M4U1project公开课ppt课件.ppt

Unit1,Advertising,1,Enjoysomeads,Commercialad,MyGod!Ihavenohomenow!,PublicServicead(PSA),2,Enjoysomeads,3,Brainstorming,Asanaddesigner,whatshouldbeconsideredbeforemakinganad?,4,Project,Developinganadcampaign,5,1.Whatsanadcampaign?,Anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience.,2.Howtostartasuccessfuladcampaign?,Readingforunderstanding,Para.1,6,Howtostartasuccessfuladcampaign?Youmust_,figureoutexactly_and_Youmayneedtoemploydifferentkindsofmedia,including_.,haveaclearaimandanaudienceinmind,whatyouwanttotelltheaudience,whatyouaretryingtogetthemtodo,posters,newspapers,magazines,radioandtelevision.,Readthefollowingparagraphs,7,audience,content,ways,Toknowwhattheaudiencethinks,youneedtodoalittleresearchand_5_,whichisbeneficialforyouto_6_therightmessage.,analysis,create,*Topersuadetheaudiencetoreactinanexpectedway,theadsmust_7_theaudience,attract,*Usedifferentmethodstogetyourmessage_8_*Choosethebestapproach,_9_onyourtargetaudience,depend,across,ing,8,anti-smokingadcampaign,Asample,9,Toaimat_1_youngpeoplefromsmoking,becausesmokingcostsmuchmoneyandcausesgreat_2_tothewelfareofpeople.,Toreachhigh-school_3_.,Toeducatethemaboutthebadphysical_4_ofsmoking.Toexplainthe_5_ofsmokingToshowsmokingisnotcoolorattractive,LargepostersaroundschoolInformationonthewebsiteAnarticleontheschoolmagazine.Alogoandslogan,discouraging,damage,teenagers,effects,disadvantages,10,Whatarethemainstepsofdesigninganadcampaign?HaveaclearaimDetermineyourtargetaudienceWhattotelltheaudienceHowtoreachtheaudienceAddslogan(标语)andlogo(标志)tomakeyouradcampaignmoreattractive,Summary,11,CancerCuresSmoking.看似安静的一句话，对那些老烟枪们却是重重的一巴掌!WeTryHarder.(Avis)艾维斯(Avis)租车：我们是第二，所以我们更努力。艾维斯租车就这么以一种谦虚、诚恳的态度有力地赢得了消费者的信任。TheWorldsLocalBank.(HSBC)“您身边的世界银行”。人人叫嚣高端大气国际化的时代，只有汇丰银行做到了国际化和亲切感的完美融合，瞬间拉近了和顾客间的距离。,short/simple/impressive,Slogan,12,imaginative/artistic,Logo,13,Launchanadcampaign,1)Anti-littering(Southgroups)2)Anti-rubbishfood(Northgroups),Twotopics,Targetaudience:ourclassmates,14,Workingroupsofsix.,15,Thepresentation(展示)willbeginlikethis:ThetopicofouradcampaignisOurgroupchooset