海尔公司英文简介PPT.ppt

,contents,companysbriefintroductionreputationintheworldmainproductsdevelopmentstrategyculturepublicservice,welfareundertaking(公益事业）,introduction,1984:beingestablishedturnover：135，700，000，000cnyemployees：70，000patent：morethan10，000brandvalue：8，000，000，000cnytheinternetsworldfamousbrand(互联网时代的知名品牌）:satisfycustomersneedsonesingleintegratedmode(人单合一模式）：sellserviceinsteadofproducts-rewarding:“chinainnovativecompany”,reputation,occupy6.1%inthewhiteapplicantmarketunderthemarketingsurveyofeuromonitor(欧睿国际）in2010thefirstbrandofglobalwhiteapplicants,refrigeratorandwinecabinettheglobalmanufacturerthefirstplaceinchinasmostvaluablebrandrankings(中国最有价值品牌排行榜）lastfor9years,products,developmentstrategy,brandstrategy（19841991）：producerefrigeratoronly,accumulatemanagementexperienceofenterprisesdiversification（多元化）strategy（19921998）：oneproducttovariousproductinternationalstrategy（19982005）：beingsoldinthemainglobaleconomicareamarketglobalstrategy（2006now）：creatingdifferentkindsofhaierbrand-adjusttodifferentcountriesintheworld,culture,everyoneisthetalent,notracehorses.(人人是人才，赛马不相马）thekeyofmanagement-youmustconfirmhisorhervalue,providedemployeescreatevalueforclients.,publicservice,welfareundertaking,thegreenenvironmentalprotectionthehopeproject:129hopeschoolsports:theonlyglobalsponsorinthe2008beijingolympicgamespovertyalleviation(扶贫