通用电气简介 General Electric.ppt

GeneralElectricCompany,Group5:张歇雨佘谱璐王婷王昱雪胡懋源Presenter:张歇雨,GeneralElectricCompany,TheGeneralElectricCompanyisanAmericanmultinationalconglomerate（企业集团）corporationincorporatedintheStateofNewYork.TheCompanyoperatesthroughfivesegments:EnergyInfrastructure,TechnologyInfrastructure,NBCUniversal,CapitalFinanceandConsumer&Industrial.,JeffreyR.ImmeltGEsChairmanandCEO,GeneralElectricCompany,GeneralElectricCompany,MajorBusinesses:AircraftEnginesWaterProcessingLightingMediaNBCFinance,Foundedin1878astheEdisonElectricCo.121yearsofsuccessfuloperation293,000employeesworldwide,Lighting,Water,GEAE,NBC,F,AircraftEngines,GE-Aviationistheworldsleadingproducerofjetenginesforcommercialandmilitaryaircraftandaircraft-derivedenginesformarine.,Briefintroduction,Achievements,GEAEexportsare48%oftotalGEexports.GEAEsetsupnearly200locationson6continents.GEAEhasbecomethetopproducerofjetenginesintheworld.,AircraftEngines,AircraftenginesbusinessofGEisastarbusiness.,Solutions,Continuetoexpandinternationalbusinessandsetupmorebranchfactories.Relyonadvancedtechnologyanddevelopmoreenergy-efficientengines.,WaterProcessing,BackgroundinformationManycountrieshaveadvocatedtodevelop“greeneconomy”,promote“greenjobs”andtrythebesttosaveenergysincetheglobaleconomiccrisistookplacein2008.BriefintroductionGEisattheforefrontofwastewatertreatmentandreuse.Theyprovidecustomerswithcurrentsolutionsthathelpthemsavewaterandenergy,andreduceoperatingcosts.,WaterProcessing,In2002,GEBetz,acompanyofprofessionalwatertreatmentwasborn.NowGEBetzisoneofthebestwatertreatmentcompaniesintheworld.,In2005,GEfirstcameupwiththeidea“ecomagination”(绿色创想）andtookactionearlierthanothers.,Achievements,In2008,profitsearnedfrom“ecomagination”productsincreasedfrom14billiondollarsof2007to17billiondollars,withthegrowthrateof21%.Salesmadefromgreenproductswasuptoover0.7billionyuan，withthegrowthrateover60%.,WaterProcessing,Accordingtotheanalysisabove,waterprocessingbusinessofGEisastarbusiness.Solutions:,Expandeconomicscale,investmoreandgrabmoreopportunitiesbyknowingrelativepoliciesanddetectingtheexternalenvironment.Improvethequalityanddiversityofitsproductsandservices.Promotetechnologyinnovation,suchasdevelopingadvancedwaterpurificationanddesalinizationofseawater(海水淡化)equipment.,Lighting,Acenturyago,GEbeganwiththeinventionoftheworldsfirstaffordableincandescentlamp(白炽灯泡).NowGEisstillbringinglighttotheworld.Itisdevelopingnewlightingtechnologiessuchascompactfluorescents(节能灯)andlight-emittingdiodes(LED发光二极体)thatoperatewithmoreefficiency,lesscostandlessenvironmentalimpactthaneverbefore.,BriefIntroduction,Lighting,HighRelativeMarketShareThemarketshareofGELightingissurprisinglyhighintheU.S.,occupyingmonopolyposition.Inmanycountries,aslongasGElightingstepsin,itbecomesthefirstinlocalmarkets.LowMarketGrowthRateThesaleoflightingdepartmentin2009wasabout$2.5billion.Comparedwiththeyear2008,themarketgrowthratewaslessthan6%.,Accordingtotheanalysisabove,LightingbusinessofGEisacashcow.,MaintainthecurrentoperationalsizebycuttingtheproductionoftraditionalbulbsandincreasingtheproductionofGEEnergySmartBulbsContinuetodevelopmoreenergy-savingandeco-friendlybulbs.DeepenthecooperationwithChineseenterprises,andseekthebiggestmarketintheworld.,Lighting,Solutions:,Media&Entertainment,Introduction:GE(49%)co-ownsNBCUniversal(NBC环球)withComcast(51%).NBCUniversal,Inc.isamediaandentertainmentcompanyengagedintheproductionandmarketingofentertainment,news,andinformationproductsandservicestoaglobalcustomerbase.,HighMarketGrowthRate,Cablenetworks,NBC-Universalsonlyrealgrowthbusiness,willoutperformanaverage13percentgrowthincablenetworkadvertisingin2010and6percentannualgrowthlong-term.(ByDianeMermigas,anaward-winningbusinesswriter.)MarketGrowthRate10%High,LowRelativeMarketShare,Media&Entertainment,RelativeMarketShare=5.22%(MarketShareofNBC)/10.49%(MSofFOX）=0.39760.2(slightly),U.S.cabletelevisionnetworkrankings,Inconclusion,itwillprobablybecomeaQuestionMark,butstillpromising,