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StartSmall,ThinkBig,ScaleFastJohnMorley,TheEvolutionofStorageTechnology,LeadingtheWay,$8.23billioninrevenuefor200432%growthfrom2003$2.36BinQ404revenue27%growthfromQ404Systemsup15%Softwareup43%Servicesup35%$3.1billioninR&Dlastfouryears2,000+storage-relatedpatents,Wearemovingfroma2tieredITarchitecture,(Client/Server)toanew3tieredArchitecture(Client/Server/Data).Thisisnecessarytoaddressthehighlevelsofcomplexitythatwehavecreatedinthepast20years.,Evolution,Phase1TheClient/ServerEra,WHYDIDWEINVESTINCLIENT/SERVERLANTECHNOLOGY?,SharingInformation,AccesstoInformation,CentralisedManagement,CostReduction,BusinessContinuity,Globalisation,Standardisation,DATANETWORKEDTOTHESERVERSINTELLIGENCEINTHESERVERCOMPLEXITYGROWTHNEEDFORCONSOLIDATION,InformationIsYourBusiness,By2005,morethantwo-thirdsofstoragewillbenetworked,DataSource:UCBerkeley,SchoolofInformationManagementandSystems,Phase2-TheStorageInfrastructure,TheClient/Server/DataPerspective,Challenges,FinancialGrowthinnumberofserversAcceleratingamountofInformationtomanageNeedtodeploynewapplicationsfasterFasterreturnoninvestmentLongerretentionofinformationExplosionofOn-line,E-mailandSharedInformation,OperationalImproveoperationalefficiency:reducecost!LackofcentralmanagementandcontrolNumberofprocessestomanageNeedforsharedinformationaccessGrowthandproliferationofdatabasesandfilesBackupsnotgettingdoneIneffectiveBC/DRplanE-mailgrowthoutofcontrol,Ensuringyourcompanysinformationisintherightplace,attherighttime,fortherightprice,InformationLifecycleManagement,AnILMstrategyallowsyoutoachieveboth,ConvergenceofThreeTechnologies,InformationManagementInformationAccessandDeliveryInformationStorage,Technologies:,WhatisContent?,TheamountofinformationisgrowingeveryyearIncludesstructured,semi-structured,andunstructureddataOver80%ofenterpriseinformationisunstructuredSource:FulcrumResearch,Structured,Unstructured,RowsandColumns,ManagingContent,TheBasicsNameSizeDate,OwnershipCreatorOwner(s)LastupdatedbyDepartmentDivisionApplicationProjectIDEtc.,IdentificationFileformatVersionRelatedtransactionRelatedcontentobjectsParentobjectChildobjectsBarcodetrackingIDEtc.,AccessControlSecurityclearanceAccesscontrollistBrowseprivilegesReadprivilegesWriteprivilegesSharingpolicyEtc.,ComplianceRetentionpolicyExpungedateIndustryregulationflagCorpgovernanceflagAttorney-clientprivilegeflagEtc.,ProcessControlApprovalstatusLifecyclephaseWorkflowroutingSendtorulesNextapproverEtc.,InformationLifecycleatWorkataHospital,FromtheApplicationClassificationInformationStoragecustomersindicatewhichstorageservicesareacceptable,FutureofInformationStorageisdrivenbyCustomerRequirements,KeyCriteriaforILMDeliveringFlexibilityandChoicetoExecuteanILMStrategy,TieredStorage,ProtectionandRecovery,DataMovement,InformationInfrastructureManagement,InformationandContentManagement,CommercialMarketplace,“Withitsmid-tierCLARiiONlineofnetworkingstorageandgreateremphasisonthechannel,EMChasbeenincreasinglyreachingouttoSMBs.”TheClipperGroup,July2004,C/SMBITshopsfocusingonstoragechallengesImprovingutilizationIncreasingefficiencyInformationbackupandrestorationC/SMBspendgrowingat9%Y/Y2xfasterthanEnterprisespaceEMCgrowth45%Y/Y5xfasterthanthemarketEMCfocusedonC/SMBmarketDedicatedsales/supportStrongChannelprogramAcquisitionstrategy,EMCTransformation,Software17%,Services7%,Systems76%,EMC2000FocusedonsingleplatformOpensoftwareininfancyDirectmodelPerceivedas“tooexpensive”Services=installandrepair,EvolvingTechnologies,ServicesBusiness/ITInteractionServiceLevelMgtTechnicalArchitectureInfrastructureDesignProcessManagement,VirtualInfrastructure,App,Data,App,Tier1,Tier2,Tier3,VirtualizationPresentsaLogicalViewofaPhysicalResource,BetterutilizationServerconsolidationGreaterflexibilityAvailability,YourNextStepstoAchievetheBenefitsofILM,BackupandrecoveryExchangemigrationandrecoveryArchiveandcomplianceDisasterrecovery,ImplementApplication-specificSolutions,EMCNetworkedStorageOverview,TIME,Consolidation,DirectAttached,NetworkedStorageEvolution,WhyEMCNetworkedTieredStorage?,NAS/SAN,TechnologyChoicesIntegratedNAS,SAN,iSCSI,andCASBasedonApplicationServiceLevelObjectivesLeveragesTieredStoragearchitectureProductChoicesRangeofSAN,NAS,andCASproductsTieredStorageTherightservicelevelattherightcostThefoundationforILM,TieredStorage:NoLongerOne-Size-Fits-All,DMX800,DMX1000-M2,DMX2000-M2,DMX3000-M2,NetWin200,NS700G,CX700,CX500,Centera,NS700,CelerraCNS,DMX1000,DMX2000,DMX3000,AX100,OptimizedforILMEnvironments,Under$5,000,$Millions,DL700,CX300,Symmetrix,Symmetrix,NS500G,NetWin110,NS500,CLARiiON,StorageAreaNetworks,SANconsolidatesInformationStorage,ApplicationServers,Storage,HostA,HostC,HostA,HostB,HostC,NetworkAttachedStorage,NASconsolidatesinformationstorageandfileservers,ApplicationServersorClients,Storage,HostA,ClientB,ClientC,NetworkedStorageTechnologies,Informationlifecycle,Contentiscreatedandactivelyshared,SANStorageAreaNetworks,OLTP,datawarehousing,ERP,FibreChannelIP(emerging),Block,Deterministicperformance,NASNetwork-AttachedStorage,Softwareandproductdevelopment,fileserverconsolidation,File,Multi-protocolSharing,IP,FibreChannel,SANConsolidation,ApplicationServers,IPNetwork,Clients,ScalesserversindependentofstorageAllocatestoragewhenyouneeditImprovesserverandstorageutilizationImprovesserverperformanceCentralizedManagementStandardizesprocessesandtools,EnablesfasterBackupandRestoreImprovedServiceLevelsImprovedAvailability,clone,SANConsolidation,CLARiiONorSymmetrix,ScalesserversindependentofstorageAllocatestoragewhenyouneeditImprovesserverandstorageutilizationImprovesserverperformanceCentralizedManagementStandardizesprocessesandtools,EnablesfasterBackupandRestoreImprovedServiceLevelsImprovedAvailability,BetterProtectionofInformationEnablesDisasterRecovery,Servers,SAN,A,B,C,D,ImprovingAvailability,CentralizedBackupLowersTCOReducedNumberofTapedrivesReducedbackupsoftwarelicensesCentralizedBackupisnon-disruptiveBackupsperformedonclones,notproductionNonetworkimpactEliminatebackupwindowImprovesSLAsDrasticallyReduceRecoveryTimeRestoreinminutesinsteadofhoursBackupIncrementaltoATAforfastrecoveryBackuptoTapeWeekly,WeeklyfullbackupstoTapeNightlyincrementalbackupstoATA,CloneExchangedatabaseandlogs,BackupToTape,BackupToATADrives,SimplifyBackupandRestore,CreatereplicasoncosteffectiveATAdrivesLogicalpoint-in-timeviews(snapshots)TakesonlysecondstocreateRequiresonlyafractionoftheoriginalfilesystemspaceFullimagecopies(BCVorClones)ImprovespatchmanagementprocessTestpatchesonanon-productionmachineTestpatchesusingrealdataReplicateBootImageforaccurateduplicationofsystems,Servers,SAN,Production,UsingreplicasforPatchManagement,AllITdepartmentsshouldhaveapatch“provingground”,GeneralPurposeServer,DedicatedDeviceforFileServingMulti-protocolNFS,CIFSSameinformationcanbedeliveredviaNFSorCIFSPerformuserauthentication,filelockingetc.inamulti-userenvironmentBuiltinhighavailabilityRAID,SNAP,etc.,SingleFunctionDevice,WhatisNetworkAttachedStorage?,I/O,Print,Application,PrimarySite,DistributedSites,Sowheresthepain?,Fileserversarelowcostandeasytoinstall,GrowthisrapidFileserversare“cheap”ReliabilityisachallengeFileservershavenoinherentavailabilityfeaturesClusterserversforreliabilityCostlytoManageHardware,software,maintenance,floorspace,upgrades,etcUNIXandNTserversarebeingdeployedindepartments,distributedlocation

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