.ThepassagealsoexaminesthedevelopmentofPcommonlyknown;familiarhouseholdgoods/appliances/choresCocaColaisahouseholdnamearoundtheworld.householder/housekeeper,DepartmentofCollegeEnglish,LanguagePoints,pete:v.trytodoorbebetterthansomeoneelseTheyfoundthemselvescompetingwithforeigncompaniesforashareofthemarket.Ipetition,competitor,competitive,DepartmentofCollegeEnglish,LanguagePoints,3.target:v.somethingaimedorfiredatThehunterstargetwasawildanimal.Itishopedthatcivilianswillnotbetargetedduringthewar.Mostadstarget(=aredirectedat/aimedat)aspecificareaofthemarket.,DepartmentofCollegeEnglish,LanguagePoints,4.campaign:n.anoperationorseriesofoperationsenergeticallypursuedtoaccomplishapurposeOneofthemostfamousadvertisingcampaignsinthehistorywasforMichaelJordan.acandidatespoliticalcampaignacampaigntostoppeoplefromsmoking,DepartmentofCollegeEnglish,LanguagePoints,5.feature:v.toadvertisesth.morethanusual;tohaveorincludeasaprominentpartorcharacteristicThisweeksbroadcastfeaturesareportonvictimsofdomesticviolence.由大明星主演的影片afilmfeaturingfamousactors,Translate,DepartmentofCollegeEnglish,LanguagePoints,6.exceptional:adj.unusuallygood;unusualandlikelynottohappenoftenHetreatedhisemployeeswithexceptionalkindness.（这个案子是个例外）_;Iveneverseenanythinglikeitbefore.,Thisisanexceptionalcase,DepartmentofCollegeEnglish,LanguagePoints,parable:adj.equivalent;similar;thatcanbecomparedThegirlsareofcomparable(=similar)ages.Ourhouseishardlycomparablewithyours.(火可以和太阳相比)_;bothgivelightandheat.,Afireiscomparablewiththesun,DepartmentofCollegeEnglish,LanguagePoints,8.dominate:v.tohaveorexercisecontrolorpower(over)Itwasobviousthatherhusbandcompletelydominatedher.Theindustryisdominatedbyfivemultinationalcompanies.Youshouldntallowyourjobtodominateyourlifelikethat.,DepartmentofCollegeEnglish,LanguagePoints,9.mainstream:n.thewayoflifeorsetofbeliefsacceptedbymostpeopleThecandidatesspeechrepresentedthemainstreamthinkingoneconomicpolicy.Hollywoodmoviesareusuallyconsideredmainstreamandofcourseworthwatching.,DepartmentofCollegeEnglish,LanguagePoints,mainboardmainbodymainlandmainlinemainsailmainstay,main-thechieforlargestpart,DepartmentofCollegeEnglish,LanguagePoints,10.openupto:tomakeavailableoraccessibletoEinsteinstheoryopenedupawholenewworldtous.Charityschoolswillopenupeducationopportunitiestomorepoorchildren.,DepartmentofCollegeEnglish,LanguagePoints,11.revenue:n.moneythatagovernmentorcompanyreceivesregularlyTotalrevenuefortheyearwasestimatedat￥68,730million.Taxesprovidemostofthegovernmentsrevenue.,DepartmentofCollegeEnglish,DifficultSentences,1.bytargetingstudentsinthehopethattheywillremainloyalastheygetolder.byaimingatstudentsasprimarycustomers,hopingthattheywillremainregularcustomersofHaierastheygetolder.,DepartmentofCollegeEnglish,DifficultSentences,2.Theyrepopularandbeatingourexpectationsonsales.Theproductssellgood,anditistotallyoutofourexpectations.,DepartmentofCollegeEnglish,S