降低采购成本的优选渠道-进化完成版XXXX0224.ppt

降低采购成本的优选渠道OptimizedChannelforCuttingDownPurchasingCost,中国顺德龙江亚洲国际家具材料交易中心ChinaShundeLongjiangAsiaInternationalFurnitureMaterialPurchasingCenter总经理：钱江GM:QianJiang,引言Foreword,经商之人重诺、多思、善夺。Businessmenpaymoreattentiontohonestyandaregoodatthinking什么事物都多提几个为什么。Askmorewhysforeverything.请带着这样几个问题来观赏我们的推介Pleasebringthebelowquestionstolistenmyintroduction马来西亚的采购商需要什么？WhatdoMaylasiapurchasersneed?为什么马来西亚的采购商要到中国顺德亚洲国际去采购材料？WhydoMalaysiapurchasershavetobuymaterialsfromChinaShundeAsiaStar?为什么亚洲国际能帮助马来西亚乃至全球的采购商降低采购成本？WhyAsiaStarcanhelpMalaysiaorevenglobalpurchaserstocutdownpurchasingcost?以下，请允许我来为您一一解答Now,pleaseletmeanswerthoseproblemsforyou,目录Content,全球家具行业与中国的关系RelationbetweenglobalfurnitureindustryandChina,1,马来西亚采购商到亚洲国际采购的好处AdvantagesofpurchasinginAsiaStarforMalaysiapurchaser,2,亚洲国际与马来西亚未来合作展望FurturecooperationbetweenAsiaStarandMalaysia,3,4,顺德、龙江、亚洲国际对全球家具产业的影响EffectofShundeLongjiangAsiaStaronglobalfurnitureindustry,2009年世界家具总产值将为3500亿美元，中国将占到全球总产值的20%以上，超过美国19%的份额，首次位列世界第一。,2009年中国家具出口预计253.3亿美元，比2008年下降6%，12月份家具出口30.9亿美元，同比增长10.8%，比11月份上升26.56%,中国家具内销总额3250.3亿，比去年2866.2亿增长13.4%,内销大国Domesticsalesdominantcountry,出口大国Exportdominantcountry,家具生产大国Dominantcountryforfurnitureproduction,全球家具看中国TurntoChinaforGlobalFurniture,中国家具备受全球瞩目Chinafurnitureistheglobalfocus,TheforecastforChinafurnitureexportingin2009is25.33billionUSD,whichdecreasedby6%comparedwith2008.Furnitureexportis3.09billioninDecember,whichisincreasedby26.56%comparedwithNovember.,TheGDPofworldfurnitureis35billionUSDin2009.Chinacoversmorethan20%oftheglobalGDP,whichexceedsUSA(19%)anditranksNo.1forthefirsttime.,Thetotaldomesticsalesoffurnitureis325.03billionYuanwhichhas13.4%increasecomparedwith286.62billionYuaninlastyear.,勒流Leliu,乐从Lecong,伦教Lunjiao,均安Junan容桂Ronggui,大良Daliang,中国家具看顺德TurnstoShundeforChinaFurniture,龙江Longjiang,木工机械之城Thecityofwoodworkingmachinery,布料、涂料之乡Thehometownofclothandcoating,五金配件重镇Themaintownofhardwareaccessories,展会、商贸流通Exhibtitionandtradingcenter,家具商贸之都Thecapitaloffurnituretrading,家具原辅材料之都、家具制造重镇ThecapitaloffurniturematerialThefamoustownoffurnituremanufacturing,顺德龙江的家具制造与家具原辅材料总产值约占全国的1015%，总额达600多亿元人民币，从业人员5万多人，占地460多万平方米。GDPofShundeLongjiangFurnitureandfurniturerawandauxiliarymaterialscovers10-15%ofChinasGDPandthesalesamountismorethan60billionRMB,withmorethan50thousandofemployeesandmorethan4.6millionm2ofareas.,据统计，2009年龙江镇现有家具制造企业1832家，家具材料企业3010家。Accordingtothestatistics,furnituremanufacturingenterprisesinLongjiangtownare1832in2009andthefurniturematerialenterprisesare3010.,龙江镇家具制造企业个数每年保持约6%的增长，而企业总产值则保持约15%左右的增长幅度。ThenumberoffurnituremanufacturingenterprisesinLongjiangtownisincreasingabout6%everyyear,whiletheoutputisincreasingabout15%everyyear.,基本情况BasicInformation,企业众多Numberiousenterprises,持续增长Continuousincreasing,实木、板式、软体（含沙发、床垫）、玻璃、金属、竹藤、塑料等。其中：家具五金零配件90%都可以在龙江采购或落单订造。配套产业涉及了商贸会展，物流配送，网络营销、木工机械、木材加工、涂料化工和包装印刷等产业。Solidwood,plates,softfurniturematerials(includingsofa,mattress),glass,metal,rattan,plasticandsoon.90%ofthehardwareaccessoriescanbepurchasedandorderedinLongjiang.Theequippedsupportingindustryisincludingexhibition,logistics,websitemarketing,woodworkmachinery,woodworking,coating,packing,printingandotherindusties.,顺德家具看龙江TurntoLongjiangforShundefurniture,顺德龙江的基本介绍BasicintroductionforShundeLongjiang,龙江镇家具材料及配件主要为下列成品家具配套ThemainfurniturematerialsandaccessoriesofLongjiangareasbelow:,项目规模ProjectIntroduction,家具龙头亚洲国际Furnitrueleader-AsiaStar,亚洲国际于2004年启动，总投资额逾30亿元人民币，占地近60万平方米，总建筑面积约120万平方米。是中国家具原辅材料的最大集散地，汇集了来自国内外的家具材料经销企业。AsiaStarwasstartedin2004,withtotalinvestmentof3billionRMBand600thousandm2areas.Thetotalfloorareaisabout1.2millionm2.AsiaStaristhebiggestcollectinganddistributingcenterforfurniturerawandauxiliarymaterialsinChina,whichcollectedthefurniturematerialdistributingenterprisesfromhomeandabroad.,项目整体鸟瞰图Birdseyeviewofthewholeproject,亚洲国际家具材料交易中心AsiaInternationalFurnitureMaterialPurchasingCenter中国家具材料总部基地-ChinaFurnitureMaterialHeadquarters,成熟市场MatureMarket,成熟A区SectionA,皮革B区SectionB(leather),旗舰C区FlagshipSectionC,场内设五金、皮革、布艺、板材、涂料、辅料各专区；目前原材料销售企业达1018家，物流配送企业达180多家。交易中心平均每天车流量达到了12000车次、人流达到22000人次。其中A、B区经过近五年运营，市场已经非常成熟；旗舰C区招商反应热烈，定位高端旗舰品牌。,亚洲国际家具材料交易中心AsiaInternationalFurnitureMaterialPurchasingCenter中国家具材料总部基地-ChinaFurnitureMaterialHeadquarters,家具龙头亚洲国际Furnitrueleader-AsiaStar,Ithassetspecialsectionsrespectivelyforhardware,leather,fabric,plate,coatingandauxiarymaterials;Atpresent,furniturerawmaterialsalesenterprisesareamountto1018andlogisticsenterprisesaremorethan180.Thedailytrafficflowandpeopleflowareamountto12000and22000respectivelyinAsiaStar.Afterfiveyearmanagement,sectionAandsectionBhasbeendevelopedverywell;TheflagshipsectionCisasogetgoodresponsefrommarket,whichonlysalesthehigh-endflagshipbrandproducts.,产业升级Industryupgrading,2010年重点工程中央商务区2010keyproject-centralbusinesscenter,生活配套高级公寓Livingarea-advancedapartment,家具龙头亚洲国际Furnitrueleader-AsiaStar,总体规划为四大主题经营区、中央商务区、会展区及综合配套区，涵盖商铺、商务办公楼、会展中心、宴会中心、高级公寓、商务酒店、会所等多种商业物业形态于一体。随着2010年中央商务区、会展中心项目以及精英商务公寓的全面启动，亚洲国际的产业链将进一步得到跳跃式升级，为打造享誉国际的知名品牌而努力不懈。,亚洲国际家具材料交易中心AsiaInternationalFurnitureMaterialPurchasingCenter中国家具材料总部基地-ChinaFurnitureMaterialHeadquarters,Thisprojectcontainsfourmainbusinesstradingsention,centralbusinesscenter,exhibitioncenterandcomprehensivesupportingsection,includingstore,officebuilding,exhibitioncenter,banquetcenter,advancedapartment,businesshotel,clubandsoon.Withthestartingofcentralbusinesscenter,exhibitioncenterandelitebusinessapartmentin2010,theindustychainforAsiaStarwillupgradeverywellandwewontsparenoeffectforcreatingtheglobalwell-knowbrand.,有五金配件、天然（合成）皮革、家纺布艺、造型弯板、海绵、木纹纸、胶黏剂、各种辅料等家具原辅材料一应俱全，上百万个品种，总能轻松找到您所需要的。Therearehardwareaccessories,natural(synthetic)leather,fabric,bentwood,sponse,woodpaper,adhesiveandallkindsoffurniturerawandauxiliarymaterialswithmorethanhundredsofthoudandsofbrands.Youcanfindwhatyouneedeasilyhere.,皮革Leather,各种综合辅料Varieskindsofcomprehensiveauxiliarymaterials,造型弯板、海绵Bendwood,sponse,五金配件Hardwareaccessories,胶黏剂adhesive,业态丰富Withrichproducts,家纺布艺Fabric,马来西亚采购商到亚洲国际采购的好处AdvantagesofpurchasinginAsiaStarforMalaysiapurchaser,一站式服务全程跟踪协助，采购交易链完善One-steptrackingassisstance,withperfectpurchasingchain,4、交易达成Reachagreement,5、保险优惠insuranceandoffers,6、物流配送dilivery,1、参观visiting,2、产品筛选productselection,3、配对洽谈Discussionandnegotiation,一站式采购服务One-steppurchasingservice,马来西亚采购商到亚洲国际采购的好处AdvantagesofpurchasinginAsiaStarforMalaysiapurchaser,结合交易反馈信息，持续刷新系统评测条件，不断完善供应商标准。Integratedwithtradingfeedbackinformation,wewillrefreshtheevaluationconditionsandimprovethesuppliesstandard.,建立分类供应商数据库，结合采购商需求，迅速提取有效配对信息，交易方便快捷Establishedsupplierssdatabase.Basingonthepurchashingrequirement,wecanmatchthecorrespondinginformationforyouquickly,whichismorecovenientforyourtrading.,持续完善系统Improvingsystemcontinously,制定严谨标准Establishstrictstandard,质量严格把关Inspectproductsstrictly,专业采购配对Professionalpurchasingmatching,结合多年对原辅材料的检测与经验，设置科学合理质量检测模式，制定严谨的优质供应商标准Accordingtotheinspectionandourexperienceoffurniturerawandauxiliarymaterialsformanyyears,wehavesetupthescientificandresonablequalityinspectionmodeandmadestrictandhigh-qualitysupplierstandard.,独创ASQC优质供应商标准体系UniqueASQChigh-qualitysupplierstandard,对产品质量进行严格检测，采购商对产品质量可见可控，买的放心。Inspectproductsstrictly.Purchaserscanbuytheproductswithoutworries.,马来西亚采购商到亚洲国际采购的好处AdvantagesofpurchasinginAsiaStarforMalaysiapurchaser,采购商联盟PurchaserUnion,打造诚信联盟优质品牌Creatcreditunionhigh-qualitybrand,随着2010年中央商务区、会展中心项目的全面启动，亚洲国际的产业链将进一步得到跳跃式升级，亚洲国际牵头组建的近100家“物流诚信联盟”企业，为采购商的货物顺利到达目的地保驾护航。Withthestartingofprojectsofcentralbusinesscenterandexhibitioncenterin2010,theindustrychainofAsiaStarisgettingajumpingupgrade.AsiaStarhasorganizedabout100logisticsenterprisestoprovidepurchaserswithlogisticservicefordiliveringgoods.,亚洲国际供应商联盟AsiaStarSupplierUnion,物流诚信联盟LogisticsCreditUnion,星级诚信商户Star-levelCreditStores,马来西亚采购商到亚洲国际采购的好处AdvantagesofpurchasinginAsiaStarforMalaysiapurchaser,同时亚洲国际将持续营运、做好品牌塑造，构建“亚洲国际供应商联盟”、“品牌采购商联盟”、“星级诚信商户”、“物流诚信单位”等一系列产业链规范。为打造享誉国际的知名品牌而努力不懈。Meanwhile,AsiaStarwillcontinoustomanageandshapebrandandweestablish“AsiaStarSupplierUnion”,“BrandPurchaserUnion”,StarlevelCreditStore”,“LogisticsCreditUnion”andotherseriesindustrychainstandard.Wewillsparenoefforttocreatinternationalwell-knowbrand.,2005,2010,人气高涨、人流量大、专业度与关注度比平时提高至少近六成Withhighpopularityandpeopleflow,degreeofprofessionandconcernareincreaseabout60%.,+60%,3月展会ExhibitioninMarch,每年3月、9月两届由亚洲国际承办的国际家具材料博览会，备受行业瞩目，是内信息沟通交流的良好平台、更是家具业界的一场盛会。AsiaInternationalFurnitureMaterialExposition,hostedbyAsiaStarinMar.andSep.everyyear,isthegoodplatformforexchangingindustialinformationanditsalsoabigeventforfurnitureindustry.,一年两届大型展会Large-scaleexhibition(twiceayear),马来西亚采购商到亚洲国际采购的好处AdvantagesofpurchasinginAsiaStarforMalaysiapurchaser,大型专业展会、业内盛事、商机汇聚Large-sclaeprofessionalexhibition,withplentyofbusinessopportunities,9月展会ExhibitioninSeptember,78%,定期组织供应商联盟与采购商举办供需见面活动，以主题鲜明、目的明确的活动方式，让供需双方深入了解、建立友谊，打通渠道，在轻松的氛围下促进成交。Orgnizesuppleyanddemandmeetingforsuppliesandpurchasers.Theycanknoweachotherbetter,establishfriendshipanddobusinesstradinginthiscomfortableatmosphere.有近八成的供应商及采购商表示供需见面会有所收获，能拓宽生意渠道，促进了解。Near80%ofsuppliersandpurchasersthinktheycangetwhattheyneedthroughthesupplyanddemandmettingandtheycanalsoexpandtheirbusinesschannel.,助您拓宽生意渠道，为您轻松赢得商机Helpyoutoexpandthebusinesschannelandwinthebusinessopportunityforyou,定期组织供需对接会Organizesupplyanddemandmeetingperiodically,马来西亚采购商到亚洲国际采购的好处AdvantagesofpurchasinginAsiaStarforMalaysiapurchaser,产品成本控制产品质量控制委托费用物流运输费用时间成本商务往来费用其他费用,无法取得第一手价格信息，水分较大需要透过中间商多次沟通产品样板，产品质量较难控制需要支付昂贵的中间商委托费用物流费用及运期需要监控，并且需要购买物流保险委托中间商选购产品，需要广泛接洽，对比货样及价格，耗费大量时间选购不同种类的材料以及对比不同价格的产品，需要花费商务沟通的费用存在不可预见费用，需要经验及监控进行弥补,采购成本对比,亚洲国际采购模式,常规采购模式,直接面对供应商，大大节省中间利润直接采购商品，直面产品质量，无须担心质量问题委托费用为0，免费组织优质供应商提供交易配对服务亚洲国际物流中心的诚信单位，为采购商提供优质物流服务，报关出口优惠政策支持，运期稳定，亚洲国际同时为货物购买保险，规避风险参加亚洲国际定期举行的供需对接的采购会，在时间就是金钱的经济社会，将为您节省更多的宝贵时间亚洲国际作为全亚洲最大的材料集散地，一站式就能采购齐全所要的全部材料亚洲国际主动提供全程跟踪服务，将风险成本降到最低,成本预算控制,马来西亚采购商到亚洲国际采购的好处AdvantagesofpurchasinginAsiaStarforMalaysiapurchaser,ProductcostcontrolProductqualitycontrolCommissionfeeTransportationfeeTimecostBusinessfeeOtherfee,CantgetthefirsthandpriceinformationProductsamplecanonlybegetbyintermediaries.Theproductqualityisdifficulttobecotrolled.NeedtopayexpensiveintermediatecommissionfeeTransporationfeeandfreighttimeneedtobecontrolledanditsneedtobuylogisticsinsuranceSelectproductthroughintermediaries,whichwillcostplentyoftimeandmoneyItneedstocostbusinesscommnicationfeeforpurchasingdifferentkindsofmaterialsandcompraringprices.Therereunpredictablefee,whichonlycanbemadeupbyexperienceandmonitor.,采购成本对比PurchasingCostComparison,马来西亚采购商到亚洲国际采购的好处AdvantagesofpurchasinginAsiaStarforMalaysiapurchaser,亚洲国际采购模式PurchasingmodeofAsiaStar,常规采购模式Generalpurchasingmode,Facetofacewithsuppliers,whichcansavecentralprofitpurchaseproductdirectly.YoudonthavetoworrytheproductqualityNocommissionfee.Providetradingmatchingserviceforhigh-qualitysuppliersforfreeLogisticsenterprisesinAsiaStarcanprovidepurchaserswithhigh-qualitylogisticsservice.TakepartinthesupplyanddemandpurchasingmeetinghostedbyAsiaStarperiodically,whichcansavemuchmoneyforpurchasers.AsiaStarwillbuyinsuranceforgoodstoavoidriskatthesametime.AsiaStar,asthebiggestmaterialdistributingcenterinAsia,whereyoucangetmostfurniturematerialsAsiastarprovidestrackingserviceforyou,whichcanreductriskcosttothelowest.,成本预算控制Costestimationcontrol,马来西亚、亚洲国际双方在平等互助的合作基础上，充分发挥各自优势，建立相互组团交流，信息、资源分享，合作共赢的机制。Onthemutualequalandassitantcooperationbasis,MalaysiaandAsiaStardeveloptheirownadvantagestoestablishthemechanisnforcommunication,informationandresourcessharingandwin-wincooperation.,分享3share,平等1equality,4双赢win-win,构建互动沟通机制Constructinteractivecommunicationmechanisms,亚洲国际与马来西亚未来合作展望FurturecooperationbetweenAsiaStarandMalaysia,如何更好地为马来西亚采购商服务？HowtoserveMalaysiapurchasersbetter?,2互助mutialassitance,定期举办供需见面会，为双方带来更多合作商机。Holdsupplyanddemandmeetingtobringmorecooperationbusinessopportunitiesforeachparty,媒体资源互换。马来西亚与亚洲国际整合各自优势媒体资源，建立资源共享、媒体置换机制。Mediaandresourceexchanging:MalaysiaandAsiaStarintegratetheirownadvantagemediaresourcesforestablishingthemechanismofresourceandmediasharing,马来西亚与亚洲国际双方的展会，各自组团，积极开展参展、参观及交流活动。MalaysiaandAsiastarorgnizegroupsrespectivelytoholdexhibitionandtakepartinexhibition,visitandholdexchangeactivities.,为我们带来更多的合作与交流Bringmorecooperationandcommunicationforus,亚洲国际与马来西亚未来合作展望FurturecooperationbetweenAsiaStarandMalaysia,专业网站、电子商务Professionalwebsite,e-commerce,优势渠道、独具影响力Optimizedchannel,withgreateffect,中国家具材料报ChinaFurnitureMaterial,亚洲国际展会会刊AsiaStarExhibitionDirectory,亚洲国际采购指南AsiaStarPurchasersGuide,优质宣传平台High-qualitypromotionalplatform,专业媒体ProfessionalMedia,优势渠道OptimizedChannel,大型家具材料专业展会Large-scalefurniturematerialprofessionalexhibition,亚洲国际为马来西亚采购商推出三大专业媒体资源：亚洲国际采购指南、中国家具材料报、展会会刊；提供三大优势渠道：专业网站、自身独有成熟渠道、一年两届大型展会。透过优势宣传平台的构建和资源共享，令行业信息的传递更加顺畅，商机无限、互利互惠。,亚洲国际与马来西亚未来合作展望FurturecooperationbetweenAsiaStarandMalaysia,AsiaStarwillintroducethreeprofessionalmediaresources:PurchasersGuide,ChinaFurnitureMaterial,ExhibitionDirectoryandprovidethreeoptimizedchannel:professionalwebsite,ownmaturechannelandlarge-scaleexhibition(twiceayear)forMalaysiapurchasers.Theindustryinformationwilltransferredmoresmoothlyandwecangetwin-winbusinessopportunitiesbyestablishingthehigh-qaulitypromotionplatformandsharingresources.,互补complementary,实现贸易零关税Realizedtradingzero-tariff,优势互补Advantagecomplementary,前景广阔、商机无限Withumlimitedbusinessopportunity,2010年1月1日起，中国与东盟之间的产品贸易逐步实现零关税。FromJan.1,2010,thetradebetweenChinaandSoutheastAsiaisrealizingzero-tariff.,中国和东盟虽然都是出口外向型企业较多，但相互之间有很多互补的产品和产业，例如中国目前对东盟出口较多的主要是船舶、钢铁、针织服装、陶瓷制品、家具及原辅材料等。而从东盟