汽车售后服务外文文献及翻译.doc

外文文献及翻译automotive marketing services are always accompanied by auto 4s shops or automobile dealers and customers arising in the course of cooperation. into in the whole process of marketing services before-sale service, in-sale service and after-sale service. car sales qian service is through marketing personnel to car products of related related information made to target customer, including car of technology indicators, and main performance, and configuration and price,; sales in the service is is for customer provides advisory, and shopping guide, and ordered, and settlement and car junction, service; car after-sales service is for customer on car do debugging, and maintenance, and maintenance, excluded technology fault, provides technology support, sent products improved or upgrade information and get customer on car products and service of feedback information. auto market after-sales service appear inevitable outcome is the result of market competition. car products in development to must degree shang, manufacturing technology has comparable, is car market from products steering service of main causes, however, after-sales service often is car 4s shop or car dealer of main strategy ace, and reality of car after-sales service in the exists many of problem is consumer by understanding of, thus effect has consumer on car products of purchase and accept car after-sales service produced has many negative of effect. therefore, automotive products, after-sales service, meticulous auto 4s shops or automobile dealers touched the hearts of customers, enhancing customer satisfaction, win the market. this shows that the automotive after-sales services the importance of the role, automotive after-sales service in the whole process of automobile marketing has a special mission, for automotive products and services into the market of excess and plays an active role in promoting development, is of far-reaching significance, the prosperity market.? described above is very general, then ill describe in detail. 4s shop is a car service, including vehicle sales (sale), spare parts (spare part), service (service), feedback (survey), 4s refers to four feature set in one of the automobile service enterprise is actually four prefixed abbreviations of english words. although the automotive industry in chinas long history behind that of the developed countries, but the service mode of evolution could go is basically the same way, is also a foreign auto industry abbreviation for more than 100 years of history. in 4s shop of construction shang, abroad of car shop most no china construction was deluxe, hardware facilities grade not is high, its investment scale also does not necessarily than domestic car shop large, but abroad car shop of management service level, software construction but is first-class of, can be described as detailed nuanced, absolute not appears only let see appearance, not let into compartments of things, even some car shop are has own of test field, customer can free to pick and test. during the entire automotive profits, vehicle sales, parts, repair of the scale structure is 2:1:4. profit is the main part of the automobile benefit of maintenance service, importance is obvious to the store. the 4s shops, is only after 99 gradually from europe into chinas imported goods. between the various manufacturers and because it has established close relations of production and marketing, with shopping and beautiful environment, brand awareness, and other advantages, once the domestic many manufacturers follow suit. 4s shops generally take a brand in a region a or relatively equal distribution of several stores, in accordance with the uniform inside and outside the shop design requires the construction of production plant, huge investment, and millions, even tens of millions of, luxurious, comfortable environment.? market analysis of 4s store investment is very large, in beijing, 4s shop hardware investment is typically $ 15 million or so, liquidity in the sales between 5 million 1000 million. some sales economical cars of 4s store investment is relatively less, but also need to be about $ 8 million. such enormous investments did not stop peoples enthusiasm, any vehicle manufacturers if you are in the national collection of 4s dealers, usually the environment. tianjin wei chi prepared toyota dealers about 40 or so, but there are more than more than 400 dealers submitted application to tianjin toyota. due mainly because it is making money selling cars, if you select a good auto manufacturers, may recoup their investment in two years. but whats good for car manufacturers standards? an authoritative person believes that at present, almost every car manufacturers policies, are mainly manufacturers of brand and product competition. that is, not only to select a car manufacturer currently produced products, enterprises have to brand awareness and the development potential of the enterprise, this haunting mainly refers to the intensity of enterprise brand and introduce new models of frequency speed. first batch of shanghai gms dealers and auto sales, said they chose the agency shanghai gm car, considering that universal is the worlds largest car dealer, and investment in china and technical research and development efforts. in addition, sgm you want from the market now, sprang from the 4s shops are currently relying on high demand state business profit, this form of marketing for sales volume special models or brands, is the best. therefore in the eyes of many dealers, as long as the product of your choice, and i collect the money on the line. one agent had seven or eight car brand ceo said, to make money, the key depends on what brand is your agents car, cars are popular models, if 4s shops selling vehicles is marketable vehicle, often sold part is the main source of income. in a most sell well honda cars, for example, in the case is not a fare increase, selling a honda car in beijing to earn $ 15,000, but the reality is that honda vehicles in short supply, increase sales is very common, and partly because the fare increase not invoice nor pay taxes also enables dealers to earn more profits. beijing, a profit of at least the honda 4s shop, last years net profit reached $ 4 million. apart from honda, audi, and buick are fare sales, if your agent now that several models, can essentially opens with a view to collect money. course, not all dealers can get tight models agency, they are what are some ways to make money then? a proxy jetta car dealer said: now sells the vehicle does not make money, if single-make money by selling the vehicle the dealer went dead. most of the articles have been added in selling the vehicle. the person said article refers to the manufacturers rebates, insurance fees, interior decoration and maintenance, etc. many dealer tried get agent qualification, is because has has store hou on can returned to lee, this proportion quite high, general in 2%5% zhijian, sold in trade additional of 4s store kan and car sales company, sentiment always is mong kok, reporter to had times found are is so, this although and shanghai general of models hot has is large relationship, but also important of is, this shop of location is good, around crowd of consumption ability is strong. not all of 4s shop are has kan and such of good luck, 4s shop location of decided right to by car manufacturers confirmed, because manufacturers of planning and layout, now some 4s shop of location are not too good, and currently most car user also are is first times buy car, they often is taxi or sat bus to buy car, such they usually will select to traffic facilitate of local, rare business of 4s shop to survival, often used very flexible of operating mechanism. the general practice, such as beijing or northern was at the asian games village automobile exchange market automobile exchange market to apply for a booth, or look for partners in these areas, so that the business extension. course, there are many 4s shop dealers within the automobile market to rent an office called the advisory service or service to sell more cars, compared with the 4s shops, to popular much of the automotive market. at this stage, general consumers also purchase of economical cars, auto brand is not a major factor in their purchase, they are most sensitive to price, the price changes of the same grade products are most interested in, if car prices, sales will rise. by contrast, comparison of cars for auto manufacturers on the same grade is the second level needs. although the attitude of facilities, services and automobile 4s shop compared to market has greatly improved, but this did not necessarily longzhu far too many users, while car market prices due to more flexible, rising down, you can shop around, so many consumers also will choose in the car market car buyers. the same, any market good morning selling cars, should be, and get the market operation, because in the 4s shops selling cars are not allowed to increase, but the prices of cars on the market alive. new car listing standard is only temporary, and will automatically go to the market after a period of time. such as volvo, is a price in stores, is also a price in the market, as long as competitive spreads. in this way, useless 4s shop, for consumers, does not make any sense, its main function becomes wholesale car and after-sales service. these practices are clearly not allowed by the auto manufacturers, but in order to survive had to so many 4s shops, manufacturers will understand 4s shop problems, many manufacturers treat 4s shop is often turn a blind eye. approximately a $ 100,000 car manufacturers rebate up to $ 2000, this profit dealer attaches. i believe i described above, all automobile 4s shop should have an in-depth understanding. then we start entering now today i want to talk about the topic: automotive marketing services. automotive marketing services has three parts: before-sale service, in-sale service and after-sales service. my thesis is focused on the subject of auto after-sale service. present situation of domestic automobile service trade for everyone to see, shops are everywhere, there is no formation of scale, low-price competition between the stores and shops, pull out each other severely disordered formation of business had an impact on competitiveness in this area. chain management in a way that they can become consortium of one or more organic? automobile after-sale service area, the auto service chain management in enterprises how to sing well play it? chain become the development trend of automotive aftermarket service areas is a big market, certainly in the future will be the important position of competing parties. in particular the entry of foreign service, because of its strong financial support and advanced management idea, will form a considerable impact on the domestic service market. for example, the car rental industry, eventually go chain mode of operation. on well-known foreign leasing companies have thousands of chain stores, competitively and visibility, domestic companies to develop and grow, the grains of sand can be grouped together to form a pagoda. process is essential. abroad, most of the automotive aftermarket is running in the chain, it also brings profits to be higher than that of selling the vehicle. whether overseas experience or domestic status, chain operation is the only road of domestic automotive after-sales service operators to future development. foreign experience, business car leasing will gradually increase and enterprises. rental car industry is a strange phenomenon in the country, it is holiday time car rental people rent a car and was not usual are few. this situation is the opposite and leasing industry in european and american countries. with the increase in private car ownership in china, people who drive their cars to go out more and more over the weekend, the public and private inverted will also be changed. abroad car after-sales service market development of experience indicates that, after-sales service chain operating of advantage is, can makes joined chain of operators in not need large funds of situation xia soon expansion own of business system, while can makes joined commercial in missing industry experience of situation xia, reduce venture capital, smooth solution venture process in the of many problem, can in venture of early on smooth to to mature of face began operating. multinational corps entering china in recent years, under the huge temptation in the chinese auto market, multinational automobile spare part enterprises, especially multinational car giant in foreign parts, entering china, cooperation on investment in a variety of ways. select establish its asia pacific headquarters, investing in china auto parts companies. allegedly, in parts of investment of foreign capital enterprise in china now has nearly 500, almost all internationally well-known auto parts enterprises in china had established a joint-owned company. worlds largest car repair chain enterprises-united states ac de bureau recently announced that, within the next three years, in the development of more than 200 east car repair chain, east china car maintenance mobile. in competing for multinational automotive services market in china, japan largest automobile parts enterprises of ambition. recently, japans largest auto service station chain o autobacs (autobacs) that and the shanghai groups joint venture company-o autobacs company, to build one of the largest automobile service enterprise. allegedly, the joint venture company with a total investment of 3 billion yen, by an australian autobacs and 47.5% on the holding and 5% by japan holds more tin limited. 汽车营销服务总是伴随着汽车4s店或汽车经销商和客户在合作过程中出现的。进入在营销服务的售前服务，售中服务和售后服务的全过程。汽车销售服务钱是通过营销人员向有关的相关目标客户，包括汽车的技术指标和主要性能，配置和价格，信息汽车产品，在销售，服务为顾客提供咨询，购物指南，并下令，结算和汽车交界处，服务，汽车售后服务为顾客对汽车做调试，维护，保养，排除技术故障，提供技术支持，改善或发送产品升级信息，并得到客户的汽车产品和服务的反馈信息。汽车市场的“售后服务”的出现必然的结果是市场竞争的结果。汽车产品在一定程度发展商，制造技术已不相上下，是从汽车方向盘的原因主要服务产品市场，然而，售后服务往往是汽车4s店或汽车经销商的主要策略ace，和现实的汽车售后服务在销售中存在的问题，许多服务是消费者所认识，从而影响对消费者购买汽车产品和接受汽车售后服务产生了许多负面的效果。因此，汽车产品，售后服务，细致的汽车4s店或汽车经销商打动客户的心，提高客户满意度，赢得市场。这表明，汽车售后服务的重要作用，汽车售后服务在汽车营销的全过程服务已进入市场过剩的一个特殊的“使命”的汽车产品和服务，起着积极的作用促进发展，是具有深远意义，市场的繁荣？以上介绍的是很一般，然后我将详细描述。 4s店是汽车服务，包括整车销售（销售），（备件）备件，服务（服务），反馈（调查），4s是指四个功能中的汽车服务企业的一组实际上是four前缀缩写英语单词。虽然在中国悠久的历史背后的发达国家，但服务模式的演变可以去汽车行业是基本相同的方式，也是国外汽车超过100多年的历史产业的缩写。在4s店的建筑商，国外的车店大都没有中国建设的豪华，硬件设施档次不高，其投资规模也并不一定比国内车店大，但国外车店的管理服务水平，但软件建设是一流的，可以作为详细的描述细致入微，绝对不会出现只让看外观，不能让进车厢的事情，甚至有的车店是有自己的试车场，客户可以随意挑选和测试。在整个汽车利润，汽车销售，配件，维修的规模结构是二时一分04秒。利润是对汽车维修服务受益的主体部分，重要性是显而易见的商店。 4s店，只有99后逐渐从欧洲到中国的进口商品。各个厂家之间也因为它已与购物环境优美，品牌意识等方面的优势紧密的产销关系，一旦国内众多厂家纷纷效仿。4s店一般采取在一个地区或相对平等的一个品牌几家商店的分布，需要在统一的店内外按照设计的生产厂，投资巨大，数以百万计，对，豪华，舒适的环境，甚至几十万元的建设？市场4s店的投资分析是非常大的，在北京，4s店硬件投资通常是$ 1500万左右，在500万1000万元，销售的流动性。 4s店的一些销售经济型轿车的投资相对较少，但也需要大约800万美元。如此巨大的投资并没有阻止人们的积极性，任何汽车制造商，如果你在4s经销商，平时收集的国家环境。天津威志准备丰田经销商约40家左右，但也有超过400多家递交申请天津丰田的经销商更多。 由于主要是因为它是赚钱卖车，如果你选择一个很好的汽车制造商，他们可能在两年内收回投资。但是，对汽车制造商的标准好？一个权威的人认为，目前，几乎每一个汽车制造商的政策，主要是品牌和产品的竞争厂商。也就是说，不仅要选择一个汽车制造商目前生产的产品，企业品牌意识和企业的发展潜力，这种困扰主要是指对企业品牌的强度和频率加快引进新车型。上海通用的经销商和汽车销售的第一批，该机构表示，他们选择了上海通用汽车，考虑到普遍的是世界上最大的汽车经销商，在中国的投资和技术的研究和开发力度。此外，上海通用你想从现在的市场，从4s店窜出，目前国家对高要求的商业利润，这种营销的销售量特殊型号或品牌的形式为依托，是最好的。因此，在许多经销商，眼睛“只要你选择的产品，我收集就行了钱。”一位代理了七八个汽车品牌的ceo说，要赚钱，关键是什么品牌是你的代理人的汽车，汽车是受欢迎的车型，如果销售汽车4s店是适销对路的车辆而定，往往出售部分是收入的主要来源。在最畅销本田车为例的情况下，不加价，卖本田车在北京获得15 000美元，但实际情况是，本田汽车在供不应求时，增加销售非常普遍，而部分因为没有发票，也不加价纳税也使经销商赚取更多的利润。北京，至少本田4s店的利润，去年的净利润达到400万美元。除了本田，奥迪，别克的票价和销售，如果你的代理现在有几个型号，基本上可以“以期敛财打开。” 当然，并不是所有经销商处可以得到严密的模型，他们是什么有一些方法来赚钱呢？代理捷达车经销商说：“现在卖的车不赚钱，如果单一靠卖汽车的经销商去了死钱的文章大部分已销售的车辆增加。”该人士称“文章”指的是制造商的回扣，保险费用，室内装修及保养工程，许多经销商等试图获得代理人资格，是因为有对能回到李，这个比例相当高，在25，质检存储侯，在贸易4s店和汽车销售公司根额外出售，情绪始终是旺角，记者已发现的时代是如此，这虽然和上海通用的车型已经是大热的关系，而且是重要的，这家店铺的位置好，周围人群的消费能力强。并非4s店都已经根和良好的运气等，4s店的位置决定权由汽车制造商证实