超市培训之生鲜(蔬果课).ppt

超市培训-生鲜,Fruits&Vegetable蔬果课,Participation销售占比:35%oftheDivisionOperatingresult营运绩效:21.60%,超市培训-生鲜,Coldroommanagement冷库管理,Consumptioncharter保质期限,Quality&freshness质量/新鲜,Productquality产品质量,Goodpractice良好实践,Managementtools管理工具,Contents内容,Flexibility灵活性,超市培训-生鲜,Separatefruit&vegetable.蔬菜和水果分开Cleanlinessofcoldroom.保持冷库的清洁Temperaturebetween8to12degrees.温度在8摄氏度到12摄氏度,Coldroommanagement冷库管理,Objective目的：Storagetheproductsingoodcondition.在良好的环境下储存商品,Keypoints:要点,超市培训-生鲜,Basketshouldbe10cmfarfromthewall.塑料垫仓板和周转篮须离墙10厘米Receivingdateonthebasket.周转篮上标有收货日期Cleanlinessofcoldroom.保证冷库的清洁,Coldroommanagement冷库管理,Objective目的：Storagetheproductsingoodcondition.在良好的环境下储存商品,Keypoints:要点,Receivingdate收货日期,10cmfarfromthewall离墙10CM,超市培训-生鲜,Coldroommanagement冷库管理,Consumptioncharter保质期限,Quality&freshness质量/新鲜,Productquality产品质量,Goodpractice良好实践,Managementtools管理工具,Contents内容,Flexibility灵活性,超市培训-生鲜,Checktheexpirationdate.检查保质期,Consumptioncharter保质期限,Objective目的：Toguaranteethefreshness.保证新鲜,Keypoints:要点,超市培训-生鲜,Putthelabelpriceontherighthandtop.标签贴在右上方Checkprice,namematchedtotheproduct.检查价格与名称与产品一致,Packingdate包装日期,Itemname单品名,Unitprice/kg单价,Itemweight重量,Expirationdate保质期,Consumptioncharter保质期限,Objective目的：Packtheproductingoodcondition.包装良好,Keypoints:要点,超市培训-生鲜,Coldroommanagement冷库管理,Consumptioncharter保质期限,Quality&freshness质量/新鲜,Productquality产品质量,Goodpractice良好实践,Managementtools管理工具,Contents内容,Flexibility灵活性,超市培训-生鲜,Fruits水果,Vegetables蔬菜,Mushroom菌菇类,Condiment调味类,Root根类,Stem茎类,Gourd瓜类,Flowervegetable花类,Leafy叶类,Citrus柑,Tropicalwithoutseeds热带无子水果,Tropicalwithseeds热带有子水果,Importfruit进口水果,Watermelon西瓜,Orange橘,Pomelo柚子,Lemon柠檬,Pear梨,Apple苹果,Productquality产品质量,超市培训-生鲜,Fresh新鲜:Freshness&cleanness新鲜、干净Uniformityofgrowth&color色泽形体均匀Nodefectleaves(insectdamage,disease)&rotleaves无烂叶（虫斑、病斑）,Nodefectleaves无烂叶,NotFresh不新鲜:Wilting&dirty枯萎、脏Size&colorarenotsame规格颜色不一Havedefectleaves&rotleaves有烂叶,Rotleaves有烂叶,Vegetables蔬菜leafy叶类,Uniformityofsize规格均匀,Sizenotsame规格不一,超市培训-生鲜,Fresh新鲜:Freshness&cleanness新鲜、干净Uniformityofcolor(green)绿色均匀Firm坚实,UniformityofColor颜色均匀,NotFresh不新鲜:Decay&dirty烂、脏Discoloration变色Notfirm不坚实,Colornotsame色泽不一,Vegetables蔬菜FlowerVegetable花菜类,Firm坚实,Notfirm不坚实,超市培训-生鲜,Fresh新鲜:Shinycolor&cleanness色泽光亮、干净Uniformityofshape,color&size规格一致Nodefect(mechanicalinjury&growthcracks)&Norot无斑点（伤斑裂痕）、腐烂,Shiny&clean光滑、干净,NotFresh不新鲜:Wilting,sprouting&dirty枯萎、脏Injuredonsurface&rot表面不平、腐烂Shapecolor&sizearenotsame颜色规格不一,Wilting&rot枯萎、腐烂,Vegetables蔬菜Gourd瓜类,Nodefect无斑点,MechanicalInjury裂口,超市培训-生鲜,Uniformityofshapecolor&size规格颜色统一,Wilting枯萎,Vegetables蔬菜Stem茎类,Fresh新鲜:Shinycolor&cleanness色泽光亮、干净Uniformityofshape,color&size规格一致Nodefect(mechanicalinjury&growthcracks)&Norot无斑点及腐烂,NotFresh不新鲜:Wilting,sprouting&dirty枯萎、脏Injuredonsurface&rot表面不平、腐烂Shapecolor&sizearenotsame颜色规格不一,Nodefect无斑点,Injured受损,超市培训-生鲜,Fresh新鲜:Freshness&cleanness新鲜干净Uniformityofshape,color&size规格形状及颜色统一Nodefect(mechanicalinjury&growthcracks)&norot无坏损(碰撞或生长造成的裂痕)或斑点Nosprouting无发芽现象,Freshness&Cleanness新鲜、干净,NotFresh不新鲜:Wilting,sprouting&dirty枯萎、脏Injuredonsurface&rot表面受损、烂Shapecolor&sizearenotsame规格和颜色不一,Dirty脏,Vegetables蔬菜Root根类,Nodefectonthesurface表面无斑点,Injuredonthesurface表面受损,超市培训-生鲜,Nodefectonsurface无受损,NotFresh不新鲜:Wilting,sprouting&dirty枯萎、烂、脏Defectonsurface(mechanicalinjury,sunburn&insectdamage)表面受损(碰伤,晒斑或虫害)Rottenspot有烂斑Shape,color&sizearenotsame形状规格及大小不一,MechanicalInjury受损,Fresh新鲜:Shinycolor&cleanness色泽光亮、干净Uniformityofshape,color&size规格一致Nodefect(mechanicalinjury&growthcracks)&Norot无斑点及腐烂,Vegetables蔬菜Condiment调味类,Clean&Shiny干净光泽,Rottenspot腐烂,Wilting枯萎,超市培训-生鲜,Fresh新鲜:Mushroomheadisclose菇头合拢Noinsectinjury,disease无受损Norottenspot无斑点Naturalcolor自然色,Mushroomheadisclose菇头合拢,NotFresh不新鲜:Mushroomheadisopen菇头打开Haveinsectinjury,disease有受损Rottenspot烂、斑点Discoloration颜色不自然,Mushroomheadisopen菇头打开,Vegetables蔬菜Mushroom菌菇类,Norottenspot无腐烂斑点,Rottenspot腐烂斑点,超市培训-生鲜,Fresh新鲜:Firmness&cleanshinyskin光泽、坚实Norottenspot,insectdamage,rottencore&mechanicalinjury无受损、腐烂Uniformityinshape,color&size规格统一,CleanshinySkin光泽,NotFresh不新鲜:Softorwiltingskin软、皮皱Haverottenspot,insectdamage,rottencore&mechanicalinjury有受损、腐烂Shape,color&sizearenotsame规格不一,Wiltingskin皮皱,Fruits水果Apple苹果,Norottenspot&injury无斑,MechanicalInjury受损,超市培训-生鲜,Fresh新鲜:Firmness&cleanshinyskin结实，有光泽Norottenspot,insectdamage,rottencore&mechanicalinjury无受损、腐烂Uniformityinshape,color&size规格一致,Cleanshinyskin光泽,NotFresh不新鲜:Softorwiltingskin软、蔫Haverottenspot,insectdamage,rottencore&mechanicalinjury斑点、受损、腐烂Shape,color&sizearenotsame规格不一,Dirtyskin表面脏,Norottenspot&mechanicalInjury无受损,Rottenspot&rottencore腐烂斑点,Fruits水果Pear梨,超市培训-生鲜,Fresh新鲜:Freshness&juiciness新鲜，多汁Clean&shinyskin干净，有光泽Nodiseasedamage,rottenspot无腐烂和受损,Clean&shinySkin光泽,NotFresh不新鲜:Softorwiltingskin软、蔫Havedefect(diseasedamagerottenspot)onthesurface受损、腐烂,Disease&rottenspot霉斑,Fruits水果Citrus芦柑,Nodisease&rotten无腐烂斑点,超市培训-生鲜,CleanshinySkin光泽,Roughsurface表面粗糙,Fruits水果Lemon柠檬,Fresh新鲜:Freshness&juiciness新鲜，多汁Clean&shinyskin干净，有光泽Nodiseasedamage,rottenspot无腐烂和受损,NotFresh不新鲜:Softorwiltingskin软、蔫Havedefect(diseasedamagerottenspot)onthesurface受损、腐烂,Noinjuryonsurface无受损,InjuryontheSurface受损,超市培训-生鲜,Fresh新鲜:Freshness&juiciness新鲜，多汁Firmness坚实Nodiseasedamage,rotten无受损及腐烂,Smoothskin表皮光滑,NotFresh不新鲜:Softandnojuiceinside软、无水分Diseasedamageorrottenonthesurface表面受损腐烂,Fruits水果Pomelo柚子,Noinjuryonsurface表面无受损,MechanicalInjury受损,超市培训-生鲜,Firmness坚实饱满,Wiltingskin凹凸,Fruits水果Orange橘,Fresh新鲜:Freshness&juiciness新鲜，多汁Firmness坚实Nodiseasedamage,rotten无受损及腐烂,NotFresh不新鲜:Softandnojuiceinside软、无水分Diseasedamageorrottenonthesurface表面受损腐烂,Norotten无腐烂,Rotten腐烂,超市培训-生鲜,Fresh新鲜:Rightmaturity刚熟Firmness&juiciness坚实，多汁Nodiseasedamage,mechanicalinjury&rottenspotonthesurface无受损、表面无斑点,Rightmaturity刚熟,NotFresh不新鲜:Notmaturityortoomaturity太生/过熟Wiltinginside无水分Havediseasedamage,mechanicalinjury&rottenspotonthesurface受损、斑点,Disease,rottenspotsonthesurface腐烂,Fruits水果Watermelon西瓜,Nodisease,rottenonthesurface表面无受损,超市培训-生鲜,Fresh新鲜:Freshbranches&smoothskin枝干新鲜，外表光滑Firmness&juiciness坚实，多汁Noinsectdamage&rottenpieceinthewholebunch整束中无任何受损腐烂、虫斑,Smoothskin&Firmness光滑表面,NotFresh不新鲜:Wiltingbranchorskin枝干或表皮枯萎Notmaturityortoomaturity过熟/不熟Haveinsectdamage,rottenpieceinthewholebunch有腐烂坏损、虫蛀部分,Rottenpieces腐烂,Fruits水果Importfruit进口水果,NorottenPiece无腐烂,Decaybranch腐枝,超市培训-生鲜,Fresh新鲜:Freshness&Firmness新鲜结实Clean&smoothskin干净并且表皮光滑Noinsectdamage,rottenspot&mechanicalinjury无虫害,腐烂斑点及碰伤,Clean&smoothskin表皮光滑,NotFresh不新鲜:Softorwiltingskin软、表皮萎缩Toomuchblackspotsontheskin黑色斑点Havemechanicalinjury,rottenspot,insectdamageonthesurface表皮上有虫害,腐烂斑点及碰伤,Rotten腐烂,Fruits水果Tropicalwithseeds有子热带水果,Nodefectonthesurface无斑,Blackspotonthesurface黑斑,超市培训-生鲜,Fresh新鲜:Freshness&cleanness新鲜干净Naturalsmell自然气味Nobroken,mildewspot无受损、发霉Softskin皮软,Freshness&cleanness新鲜、干净,NotFresh不新鲜:Wiltingordirtyskin表皮萎缩肮脏Brokenormouldspotonsurface表皮受损或发霉Hardskin皮硬Soursmell有酸味,Dirtyskin表皮脏,Fruits水果Tropicalwithoutseeds无子热带水果,Nobroken,mildewspot无破损、发霉,Hardskin硬,超市培训-生鲜,Coldroommanagement冷库管理,Consumptioncharter保质期限,Quality&freshness质量/新鲜,Productquality产品质量,Goodpractice良好实践,Managementtools管理工具,Contents内容,Flexibility灵活性,超市培训-生鲜,Beforeopening,firstinfirstout(FIFO)forallassortment.在营业前，所有分类按先入先出法则陈列。,Objective目的：Maximumofmerchandiseinsalesareaexceptleafy,sensitivefruits.在销售区拥有最大的商品排面（除叶类菜和敏感性水果）,Quality&freshness质量/新鲜OpeningTime开始营业,Keypoints:要点,超市培训-生鲜,Anytimedamagedgoodsareremovedintothelossarea.随时把坏掉的取走报损Vaporizeleafyalldaylong.一天内持续为叶类菜喷水Donotvaporizefruits.水果不要喷水,Objective目的：Toguaranteequality&freshnessalldaylong.保证一整天的质量和新鲜,Keypoints:要点,Quality&freshness质量/新鲜AllDayLong一整天,超市培训-生鲜,Alleyarefreefromemptybasket,dirties,emptybags.走道上不能有空篮子/袋子Re-openingreadyat4pm.下午四点作好二次开店准备,Quality&freshness质量/新鲜AllDayLong一整天,Objective目的：Tofacilitatecustomerchoice.便于顾客选择,Keypoints:要点,Dorotationbeforefulltheshelves翻转商品,超市培训-生鲜,Objective目的：Toguaranteequalityofsensitiveitems.保证敏感产品质量,Sensitiveitemsarewelldisplayedonplasticbagsinordertobestoredincoldroomduringthenight.(Exp.Redgrapes,Kiwifruit)敏感商品用塑料膜包装好陈列，以便晚上放进冷库储存（例如：红缇、猕猴桃）,Quality&freshness质量/新鲜Closingtime结束营业,Keypoints:要点,超市培训-生鲜,Coldroommanagement冷库管理,Consumptioncharter保质期限,Quality&freshness质量/新鲜,Productquality产品质量,Goodpractice良好实践,Managementtools管理工具,Contents内容,Flexibility灵活性,超市培训-生鲜,Objective目的：Volumeimage.确保陈列的量感,Adaptthenumberofdisplaytothedailyvolume.根据一天的销售情况，调整陈列的量,Flexibility灵活性,Keypoints:要点,超市培训-生鲜,Duringtheday,numberofdisplaydecreases,butpresentationstaysbulky.在白天，展示的商品量逐渐减少，但要平铺着陈列，以免有空洞。,Objective目的：Topreservetheimageofvolume&freshnessalldaylong.确保商品全天的量和新鲜度,Flexibility灵活性,Keypoints:要点,超市培训-生鲜,Coldroommanagement冷库管理,Consumptioncharter保质期限,Quality&freshness质量/新鲜,Productquality产品质量,Goodpractice良好实践,Managementtools管理工具,Contents内容,Flexibility灵活性,超市培训-生鲜,Objective目的：Tobedifferentthanourcompetitors.区别与我们的竞争对手,Toproposebulkandpackeditematthesameplace.包装和散装放在一起,Goodpractice良好实践,Keypoints:要点,超市培训-生鲜,Toshowthequalityofinsideoftheproduct.显示产品内在品质,Goodpractice良好实践,Keypoints:要点,Objective目的：Tobedifferentthanourcompetitors.区别与我们的竞争对手,超市培训-生鲜,Tohavetherightassets.选择正确的资产Participationontheturnover=30%to45%营业额占比=30%到45%Margin毛利率:25%,Goodpractice良好实践,Keypoints:要点,Objective目的：Tobedifferentthanourcompetitors.区别与我们的竞争对手,超市培训-生鲜,Goodpractice良好实践customersservice(scalearea)客