韩国娱乐教育产业的现状及发展.ppt

www.kefa.or.kr,韩国教育信息协会,2004.12.24.,韩国娱乐教育产业的现状及发展,www.kefa.or.kr,目录,.韩国教育内容产业之现状.娱乐教育服务的开发及商业模式.娱乐教育产业的前景,www.kefa.or.kr,.韩国教育内容产业之现状,www.kefa.or.kr,.韩国教育内容产业之现状,韩国教育产业概要,www.kefa.or.kr,.韩国教育内容产业之现状,教育内容产业的市场规模,资料:韩国游戏产业开发院(2002),(单位:10亿韩币),教育内容产业的市场规模,www.kefa.or.kr,.韩国教育内容产业之现状,市场现状及特点,www.kefa.or.kr,.韩国教育内容产业之现状,政府方面的政策支援,1.e-Learning强化教育政策,A)ExpansionofeducationbyICT(Information&CommunicationTraining)-Applicationofmorethan20%forteachingandguidanceofstudents-Exemplaryapplicationsthroughmodelsofcyberlearning-Digitalizedtextbooks(developmentofelectronictextbook)-Provisionofvariouscontentsinaccordancewithlevelofeachlearner,B)Managementofstandardsandqualityofeducationalcontents-Methodandguidanceofdevelopmentsandproductionofcontents(SCORM,LMS,etc.)-Establishmentofvariousstandardsrelatedtothesharingsystem(KEMmeta-data)-Qualitycontrolandinformationreinforcementtosupplybettercontents-Evaluationoftele-educationinstitutions(cyberuniversity,tele-educationinstitution),C)Constructionofonlinelife-longlearningenvironments-Reductionofprivateeducationexpenditure,narrowinggapsinlearningamongpeopleofdifferentregionsandclasses,easingofclassifiedstructureamonguniversities,equalopportunitiesofeducationfortheunderprivilegedanddevelopmentsofhumanresources.,www.kefa.or.kr,.韩国教育内容产业之现状,2.政府主导的e-Learning强化主要制度,劳动部,教育部,行政自治部,信息通信部,产业支援部,“Internetcommunicationstrainingprogram”(99)basedonThelaborertrainingpromotionlaw,Approvalofe-learninguniversitiesbasedonThelife-longeducationlaw(01)Appointmentofthee-Learningsupportcenter(03)OperationofNationalEducationInformationSystem(NEIS)BroadcastingandInternetlecturebyEBSofprogramsforcollegeentrance(04),ManagementRulesofcybereducationforcivilservants(01),Thedevelopmentofonlinedigitalcontentsindustrylaw,Thedevelopmentofe-Learningindustrylaw(04),www.kefa.or.kr,3.教师培养方案,.韩国教育内容产业之现状,www.kefa.or.kr,通过灵活的e-Learning开发优秀教育人才,通过e-Learning补充和革新公立教育,Integrationofdistributione-LearningbusinessesPracticaluseinpubliceducation,Constructionofe-LearningclusterStrengtheningofcompetitivenessofhighereducation,为了构成e-Clustering培养核心人才,通过e-Learning开发职业技能,通过构筑e-Community社会团结,Specificationofe-LearningtrainingCenterProvidingofcustomizinge-LearningSolution,ImprovementofaccessibilityoftheunderprivilegedConstructionofregionale-communities,构建e-Learning政策推进Network,构成e-Learning制度基础,传播e-Learning精神,Constructionofinter-ministrycooperationsystemConstructionofintra-ministrycooperationsystem,Establishmentofane-LearningbasiclawConstructionofaninformationsharingsystem,Applicationofe-LearninganditstechniquesClosinggapsamongculturesGlobalizationofeLearning,.韩国教育内容产业之现状,4.专业人才培养,www.kefa.or.kr,领域,振兴方向,游戏,动画片,文化出版,放送,电子,.韩国教育内容产业之现状,5.振兴教育产业,PresentationofsupportprogramsforthegameindustrybyKGDISupportandpromotionofeducationalcontents,PlanningofsalestargetsinthedomesticmarketGenerationofprofitsfromthecharacterbusinessPromotionthroughconnectionwiththeanimationindustry,SupportforinvestmentininfraincludingapublishingcomplexInvestigationofstatisticsandacasestudyofforeigncounterpartsbyKoreanPublisherAssociation,StudyofprogramsandpoliciesbyKoreanBroadcastingInstitutePromotionofsupportprogramsforindependentproductions,Developmentofandinvestmentincommercialnetworksconnectingonlineandofflinebusinesses,www.kefa.or.kr,.娱乐教育服务的开发及商业模式,www.kefa.or.kr,.娱乐教育服务的开发及商务模式,娱乐教育服务的概念及出现背景,市场Paradigm的变化因DigitalMobility的转换-AnalogueDigital-有线Media有线网络手机,Aneducationalsystemthatmaximizesparticipationoflearnersandtheneventualbenefitsofeducationbyseasoningtolearningmaterialsandprocesswithentertainingfactors(games)andmaintainstwo-wayCommunicationsbetweenlearnersandteachers.,娱乐教育服务的概念,娱乐教育服务的概念的出现背景,www.kefa.or.kr,.娱乐教育服务的开发及商务模式,娱乐教育服务的必要性及功效性,Requiredthatlearningmaterialsbereprocessedasquicklyaspossibletocatchupwithdramaticchangesintheinformationsociety.Requiredthatotheradd-onfactorsbeappliedfollowingchangeintheobjectofeducationtovisualandgamegenerations.Requirementforcombinationofverticalandhorizontaleducationalsystem.,Systematicestablishmentofeducationinformationdatabase.Overcomingeducationalobstaclesrelatedtotimeandspace.Real-timefeedbackofcurrentacademicachievements,娱乐教育的必要性,娱乐教育的功效,www.kefa.or.kr,.娱乐教育服务的开发及商务模式,产业市场需求调查,各年龄层对娱教游戏开发的期望值,10.8%,7.1%,6.0%,11.0%,22.4%,23.7%,9-1415-1920-2425-2930-3435-39,男女分别对娱教游戏开发的期望值,7.2%,18.9%,男性女性,www.kefa.or.kr,.娱乐教育服务的开发及商务模式,学校教育,企业教育,特定领域(模拟),Anefficientcombinationoflearningcourseswithgames.,ExperiencesandknowledgeinspecialareasUnderstandingvariousphenomenaineverydaylives,Elementary&Middle,HighStudent-AsthmamanagementgameDiabetesmanagementgameSmokingpreventionFirefightinggame,AdultsAirlineroperationJudiciarysystemCourtroomSimulationUniversitymanagementManagementofhome&shop,Teachemployeeshowtomakerightdecisionsundervariouscircumstances.,Trainingofoutsiders(customers,contractors)/trainingofcustomerserviceandcompanypoliciesSecurityactivities/budgetofamunicipalcorporationEducationofconsultingskills/Trainingofcustomerserviceandvocationalability/developmentofpublicpoliciesTrainingofsalespersonnel/jobskills/gamesofteamworktraining,KidsIntelligencedevelopmentgames,教育内容,教育内容开发及领域,www.kefa.or.kr,.娱乐教育服务的开发及商务模式,娱乐教育服务模式的类型,www.kefa.or.kr,.娱乐教育服务的开发及商务模式,成功商务模式分析,学习内容服务,终身教育Portal,教育内容,根据内容可制造许多种商业模式例)学习,品德,智力开发,语言等等,嫁接娱乐因素,扩大利用人群(家属),构筑教育电子购物商场,教育内容,Infants,primary&secondschoolers,Univ.Students,adults,Share,Totalmarketshare:40%,Marketshare&growthrate,Categories,Gamedeveloper+Educationserviceproviderforproductionofgames,Growthrate,Up7.9%thisyear,OptimaleducationalcircumstancesandlearningeffectsthroughconnectionofOn/offlinelearningsystem.,www.kefa.or.kr,.娱乐教育产业的前景,www.kefa.or.kr,.娱乐教育产业的前景,追求方向,娱乐教育产业的开发趋势应成为纵向、横向、多角度的文化产业融合企业的发展方向应是消费者需求及内容开发的最大化,公共机关,追求方向,教育机关,家庭,企业,娱乐教育产业,EqualopportunityofeducationsEffectivetrainingofHR,ReductioninprivateeducationexpendituresthroughimprovedsystemValuesandcreativeservices,EqualopportunityofeducationEffectivetrainingofHRsSettlementofsystematiceducation,ReductionofprivateeducationbasedondiversifiededucationImprovementinhouseholdeconomy,DevelopmentofspecializedcontentsCreativeimagination+contents+Graphic,engineering+Educationalideas=on&offlineproductsCommonbenefit,efficiencyandsustainability,www.kefa.or.kr,.娱乐教育产业的前景,提高竞争力的战略,主要趋势,产业环境的变化,强化战略,Online,Digitization,Globalization,Integration,IntensifiedcompetitioninworldmarketTrendsofgrowingbiggerandcomplex,SophisticationofserviceactionsImplementationofcustomerrelationshipmanagement,Integrationofcontentson&off-linesIntegrationamonggenresandsectors,IncreaseinimportanceofcyberspaceIncreaseindemandforcustomizedservice,EnlargementofbusinessscalebycollaborationandM&AE