深圳PE型耐克新店形象分享.ppt

,SHENZHEN.CHINAMAY.1,2011P-SERIESEVOLUTION,NIKEPE型器架店铺形象分享,SZHUAQIANGNORTHCBD,SZHUAQIANGMOIDEPT,HuaqiangnorthRoadisanimportantCBDinShenzhen,withmanyboutiquesandshoppingmallthere.Maincustomerscomingherearetourist,localpersonandofficeworkers.HuaqiangMoiDeptstoreisoneofthebestandprofitabledepartmentstoreinShenzhen.,PARTNER:LINGPAOFIXTURETYPE:P-EVOLEADCATEGORIES:BBCornerRUNNINGCornerSELLINGSPACE:252SQMTOTALSPACE:320SQMPROJECTEDYEARLYREV:26.4MRMB,LINPAOHUAQIANGMOIDEPTSTORESHENZHEN,CHINAMAY1,2011,BEFORE.,SALESREV.,LEADCATEGORIES:BBCORNER&RUNNINGCORNERCATEGORYSHARE:,SALESVOLUME(5/1-5/23):1,387,138RMB,FB,WSNSW,WSTraining,WSRunning,MSRunning,MSNSW,HUAQIANGMOIDEPT_ZONINGORIGINAL,BasketballFootballMsRunning,WsRunningWsTraining,WsNSWMsNSW,BB,FB,WSNSW,WSTraining,WSRunning,MSRunning,MSNSW,HUAQIANGMOIDEPT_ZONINGACTUAL,BasketballFootballMsRunning,WsRunningWsTrainingAT,WsNSWMsNSW,BB,BASKETBALL/SHOPFRONT,BASKETBALL/OVERVIEW,引导区以篮球训练产品为主。,BASKETBALL/RUNWAY,店铺动线引导区域,BASKETBALL/LBJ,以篮球LBJ的T恤文化为主,BASKETBALL/LBJ,由LBJT恤及鞋款组成的詹姆斯篮球主题故事,BASKETBALL/SHORTSDESTINATION,将季节篮球短裤重点陈列,BASKETBALL/OVERVIEW,完整的篮球主题区域,BASKETBALL/KOBE,科比主题区域,BASKETBALL/TEEDESTINATION&NIKEPRO&KOBELEADIN,BASKETBALL/FTWWALL,MENSRUNNING/OVERVIEW,跑步故事区域,MENSRUNNING/LEADIN,MENSRUNNING/FTWWALL,WOMENSAREA/OVERVIEW,WOMENSRUNNING/MANNEQUINGROUP&OVERVIEW,WOMENSTRAINING/OVERVIEW,WOMENS&MENSNSW/OVERVIEW,WOMENS&MENSNSW/LEANIN,FOOTBALL/OVERVIEW,Followup:AsBB&RUNNINGcorner,someproductmoduleassortmentneedtobestrengthened.EQPisimpor