2011年OYEA欧野品牌眼镜社会化媒体全年网络推广策划方案1.ppt

,oyea眼镜网络全年推广策划方案,目录,网络推广概述,oyea眼镜网络推广目的,oyea眼镜网络推广整体策略,oyea眼镜网络推广kpi2.年轻人追捧时尚;3.年轻人乐于无约束的运动，而且总是充满斗志于活力.。,3、oyea的核心价值是什么？,首先，我们来看看目标消费者的性格喜好,再来，看看消费者在潜意识里对oyea（欧野）可能有些什么印象？,他们脑海中呈现的“oyea（欧野）世界”是这样的-,在阿尔卑斯山的山脚下，山野延绵，树木繁茂，色彩绚丽，景色优美，一群青年男女穿着百态千姿、前卫个性的服饰，戴着时尚酷炫的眼镜，驾着越野车愉快地行驶，风趣横生，笑声连连。千型百态、前卫个性，活力十足,在这个印象的基础上，可以窥探出他们对oyea品牌的联想时尚、个性、可搭配性强,激情-勇敢-运动时尚-个性-酷炫,分析后提炼,时尚-个性-运动-百搭,时尚个性运动百搭,oyea的新的品牌核心理念：,挑战超越勇敢冒险张扬自我,再提炼,结针对oyea新的品牌核心理念，在对外的品牌推广中，我们该怎么做呢？,“百搭时尚”：拥有千种方式去塑造时尚，通过百种姿态演绎时尚，直接明了地阐述了oyea的可搭配性和时尚便捷性，并突出了oyea新的品牌风格定位以时尚为核心；“个性运动”：运动属于勇者，张扬、体现自我，突显了时尚前卫的同时，也表现了oyea的运动本性。“百搭时尚，个性运动”，准确地反映了oyea品牌核心理念的精髓，在原有的基础得到进一步的提升，更反映oyea冲击中国时尚运动配饰第一品牌的决心。,4、oyea品牌广告语,释义：,百搭时尚个性运动,主画面1,主画面2,应用表现1候车亭,应用表现1路边广告1,应用表现1路边广告2,应用表现1画册,应用表现2候车亭,应用表现2路边广告1,应用表现2路边广告2,应用表现2画册,时尚运动产业对oyea品牌的具体要求,时尚运动产业,时尚运动营销和推广,提高时尚运动表现的产品卖点,符合消费者心理诉求的市场定位和品牌形象,合理、完善的产品线,商品力,商品力,形象力,执行力,总结,本方案是从目前我们所了解的oyea品牌有限的资料中所形成的思考.方案所谈的，更多需要考虑的是要从经营角度来实施品牌的结合传播，也就是与营销相结合的整合传播。要考虑的是:1.品牌的个性化定位，符合产业与消费群体的个性;2.针对幅员广大的中国，不可能同步，要作出重点、次重点的逐步推进的策略划分与时间进程规划.时间不能成就品牌，真正成就品牌的是企业态度与行动的完美契合.,thanks,00?!1aqaq2亼?#b绷r佯$3br?%&()*456789:cdefghijstuvwxyzcdefghijstuvwxyz儎厗噲墛挀敃枟槞殺￥渤吹斗腹郝媚牌侨墒矣哉肿刭卺忏溴骁栝犟蝮趱鲼?w!1aqaq2?b憽绷#3r?br?$4?&()*56789:cdefghijstuvwxyzcdefghijstuvwxyz們剠唶垑姃摂晼棙櫄炒刀犯购旅呐魄壬00?!1aqaq2亼?#b绷r佯$3br?%&()*456789:cdefghijstuvwxyzcdefghijstuvwxyz儎厗噲墛挀敃枟槞殺￥渤吹斗腹郝媚牌侨墒矣哉肿刭卺忏溴骁栝犟蝮趱鲼?w!1aqaq2?b憽绷#3r?br?$4?&()*56789:cdefghijstuvwxyzcdefghijstuvwxyz們剠唶垑姃摂晼棙櫄炒刀犯购旅呐魄壬00?!1aqaq2亼?#b绷r佯$3br?%&()*456789:cdefghijstuvwxyzcdefghijstuvwxyz儎厗噲墛挀敃枟槞殺￥渤吹斗腹郝媚牌侨墒矣哉肿刭卺忏溴骁栝犟蝮趱鲼?w!1aqaq2?b憽绷#3r?br?$4?&()*56789:cdefghijstuvwxyzcdefghijstuvwxyz們剠唶垑姃摂晼棙櫄炒刀犯购旅呐魄壬4?&()*56789:cdefghijstuvwxyzcdefghijstuvwxyz們剠唶垑姃摂晼棙櫄炒刀犯购旅呐魄壬00?!1aqaq2亼?#b绷r佯$3br?%&()*456789:cdefghijstuvwxyzcdefghijstuvwxyz儎厗噲墛挀敃枟槞殺￥渤吹斗腹郝媚牌侨墒矣哉肿刭卺忏溴骁栝犟蝮趱鲼?w!1aqaq2?b憽绷#3r?br?$4?&()*56789:cdefghijstuvwxyzcdefghijstuvwxyz們剠唶垑姃摂晼棙櫄炒刀犯购旅呐魄壬00?!1aqaq2亼?#b绷r佯$3br?%&()*456789:cdefghijstuvwxyzcdefghijstuvwxyz儎厗噲墛挀敃枟槞殺￥渤吹斗腹郝媚牌侨墒矣哉肿刭卺忏溴骁栝犟蝮趱鲼?w!1aqaq2?b憽绷#3r?br?$4?&()*56789:cdefghijstuvwxyzcdefghijstuvwxyz們剠唶垑姃摂晼棙櫄炒刀犯购旅呐魄壬00?!1aqaq2亼?#b绷r佯$3br?%&()*456789:cdefghijstuvwxyzcdefghijstuvwxyz儎厗噲墛挀敃枟槞殺￥渤吹斗腹郝媚牌侨墒矣哉肿刭卺忏溴骁栝犟蝮趱鲼?w!1aqaq2?b憽绷#3r?br?$4?&()*56789:cdefghijstuvwxyzcdefghijstuvwxyz00?!1aqaq2亼?#b绷r佯$3br?%&()*456789:cdefghijstuvwxyzcdefghijstuvwxyz儎厗噲墛挀敃枟槞殺￥渤吹斗腹郝媚牌侨墒矣哉肿刭卺忏溴骁栝犟蝮趱鲼?w!1aqaq2?b憽绷#3r?br?$4?&()*56789:cdefghijstuvwxyzcdefghijstuvwxyz們剠唶垑姃摂晼棙櫄炒刀犯购旅呐魄壬00?!1aqaq2亼?#b绷r佯$3br?%&()*456789:cdefghijstuvwxyzcdefghijstuvwxyz儎厗噲墛挀敃枟槞殺￥渤吹斗腹郝媚牌侨墒矣哉肿刭卺忏溴骁栝犟蝮趱鲼?w!1aqaq2?b憽绷#3r?br?$4?&()*56789:cdefghijstuvwxyzcdefghijstuvwxyz們剠唶垑姃摂晼棙櫄炒刀犯购旅呐魄壬00?!1aqaq2亼?#b绷r佯$3br?%&()*456789:cdefghijstuvwx4?&()*56789:cdefghijstuvwxyzcdefghijstuvwxyz們剠唶垑姃摂晼棙櫄炒刀犯购旅呐魄壬00?!1aqaq2亼?#b绷r佯$3br?%&()*456789:cdefghijstuvwxyzcdefghijstuvwxyz儎厗噲墛挀敃枟槞殺￥渤吹斗腹郝媚牌侨墒矣哉肿刭卺忏溴骁栝犟蝮趱鲼?w!1aqaq2?b憽绷#3r?br?$4?&()*56789:cdefghijstuvwxyzcdefghijstuvwxyz們剠唶垑姃摂晼棙櫄炒刀犯购旅呐魄壬00?!1aqaq2亼?#b绷r佯$3br?%&()*456789:cdefghijstuvwxyzcdefghijstuvwxyz儎厗噲墛挀敃枟槞殺￥渤吹斗腹郝媚牌侨墒矣哉肿刭卺忏溴骁栝犟蝮趱鲼?w!1aqaq2?b憽绷#3r?br?$4?&()*56789:cdefghijstuvwxyzcdefghijstuvwxyz們剠唶垑姃摂晼棙櫄炒刀犯购旅呐魄壬00?!1aqaq2亼?#b绷r佯$3br?%&()*456789:cdefghijstuvwxyzcdefghijstuvwxyz儎厗噲墛挀敃枟槞殺￥渤吹斗腹郝媚牌侨墒矣哉肿刭卺忏溴骁栝犟蝮趱鲼?w!1aqaq2?b憽绷#3r?br?$4?&()*56789:cdefghijstuvwxyzcdefghijstuvwxyzyzcdefghijstuvwxyz儎厗噲墛挀敃枟槞殺￥渤吹斗腹郝媚牌侨墒矣哉肿刭卺忏溴骁栝犟蝮趱鲼?w!1aqaq2?b憽绷#3r?br?$4?&()*56789:cdefghijstuvwxyzcdefghijstuvwxyz們剠唶垑姃摂晼棙櫄炒刀犯购旅呐魄壬00?4?&()*56789:cdefghijstuvwxyzcdefghijstuvwxyz們剠唶垑姃摂晼棙櫄炒刀犯购旅呐魄壬00?!1aqaq2亼?#b绷r佯$3br?%&()*456789:cdefghijstuvwxyzcdefghijstuvwxyz儎厗噲墛挀敃枟槞殺￥渤吹斗腹郝媚牌侨墒矣哉肿刭卺忏溴骁栝犟蝮趱鲼?w!1aqaq2?b憽绷#3r?br?$4?&()*56789:cdefghijstuvwxyzcdefghijstuvwxyz們剠唶垑姃摂晼棙櫄炒刀犯购旅呐魄壬00?!1aqaq2亼?#b绷r佯$3br?%&()*456789:cdefghijstuvwxyzcdefghijstuvwxyz儎厗噲墛挀敃枟槞殺￥渤吹斗腹郝媚牌侨墒矣哉肿刭卺忏溴骁栝犟蝮趱鲼?w!1aqaq2?b憽绷#3r?br?$4?&()*56789:cdefghijstuvwxyzcdefghijstuvwxyz們剠唶垑姃摂晼棙櫄炒刀犯购旅呐魄壬00?!1aqaq2亼?#b绷r佯$3br?%&()*456789:cdefghijstuvwxyzcdefghijstuvwxyz儎厗噲墛挀敃枟槞殺￥渤吹斗腹郝媚牌侨墒矣哉肿刭卺忏溴骁栝犟蝮趱鲼?w!1aqaq2?b憽绷#3r?br?$4?&()*56789:cdefghijstuvwxyzcdefghijstuvwxyz?!1aqaq2亼?#b绷r佯$3br?%&()*456789:cdefghijstuvwxyzcdefghijstuvwxyz儎厗噲墛挀敃枟槞殺￥渤吹斗腹郝媚牌侨墒矣哉肿刭卺忏溴骁栝犟蝮趱鲼?w!1aqaq2?b憽绷#3r?br?$4?&()*56789:cdefghijstuvwxyzcdefghijstuvwxyz們剠唶垑姃摂晼棙櫄炒刀犯购旅呐魄壬00?!1aqaq2亼?#b绷r佯$3br?%&()*456789:cdefghijstuvwxyzcdefghijstuvwxyz儎厗噲墛挀敃枟槞殺￥渤吹斗腹郝媚牌侨墒矣哉肿刭卺忏溴骁栝犟蝮趱鲼?w!1aqaq2?b憽绷#3r?br?$4?&()*56789:cdefghijstuvwxyzcdefghijstuvwxyz們剠唶垑姃摂晼棙櫄炒刀犯购旅呐魄壬00?!1aqaq2亼?#b绷r佯$3br?%&()*456789:cdefghijstuvwxyzcdefghijstuvwxyz儎厗噲墛挀敃枟槞殺￥渤吹斗腹郝媚牌侨墒矣哉肿刭卺忏溴骁栝犟蝮趱鲼?w!1aqaq2?b憽绷#3r?br?$4?&()*56789:cdefghijstuvwxyzcdefghijstuvwxyz們剠唶垑姃摂晼棙櫄炒刀犯购旅呐魄壬00?!1aqaq2亼?#b绷r佯$3br?%&()*456789:cdefghijstuvwxyzcdefghijstuvw4?&()*56789:cdefghijstuvwxyzcdefghijstuvwxyz們剠唶垑姃摂晼棙櫄炒刀犯购旅呐魄壬00?!1aqaq2亼?#b绷r佯$3br?%&()*456789:cdefghijstuvwxyzcdefghijstuvwxyz儎厗噲墛挀敃枟槞殺￥渤吹斗腹郝媚牌侨墒矣哉肿刭卺忏溴骁栝犟蝮趱鲼?w!1aqaq2?b憽绷#3r?br?$4?&()*56789:cdefghijstuvwxyzcdefghijstuvwxyz們剠唶垑姃摂晼棙櫄炒刀犯购旅呐魄壬00?!1aqaq2亼?#b绷r佯$3br?%&()*456789:cdefghijstuvwxyzcdefghijstuvwxyz儎厗噲墛挀敃枟槞殺￥渤吹斗腹郝媚牌侨墒矣哉肿刭卺忏溴骁栝犟蝮趱鲼?w!1aqaq2?b憽绷#3r?br?$4?&()*56789:cdefghijstuvwxyzcdefghijstuvwxyz們剠唶垑姃摂晼棙櫄炒刀犯购旅呐魄壬00?!1aqaq2亼?#b绷r佯$3br?%&()*456789:cdefghijstuvwxyzcdefghijstuvwxyz儎厗噲墛挀敃枟槞殺￥渤吹斗腹郝媚牌侨墒矣哉肿刭卺忏溴骁栝犟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