外国教授建议的Business Plan Outline.doc

Business Plan Outline for TFSU/TCC Students May-June 2011 5/09/2011CEOI. Executive Summary (It will be written after the other sections of the business plan have been completed).II. History/Backgrounda. Business Descriptionb. Uniqueness of Business (Need for Business)c. Objectivesi. Visionii. Missiond. Funds Requiredi. Use of Fundse. Principals of BusinessMARKETINGIII. Marketa. Industry Analysisb. Market Trends and Growthc. Target Audiencei. Primaryii. Secondaryd. Primary Competitorse. Market Researchi. Industryii. Consumeriii. Tradef. Marketing Goalsi. Share of market goalsii. Other marketing goalsiii. Marketing plang. Product Developmenth. Promotion Mixi. Promotion Objectives and Goalsii. Strategy 1. Communication Objectives and Goals2. Trial and Repeat Strategy3. Promotion Toolsa. Advertisingb. Media Selectionc. Sales Promotioni. Consumerii. Traded. Personal Sellinge. Public Relationsf. Buzz Marketingg. Internet Marketing4. Other Marketing Considerationsi. Summary Strategy for Expansion into Foreign Markets: U.S.i. Productii. Pricingiii. Distributioniv. Promotionv. Personal Sellingvi. Financingvii. Problems & OpportunitiesHRIV. Management and Organizationa. Board of Directors and Advisory Teamb. Management teamc. Key employeesd. Recruitment and Traininge. Compensation and EvaluationV. Operations Managementa. Production or Service Detailed Planb. Layout and Facilities Managementc. Schedule and Evaluation TechniquesVI. Financing the Operationa. Income or Pro Forma (Five Years)b. Cash Flow Projectionc. Operating Capital Requirementsi. Detailed Description of Funds and Allocationii. Sources of Fundsd. Investor Opportunityi. Description ii. Exit Strategyiii. Summary of Benefits to InvestorsCEOVII. Problems and