商贸英语教程课后答案 BUSINESS ENGLISH CHAPTER REVIEW ANSWER.doc

THE ANSWER OF BUSINESS ENGLISH CHAPTER REVIEW CHAPTER REVIEW（1）key terms 1. commerce and trade 商业和贸易 2.wants需求 3.necessities of life生活必需品4.production and consumption 生产和消费5.earning capacity 收益能力6.buying power of the family 家庭购买力7.profit margin 利润幅度8.Market-garden produce 商品菜园9.wholesale and retail trade批发和零售贸易10.home and foreign trade 国内外贸易11.medium of exchange 交换媒介12.barter 易货贸易13.supply and demand 供给与需求14.going price 时价15.market price 市场价16.competitive price 竞争价17.Sales revenue销售收入18pure competition 完全竞争19.free market economy 自由市场经济20.planned economy计划经济 21.capital goods资本货物、不动产、固定资产22.distribution of goods and services 商品和服务的分配23.business ownership 企业所有制24sole proprietorship 独资企业25.partnership合伙企业 26.corporation法人公司 27.stockholdersrights 股东权利28.common stock 普通股29preferred stock优先股EXERCISEComprehension of the texts1. b 2.c 3.a 4.b 5.a 6.c 7.b 8.c 9.d 10.a 11.d 12.b 13.b 14.c 15.bVduction duce duct2.a.economy b.economically c.economical3.a.specializes b.specialization c.specialty4.a.unemployed b.employment petitive petition peteTranslation1. manufacture and extractive industry 2.earning capacity and buying power of the family 3.necessities of life 4.production and consumption 5.market garden produce 6.profit margin 7.producersgoods and consumers goods 8.home and foreign trade 9.lubricant that facilitates exchange 10.capital goods 11specialization and division of labor 12.sales revenue 13.going price,equilibrium price,market price 14.inflation and recession 15.free delivery and life-time warranty 16.free-market economy and planned economy 17.distibution of product and service 18.corporationCHAPTER REVIEW（2）key terms 1. 市场营销 2.市场调研 3.消费市场4.产业市场5.零售市场6.集团市场7.销售导向8.生产导向9.销售预测10. 市场调研11.市场细分12.营销组合13.产品、价格、促销和分配14.产品的分配渠道15.销售促销16.人员销售17产品广告18厂家或商家广告19.冲动购买20.连锁零售21.折扣店22.专卖店23.美容店24零售渠道25.产品系列 26.电话营销 27.薄利多销的战略EXERCISEComprehension of the texts1.d 2.c 3.b 4.a 5.a 6.c 7.b 8.d 9.a 10.b 11.c 12.d 13.c 14.d 15.bVmotional b.was promoted motion moter2.a.presence b.present c.presentation d.was presented3.a.diverse b.diversify c.diversely d.diversity4.a.authoritative b.authorized c.authorization d.authoritative5.a.consumer b.consumption c.consumptive d.consumeTranslation1. market share 2.retailing store 3.discount store 4.advertisement media 5.profit through volume 6.custmers complaint 7.maximising the profit 8.distribution channel 9.personal selling10.market coverage 11quality product 12.insitutional advertising 13.impulse purchasing 14.marketing skill15.pricing of profit orientation 16.physical characteristics of product 17.mass consumption 18.chain store 19.central buying 20.organizatioanal objectiveCHAPTER REVIEW（3）key terms 1.企业管理2.企业目标 3.企业等级4.计划、组织、领导和控制5.人力资源管理6.人力资源计划7.招聘，选择和社会化8.业绩评估9.内部提拔的政策10. 换岗、降级和解雇11.等级偏见、等级模式和成见效应12.公司文化13.内部习俗、礼仪、榜样和公司的价值观14.改革和实验15.创造性和独立性16.企业伦理17公正和诚实18短期融资19.长期融资20.现金流量21.计算机，硬件和软件22.输入/输出单元23.主存储器24控制单元25.算术-逻辑单元 26.计算机辅助设计 27.桌面出版 28。文字处理EXERCISEComprehension of the texts1.c 2.d 3.b 4.a 5.d 6.c 7.b 8.d 9.c 10.a 11.b 12.c 13.d 14.b 15aVocabulary1.a.regardless b.is regarded c.with regard 2.a.investment b.investor c.invest3.a.financial b.finance c.financing d.financial4.a.consideration b.consider c.considerable5.a.centre b.central c.centreTranslation1.modern business management,human resource management and financial management2.set a standard of performance appraisal 3.management patterns of 20th century 4.promotion from within policy5.recruitment of high level management and motion,transfer,demotion and separation7.corperation culture 8.shared values and believes of the company members 9.creativity and independence10.business ethics 11return rate on investment 12.confidencial data 13.short and long term financing14.cash flow 15.replacement of capital asset 16.hardwre and software17.the software package of database management18.desk-top publishing and word puter-based inventory control system20.plan made by top-management for enterpriseCHAPTER REVIEW（4）key terms 1.购买力2.面值 3.记账单位4.商业银行5.中央银行6.活期存款7.定期存款8.储蓄账户9.大额存单10. 政府债券11.硬贷款和软贷款12.市场利率13.债务国14.国际收支不平衡15.国际收支逆差（赤字）16.世界银行集团17证券交易18浮动汇率19.固定汇率20.面值21.自有资本22.期票23.到期日24保险费25.保险单 26.国民保险 27.寿险 28。财产险 29可保风险 30。可保利益 31、重置价值保险 32、直接税和间接税 33、销售税 34、进口税 35、免税投资36、预扣税 37、应纳税收入 38、双重税 39、免税期 40、母公司 41、现金资助 42、证券投资 43、美国反托拉斯法 44、资本基金 45、流动资金 46、培训补助 47利息回扣 48、投资鼓励 49、房地产 50、动产EXERCISEComprehension of the texts1.b 2.a 3.d 4.a 5.b 6.d 7.a 8.c 9.a 10.c 11.b 12.d 13.d 14.d 15aVocabulary1.a.convertable b.conversion ernor ernment c.would govern3.a.insure b.insurance c.insured d.insurer4.a.taxation b.tax c.tax;tax;taxTranslation1.current and time deposit2.central and commercial bank3.face or par value4. fixed and floating exchange rate5. world bank security 6.balance of payment deficit7.stock,debenture,bonds8.equity capital9.at a premium and at a discount10