科技英语四单元.doc

四单元 I love the lifestyle that comes from running an online business. I get to work from home each day, set my own hours, choose my own projects, and enjoy abundant income. Its hard for me to imagine how Id feed myself without the Internet. When I think about income generation, I immediately think of the web. 我爱的生活方式，从运行一个网上业务。我每天都在家工作，自己定时间，自己选择项目，享受丰厚的收入。我很难想象没有互联网我会如何养活自己。当我想到创收，我立刻想到了网络。 I was talking to a successful entrepreneur recently who pointed out that building an online business is an exercise in personal development. Hes absolutely right. Ive probably learned more valuable life lessons from my entrepreneurial pursuits than from any other areas of my life. Running a business tests you in so many ways-your self-discipline, your intelligence, your communication skills, your focus, etc. If youre lacking in any of these areas, your business results will reflect it.我最近和一位成功的企业家交谈过，他指出，建立一个在线业务是个人发展的过程。他是绝对正确的。比起我生活的其他领域，我可能从我的创业活动中学到了更多宝贵的人生教训。运行业务测试了你很多方面&你的自律、你的智力、你的沟通技巧、你的专注度等等。如果你在上述任何一个方面都缺乏，你的商业结果会反映出来。 In the age of the Internet, I think almost everyone should have an online business - if only for the growth experience. It doesnt cost much to start one, but it will teach you so much. Perhaps the greatest benefit is that youll learn you do have something of value to share with the world, something that can generate income for you for the rest of your life.在互联网的时代，我认为几乎每个人都应该有一个在线业务即使只是为了增长的经验。开始的时候花不了多少钱，但是会教你很多东西。也许最大的好处是，你会知道，你确实有一些有价值的东西可以与世界分享，可以为你的余生创造收入。 In a way Im jealous of the teenagers and 20-somethings who are growing up so Internet savvy. Any of them could start their own online businesses and get ahead financially at a young age. I would have loved to have been doing this in high school or college. Its terrific that some people are becoming millionaires at such a young age, but I think the real success stories come from those who find a way to generate just a few thousand dollars per month, enough to cover their expenses.在某种程度上，我嫉妒那些十几岁的年轻人和20多岁的年轻人，他们在成长过程中对互联网非常精通。他们中的任何一个人都可以建立自己的网上企业，在很小的时候就在财务上取得进步。我很想在高中或大学里一直这样做。有些人在这么小的年纪就成了百万富翁，这真是太棒了，但我认为真正的成功故事来自于那些找到每个月只挣几千美元的方法的人，足以支付他们的费用。 Running an online business is deceptively simple. Look at my web site, for example. The structure isnt very complicated. Its mostly just a lot of content and a lot of ads. But it consistently generates a nice five-figure monthly income. Anyone can do it, right?经营一家在线企业看起来简单得令人难以置信。例如，看看我的网站。结构不是很复杂。主要是大量的内容和大量的广告。但它总是能带来五位数的月收入。谁都能做对吧？ Unfortunately, not everyone can do this. People try and fail all the time. The success stories get a lot of attention, but there are orders of magnitude more failures.不幸的是，不是每个人都能做到这一点。人们总是在尝试失败。成功的故事得到了很多关注，但是失败的数量级更多。 The key factor in building a successful online business is traffic. If you cant build sufficient traffic, you wont be able to generate much, if any, income. And unfortunately most people are really bad at building traffic. They apply completely inept strategies that dont work, and they usually give up within a few month after starting.建立一个成功的在线业务的关键因素是流量。如果你不能建立足够的交通，你将不能产生多少，如果有的话，收入。不幸的是，大多数人都不擅长构建交通。他们采用了完全不能奏效的策略，而且通常在开始后的几个月内就放弃了。 Building traffic is not remotely easy for most people. This problem isnt unique to the web though. You see it in every field. Some authors sell millions of books, while the average book doesnt even sell 5,000 copies. Lots of people can write a book, but relatively few know how to sell a book. Lots of people can create a web site or blog these days, but few know how to attract large amounts of traffic.对于大多数人来说，建筑交通一点也不容易。这个问题并不是网络所独有的。你在各个领域都能看到。有些作家卖了数百万册书，而一般的书甚至不到5000册。很多人可以写一本书，但很少有人知道如何推销一本书。如今，许多人可以创建一个网站或博客，但很少有人知道如何吸引大量的流量。 If you can successfully build lots of traffic, its fairly easy to generate income from it. You also have time to figure it out. If you can grow your traffic, you can maintain your traffic, and that gives you time to figure out how to monetize the traffic.如果您能够成功地构建大量的通信量，就很容易从中获得收入。你也有时间去弄明白。如果您可以增加您的流量，您可以维护您的流量，这让您有时间考虑如何货币化的交通。 Why did most people fail? I think one reason is that the whole process of running an online business is just too complicated for most people. There are lots of ways to screw it up. It pained me to visit some of those sites and notice a dozen glaring mistakes within the first few seconds. blogs that didnt enable permalinks, headlines with no keywords in them, bad choice of topic, page titles that still used the WordPress default format, hideously suboptimal ad layouts, hidden or missing contact info, etc. Any one of those mistakes could cripple a sites results. More than one is a practically a death sentence. Such mistakes cause problems both for human visitors and search engines.为什么大多数人失败了？我想其中一个原因是，对于大多数人来说，经营在线业务的整个过程实在是太复杂了。有很多方法可以把事情搞砸。访问其中的一些网站让我感到痛苦，我注意到在开始的几秒钟里，有十几个明显的错误。不支持所有链接的博客、没有关键字的标题、错误的主题选择、仍然使用WordPress默认格式的页面标题、糟糕的次优广告布局、隐藏或丢失的联系人信息等。这些错误中的任何一个都会严重影响网站的结果。不止一个实际上是一个死刑判决。这些错误给人类访问者和搜索引擎都带来了问题。 But at the same time, there were teenagers humming along just fine, generating four figures in monthly income after working on their sites for 6-12 months. They didnt necessarily get everything right, but they were Internet savvy enough to fix the big problems early.但同时，也有一些青少年在工作6-12个月后，在自己的网站上工作了4个月的收入。他们不一定把一切都做对，但他们有足够的互联网头脑，能够尽早解决大问题。 What bothered me most about this was that people were too often failing because of the technology. Many of them had great ideas and very good content. It was a shame to read some of their articles and think to myself, This is great stuff.too bad no one will ever see it.最让我不安的是人们经常因为科技的发展而失败。他们中许多人有伟大的思想和非常好的内容。读了他们的一些文章并对自己说，这是一个很好的东西糟糕没有人会看到它。 The cruel and unfair part of online business is that if you arent very Internet savvy, youll make mistakes on the technical side that youre totally oblivious to. You may get the content side right, but the technology will bite you and cripple your results.在线业务的一个残酷和不公平的部分是，如果你不是很精通互联网，你会在技术方面犯一些错误，而你却完全忽略了这些。你可能会得到内容方面的权利，但技术会咬你，损害你的结果。 Recently I came across a vastly superior solution to this problem - a way for people to build a successful online business that doesnt require them to become technology gurus. What I recommend is a service called Site Build It! - its an all-in-one solution for creating and building an online business. You pay an annual fee for the service, and they provide you with all the tools you need to build an income-generating web site. They host the site for you, they help you register your domain name, and they provide integrated tools like point-and-click page generators, built-in blogging, form builders, RSS feeds, and lots more, Many of these details will be handled for you, so you dont have to worry about them.最近，我遇到了一个非常好的解决这个问题的方法让人们建立一个成功的在线业务，而不需要他们成为技术专家。我推荐的是一个叫做站点构建的服务！这是创建和建立在线业务的一个万能的解决方案。你为这项服务支付年费，他们为你提供了建立一个创收网站所需的所有工具。它们为您托管站点，帮助您注册域名，它们还提供集成工具，如点击页面生成器、内置博客、表单构建器、RSS源等等。其中的许多细节将为您处理，所以您不必担心它们。 You still create your own content, and you use their tools (or your own familiar tools) to create a site based on your unique ideas. You focus on the content side. They help you with the technical implementation side.您仍然创建自己的内容，并且使用他们的工具（或您自己熟悉的工具）创建一个基于您的独特想法的站点。您关注的是内容方面。它们在技术实现方面为您提供帮助。 I dont recommend this solution for everyone. If youve already built a successful web site that generates th