小企业管理第1讲.ppt

SmallBusinessManagementProfessorHornaday,Lecture1,Entrepreneurship-InnovativeEconomicLeadershipSmallBusiness-Self-employedManagement,CompetitiveAdvantagesofSmallBusiness,TheyOfferSuperiorQualityPersonalAssetsnotatRiskFunctionalandSpecialStaffPriceMakers(BuyPersonalAssetsatRisk;OwnerIncomefromProfitsGeneralist;LittleStaffExpertisePriceTakers(Buy&Sell)CompetitiveMarkets-SupplyandDemand,TheMarketingNiche,SmallFirmsNeedaNicheCharacteristicsofViableNicheIdentifiableMarketSegmentSatisfytheSegmentataProfitDefendagainstALLCompetitors,ImportanceofU.S.SmallFirms,Contributeabout51%ofU.S.GDP13%ofAllWorkersSelf-Employed47%ofallSalesintheU.S.52%ofthePrivateWorkforceCreateabout76%ofNewJobsMajorSourceofInnovationFlexibilitytoMeetShortTermFluctuationsEconomicShockAbsorbers,SmallFirmEmploymentinU.S.,IndustryAllAgriculture,Forestry,FishingMiningConstructionManufacturingTransportationWholesaleTradeRetailsTradeFinance,Insurance,RealtorsService,%inSmallFirms50%77%45%76%26%45%79%74%59%45%,U.S.BusinessPopulation,000sofFirms,Source:SBA,1994,NumberofU.S.FirmsbySize,Source:IRS,1994,TheAverageU.S.Millionaire,A57-Year-OldMarriedManwith3ChildrenSelf-Employed:Farmer,ServiceFirmorConstructionMedianHouseholdIncomeof$131,000MeanHouseholdNetWorthof$3.7MillionOwnsaHomeValuedat$320,000FirstGenerationWealthyDrivesanOlderAutomobileAttendedPublicSchoolsSendsChildrentoPrivateSchools,ThreePhasesofOwnership,1.StartupBecomeaGoingConcern2.GetonDesiredGrowthTrackLimited,Rapid,Controlled3.GetOutSell,PasstoFamily,Liquidate,SmallBusinessManagementGILDERSDIVINGBOARDMODEL,GoingConcernLevel,Time,Revenue,SmallBusinessManagementOwnerStrengths,TechnicalCompetenceMarketingCompetenceFinancialCompetenceHumanRelationsCompetence,SmallBusinessManagementFailureFactors,ManagementIncompetenceLackofExperiencePoorFinancialControlLackofCapitalLaxCustomerCredit,OverinvestinginFixedAssetsFailuretoPlanInappropriateLocationLackofInventoryControlImproperAttitudes,SmallBusinessManagementAvoidingPitfalls,1.KnowBusinessinDepth2.PLAN!3.Und