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精诚凝聚 =_= 成就梦想 一、词汇英语汉语英语汉语significance n.重要性,意义cheatv. 欺骗;作弊n. 骗子;欺诈行为purchase v. 购买,采购n. 采购;购买的东西mental adj.心理的;思想的,精神的;智力的innocent adj.清白的,无罪的;无恶意的;纯真的trickn.骗局;戏法,把戏;玩笑,恶作剧;诀窍v. 欺骗,欺诈breath n.气息;呼吸aimv.& vi.以为目标;瞄准n. 目的,目标curev. 治愈;解决n. 药物,疗法;对策designn.设计;图案,花样v. 设计commentn. 评论,评价v. 评论,议论consult v.咨询;请教bargainn.便宜货;协议v. 讨价还价urgev.敦促,力劝;竭力主张n.强烈的欲望,冲动appealv. 有吸引力;呼吁,恳请n. 吸引力;呼吁,恳求skilful adj. 有技巧的;熟练的pleased adj. 高兴,满意;乐于(做某事)intelligence n.智力,才智;情报tip n. 建议,提示;顶端,末梢;小费v. (使)倾斜,倾覆;给小费update v. & n.更新;提供最新信息;使现代化latest adj. 最新的recommend v.推荐;建议,劝告;介绍react vi. 做出反应,回应aspect n. 方面;层面target n. 目标;靶子v. 瞄准;以为目标personally adv. 个别地;就本人而言;本人;亲自词性(词形)变化advertise v.做广告,宣传advertising n做广告;广告活动;广告业advertisement n广告;广告宣传advertiser n广告商persuade v.说服,劝说;使信服persuasive adj.说服力的;劝导性的persuasion n说服;劝服promote v.推广,宣传;促销;促进,推动promotion n宣传;促进promoter n策划者,推销者benefit v.使受益;得益于 n益处;救济金;奖金beneficial adj.有益处的,有帮助的determine v.确定,查明;决定;裁决determination n确定;决定determined adj.有决心的,坚决的analysis n分析,分析结果analyse v.分析analytic adj.分析的fool v. 欺骗,愚弄n. 傻瓜foolish adj.愚蠢的foolishness n.愚蠢designer n. 设计者,设计师design v. & n. 设计短语英语汉语英语汉语fall for 上的当,受的骗figure out计算出,估计,理解,搞清楚be meant to旨在,目的是kill oneself 自杀play tricks on 欺骗,捉弄come across 偶尔遇到/碰到appeal to吸引,引起兴趣,呼吁be/get used to 习惯于get .across把表达清楚deal with涉及,关于;处理,应对die from死于for free 免费share sth. with sb. 与分享providewith提供protectfrom保护免受shock sb. into doing sth. 警醒某人做某事be concerned with对关心up to多达discourage sb. from doing sth.阻止某人做某事even if/though虽然,即使in advance事先,预先,提前give up放弃含重点词汇的教材原句1.【教材原句】i did some research on advertisements, and have some important information to share with you.(p2) 我对广告做了 一些研究并且有很重要的信息与你分享。2.【教材原句】an advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.(p2)广告通过使用文字和图片,来说服人们购买某种产品或服务或者是相信某种理念。3.【教材原句】a commercial advertisement is one which someone has paid for to promote a product or service.(p2)商业广告是一种人们为了促销某产品或服务而付费的广告。4.【教材原句】this statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that!(p2)这一叙述想要欺骗你使你认为这种牙膏能治愈口臭,可广告上其实并没有这么 说!5.【教材原句】the grocery just hopes that when you read the ad, you will feel pleased with the nice comment, remember the words freshest food,and make a mental connection with the food in the grocery. (p2)这家杂货店只是希望,读到这则广告时,你会很乐于看到其中的恭维,记住“最新鲜的食品”这几个词,在心理上将其与该店的食品联系起来。6.【教材原句】psas aim to teach us and help us lead better lives.(p3)公益广告旨在教育我们,并帮助我们过更好的生活。7.【教材原句】yesterday i came across an interesting new book, which i would like to recommend here.(p9) 昨天我无意中发现了一本有趣的新书,我想在此推荐一下。8.【教材原句】our sandwiches are a bargain at only ¥5 each.(p17)我们的三明治很便宜,每个只要5元钱。9.【教材原句】in order to determine your audience, you will need to do a little research and analysis in advance.(p18)为了确定你的目标受众,你需要事先做一点调研和分析。10.【教材原句】if we can convince young people not to start, they might then urge their parents and other people to give up smoking, too. (p19)如果我们能够说服年轻人不要开始吸烟,他们也有可能敦促他们的父母和其他人戒烟。11.【教材原句】it is important to figure out exactly what you want to tell the audience and what you are trying to get them to do.(p18)重要的是,你得确切弄清楚想要告诉受众什么,想让他们做什么。12.【教材原句】it is important to always appeal to the audience in order to get them to react in a certain way.(p18) 为了让观众作出预期的反应,努力去吸引他们是很重要的。13.【教材原句】there are lots of different ways to get your message across when you are putting together an ad campaign. ( p18)在组织广告宣传活动时,有许多不同的方式让你将信息传达给目标受众。14.【教材原句】we want to shock people into realizing that many smokers die all too soon from illnesses and diseases related to smoking.(p19)我们希望警醒人们,让他们意识到许多吸烟者过早地死于与吸烟有关的疾病。二、重点句型1. sothat引导的结果状语从句【教材原句】we are so used to them that we often do not even realize how many we see or even hear in a day. (p2)我们已经对广告习以为常,甚至常常意识不到在一天中看见或推荐多少广告。2.非谓语动词作后置定语【教材原句】however, we still must be aware of the skillful methods used in ads to try and sell us things.(p2)但是我们仍然也改了理解广告中试图向我们兜售东西的常用技巧。3. “疑问词不定式”结构【教材原句】there are even psas to teach us how to live healthy lives.(p3)甚至还有一些公益广告教我们如何健康地生活。4. when it comes to句型【教材原句】when it comes to advertisements, we must all use our intelligence and not be a slave to them. (p3) 谈及广告,我们都必须运用自己的智慧,不要做广告的奴隶!5. way做先行词+定语从句的句型【教材原句】the information i found has really helped me educate others in the ways in which companies promote their products. (p5)我找到的信息以有助于公司推销产品的形式对我教育其他人大有帮助。词汇检测一、根据句意和首字母或汉语提示写出所缺单词的完全形式1.sometimes customers can _(收益) from some advertisements.2.the company is _(促销) their new products by advertising on television.3.can you (推荐) me some new books on this subject?4.we should pay more attention to our (心理)health. 5.they _(敦促) jack to give up smoking, but he wouldnt listen.6._(就个人而言), i prefer paintings, but i also like photography.7.this detail actually you have referred to has no (意义). 8.the war was killing (无辜的)women and children.9.it is too early to tell whether mr. smith has obtained a (便宜货). 10.when designing advertisements, you should choose the right _(目标), teenagers or grown-ups?11.before going on a diet, youd better c your doctor.12.how did you p_ him into joining us? its amazing!13.at 20, steve left his hometown, d not to return without realizing his dream.14. it is a new latest book. our teacher recommends that i p_ a copy to read.15.i would rather fail than c_ in the examination.16.the doctor tried his best to c_ the old man of lung cancer.17.the new building was built according to the d of a famous architect.18.i wonder how they are going to r_ to my suggestion.19.many young people like his songs, that is to say, his songs a to young people. 20.spelling is one of the most difficult a of learning english. 二、单项填空从a、b、c、d四个选项中,选出可以填入空白处的最佳选项,并在答题卡上将该项涂黑。1. (2008山东卷)i bought a dress for only 10 dollars in a sale; it was a real _.a. exchangeb. bargainc. traded. business2.a clean environment can help the city bid for the olympics, which in turn will _its economic development. a. prohibit b. prove c. promise d. promote3. (2010安徽卷)how did you like nicks performance last night ?to be honest ,his singing didnt _to me much?a. appeal b. belong c. refer d. occur4.little tom didnt gethis composition test because he was not able to getto the teacher what he meant. a. through; acrossb. across; acrossc. across; throughd. through; through5. theres a tradition in our office that when its somebodys birthday, they bring in a cake for us all to_.a. shareb. observe c. react d. guess6. no matter how stubborn he is, i think i can _ him to change his mind.a. suggest b. advisec. persuade d. make7. although there is no cure _ the common cold, doctors believe that vitamins can help prevent it.a. ofb. asc. for d. about8. jerry did not regret giving the _ but felt that he could have expressed it differently.a. lecture b. comment c. advocate d. address9.our marketing campaign should young working couples.a. be acquainted with b. be worried aboutc. be accustomed to d. be aimed at10. im terribly sorry to interrupt, but may i use your phone? its rather . yes, of course. a. accurate b. ridiculous c. urgent d. shallow11.learn a lesson from it and never _ such trick again! a. fall down b. fall for c. fall off d. fall to12.they _ him to prepare for the coming exam, but he spent all day playing computer games.a. persuadedb. urgedc. suggestedd. made13.(2008湖北卷)the present situation is very complex, so i think it will take me some time to its reality.a. make up b. figure out c. look throughd. put off14. smallpox, a kind of disease, has now died_. a. out b. awayc. off d. down15.the new couple spent some money for the _ of the furniture necessary for their new house.a. distribution b. manufacturec. donation d. purchase16. there is little doubt in your mind that he is_ innocent, is there?a. cold b. blank c. innocent d. fresh 17. i have just spent a holiday in hawaii and would like toit to anyone who is expecting one. a. recommendb. representc. relieved. release18.television has so many advantages. it keeps us informed about the _news,and also provides entertainment in the home . a. latest b. laterc. late d. latter 19.if you take my _, youll make a lot of money in the trade.a. command b. principle c. attitude d. tip20.i m not quite sure how to get there. you d better _ a map. a. instruct b. conduct c. consult d. refer 查阅/参考地图三、完型填空阅读下面短文,从短文后各题所给的四个选项(a、b、c、d)中,选出可以填入空白处的最佳选项,并在答题卡上将该项涂黑。mr. glen is a millionaire. five years ago, after returning from abroad to his motherland, he 1 his small company. glen often tells us a story about his 2 expensive “school” fees. he always owes his success to it.at that time, glen, who already got a ph.d. degree, 3 to return to the homeland, starting a company. before leaving, he bought a rolex watch with the 4 made through years of work after school and the scholarships. at the airport he had to accept the 5 customs check. the watch on his wrist was also demanded 6 to be taken down for inspection. glen knew that carrying the 7 goods out had to pay the tax, and he worried about paying 8 for his watch. so when he was checked, he told a lie that his watch was a worthless 9 . when he was 10 of his “smarts”, immediately, in the presence of glen, the officers hit the watch, which 11 nearly ¥100,000, into pieces at hearing glens words. glen was amazed. 12 he understood why, he was taken to the office to be 13 strictly. for many times of entryexit 14 he knew that only those people in the “blacklist” would “enjoy” this special treatment. the officers looked out every thing carefully in the box, and warned him 15 time of entry and exit he must accept the check and if 16 reusing and carrying fake and shoddy (劣质的) goods, he would be charged according to law! suddenly, his face turned red, and he had nothing in mind after 17 the plane for long.after returning to the homeland, he often told the story to his family, and his employees, too. he said that this made a deep 18 on him, because an additional high “school” fee that he had ever paid made him realize the value of 19 ,which he would 20 as the secret of his success forever.1.a. set up b. took up c. went up d. picked up 2.a. good b. badc. extra d. few3.a. determined b. refused c. objected d. promoted4.a. books b. things c. savings d. pounds5.a. ordinary b. routine c. regular d. common6.a. recommendedb. determinedc. commanded d. demanded7.a. ordinary b. innocentc. specific d. many8.a. one b. it c. them d. these9.a. present b. tradec. toy d. fake10.a. afraid b. proud c. ashamed d. aware11.a. purchased b. spentc. took d. cost12.a. before b. afterc. if d. though13.a. persuaded b. beatenc. tricked d. examined14.a. conditions b. experiencesc. experiments d. chances15.a. no matter what b. no matter howc. no matter when d. no matter why16.a. came out b. found outc. sent out d. set out17.a. landing b. flyingc. catching d. boarding18.a. expression b. ideac. thought d. impression19.a. honesty b. liesc. goods d. things20.a. remember b. learnc. consult d. read四、任务型阅读请认真阅读下列短文,并根据所读内容在文章后表格中的空格里填入了个最恰当的单词。注意:请将答案写在答题卡上相应题号的横线上。每个空格只填一个单词。you admire a person from a distance. popular and known,you find it frightening just to be near that person. suddenly,this person is in front of you, smiling. how will you start a conversation?starting a conversation is a fear experienced by many people. once in a situation where a person must start a conversation,he feels like hiding or vanishing into the air. even though how prepared a person is ,words dont seem coherent(前后一致的)enough. the chance is likely to be lost forever,so never hesitate to start one.when you start a conversation with strangers,think that they may be feeling worried too. being the first to start,you are the one breaking the ice. all they need to do is respond so start the conversation on a positive note. observe your surroundingsthe people around you,food,weather,the place itselfand find a common topic. be friendly. give praise sincerely. do not be afraid to ask questions. start with closeended questions so it will be easier to ask for an answer. if a positive reaction is received then take it as a hint that the person is willing to converse with you.if at first you get a negative response,do not be blunt(真言的)about it. act as if you did not notice it. some people need time to get accustomed to your presence. they become conditioned to themselves that you are talking with them and not to the other people around. if the answer is too negative,then let go of the topic but do not respond rudely. show that you respect their decision. give them time to think.after receiving a positive answer,a few more closeended questions will be fine. be sensitive. observe how the response is being delivered. show genuine interest in the answers. listen attentively and respond accordingly. if you feel that the response is positive,you can start asking openended questions. do not start topics about religion or politics. these two subjects are very controversial and arguments may arise because of conflicting ideas and perceptions.talk about some personal information like your favorites but do not monopolize(垄断)the time. talking only about you might bore the other person. you should show that you are also interested in getting to know him better by asking relevant questions. a light and wholesome joke can lighten the mood but it must be delivered correctly as it may offend the other party.when in a group,involve in the whole group. do not isolate a single person but when a person is speaking,look at him and give soliciting response like a nod or a smile.talk with confidence but do not overdo it. you might end up looking boastful(自夸的)do not whisper with the people beside you when someone is talking. if you are knowledgeable with the subject at hand,then speak up. if you have questions,voice them out. these are the chances you should not pass to start a conversation._1_to start a conversation?the_2_of starting a conversationmany people couldnt express their words even though they have_4_them because of tension._3_forstarting a conversationdosstart with a common topic in a _5_way first,with a positive note._6_to pay no attention to a negative response and show respect to the persons decision.take an interest in the positive answers,listen attentively and ask some questions according to the_7_.show interest in the others personal information,if necessary,and you can_8_an appropriate joke.look at the speaker,responding with some gestures while he is speaking.dontsdont be afraid to ask questions.dont start with religious or_9_topics.dont monopolize the time when talking.dont talk with too much_10_.dont whisper with the people beside you when someone is talking.五、书面表达现在越来越多的广告出现在报纸、广播、杂志甚至街头,人们对此有不同的看法。请你根据以下提供的信息,写一篇150 词左右短文(文的开头和结尾已给出,不计字数),并发表你的观点。赞成的观点反对的观点广告能拓宽人们对货物的选择经常被虚假广告欺骗使消费者更好地了解货物和商家阅读广告上浪费了大量的时间不仅能够获得商品知识,也能得到艺术的享受看电视剧时插播广告让人心烦你的观点(至少两条) 可能要用的词汇: 误导的 misleading 虚假的 false 恼人的,令人心烦的 annoyed 发布 issue工商局 industrial and commercial bureau nowadays, more and more advertisements appear on newspapers, broadcasting, magazines as well as streets. 句型与语法(直接引语和简接引语)检测一、句型转换(每空一词)1.when his past is mentioned, he feels sad._ _ _ _ _, he feels sad.【答案】when it comes to his past2.he was such a clever boy that he was not cheated.he was _ _ _boy that he was not cheated.【答案】so clever a3.he is too young to carry the box upstairs. he is _ _ _he cannot carry the box upstairs.【答案】so young that4.i wonder how i can learn a foreign language well in a short time. i wonder_ _ _ a foreign language well in a short time.【答案】how to learn5.the plan which will be carried out next month is of significance. the plan_ _ _ _
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