上海南站.ppt

unit11,newbusiness,新企业,teaching&learningobjectives,toenablesstotalkabout“newbusiness”tofamiliarizesswithvocabularyrelatedtoeconomictermstodevelopsslisteningandreadingskillstoimprovessskillsdealingwithnumberstocultivatessproblem-solvingabilitytoenhancessbusinesswritingtechniquesbywritingaletter,overview,quotationstartingupvocabulary:economictermslistening:startingnewbusinessesreading:developinganewindustryskills:dealingwithnumberscasestudy:marcialeejeans,quotation,thereisalwaysplentyofbusiness,ifyouaresmartenoughtogetit.ewhowe(1853-1937)americanwriter,typesofnewbusiness,1.anewstart-up2.existingcompanies:1)withtheirexistingproducts,companiescangetnewcustomerssimilartotheonestheyhavealreadyfinddifferenttypesofnewcustomerssellinnewareasorcountries2)companiescanalsodevelopnewproductsforexistingcustomersexistingsalesareasorcountriesnewcustomersnewsalesareasorcountries,startingup,a.whatconditionsareimportantstartingnewbusinesses?choosethethreemostimportantfromthislist.,importantconditions?,lowtaxes:peoplemayalsotalkaboutaflexiblelabourmarket,wheretherearenotonlylowtaxesoncompaniesbutalsolowsocialcosts(lowpaymentsfromcompaniesandemployeesforbenefitssuchashealthcareandunemploymentbenefit),whereitiseasytofirepeoplewhenactivitydecreases,andwherepeoplequicklyfindnewjobswhenactivityincreasesagain.,importantconditions?,skilledstaff:peoplemightalsomentiontherequirementforagoodnationaleducationsystemandgoodcompanytrainingofemployees.lowinterestratesmeansthatitischeaptoborrowmoneytodevelopnewbusinessactivities.,importantconditions?,cheaprentsforofficeandfactoryspaceareofcoursemoreattractivethanexpensiveones,buthavingyourofficeintherightplaceatahigherrentmaybemoreattractivethanhavingitinthewrongplaceatalowerone.astableeconomyisbeneficialbecausebusinesspeopleareabletoplanbetterwhenthereislessuncertaintyaboutfutureinflation,taxes,etc.,importantconditions?,goodtransportlinksareimportantforyouremployeestogettoworkandforsalespeopletogettocustomers,butalsofordistributionofgoodsifyourbusinessdoesthis.trainingcoursesprovidedorfundedbythegovernmentcanbehelpfulindevelopingtheskillsofbuddingentrepreneurs.,importantconditions?,highunemploymentmaymeanthatthewagesyoucanpayarelower,butyoumaynotbeabletofindthepeoplewiththeskillsyouwantifyousetupyourbusinessinanareawithahighlevelofjoblessness.inmanufacturing,astrongcurrencymeansthatimportedrawmaterialsarecheaperbutthatyourexportswillbemoreexpensivethanthosefromsomecompetingcountries.butifyourproductsoffermorebenefits,theymayjustifyahigherprice.,importantconditions?,governmentgrantsmaybeusedtotrytopersuadecompaniestosetupinareaswithhighunemploymentbut,iftheareaisunsuitableforotherreasons(suchasunskilledstaff,distancefrommarkets,etc.),thesegrantswillnotbeenough.,startingup,b.manyeconomiescontainamixofpublicandprivatesectorbusinesses.lookatthefollowinglogosofcompaniesindifferentareas.workwithyourpartnerandfindoutwhicharepublicsectorcompaniesandwhichareprivatesectorcompanies?,上海南站,凤凰卫视,vocabulary:economicterms,a.matchtheeconomicterms1to10totheirdefinitionsa)toj).,vocabulary:economicterms,b.&c.completetheeconomicprofile.,listening:startingnewbusiness,a.listenandcompletetheextract.,listening:startingnewbusiness,b.listentothesecondpartoftheinterview.whichofthefollowingpointsdoesyvonnesayareimportant?businessplanrelationshipwithyourbankeconomicconditionsworkforcemarketingcampaign,reading:developinganewindustry,a.thearticlesuccessintheshadowofetnadescribesamajornewindustrywhichhasdevelopedinsicily.whatdoyouthinkitis?,thehigestactivevolcanoineurope,sunset,nightview,etna,reading:developinganewindustry,b.readthefirsttwoparagraphsandanswerthequestions.1.whichindustryisthearticleabout?mircroelectronics.2.whoispasqualepistorio?sicilianchairmanofstmicroelectronics.3.howbigishiscompany?europeslargestmicroelectronicsgroupandthesixthlargestintheworld.,reading:developinganewindustry,c.readtherestofthearticleandanswerthequestions.1.whichotherhigh-techcentreiscomparedtoetnavalley?howarethetwoplacessimilar?siliconvalleybothplaceshaveagooduniversitywhichworkswithlocalbusiness,encouragingresearch.2.whoprovidedincentivestoinvestincatania?theeu,theitaliangovernmentandlocalorganisations.3.whyarehigh-techcompanieskeentosetupbusinessesincatania?thelargenumberofhighly-educated,unemployedyoungpeople,governmentandeuincentives.,reading:developinganewindustry,d.findwordsinthearticlewiththemeaningsontheright.,skills:dealingwithnumbers,tryandanswerthesequestions.whatisthepopulationofyourcountry?/city?howmanypeopleworkforyourcompany/studyatyourinstitution?whatistheaveragesalaryinyourcountry?whatistheinflationrate?roughlyhowmanypeopleareunemployed?whatistheinterestrateforsavings?,skills:dealingwithnumbers,listentothefollowingextractsfromaradiobusinessnewsprogramme.underlinethenumbersyouhear.a)inflationrate:2.0%/1.2%b)unemployment:1,258,000/1,800,000a)profitsincrease:$1.8billion/$1.8millionb)salesincrease:80%/18%a)joblosses:1/3/b)workforcereduction:15,000/5,000a)interestratereduction:0.5%/1.5%b)economicgrowth:2.8%/1.8%,casestudy:marcialeejeans,background,casestudy:task,youaremembersoftheplanningcommitteewhichmustchoosealocationforthenewfactory.workindividually.studythefourcountriesandranktheminorderofsuitabilityasalocation.workinsmallgroups.discusstheadvantagesanddisadvantagesofeachlocation.meetasonegroup,withoneofyouleadingthediscussion.decidewhichisthemostsuitablelocationforthenewjeansfactory.,homework,writealettertotheheadofthechamberofcommerceofthecountryyouhavechosen.intheletteryoushou