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THE MOBILE WEB INTELLIGENCE REPORT Q1 2017 LEADING NEWS WEBSITES WEB PERFORMANCE, MOST USED SCREEN SIZES, SCREEN RESOLUTIONS, PHONE MAKERS, NFC PHONES DeviceAtlas Mobile Web Intelligence Report Q1 2017 INTRODUCTION DeviceAtlas tracks web traffic from hundreds of thousands of partner websites using our device detection platform for web optimization, segmentation, and analytics. This allows us to analyze the current state of the mobile web by sharing some exciting statistics about the most popular smartphones used today. In the Q1 2017 edition of the Mobile Web Intelligence Report we focused on analyzing how selected high- profile news websites owned by the worlds largest daily newspapers fare in terms of web performance on mobile. For this research, we used testing conditions which included opening these websites on a Nexus 5X using a 1.5 Mb/s network which equates to a “good 3G” connectivity. After testing newspapers websites on a few consecutive days we found out that: Average loading time on mobile was 10.5 seconds Average page weight on mobile was 1.35MB Five slowest websites loaded in 22-19 seconds in our test conditions Five heaviest websites were 5.3-2.7MB in our test conditions 30% of news websites used some form of mobile URL redirection MOBILE DEVICE USAGE HIGHLIGHTS: In this edition we also present our selection of the most interesting mobile device usage statistics to help you better understand the latest trends in the mobile world. This quarter, we focused on screen sizes, screen resolutions, phone makers, mobile OSes, and phones with the NFC standard. Some highlights include: 5-5.1-inch is now the most popular diagonal screen size category Samsung lost a lot of web traffic share between Q4 2016 and Q1 2017 NFC phones generate over 70% of web traffic in developed countries but for emerging markets it can get as low as 30% Notes on methodology All statistics in this report are based on device usage data pulled from DeviceAtlas, a device detection solution. DeviceAtlas works by parsing User-Agent strings which are looked up in the device description repository that includes over 34,000 unique entries. The report offers just a glimpse into whats possible with DeviceAtlas. See the mobile analytics demo to get a better idea. DeviceAtlas Mobile Web Intelligence Report Q1 2017 LEADING NEWS WEBSITES PERFORMANCE ON MOBILE In the Q1 2017 report we conducted research on the current state of mobile web performance of some of the largest daily newspaper websites in 18 countries across the globe. We learned their average page weight and loading times on smartphones, as well as whether or not mobile users are redirected to a specific URL. These metrics and the website architecture are particularly important for news content which is often consumed on-the-go, where WiFi or LTE are unavailable. For measuring loading times we used emulation to learn how leading news outlets perform on a mid-range Nexus 5X with data connectivity limited to “good 3G” (1.5 Mb/s). We also measured average page weight for high-end and mid-range phones. All tests were repeated on different days and an average number was calculated to give an estimated web performance on mobile. Note: Loading time and page weight arent fixed, unchanging values. They differ widely according to location, ads served, images and videos served, user behaviour, CDN, etc. The Sydney Morning HeraldAUHindustan DainikINDagens NyheterSE Herald SunAUla RepubblicaITHrriyetTR Neue Kronen ZeitungATCorriere della SeraITFinancial TimesUK Al-AhramEGLa Gazzetta dello SportITThe SunUK Helsingin SanomatFILa StampaITThe IndependentUK LibrationFRMainichi ShimbunJPThe GuardianUK Le FigaroFRAsahi ShimbunJPThe TimesUK La TribuneFRYomiuri ShimbunJPThe Daily TelegraphUK Le MondeFRAftenpostenNOLos Angeles TimesUS Le ParisienFRRossiyskaya GazetaRUWashington PostUS Sddeutsche ZeitungDEIzvestijaRUThe Boston GlobeUS Die WeltDEKomsomolskaya PravdaRUUSA TodayUS Frankfurter Allgemeine ZeitungDEThe Chosun IlboKRThe Wall Street JournalUS Rheinische PostDEEl PasESThe New York TimesUS De TelegraafNLMarcaES Dainik JagranINABCES The Economic TimesINLa VanguardiaES The Times of IndiaINEl MundoES Websites tested in the research DeviceAtlas Mobile Web Intelligence Report Q1 2017 AVERAGE LOADING TIME AND PAGE WEIGHT While you may think that news outlets should offer stellar web performance on mobile, the reality is uninspiring. It can take over 22 seconds for your phone on 3G to load some of the most sluggish websites owned by daily print newspapers. At the same time, users expect websites to load on mobile in 3 seconds after that time, the majority of would-be visitors leave (source). The study shows that many news websites significantly exceed this threshold, which leads to higher bounce rates and fewer pages per session. That being said, there are news websites which perform very well on mobile, loading in as little as 2 seconds and weighing around 350KB. Mobile URL redirection is still popular with 30% of all newspaper websites tested using URLs that send users to a separate mobile-optimized experience, such as m-dot, or mobile-dot. Note: Loading times were measured as “time to interactive”the time it takes for the website to become responsive, so that the user can, for example, start scrolling or access an active link. 10.5 seconds average loading time on mobile 1.35MB average page weight on mobile 22.4 seconds slowest website: 2.1 seconds fastest website: welt.de Leading daily news websites performance on mobileresearch highlights 30% using mobile URL redirection $0.39 estimated cost of accessing on mobile in the USA 5.3MB heaviest website: krone.at 0.34MB lightest website: repubblica.it Test your website with mobiReady For some of these tests, we used mobiReady, a free tool which benchmarks any website against the Alexa 1,000 and also visualizes how it loads on low-end, mid-range and high-end mobile devices. Try now DeviceAtlas Mobile Web Intelligence Report Q1 2017 CountryNewspaperURLLoad time GermanyDie Weltwelt.de2.15 seconds RussiaRossiyskaya Gazetarg.ru2.21 seconds UKFinancial T2.94 seconds AustraliaThe Sydney Morning H.au2.97 seconds IndiaThe Economic T4.48 seconds Average loading timetop performers Average loading timeworst performers CountryNewspaperURLLoad time ItalyLa V22.38 seconds EgyptAl-A.eg21.72 seconds USAThe Wall Street J19.43 seconds UKThe Daily Telegraphtelegraph.co.uk19.42 seconds FranceLe Parisienleparisien.fr19.40 seconds Average page weighttop performers CountryNewspaperURLPage weight Italyla Repubblicarepubblica.it0.35MB IndiaDainik J0.36MB USALos Angeles T0.38MB UKFinancial T0.43MB South KoreaThe Chosun I0.45MB Average page weightworst performers CountryNewspaperURLPage weight AustriaNeue Kronen Zeitungkrone.at5.34MB FranceLa Tribunelatribune.fr3.87MB RussiaIzvestijaizvestia.ru3.65MB JapanAsahi S FranceLe Parisienleparisien.fr2.71MB DeviceAtlas Mobile Web Intelligence Report Q1 2017 INDIAN WEBSITES ARE THE FASTEST ON MOBILE Focusing on the results for particular countries, we noticed that all four Indian websites we tested used URL redirection and at the same time they were the fastest of all, with average load time on mobile at only 7.7 seconds. Users in Italy and Spain are faced with the longest load times on average at 12.2 and 12.8 seconds respectively. Of course, these figures are just an estimation due to the fact that we only tested a number of handpicked newspapers with large circulation in selected countries. Average loading times on mobile over a 3G network Region / countryWebsites testedAverage loading time India47.7 seconds Germany48.6 seconds UK68.9 seconds USA610.4 seconds Europe3210.9 seconds France511.4 seconds Italy412.2 seconds Spain512.8 seconds HOW MUCH DOES IT COST TO ACCESS NEWS WEBSITES ON MOBILE? We also measured how expensive it is for mobile users to access some of the heaviest and slowest websites in our research. For this we used , a free tool which is based on mobile data costs in various countries shared by the International Telecommunication Union (ITU). The ITUs estimated cost of mobile data relates to the least expensive post-paid mobile data plan with at least 500MB allowance offered by the largest mobile operators in various corners of the globe. According to our research, a single visit to a bandwidth-heavy website, such as the Austrian-based Krone.at, may result in an estimated cost of up to $0.49 in Brazil, $0.50 in Japan, and $0.72 in Canada. DeviceAtlas Mobile Web Intelligence Report Q1 2017 $0.00 $0.05 $0.10 $0.15 $0.20 $0.25 $0.30 $0.35 $0.40 izvestia.ru lastampa.it krone.at latribune.fr .eg telegraph.co.uk thetimes.co.uk leparisien.fr lefigaro.fr kp.ru dn.se hs.fi sp.yomiuri.co.jp .tr aftenposten.no $0.39 $0.13 $0.12 $0.11 Estimated cost of accessing selected news websites on mobile in the USA (tested May 2017) CountryKrone.atlaTribune.frIzvestia.ru Canada$0.72$0.69$0.68 Japan$0.50$0.48$0.47 Brazil$0.49$0.47$0.47 Germany$0.47$0.45$0.44 Botswana$0.44$0.42$0.41 Mauritania$0.39$0.37$0.37 Switzerland$0.38$0.36$0.36 USA$0.37$0.36$0.35 Macao, China$0.26$0.25$0.25 Italy$0.24$0.23$0.23 Vanuatu$0.24$0.23$0.22 Netherlands$0.23$0.22$0.22 Ireland$0.23$0.22$0.22 Angola$0.21$0.21$0.20 New Zealand$0.19$0.19$0.18 Estimated cost of accessing the heaviest news websites on mobile (tested in May 2017) DeviceAtlas Mobile Web Intelligence Report Q1 2017 5-5.1-INCH IS NOW THE MOST USED DIAGONAL SCREEN SIZE Looking at the web traffic data for Q1 2017, we noticed that the usage figures for 5-5.1-inch looked even more solid than in Q4 2016 making it arguably the worlds most widely used screen size. This isnt surprising given the massive popularity of Samsung Galaxy S6 and S7 which are both 5.1-inch devices, as well as a number of widely-used mid-range Android phones also in the 5-5.1-inch category. The following charts focus on the share of web traffic for selected screen sizes during Q1 2017. The trend is clear: phones with screens over 5 inches have a massive share across all markets we selected for this comparison. While the share of 4 and 4.7-inch phones remains large, it is not a significant as it was in previous studies. The 5-5.1-inch category was most popular in 12 countries out of 20 we selected for this analysis, including both developed and emerging markets. 4.7-inch screens were dominant in 6 countries including many large markets such as the USA and the UK. We expect these statistics to change sharply in the coming quarters when the well-reviewed 5.8-inch Samsung Galaxy S8 gets a larger user base (its predecessor was only 5.1-inch). We expect that the S8 and also the 5.7-inch LG G6 may soon start a new trend of installing a large diagonal screen size in a relatively small casing. 0% 5% 10% 15% 20% 25% 30% 35% ItalyIndiaGermanyFranceEgyptColombiaCanadaBrazilAustraliaArgentina 4.5-inch4-inch4.7-inch Web traffic generated by 4-inch, 4.5-inch and 4.7-inch phones (pt. 1) DeviceAtlas Mobile Web Intelligence Report Q1 2017 Web traffic generated by 4-inch, 4.5-inch and 4.7-inch phones (pt. 2) 0% 10% 20% 30% 40% 50% USAUKSwedenSpainSouth AfricaRussiaPolandNigeriaMalaysiaJapan 4.5-inch4-inch4.7-inch 0% 5% 10% 15% 20% 25% 30% 35% ItalyIndiaGermanyFranceEgyptColombiaCanadaBrazilAustraliaArgentina 5.5-inch5-5.1-inch5.7-inch Web traffic generated by 5-5.1-inch, 5.5-inch and 5.7-inch phones (pt. 1) 0% 5% 10% 15% 20% 25% 30% 35% 40% USAUKSwedenSpainSouth AfricaRussiaPolandNigeriaMalaysiaJapan 5.5-inch5-5.1-inch5.7-inch Web traffic generated by 5-5.1-inch, 5.5-inch and 5.7-inch phones (pt. 2) DeviceAtlas Mobile Web Intelligence Report Q1 2017 MOST USED SCREEN RESOLUTIONS IN Q1 2017 The world of smartphone screen resolutions hasnt changed dramatically in terms of web traffic during Q1 2017 but there were several interesting new arrivals in that period using slightly unusual screen resolutions. These include the Samsung Galaxy S8 and S8+ (1440 x 2960), LG G6 (1440 x 2880), Sony Xperia XZ Premium (3840 x 2160), and BlackBerry Keyone (1080 x 1620). There were also some standard releases in the form of Huawei P10, Xiaomi Mi 6 and Xperia XZ which are all Full HD (1080 x 1920) devices. Looking at the statistics pulled from DeviceAtlas, we can highlight 720 x1280 which is dominant in 9 countries. 750 x1334 (iPhone 6, 6S and 7) wins in 6 countries, while 1080 x1920 is the most popular in 4 local markets. The iPhones resolution experienced the biggest gains comparing Q1 2017 and Q4 2016. 0% 5% 10% 15% 20% 25% 30% 35% 40% ItalyIndiaGermanyFranceEgyptColombiaCanadaBrazilAustraliaArgentina 750 x1334720 x12801080 x19201080 x1920 Most used smartphone screen resolutions in Q1 2017 (pt. 1) 750 x1334720 x12801080 x19201080 x1920 0% 5% 10% 15% 20% 25% 30% 35% 40% USAUKSwedenSpainSouth AfricaRussiaPolandNigeriaMalaysiaJapan Most used smartphone screen resolutions in Q1 2017 (pt. 2) DeviceAtlas Mobile Web Intelligence Report Q1 2017 Country720 x1280750 x13341080 x19201440 x2560 Argentina2.241.001.590.49 Australia0.241.450.720.34 Brazil-9.583.897.430.98 Canada-0.292.16-0.672.00 Colombia2.64-0.620.930.21 Egypt-01.62 France1.75-0.327.69-0.74 Germany0.510.31-0.091.85 India0.590.02-0.14-0.29 Italy-1.202.861.581.46 Japan0.112.781.93-0.11 Malaysia-0.951.342.15-0.75 Nigeria0.160.93-0.15-0.77 Poland2.280.160.350.94 Russia1.321.081.970.19 South Africa0.641.340.780.27 Spain0.631.681.750.90 Sweden-1.381.831.152.78 UK1.330.51-0.181.74 USA-0.603.441.49-1.66 MOBILE OPERATING SYSTEMS AND OS VERSIONS Gartner recently reported that 99.6% of smartphones sold today either use Android or iOS. While this figure clearly reflects that mobile OS fragmentation is over, it doesnt tell you which of these two OSes is most in use today. According to DeviceAtlas web traffic statistics, Android is ahead of iOS in most countries including India, Spain, Italy, and Germany where it reaches over 60% of web traffic share. However, there are many local markets where iOS devices gets the largest share, especially among developed countries, such as Japan, Australia, USA, Canada and UK. Countries where iOS is the least popular include Nigeria, Colombia, Argentina and India, where its share is less than 20%. DeviceAtlas Mobile Web Intelligence Report Q1 2017 0% 20% 40% 60% 80% 100% Colombia Russia France Sweden Argentina Poland Spain Brazil Italy Nigeria Egypt South Africa Germany Malaysia UK Canada India Australia Japan USA Android s web traffic share in Q1 2017 0% 10% 20% 30% 40% 50% 60% 70% 80% Australia South Africa Spain Brazil USA Canada UK Sweden France Russia Malaysia Germany Italy Egypt Nigeria Colombia Japan Argentina India Poland iOS web traffic share in Q1 2017 Windows Phone and Blackberry OS are still in use Not too long ago, there were several competing mobile OSes, including Palm OS, Windows Mobile (later Windows Phone), Symbian, BlackBerry OS, Bada, iOS, and Android. This variety is no longer the case, given that today only two mobile OSes rule the sales charts: Android and iOS. However, in terms of web traffic, other mobile OSes are still visible. Here are the latest stats for Windows and Blackberry OS. Interestingly, both Windows Phone and Blackberry OS incresed its share in Q1 2017 in some emerging markets which only shows that these OSes certainly arent completely forgotten just yet. DeviceAtlas Mobile Web Intelligence Report Q1 2017 CountryWindows Phone Q1 2017Q4 2016 vs Q1 2017 Argentina6.8%-0.26 Nigeria5.3%+0.2 Vietnam5.1%-1.08 Poland4.9%-1.19 Brazil3.9%+2.22 Greece3.7%-0.76 Pakistan3.5%-0.52 Morocco3.5%-0.08 Italy3.3%-0.16 India3.1%-0.32 South Africa3.0%-0.75 Venezuela2.8%+0.35 Romania2.8%-0.35 Russian Federation2.7%-0.19 Ukraine2.6%-1.31 CountryBlackberry OS Q1 2017Q4 2016 vs Q1 2017 Thailand1.3%+1.26 Brazil1.2%+1.2 Pakistan1.2%+1.02 France0.7%+0.4 Canada0.7%-0.15 Morocco0.6%+0.49 Romania0.6%+0.51 Dominican Republic0.6%+0.39 Portugal0.6%+0.4 Poland0.4%-0.04 Turkey0.3%+0.24 Saudi Arabia0.3%+0.21 Guatemala0.3%+0.11 Denmark0.2%+0.09 Peru0.2%+0.14 DeviceAtlas Mobile Web Intelligence Report Q1 2017 Android versions market share The rollout of new Android versions is typically very slow due to the fact that there are many custom-made versions of Googles OS which need to be made compatible with the latest release. Some devices arent updated at all just to make sure that users update them to the latest model. The most used Android version in Q1 2017 was Android Marshmallow (6-6.0.1) released in 2015 which is leading in 14 countries out of 20 we analyzed. The Nougats (7-7.1.2) uptake is generally low with the highest level of share in Sweden (10.2%), USA (7.8%), UK (6.4%) Australia (6.2%), and Canada (5.6%). Android 4.3 and older still generate a lot of web traffic, especially in emerging markets such as Argentina (11%), Brazil (10.6%), Colombia (10.9%), Egypt (8.4%), and Russia (8.4%). 0% 10% 20% 30% 40% 50% 60% 70% 80% ItalyIndiaGermanyFranceEgyptColombiaCanadaBrazilAustraliaArgentina 4.44.3 or older5-5.16-6.0.17-7.1.2 0% 10% 20% 30% 40% 50% 60% 70% 80% USAUKSwedenSpainSouth AfricaRussiaPolandNigeriaMalaysiaJapan 4.44.3 or older5-5.16-6.0.17-7.1.2 Android versions web traffic share in Q1 2017 (pt. 1) Android versions web traffic share in Q1 2017 (pt. 2) DeviceAtlas Mobile Web Intelligence Report Q1 2017 CountryAndroid Nougat (7-7.1.2) Web traffic share in Q1 2017 Sweden10.2% USA7.8% UK6.4% Australia6.2% Canada5.6% Japan4.8% Germany4.4% Malaysia3% France2.7% Egypt2.3% Italy2.1% Spain1.8% Poland1.7% Russia1.7% India1.5% Brazil1% Nigeria0.6% South Africa0.5% Argentina0.5% Colombia0.4% SAMSUNG LOSING SHARE IN Q1 2017 Apples share remained stable in Q1 2017, reaching over 50% in Australia, Canada, Japan, Sweden, UK and USA. Samsungs share in Q1 2017 is the highest in South Africa, Germany, Argentina, and Italy reaching over 40%. In the Q