Business Plan.ppt

sk,3.,200012,businessplan,page1,businessplan(*)businessplanbusinessplan,page2,businessplan,.1.2.3.,.,2ventureboard.,.7.,sk.,page3,1.(sk)2.,()3.()4.()1.2.,3.4.bizplancompetitionhelpdesk,businessplan(),page4,businessplanbusinessplanbusinessplan,page5,businessplan,businessplan,page6,businessplan8.1)/(product/service)2)(marketandcompetition)3)(marketing)4)businesssystem5)(organizationandhr)6)(opportunitiesandrisks)7)(implementationschedule)8)(financialplanning),businessidea()(detailedplan).,businessplan,page7,kfs(keyfactorforcompanyssuccess),(satisfiedcustomers)(ex)“200.”(x)“25%.”(x)“25%.”(o).(valueproposition)(uniquevalue).,/?(needs?)ideaunique?,keyquestion,businessidea,(clearcustomervalue),page8,(marketofadequatesize),/(,),?,businessidea(),1,2,3,4,page9,idea/businesssystem4innovation,(microsoft),(netscape),(dell),businesssystem,/,businessidea(),(sufficientdegreeofinnovation),keyquestion,/?businesssystem?,1,2,3,4,page10,(,/)(cashflow),1,2,3,4,businessidea(),(feasibilityandprofitability),keyquestion,idea?idea?grossmargin?cashflow?,page11,businessplanbusinessplanbusinessplan,page12,businessplanbusinessplanbusinessplan,(summary)/(product/service)(marketandcompetition)(marketing)businesssystem(organizationandhr)(opportunitiesandrisks)(implementationschedule)(financialplanning),businessplan,page13,“writingabusinessplanforcesyouintodisciplinedthinking,ifyoudoanintellectuallyhonestjob.anideamaysoundgreat,butwhenyouputdownallthedetailsandnumbersitmayfallapart.”,businessplan(start-up,venturecompany)venturecapitalist.,project.,projectproject,businessplan,businessplan,page14,(clarity):businessplan()(objectivity):data(simplicity):(consistency):,contents,businessplan,:/:/,:businessriskbusiness,page15,businessidea/510check,(decisionmaker)businessplan,4businessidea/customervalue,.(describeyourbusinessideaasclearly,compellingly,andconciselyasyoucan),(summary),page16,/()/()/()/().,“ifyoudontknowwhatthecustomervalueis,thewholethingisawasteoftime.”,businessplan/,/,(customervalue)/businessplan/./,page17,()?,/,?,/,?,(customervalue),/?,?,/?(/value?),/,/?,pilottestsurvey/?(?),?,/?,/?,/?,yes,no,checklist(/),page18,(marketsizeandgrowth),(ex.,),(hypothesis),fact(,),“ifthereisnocompetition,thereisprobablynomarket.”,(marketandcompetition),page19,(buildonsolidfoundation):,(data)(thinklogically):,(assumption)(compareyoursources):(,)(becreative):(checkforplausibility):,(marketandcompetition)(),page20,(marketsegmentation)-,31)(measurability)2)(homogenous-within)3),:,/(),:,:,:(,),:,:(;digital,analog):/,:,(marketandcompetition)(),page21,(competition)value,cost,/intangibleassetmarketpositioningpositioning:/(position)(ex.,)positioningmap(),低,高,低,高,低,高,低,高,低,高,低,高,(marketandcompetition)(),page22,/,trend,(,intangible),(,),checklist(),yes,no,(marketandcompetition)(),page23,price()/(cost)/.,.,(penetrationstrategy)(skimmingstrategy),/,.,/,(ex.netscape,explorer),“marketingisfartooimportanttobelefttothemarketingdepartment.”,businesslaunchingmarketing,4ps(product,price,place,promotion).(product/),(marketing),page24,/.,/,/.,.1)(third-partyretailers):2)(outsideagent):()(commission)3)(franching):/(ex.mcdonalds,seven-eleven)4)(wholesalers):5)(stores):6)(ownsalesstaff):7)directmail:8)callcenter:9)internet:internet,(marketing)(),place(),page25,promotion()/(attention),marketingcommunication,/,need1)(classicadvertising):,tv,2)directmarketing:mail,marketing,internet3)pr(publicrelations):,4),(exhibitions)5)(customervisits)promotionpromotion/focusing,(marketing)(),page26,/,(promotion),/,(price),cost,(place),(,),/launching,/,checklist(),yes,no,(marketing)(),page27,businesssystem/.,businesssystemvaluechain,makeorbuy,.,valuechain/()processvalueactivityex)r&dmarketingactivity,businesssystem,page28,businesssystemwin-win:businesssystem()(non-bindingpartnership):(closepartnership):,:,businesssystem(),(makeorbuy)valuechainprocesscoreskillprocessoutsourcing(strategicsignificance),(suitability),(availability)outsourcing,vendor,page29,valuechain,valuechain,valuechain,valuechaincost,makeorbuy,outsourcing,outsourcing,checklist(businesssystem),yes,no,businesssystem(),page30,()incubatingtft(taskforceteam),businessunitmissionleaderteamskill,leader/teamkpi(keyperformanceindex)leader/team(reward)/,(organizationandhr),page31,leader/teamkpi,kpi(keyperformanceindex)mission,mission,leaderskill,leader/team(reward),skill,leader/teamor,checklist(),yes,no,(organizationandhr)(),page32,riskrisk,risk(impact)riskhedgemanage,optionoption,“oneofthegreatestmythsaboutentrepreneursisthattheyareallriskseekers.allsanepeoplewanttoavoidrisk.”,(opportunitiesandrisks),page33,risk,risk,riskhedge,option,option,checklist(),yes,no,(opportunitiesandrisks)(),page34,(drawingupyourimplementationschedule)1):chart2)(milestone):event3),5projectrisk,(implementationschedule),page35,chart,task,2000,1,2,3,4,5,6,7,8,9,10,11,12,2001,2002,2003,(development)softwarehardwareset-uptestmarketingcustomerrelationship/tft/milestone,(implementationschedule)(),page36,chart,chart,businessplan(,),(milestone),(milestone),milestone,ch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