企业核心竞争力的培育外文翻译.docx

附录附录1 原文cultivation of enterprise core competitiveness1create a positive human capital 1.1 the development of a high-level personnelthe core of market competition in the talent, to motivate enterprises to competition in the market place, it is necessary to build a high-quality personnel .although the core competencies do not exist in a single person, but the final analysis, the formation of core competence is the knowledge, skills 。 learning and the accumulation of, and talent is the carrier of these intellectual resources, the core competence of the personnel have a high degree of dependence. at present, the lack of professional and technical personnel of enterprises and market development, management personnel, restricting the formation of a core competence important reasons. therefore, efforts must be made to bring up a high-level personnel. 1.2 create a learning organization improve the overall quality and overall competitiveness, we must first learn the theory of market economy, study wto-related knowledge, but also learning and nurturing core competencies related to business .professional and technical knowledge, cultural knowledge. carried out according to the level of full training, both the formation of the operating personnel, the operation of human resources capital, technological innovation, high-level personnel training system so that high-level personnel in the specialized training courses, tertiary 。institutions, well-known companies at home and abroad for training, etc.; and the formation of middle-level leading cadres at and above the middle, such as technology professionals continue to teach。 education system; also the formation of grass-roots training system full, day-to-day assessment and wage bonuses linked to the formation of motivation, discipline and supervision mechanism, rapid increase in the overall quality of staff.the technical capacity of the core training 。to form the core of enterprise competitiveness, the key is to have core technology, with the core technology to enable enterprises to form specialized gifted 。 potential and improve efficiency, reduce costs, to occupy a solid market, the occupation, opportunity to form a unique business advantage. train operation core technology must be based on innovation, based on the actual advantages of their own innovation, the evolving technology patents. in training the core technical capabilities, the first focus group shenmue take the middle class, school, and research, combined with the road to a planned, step-by-step section technical research; second is to fully mobilize the broad masses of workers of the invention to create a positive form of the invention of mass activity, companies are a sub-patent technology and technological innovation are the masses of workers, a masterpiece; third, the company has formed a set of perfect management mechanism innovation 。 greatly mobilized the enthusiasm of the staff, such as the project award, technical discount shares, and named after the invention of the staff and so on. 2 the formation of the management characteristics 2.1 nurture the growth of core competencies appropriate management modelmanagement is to improve the enterprises core competitiveness of an important way. only by strengthening the management of enterprises in order to reform the energy and technology progress in the power of surgery to play out fully. shenmue learn from the west group in the successful management model based on long-term management is practice in the formation of its own zg-type management model. long-term contract; collegiate-style decision-making system; personal responsibility; appropriate period of evaluation and promotion; specific control methods and formal methods; moderate means the development of professional staff; on comprehensive care workers. in this mode, shenmue group has also the formation of a unique management style, such as vigorous and resolute style of work, the performance of all employees in three to do, the four non-refoulement .on, that is, due diligence, due diligence, as soon as possible to do a good work of their own; this matter is not pushed to tomorrow, do not own to others 。 pushed, the unit should be run to the other units do not push and do things at lower levels should not be pushed to higher levels. 2.2 use information technology to enhance the level of enterprise management the new century, information-based economy is the economic, information technology in the enterprises core competitiveness in the increasingly important status of living. in the letter, times income today, information is the starting point of business activity is the basis for forecasting and decision-making is an important resource for enterprises, is raise an important means of corporate governance. an enterprise information flow problems, it is equivalent to poor peoples eyes and ears, nose barrier will not be able to survival. therefore, enterprises should introduce as soon as the computer information management, information management as soon as possible to complete an electronic, digital and network of not have those conditions information is also necessary to strengthen the institution-building, the establishment of information network. to carry out market research and forecasting .in accordance with market demand, production and business activities. information as to the basis of management activities to improve corporate governance based on the level of core competencies to promote the formation of enterprises.3 nurturing a competitive advantage 3.1 the advantages of resources to focus on specialized business in general, the development of enterprises core competitiveness of the road there are two: first, professional development path, the path to diversification. while the former refers to enterprises engaged in their own resources in line with the conditions and the capacity of the field of production and operation of a business, to seek business. continue to develop. the latter refers to enterprises engaged in a number of products or sectors of production and management business, expansion of enterprises. typically, companies do not have a field of the advantages of the first, generally do not easily engage in diversified development. according to fortune magazine statistics, the worlds top 500 enterprises, individual product sales accounted for the proportion of total sales enterprise for more than 95% of 140, leading product marketing sold 70 percent of total sales accounted for 95% of the 194, sales of related products accounted for 70 percent of total sales of 146, but no correlation 。 a wide range of enterprises are very small. this reminds us that should be in accordance with their own strengths, weaknesses and external factors to develop the right strategic orientation. engaged in specialized operations, gradually formed a global competitive advantage is to cultivate the core competitiveness of enterprises the main process. in this process, first, to improve efficiency, reduce costs, the formation of brand market; second, gradually formed its own management, technology, products, sales, and service aspects of the differences with their peers to form their own unique special consumers can improve the effectiveness of technology and methods, which constitute the core of an important factor in competitiveness. shenmue group is engaged in coal production, processing, since home in the coal mining and other manufacturing process, a unique innovation, under the same conditions, coal production low cost, high recovery rate, high value-added products of high yield and high quality. face keen competition, our enterprises should focus on the industry in a strong, and then through the global expansion of big. 3.2comparative advantage enterprises must learn from the competitors and the market vacancy in the look out for opportunities to build their own comparative advantages and build support for this advantage core competencies. where to find the so-called from the competitors the opportunity to refer to the analysis of competitors, find their weaknesses, develop their own comparative advantage; and vacancies from the market looking for opportunities is through changes in consumer demand analysis, to find self has been able to provide consumers with special interests and methods. profitable from the point of view, there are competitive technologies will not necessarily shall be high-tech. an important development in economics is the concept of appropriate technology, that is, a certain stage of development of a cost conditions, to enable enterprises to make profit rather than loss-making technology, is brought into full play the comparative advantages of the technology. continue to cultivate a competitive advantage, analysis of enterprises must calm the industry itself, and be good at discovering new points of economic growth. an enterprise to maintain long-lasting the competitiveness of traditional industries must adapt to new industries and the dynamic changes, focusing on products to consider the prospect of a global scale, according to jin ,more attractive to the industry to establish competitive advantage accordingly; at the same time, international perspective to the overall strategy for the development of enterprises to identify direction, product mix and competitive level. michael porter in the competitive advantage, a book made of five kinds of corporate profits competitive forces: the invasion of new competitors, the threat of substitute products, customers ability, the ability of suppliers. competition among the existing competitors. enterprises should focus on these five kinds of competitive forces, in accordance with its own characteristics, in a targeted manner to build erect a competitive advantage in order to improve their own competitiveness. the continuous development of the enterprise, the enterprises core competitiveness will be increased. 附录2 译文企业核心竞争力的培育1积极打造人力资本1.1 培育一支高水平的人才队伍市场竞争的核心在人才，企业要在激励的市场竞争中占有一席之地，就必须建设一支高素质 的人才队伍。虽然核心能力并不存在于单个人中，但核心能力的形成归根结底是知识、技能的学习与积累，而人才是这些智力资源的载体，因此，企业核心能力对人才有高度的依赖性。目前，我国企业缺少专业技术人才和市场开发、管理方面的人才，是制约核心能力形成的一个重要原因。所以，必须努力培养造就一支高水平的人才队伍。1.2营造“学习型”组织提高企业整体素质和整体竞争力，首先要学习市场经济理论，学习wto相关知识，还要 学习与培育企业核心能力相关的专业技术知识、文化知识等。要按层次全员展开培训，既形成经营型人才、资本运作人才、技术创新人才等高层人才培训体系，使高层人才分别在专门培训班、大专院校、国内外知名公司等处进行培训；又形成中层以上领导干部、中层等科技人才的继续教育体系；还形成基层全员培训体系，将日常考核和工资奖金挂钩，形成激励、约束和监督机 制，迅速提高员工的整体素质。2形成有特色的管理模式2.1培育适宜核心能力成长的管理模式 管理是提高企业核心竞争能力的重要途径。只有加强管理，才能把企业机制改革的活力和技术进步的威力充分地发挥出来。神火集团在借鉴西方成功管理模式的基础上，在长期管理实践中形成了自己的“zg型”管理模式。这种管理模式的特征是：中长期合同制；合议式决策制度；个人责任制；适当期限评价与提拔；明确的控制方法和正规的检测手段；中等程度专业化的职工发展途径；对职工全面关怀。在这种模式下，神火集团多年来还形成了独具特色的管理风格，如雷厉风行的工作作风，表现在全体员工的“三尽、四不推”上，即尽职、尽责、尽快地干好自己的工作；今天的事不往明天推、自己的事不往别人身上推、本单位应该办的事不往其它单位推和下级应该办的事不往上级推。2.2以信息化提升企业管理水平新世纪的经济是信息化的经济，信息技术在企业核心竞争力中居于越来越重要的地位。在信息时代的今天，信息是企业经营活动的起点，是预测和决策的基础，是企业的重要资源，是提升企业管理的重要手段。一个企业信息不灵，就相当于人的耳目不灵，鼻子不通，将无法生存。所以，企业要尽快将计算机引入信息管理，尽快完成信息管理电子化、数字化和网络化；暂不具备上述条件的也必须强化信息机构建