英文版商业计划PPT.ppt

12 20 2019 1 businessplanpresentationformat theinvestorpresentationmustbeclear conciseandcompellingto generateinvestorinterestandbuildconfidenceleadtoadditionalinvestormeetingsshouldbe20 30minutesinlengthcharts graphics picturesandverbiageshouldbesimpleandeasilyread no eyetests eachslideshouldhavebetween3and6bulletsthataresuccinct noparagraphs uncluttered presentationformatmayvarydependingonthecompanybutthefollowingformatprovidesareasonableorderandflow itisbutoneapproachtomakinginvestorpresentations 12 20 2019 2 orderofpresentation introductionproblemsolutionmarket customerscompetitivelandscapebusinessandrevenuemodelsmanagementteamfinancialprojectionsfundingtimelinesummary 12 20 2019 3 introduction brieflyintroduceyourselfandyourcompanycompanynameandcompanylogopresentersnames givetitlesifpertinent slidetime approximately30seconds 12 20 2019 4 introduction continued thisisaveryimportantslidethatrequireslotsoftimetocreatebecauseitmustbesuccinct comprehensiveandcompelling briefoverviewofcompany elevatorpitch whatexactlythecompanydoes statedsuccinctly whatproductsorservicesareofferedwhatproblemisbeingsolved andwhytheseproductsorservicesarecompelling e g theonlyproductthatenables solution to theproblem slidetime approximately1minute 12 20 2019 5 theproblem opportunity need definetheproblemorneedinthemarketdescribehowsignificantorprevalenttheproblemmaybeifappropriate describewhynowistherighttimeforasolutionprovidea problem scenariothatprovidesabasisforyourcompany sproductorserviceslidetime 60to90seconds 12 20 2019 6 thesolution 1to2slides clearlyandsuccinctlydescribethecompany sproductorservicethatwilladdresstheproblemillustratethecompany ssolutionwithgraphics picturesorvideosasnecessary keepthisverysimple providebrieflistoffeatures benefitsandadvantageswhatisthevaluepropositionforthecustomer howwellwilltheproductorservicesolvetheproblem costsavings convenience reliability etc bespecific describe barrierstoentry createdbyyourproduct e g patents slidetime approximately01 30 mayrequiremorethanoneslide thesolution provideanunderstandable practicleexampleofhowyourproduct serviceworksorwhatitdoes 12 20 2019 7 12 20 2019 8 samplefeature benefitstable slidetime approximately60seconds 12 20 2019 9 companystatus progress buildinvestorconfidenceinyourcompanydomainexpertiseofmanagementandstaffcustomersandcontractsestablished lettersofintent strategicpartnershipsestablishedproductdevelopmentstatus describemilestonesachievedtoreducerisk e g alphaorbetatesting othersignificantinformationtovalidateorreduceriskslidetime approximately60seconds 12 20 2019 10 themarket 2to5slides describemarketsize growth trendsandmaturityindustryandmarketsegmentdata seesample nextslide marketchallengeswhatmarketsegment s areservedbythecompany whatisthecompany spotentialinthemarket estimatedrevenuegrowthingraphicortabularform seenextslides forexamples marketshareprojectionsareoptionalslidetime approximately90seconds morethanoneslidemayberequired 12 20 2019 11 globalmarketfor yourproduct slidetime approximately60seconds 12 20 2019 12 usmarketwithkeysegments slidetime approximately60seconds 12 20 2019 13 customers describethecompany scurrentandpotentialcustomersprofileoftheoptimalcustomervaluepropositiontocustomervalidationofcustomeracceptancecustomerfeedback surveydata testimonialspurchases lettersofintentpartnersexampleofcustomer 12 20 2019 14 competitionandadvantage 2to3slides competitiondescribethedirect competingproductorservice andindirectcompetition alternativesolution foryourcompanyanditsproductorservice describespecificstrengths weaknesses andopportunitiesrelatedtocompetition describehowyourproduct technologyorservicedifferentiatesitselffromthecompetition veryimportant competitiveadvantagewhatisthecompany scompetitiveadvantage whywillcustomersbuyyourproductorserviceoverthecompetition showacompetitivematrixtoillustratedifferentiation seenextslide subjecttime approximately2minutes morethan1slide 12 20 2019 15 competitivecomparison seenextslideforoptionalapproach 12 20 2019 16 competitivematrix 12 20 2019 17 competitivepositioning endfirstsection 12 20 2019 18 12 20 2019 19 businessmodelandmarketingplan 2to5slides describethecompany sbusinessandrevenuemodelwhatistheoverallbusinessstrategy howwillyousellyourproductorservice distributors internet howwillthecompanygeneraterevenueforitsproductorservice describethesalescycleforthecompany sproductorservicedescribethemarketingplan ifappropriate whatisthego to marketstrategy whatisthepricingmodel grossmargin howwillyouaccesscustomers includingadvert andpromo howwillyourproductorservicebedistributed whatcustomersupportwillbeneeded noteanycommitmentsfrompartners distributors grantingagencies etc regardingbenefitsofyourproductslidetime approximately90seconds 12 20 2019 20 regulatoryissues notnecessarilyincludedinallinvestorpresentations includepertinentinforegardingfda ftc orotherpertinentgovernmentagency 12 20 2019 21 managementteam advisors buildinvestorconfidencewithteamcredentials proventrackrecord domainexperience donotincludeweakcredentials describeskillandexperiencegapstobefilledlistthecompany sleadershipteamincludename position experience abbrev thesearecredentialedexpertslistofcompanydirectorsandadvisorsincludename summaryofexperience 12 20 2019 22 financialprojections provide3 5yearfinancialprojectionsforthecompany abbreviatedchartorgraph seenextslide includefinancialprojectionstoshowyear to yeargrowth showabasicincomestatementtable seenextslideforanexample isthecompanyoverstatingorunderstatingmarketshareand orgrowth canthecompanyscaleitsoperationsasitgrows listmajorfactsandassumptionsaretheassumptionsbelievableandachievable slidetime approximately90seconds 12 20 2019 23 financialprojections incomestatementsummary 12 20 2019 24 financialprojections breakevenanalyis b e quantity totalfixedcost priceperunit var costperunit break eventr tc unitssold revenue variablecost 12 20 2019 25 funding whatfundinghasthecompanyreceivedtodate amountsandsourceshowwillthecompanybefinanced howmuchmoneyisthecompanycurrentlyseekingfrominvestors howwillthefundsbeused usetabularformat seenextslideforanexample whatkeyvalue buildingmilestoneswillbeachievedwithfunds markettest marketexpansion etc anticipatedfuturefundingneedswhataretheexitstrategiesforthecompany when whatistheexpectedroiforinvestorsslidetime approximately2minutes thissectionismorethanoneslide 12 20 2019 26 startupbudget useofproceeds 12 20 2019 27 useofproceedsbreakdown 12 20 2019 28 timeline useaganttchartforkeymilestonesorusethepreferredmodelshownonthenextslide timelineofmilestones jan